Review by Nick Groom - Symbolic Exchange and Deathby Jean Baudrillard Iain Hamilton Grant (1996)

Iain Hamilton Grant/Secondary Sources/Reviews/Review by_ Nick Groom - Symbolic Exchange and Deathby Jean Baudrillard_ Iain Hamilton Grant (1996).pdf

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Review Author(s): Nick Groom Review by: Nick Groom Source: The Modern Language Review, Vol. 91, No. 3 (Jul., 1996), pp. 689-691 Published by: Modern Humanities Research Association Stable URL: http://www.jstor.org/stable/3734103 Accessed: 21-08-2015 09:20 UTC Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at http://www.jstor.org/page/ info/about/policies/terms.jsp JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org. Modern Humanities Research Association is collaborating with JSTOR to digitize, preserve and extend access to The Modern Language Review. http://www.jstor.org This content downloaded from 137.149.200.5 on Fri, 21 Aug 2015 09:20:42 UTC All use subject to JSTOR Terms and Conditions
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MLR, 91.3, 1996 689 that also applies to 'Beckett Criticism in French' (a mere twenty-two pages) and 'Beckett Criticism in German', these two being corporate enterprises. An exceptionally high level of accuracy obtains throughout, which testifiesto the four scholars making light of any difficulties they may have experienced in working with very different materials and traditions, and in collaborating between Canada and Germany. None of the four has been afraid to make the Critiquegenuinely critical, which will endear all of them to the general reader, if inevitably not to everyone working in this field. Only very occasionally is there the sound of an axe grinding, and on patient examination even these instances have a part to play in the economy of the whole, animating what might otherwise be threatened with the neutrality of a catalogue. Students of Beckett at all levels will be grateful to Murphy, Werner Huber, Rolf Breuer, and Konrad Schoell for supplying a clear path through a mighty maze. The reminder of where criticism in French has been successful (most often with the early 'English' Beckett, oddly enough) should prove stimulating to an ambience which has yet to match Germany and the English-speakingworld in quality contributions. Almost the only sobering aspect of this admirable enterprise is the thought that at the present rate of production, it will have to be revised every decade or so. But even then there is the satisfaction of knowing that the foundations have been laid and will stand firm. UNIVERSITYOFREADING JOHN PILLING Symbolic Exchange and Death. By JEAN BAUDRILLARD.Trans. by IAIN HAMILTON GRANT,with an introduction by MIKEGANE. London, Thousand Oaks, CA, and New Delhi: Sage Publications. 1993. xiv + 254 Pp. f40. Prior to this pivotal work becoming available,Jean Baudrillard'sdramatic change of gear between TheMirrorof Production and TheBeaubourg Effectwas very difficult for the English reader to understand. Something had happened in between (Symbolic ExchangeandDeath)but it was unclear precisely what. It has taken seventeen years for any decent version of this iconoclastic treatise to appear in English, but now Iain Hamilton Grant has provided a lucid translation of what Mike Gane describes as 'without doubt Jean Baudrillard's most important book' (p. viii). This is some fanfare, yet at first sight the work appears to be arrant nonsense. Baudrillardargues that death is a manifestation of late capitalist ideological control (what he has called elsewhere 'the political economy of the sign'). One is tempted to refute this in the style of Samuel Johnson refuting Berkeley: he kicked a stone; readers may be tempted to kick Baudrillard. SymbolicExchangeand Death is, however, a labyrinthine work, intricate and compelling. Baudrillard proposes a manifesto of deconstruction based on the principle of reversibility: overthrowing the tautologies of totalitarian systems by pushing them to extremes and stressing their instabilities- working them to death, in fact. It is a catastrophic rather than a dialectical strategy. Any absolute and apparently infallible system (of thought, of social control) is already halfway to irrevocable breakdown, falling prey to its own illusion of totality. Baudrillardderives his concept of'symbolic exchange' (a term he has subsequently abandoned as being too loaded with assumptions)from anthropological studies of primitive (that is, precapitalist) societies, and from Situationist 'potlatch' (the extravagant destruction of goods as an extreme form of gift-exchange). It is a form of transaction in which the exchange of objects cannot take place in any system without threatening that system with imminent collapse. The instability of the system, whether the system is This content downloaded from 137.149.200.5 on Fri, 21 Aug 2015 09:20:42 UTC All use subject to JSTOR Terms and Conditions
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690 Reviews economic or semiotic, is due to its inability to control the symbolic, and Symbolic ExchangeandDeathis devoted to this revolutionarypotential. Baudrillard argues that society has gone beyond Marxist political economy into the political economy of the sign: the 'hyperreal'. This has revealed Marxism to be merely an internal critique of capital and thereby exposed socialism as a semiotic metamorphosis of capitalism. The code predominates; it matters little what is produced. But the tyranny of the code can be overthrown by a displacement into the symbolic, where it can be challenged, reversed, and outbid. And to demonstrate the instability of the semiotic economy of late capitalism, Baudrillardmischievously takes the very example of death itself. He considers the genealogy of racism, which he adapts to death: the village cemetery is the first ghetto but the dead are gradually exiled further and further away from the living so eventually they are 'no longer even packed in and shut up but obliterated' (p. I26). The State's power is manifested as managing economic (and now simulated) life as the 'objective afterlife':death is simply a social barrier between the dead and the living, which can exist only in a culture of mortal discrimination. Death, Baudrillardconcludes, is truly (and ironically)revolutionary: 'If political economy is the most rigorous attempt to put an end to death, it is clear that only death can put an end to political economy' (p. I87). Indeed, Baudrillard argues that the symbolic permeates all structural thinking, and he explains how Saussure'smuch-ridiculed interest in anagrams and anaphones is another instance of the symbolic as a spectre haunting structurallinguistics. It is in the symbolic that the 'poetic' resides, able to annihilate the code and exterminate semiotic meaning, and able to construct (or deconstruct) the world by virtue of its anti-material state. The symbolic, already immanent in Saussure, is inherent within the whole of semiotic theory, and it is therefore the symbolic, rather than the Freudianunconscious, that conducts meaning: death (as Baudelaire suggested)gives meaning to life. Baudrillard's main inspiration for his models of simulation and his obsessive attack on Freudo-Marxism are the familiar material semioticians McLuhan and Benjamin, but he also uses the Situationists. He is effectively transposingdeath in a Situationist deconstruction of the political economy of the sign, and at the centre of the crucial chapter 'Political Economy and Death' his first, epigraphic recourse is to Raoul Vaneigem. This Situationist context means that we should not underestimate the gallows humour of Baudrillard'sdeconstruction of death, because it is how he avoids tautology. If Baudrillard is a Marxist, he is of the Groucho sort. His enthusiastic sloganeering, ('Production is dead, long live reproduction!'), his description of ancient races demanding 'the right for immortality for all', and his account of the revolutionary potential of maximalism ('maximum wage for minimum labour') all show ways to push systems to their limits. This attack on the spectacle might already be familiarto the reader of Baudrillard, but he has never previously articulatedit as a full-blown theory, and this is the major interest of SymbolicExchangeand Death: it is Baudrillard's political manifesto. Examples are also familiar (terroristsand hostages, transsexuals, stock-exchange crashes, the obese, automobile drivers), but at last we can see them integrated as part of a developed theory. Indeed, there is a meticulous ease with which illustrations,such as graffitior science-fiction pulp, are employed: Baudrillardis like a postmodern raconteur of the hyperreal. The ubiquity of his thesis of simulation is brilliantly conveyed, and powerfully insistent. The coherency and theoretical deftness of SymbolicExchangeandDeathmeans that with the belated appearance of this excellent translation, Baudrillard'sideas now need to be reassessed as attempts This content downloaded from 137.149.200.5 on Fri, 21 Aug 2015 09:20:42 UTC All use subject to JSTOR Terms and Conditions
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MLR, 91.3, 1996 69I to recover the process of symbolic ritual.Jean Baudrillardhas not always been well served by his translatorsin the past ... with this offering the situation has, perhaps, been reversed. UNIVERSITYOFEXETER NICK GROOM The Yearbookof Langland Studies.Vol. 6. I992; Vol. 7. 1993. Ed. byJOHN A. ALFORD and M. TERESATAVORMINA.East Lansing, MI: Colleagues Press in association with the College of Arts and Letters, Michigan State University. ix + 188 pp.; x + 208 pp. C29.50; $51 (each). I993. SucheWerkisto Werche: Essays on PiersPlowman.In Honorof David C. Fowler. Ed. by MICEALF. VAUGHAN.East Lansing, MI: Colleagues Press. I993. ix + 292 pp. ?29.50; $51. The three volumes under discussion here contain a total of twenty-six essays on Langland (not counting book reviews, notices, Vincent DiMarco's two annual bibliographies of PiersPlowmancriticism in the YLSvolumes, and the chronology of David Fowler's works in his festschrift). This is a smorgasbord indeed for Piers scholars, generously laid on by Colleagues Press, who continue to host Langland studies with an indefatigable energy. However, within the confines of a review there would hardly be space to do more than supply the title and a vague half sentence about each of these separate pieces, so I have restricted myself to discussion of the new methodologies that are emerging in Langland studies with reference to a few essays from each volume. I hope that this will be more useful, especially as it will point up the burgeoning of manuscript studies everywhere evident in these volumes. The trend is so strikingas to deserve comment and provoke reflection. YLSVolume 6 contains two essays which, in different ways, announce that what British Middle English specialists have been calling 'Manuscript Studies' (since the late I97os) has finally become fashionable among American Langland scholars. In America, the methodology takes on a somewhat different shape: it is both less technical (sometimes, though not necessarily, less thorough), but more dramatically and often more interestingly attached to larger thematic and historical questions. The result is a potentially wholesome and invigorating mixture of manuscript methodologies with other approaches (particularlyNew Historicism and intellectual history), although the final products are, as yet, a little uneven as a group. Cases in point in the present volume areJohn Bowers's 'PiersPlowmanand the Police: Notes toward a History of the Wycliffite Langland' (on Lollardy and the reception of the poem) and Andrew Galloway's 'PiersPlowmanand the Schools' (on learning and particularly'practicallearning' in relation to the poem). Bowers'spiece is the more contentious of the two. The explicitly and unapologetically New Historicist methodology of his piece is relatively unusual, as yet, for Langland criticism, and can be quite exhilarating in its way. Like the Renaissance historicist scholars he cites (Montrose, Greenblatt), Bowers is interested less in what the poem meant to its medieval audience and more in the way it functioned (especially politically) for them. This makes a nice change, but the difficulty is that the essay also takes on that freebooting quality for which the vintage New Historicists have been (too often rightly) criticized. Their notorious 'totalizing' tendency is evident in the broad brush strokes of Bowers's picture of the poem's medieval reception: every scrap of available evidence seems pressed into service to make a Lollard-conscious, Lollard-sympathetic, or Lollard-censoring reader out of nearly every medieval man, woman, or child who ever held a copy of Piersin his or her This content downloaded from 137.149.200.5 on Fri, 21 Aug 2015 09:20:42 UTC All use subject to JSTOR Terms and Conditions