Baudrillard, the robot belonged to the industrial mode of simulacra, in which the
simulacrum is functionally equivalent to what it simulates (i.e. an industrial
machine replaces an equivalent quantity of human labor). But, according to
Baudrillard, we are now in a new mode of simulation, in which the difference
between the original and the copy is radically unstable—the archetypal figures here
are the replicant or the clone. Yet, in the end, I, Robot reinvented the robot for the
era of immaterial labor and network culture.
Unlike the replicants in Blade Runner (1982), there is no question of mistaking the
robots in I, Robot for humans, at least at the level of physical appearance. Still, there
is something very different about the machines in I, Robot to most previous
cinematic robots. Instead of the metallic art deco of Metropolis (1927) or the
ungainly heaviness of something like Robby in Forbidden Planet (1956), the robots in
Proyas’s film are sleek designer products. The combination of white plastic and
metallic sinews cannot but make one think of Apple products—they are iRobots,
perhaps. The design highlights the robots’ ambivalent status, an ambivalence that
reflects the different types of labor they are required to undertake. On the one
hand, their conspicuous visible metallic musculature means that they can perform
industrial fetching and carrying. On the other hand, their blandly pleasant faces
and speaking voices—solicitous to the point of being sinister—suggests the socalled immaterial labor of the caring professions. Industrial labor requires human
workers become like machines (capable of performing repetitive tasks for hours on
end, erasing consciousness and subjectivity). Affective labor, however, can be
performed by machines that act like humans. In the first half of her 2011 book,
Alone Together: Why We Expect More From Technology and Less From Each Other, Sherry
Turkle discusses the prospect of robots becoming carers. It turns out that robots are
by no means relics of twentieth-century science fiction: the future of robots, Turkle
argues, lies in their becoming nurses, or workers in care homes for the elderly.
(affective, service-industry) face, lie unseen, inhumanly silent networks of assembly
and distribution which do not rely upon language at all.
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T H I S E N T R Y WA S P O S T E D I N : Uncategorized
TA G G E D W I T H : Alex Proya, Blade Runner, I Robot, Mark Fisher, Science Fiction, Technology in Film
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