ARTICLES
CYBERHYPE III: ECONOMICS DOES THE SHRINK ACT
By CCRU , 10 April 2001
Featured in Mute Vol
1, No. 19 – Global
Systems Meltdown
The Cybernetic Culture Research Unit examines 'psychological' economic theory, lite. A recent anonymous letter
sent to the CCRU examines the newly popular analytical tool of ‘psychological’ economic theory. After reading the
books and learning the theory, the author seems to have understood why only the ‘lite’ version is doing the rounds
in the City today. Read it for yourself...
As I was waiting outside the London School of Economics to hear a lecture by Professor Matthew Rabin of the
University of California, Berkeley, a tramp, swathed in the filthy blankets so typical of the streetdwelling underclass,
was ranting in what seemed to be an incoherent fashion. He kept repeating the same few broken words – what
sounded to me like “new feral magic MAGIC MAGIC” – in some loose approximation of a chant. The state of mental
health care in the capital being what it is, such incidents are so common as to produce indifference in most
Londoners, me included. But something about this incident made me unable to easily forget it.
As it happens, the lecture – whose subject was ‘The Economics of Immediate Gratification’ – was very engaging.
Economics, Rabin argued, was dominated by unwarranted and unargued assumptions about ‘rational agency’. Like
Robert Shiller, author of the recent Irrational Exuberance (see Mute18), Rabin was attempting to reform economics
by importing into it psychological theories which departed from the 18th century empiricist dogmas dominating
standard economic theory. What we need to think about, he urged, is phenomena like selfdeception and
procrastination. Procrastination, he memorably observed, is the ultimate vice – a kind of metavice – because you
can combine it with all other vices!
Ccru - Cyberhype 3 Economics does the Shrink Act On Irrational Exuberance (Mute 19)
Texts/Cyberhype/Ccru - Cyberhype 3 Economics does the Shrink Act_On Irrational Exuberance (Mute 19).pdf
Like Irrational Exuberance, Rabin’s work appears radical when compared with the absurdly insular fantasies of
academic economics, but timorously cautious when set against the realitymutating machine of global Kapital. With
his notions of ‘selffulfilling psychology’, the importance of ‘storytelling’, feedback theory bubbles, media immanence
to commerce, and the similarity of share speculation to gambling, Shiller seems to come close to what you at CCRU
call ‘hyperstition’, but he stops short at pursuing some of his positions through to their logical conclusions. Why?
The only theorist who had pursued these was the socalled Professor of Libidinal Economics, Robert Kennington. In
Kennington’s account it was only Freud who understood that “economics is not about the representation of
particular zones of the real. Rather the real is economic through and through”, making him “the one real economic
theorist of any merit.” According to Kennington, Freud dealt with economics in its “most abstract sense – the study
of flows and their regulation.”
The ‘dedemonisation’ of psychoanalysis by Adlerinfluenced US ‘driving ego’ theory had led, so Kennington
insisted, to a “mutual corruption – both moral and intellectual – of economics and psychology. Each finds the other’s
(Oedipal) blindspot. Freud shows that there is no irrational. He returns us to a Spinozist perception of the cosmos
as an ongoing conflict amongst demonic tendencies, each with their goals and purposes, or rationales.”
As Kennington’s research went out into the various CCRUzones of occult numeracies, the convergence of fiction
and commerce and the war between magic and sorcery, his status as a professional academic – predictably
perhaps – became increasingly untenable. His last published paper – a denunciation of the ‘new era’ thinking
which, as Shiller establishes in Irrational Exuberance, accompanies all speculative bubbles – was entitled ‘New
Fear Magic: How New Era Thinking will End in ekatasrophe.’ Everything after that is rumour. The inevitable mental
breakdown happened, there was a messy dismissal process and then – nothing. He seemed to disappear,
completely. The question that came into my mind at the moment – and which has haunted me ever since – will now
be obvious to you: could that ravaged bum outside the LSE really have been Kennington? Thinking of his haunted
pallor, I understood at once why Shiller and Rabin are so conservative. Be careful out there.
Cybernetic Culture Research Unit <it@ccru.demon.co.uk>[http://www.ccru.demon.co.uk]
[http://www.uneasylistening.net]
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