LEONARDO
Roger F. Malina, series editor
The Visual Mind, edited by Michele Emmer, 1993
Leonardo Almanac, edited by Craig Harris, 1994
Designing Information Technology, Richard Coyne, 1995
Immersed in Technology: Art and Virtual Environments, edited by Mary Anne Moser with
Douglas MacLeod, 1996
Technoromanticism: Digital Narrative, Holism, and the Romance of the Real, Richard Coyne,
1999
In Search of Innovation: The Xerox PARC Artist-in Residence Program, edited by
Craig Harris, 1999
The Digital Dialectic: New Essays on New Media, edited by Peter Lunenfeld, 1999
The Robot in the Garden: Telerobotics and Telepistemology in the Age of the Internet, edited
by Ken Goldberg, 2000
The Language of New Media, Lev Manovich, 2000
Metal and Flesh: The Evolution of Man: Technology Takes Over, Ollivier Dyens, 2001
Uncanny Networks: Dialogues with the Virtual Intelligentsia, Geert Lovink, 2002
Information Arts: A Survey of Art and Research at the Intersection of Art, Science, and
Technology, Stephen Wilson, 2002
Virtual Art: From Illusion to Immersion, Oliver Grau, 2003
Women, Art, and Technology, edited by Judy Malloy, 2003
At a Distance: Precursors to Art and Activism on the Internet, edited by Annmarie
Chandler and Norie Neumark, 2004
Protocol: How Control Exists after Decentralization, Alexander R. Galloway, 2004
CODE: Collaborative Ownership and the Digital Economy, edited by Rishab Aiyer Ghosh,
2005
From Technological to Virtual Art, Frank Popper, 2005
The Global Genome: Biotechnology, Politics, and Culture, Eugene Thacker, 2005
Media Ecologies: Materialist Energies in Art and Technoculture, Matthew Fuller, 2005
Contents
series foreword
foreword by joel slayton
acknowledgments
abbreviations used
vii
ix
xi
xiii
introduction: media ecologies
1
the r, the a, the d, the i, the o: the media ecology of
pirate radio
13
2
the camera that ate itself
55
3
how this becomes that
85
4
seams, memes, and flecks of identity
109
inventory
167
1
appendix a
notes
references
index
177
179
231
257
Series Foreword
The cultural convergence of art, science, and technology provides ample
opportunity for artists to challenge the very notion of how art is produced and
to call into question its subject matter and its function in society. The mission
of the Leonardo book series, published by The MIT Press, is to publish texts
by artists, scientists, researchers, and scholars that present innovative discourse
on the convergence of art, science, and technology.
Envisioned as a catalyst for enterprise, research, and creative and scholarly
experimentation, the book series enables diverse intellectual communities to
explore common grounds of expertise. The Leonardo book series provides a
context for the discussion of contemporary practice, ideas, and frameworks in
this rapidly evolving arena where art and science connect.
To find more information about Leonardo/ISAST and to order our publications, go to Leonardo Online at <http://mitpress.mit.edu/e-journals/
Leonardo/isast/leobooks.html> or send e-mail to <leonardobooks@mitpress.
mit.edu>.
Joel Slayton
Chair, Leonardo Book Series
Book Series Advisory Committee: Annick Bureaud, Pamela Grant Ryan, Craig
Harris, Margaret Morse, Michael Punt, Douglas Sery, Allen Strange.
Leonardo/International Society for the Arts, Sciences, and Technology (ISAST)
Leonardo, the International Society for the Arts, Sciences, and Technology, and
the affiliated French organization Association Leonardo have two very simple
goals:
1. to document and make known the work of artists, researchers, and scholars interested in the ways that the contemporary arts interact with science and
technology, and
2. to create a forum and meeting places where artists, scientists, and engineers can meet, exchange ideas, and, where appropriate, collaborate.
When the journal Leonardo was started some thirty-five years ago, these creative disciplines existed in segregated institutional and social networks, a situation dramatized at that time by the “Two Cultures” debates initiated by C.
P. Snow. Today we live in a different time of cross-disciplinary ferment, collaboration and intellectual confrontation enabled by new hybrid organizations,
new funding sponsors, and the shared tools of computers and the Internet.
Above all, new generations of artist-researchers and researcher-artists are now
at work individually and in collaborative teams bridging the art, science, and
technology disciplines. Perhaps in our lifetime we will see the emergence of
“new Leonardos,” creative individuals or teams who will not only develop a
meaningful art for our times but also drive new agendas in science and stimulate technological innovation that addresses today’s human needs.
For more information on the activities of the Leonardo organizations and
networks, please visit our Web site at <http://mitpress.mit.edu/Leonardo>.
Roger F. Malina
Chair, Leonardo/ISAST
ISAST Board of Directors: Martin Anderson, Mark Resch, Ed Payne, Sonya
Rapoport, Stephen Wilson, Lynn Hershman Leeson, Joel Slayton, Penelope
Finnie, Curtis Karnow, Mina Bissell, Beverly Reiser, Piero Scaruffi.
Series Foreword
viii
Foreword
Joel Slayton
All programmatic structures (cultural and informational) are composed of
determinates that when analyzed from a specific perspective describe their
objects and processes of being. One way to discover or reveal the determinates
of any complex structure is to collide it with another. It is a tried and true
technique of creativity and innovation. Any consideration of the evolution of
media necessarily must account for productions of such schemas.
A medium is a medium is a medium.—Friedrich Kittler
Media Ecologies by Matthew Fuller is, in one way, an analysis of the determinates of radio, telephones, cameras, surveillance, computational media, and
networks. It is also, critically speaking, a read on the culture of the standard
object—a culture based on systemic incorporation of the recombinant
production of media objects that are abstracted, layered, and infinitely
customizable.
This is a text that addresses innovation as defined by getting strange and
interesting things to come out of the wrong end. A process that necessarily
demands a better understanding of the mutability of media objects, the constraints of memetics, the language of modifications, the limits and excess of
protocol, the implications of numericalization, and the nature of serial media
scaling. By example and through theoretical consideration, Matthew Fuller
explicates art as the challenge of a compositional dynamic of irresponsibility
that engages with the language and context of standard objects through their
self-reflexive character, a challenge out of which emerges production of something in excess of their combinations. He further describes art as necessarily
involving productions of innovative schemas of confrontation and insertion.
For Fuller, creativity and innovation operate as realization processes outside
of the misplaced concreteness of the standard objects of culture.
Media ecology is a very slippery term. It is often used to refer to both an
interlaced topological analysis of media objects, as an environ, as well as an
accounting of their function. It can also be an address of the materiality and
immateriality of media objects, devices, and systems in terms of their form as
both pattern and presence including the relative nature of their function. The
term also refers to the multiplicity of meanings associative to the constituent
binding relations of information objects contained within the ecology, its
language. And, as Matthew Fuller illuminates, media ecology is also a descriptor of the parallel histories and affordances of context. Within the
multiplicities of these ecologies, complexity reigns supreme. Nonlinear, selforganizational, and transpositional systems behavior combine autopoietically
at the intersection of media collisions.
Complementing Manuel De Landa’s reading of the phase space model and
Gilles Deleuze and Félix Guattari’s poetics of the machinic phylum, Fuller
directs our attention toward aesthetics of layering composed of multiple
relations of media dimensionality. These are dimensionalities operating as
self-referencing structures that cooperate to produce something in excess of
themselves and emerge in new structures of political, material, and aesthetic
combination. Fuller’s Media Ecologies stresses an appreciation of the nature of
these processes and their compositional terms. It is an understanding that the
ontogenic capacity of the media object lies outside of any embedded character of a particular context of being. Nothing is easy.
Presented here is an important and necessary discourse, one that informs a
more critical vocabulary of the compositional terms of artistic practice involving new media. The Leonardo Book Series is very pleased to include Media
Ecologies by Matthew Fuller.
Foreword
x
Acknowledgments
Manuel De Landa, Andrew Goffey, Graham Harwood, Brian Holmes, Sadie
Plant, Lev Manovich, Calum Selkirk, and Stefan Szczelkun all read and provided advice on parts of this book. All of them in different ways have had an
influence on the work here which extends beyond the text itself.
Thanks to Media, Culture, and Communications at Middlesex University,
London, for providing a term’s sabbatical during which part of this book was
written, and thanks to the students there with whom some of these ideas were
first discussed. Thanks also to workmates, students, and all the others involved
at the Piet Zwart Institute, Rotterdam, who have continued these debates.
Norwich School of Art and Design provided both financial and intellectual support for this project. My thanks go to Simon Willmoth, Director of
Research at NSAD. George Maclennan at NSAD directed the work. Special
thanks for his kindness, perception and, stamina. A raised eyebrow or question mark from George goes a long way!
My thanks also to Doug Sery, Valerie Geary, Judy Feldmann, and other
staff at The MIT Press for managing the seamful transition from electronic
file to print so smoothly. Two anonymous reviewers through MIT also provided useful comments; many thanks to them as well.
Introduction: Media Ecologies
This is a media ecology made in bits of paper: “What abstract poetry tried to
achieve is achieved in a similar fashion, though more consistently, by
Dadaistic painters, who played off actual real objects by nailing them or
gluing them next to each other in a painting. Concepts can be played off
against each other much more clearly this way than when their meanings have
been translated into words.”1
Kurt Schwitters was writing about sticking shoes, sausage wrappers,
tickets, and wire to a backing board in order to conjure up or discern a relationship among them. Parts no longer exist simply as discrete bits that stay
separate; they set in play a process of mutual stimulation that exceeds what
they are as a set. They get busy, become merzbilder. This patch of text from
the master of collage life also makes clear two themes key to this book.
First, the only way to find things out about what happens when complex
objects such as media systems interact is to carry out such interactions—it
has to be done live, with no control sample. Objects here should also be understood to mean processes embodied as objects, as elements in a composition.
Every element is an explosion, a passion or capacity settled temporarily into
what passes for a stable state.
Second, the effect of what Schwitters says is to make a fundamentally materialist account of the world. But it is not one that is limited to being naively
instrumental or that suffers the blinding effects of positivism. It is a materialism that acknowledges and takes delight in the conceptuality of real objects.
All objects have a poetics; they make the world and take part in it, and at the
same time, synthesize, block, or make possible other worlds. It is one of the
powers of art or of invention more generally to cross the planned relations of
dimensionality—the modes or dynamics that properly form or make sensible
an object or a process. As it does so, other worlds gently slip into, swell across,
or mutate those we are apparently content that we live in.
This book is about such work. It is written at a time when objects have
explicitly become informational as much as physical but without losing any
of their fundamental materiality. The chapters ahead are about this materiality, how it can be sensed, made use of, and how it in turn makes other elements or compositions tangible. This book asks: what are the different kinds
of such qualities in media systems with their various and particular or shared
rhythms, codes, politics, capacities, predispositions, and drives, and how
these can be said to mix, to interrelate, and to produce patterns, dangers, and
potentials? Crucial to such an approach is an understanding that an attention
to materiality is most fruitful where it is often deemed irrelevant, in the
“immaterial” domains of electronic media. The conceptual dematerialization
of art, labor, or information have at particular moments made for revealing
and productive epistemological ruses, but more can be done. Drawing on
Nietzsche’s grounding of thought in materiality, in the thickness of life, in
his renowned Polish blood,2 this book attempts to layer such insights with a
sense of their own fabrication—a medial will to power made in the ontogenetic, reality-forming nature of a media and in its capacity for connection
and use.
The term “ecology” is used here because it is one of the most expressive
language currently has to indicate the massive and dynamic interrelation of
processes and objects, beings and things, patterns and matter. At the same
time, like Schwitters’s scraps and scrag-ends, it is a term that obviously has a
history.
Media Ecologies, Prior Art
The term “media ecology” is used and in circulation in a number of ways.3
The term is chosen here because this multiple use turns it into a crossroads.
Butting these two words up to each other produces a conjunction of two variables that are always busy with meaning. Their dynamism, however, always
arises out of concrete conditions. The virtuality of such conditions, their possible reinvention or alternate state, their pregnancy with change and interre-
Introduction
2
lation, is as deeply implied in this concreteness as much as it can be said to
be subject to definition.
The term is ambiguous, too, given its number of different current uses.
That these uses exist, that the present work does not attempt to find a “new”
title for itself, is intended to enhance the way in which this book uses preexisting objects as being more loaded than the new and innocent, and hence
potentially more powerful when dimensions of relationality that are virtual to
them (but that perhaps remain hidden) are brought to the fore or potentiated.
It is not the intention of this book to spend its entire course fidgeting with
a possible hermeneutics of the term, but a brief mapping of its concurrent
uses will usefully serve to locate the areas of concern here.
“Media ecology,” or more often “information ecology,”4 is deployed as a
euphemism for the allocation of informational roles in organizations and in
computer-supported collaborative work. Commonly, it is used as a saccharine
term for the “natural” structuring of the microscopic to macroscopic dimensions of class composition and command in a workforce. On the one hand,
this is done on a mundane level, such as in the ordering and management of
reception staff within an organization, making sure they have the location,
communications filter-rating, and availability of all other staff at their fingertips. Of keen interest too in such contexts is how information flows are
routed within an organization. So the term often also implies an interrelationship with knowledge and time management processes, intellectual
property regimes, database and software design, content control, access
structuring, metadata, archiving, and the use and generation of new document and information types. A third, and related current is how auditing
processes and “quality control” extend through informationalization into
greater parts of contemporary work-patterns. In other words, the terms “media
ecology” and “information ecology” are highly susceptible to interpretation as
part of the jargon effluvia of the early twenty-first century. Underlying these
terms, however, are key discussions about the development, contestation, and
invention of life in the present day. Some of these issues will be discussed here,
but somewhat at a tangent to the refrain of life, as a subset of a larger enterprise opportunity in which they are often found.
In a related sense, in that there is something of a shared predisposition to
an uncomplicated but rather more spiritually troubled technological determinism, is another use of the term by a current surrounding media commentor
and educationalist Neil Postman.5 Here, “media ecology” describes a kind of
Introduction
3
environmentalism: using a study of media to sustain a relatively stable notion
of human culture. The intellectual background of this current includes
Marshall McLuhan, Lewis Mumford, Harold Innis, Walter Ong, and Jacques
Ellul—a vivid set of resources. Here, “ecology” is more usually replaced with
the term “environment” or is used as a cognate term where the fundamental
difference between the two concepts is glossed over. Echoing differences in
life sciences and in various Green political movements, “environmentalism”
possesses a sustaining vision of the human and wants to make the world safe
for it. Such environmentalism also often suggests that there has passed, or that
there will be reached, a state of equilibrium: that there is a resilient and harmonic balance to be achieved with some ingenious and beneficent mix of
media. Ecologists focus rather more on dynamic systems in which any one
part is always multiply connected, acting by virtue of those connections, and
always variable, such that it can be regarded as a pattern rather than simply
as an object. At times there is certainly an overlap of interests between this
book and this current, particularly in attempts to investigate how media can
be said to have certain kinds of causality. However, as with the businessoriented discussions of media and information management, much of the work
in this second current is rather too often symptomatic of other, more fundamental shifts in cultural modes: how much longer until the ever-awaited fall
of the book? Instead of providing a sing-along chorus to these changes, as the
first current does for those parts of life falling under the regime of economics, the latter seeks too often only to trace them with the properly cultivated
kind of detached horror. Their conceptual resources, however, have more to
offer.
A third strand of use of the term is discernible in some of the most interesting parts of literary studies in recent decades in, for instance, the writings
of N. Katherine Hayles,6 Friedrich Kittler,7 and others such as the critic and
editor Joseph Tabbi.8 These representatives of a thread of study in which literature becomes a part of a subset of media, and thus of discursive storage,
calculation, and transmission systems, have fundamental insights to offer.
Such work makes electronic or code-based logical composition and a developed theorization of interaction come into play with cultural analysis and production. Of particular use too is such work’s discussion of domains usually
roped off as science, its varied histories and philosophies. Such work also often
serves to complicate and open up the possibilities to be found in the second
thread. The interrelation of Kittler and McLuhan—despite the former’s
Introduction
4
amused anticipation of the moment when man is occluded and finally ignored
by his “extensions”—is clear, for instance.9 Where these thinkers gain perceptual and methodological power is in the introduction of, broadly speaking, poststructuralist concerns to the fundamentally humanistic, or even
intrinsically religious, concerns of the “environmental” approach. It must be
said, however, that here the specific term “media ecologies” is used largely
either as an aside, or more precisely as something already accessible as a known
object of reference. The context of this writing is to take this named thing,
to take advantages of this reference in circulation, a scrap of phrase or conceptwrapper, and to make use of it, but also to test it and, one hopes, to extend
its precision.
A key reference in doing so will be to make use of a sense in which the
term ecology has also been extended in texts by Félix Guattari working among
social movements that have themselves made such links. It will be clear
from a scan of this book that Guattari, his serial collaborator Gilles Deleuze,
as well as writers who have made their own uses of their work, such as Manuel
De Landa and Howard Slater,10 provide a persistent thread of reference.
Guattari himself derives a great deal of conceptual ground from the cybernetician and anthropologist Gregory Bateson.11 Guattari’s use of the term
ecology is worth noting here, first, because the stakes he assigns to media are
rightly perceived as being profoundly political or ethico-aesthetic at all scales.
Aligning such political processes with creative powers of invention that
demand “laboratories of thought and experimentation for future forms of
subjectivation”12 also poses a demand for the inventive rigor with which
life among media must be taken up. Equally, Guattari’s repeated linkage
and cross-fertilization of the three modes, “mental,” “natural,” and “social” of
ecology13 within “ecosophy”14 provides insight into the way that any of these
or other modes of an ecology always demand carrying over into another mode,
another universe of reference, and always another, in order for these laboratories, whether in texts, persons, movements, or at other scales, to have any
function.
Inventory of Parts
In addition to giving some context to the title, an introduction must make
available a sense of the ways in which the book will treat its material and the
means by which its argument is constructed. Below, each chapter is briefly
Introduction
5
summarized, outlining its area of interest and the approaches, ideas, and activities used to mobilize the argument.
Chapter 1: The R, the A, the D, the I, the O: The Media Ecology of
Pirate Radio
This chapter focuses on the media ecology of contemporary London-based
pirate radio and its interweaving of various high- and low-tech media systems
for the broadcast and intensification of music (at the time of writing, primarily garage, hardcore, jungle, and dancehall) and its networks. One of the
concerns of this book is to develop arguments for a machine, digital, and
electronic aesthetics. Such an aesthetics will take advantage of the perceptual
capacities and methodologies of art. It should not, however, suffer the illusion
that reflexive powers of invention are its unique purview. Pirate radio in
London over the last decade has been the site of immense innovation. One
example is the launch of jungle, now a superficially “dated” form but one of
the most significant currents to have been produced in recent decades. But
alongside music, the way in which the pirates have operated in terms of their
mobilization of media systems also make demands on any discussion of media
in combination and in excess.
Some of the the key themes to the book are introduced here. Deleuze and
Guattari’s “machinic phylum” provides for a sensual and technical aesthetics
that can be developed in relation to media and music. The chapter also
includes a reading of Stuart Hall’s “Encoding/Decoding,” a text that forms
something of an transdisciplinary nodal point in cultural studies, linking as
it does to information theory, but which can also be useful if reassessed in relationship to the concept of “Hylomorphism,” the critique of a splitting of form
and content or matter introduced by Gilbert Simondon and also developed in
A Thousand Plateaus.15 Whereas Hall’s work has usefully illustrated the way
in which media ecologies can be broken down into separate parts of a process,
at each point undergoing treatment and filtering by specialization of interests, the machinic phylum provides a way of thinking through how elements
of complex medial systems “cooperate” to produce something more than the
sum of their parts. This tension, between the discrete or isolatable and the
dynamic and multiplicitous, runs through the book. Finding ways to conceptualize and use the interplay between such states, rather than reduce them
to two grand isolates, forms one of the key concerns of these chapters.
Introduction
6
J. J. Gibson’s systems-theorization of material “affordances” in ecological
psychology16 has been, partly since its introduction to design discourse by
Donald Norman,17 a key resource in thinking through the predispositions,
capacity to combine, and inherent forcefulness of objects and organisms. Here
it is put to work to trace how massively layered and interacting sets of affordances, embedded in technologies, music, and social networks in law and in
people, shift and combine as part of thriving, inventive scenes.
The contemporary London pirate scene provides a rich lode of activity for
thinking through the interrelation of self-organized cultural activity with
media systems. The gendered, fleshy construction of technologized voices, the
turntable as hip hop computer, the mobile phone as media assemblage, radio
as unfinished project: this chapter follows through a sequence of the medial
components of the media ecology establishing a means of understanding their
traits and interrelations. The scope of the chapter is to develop the beginnings
of the range and possibility of operating in media ecologies. Further chapters
are thus set up with the task of working these seams in more detail.
Chapter 2: The Camera That Ate Itself
Where the work on pirate radio attempts to develop an account of multiply
interlaced minoritarian use of media systems, chapter 2 narrows down to construct an approach to a single media object and its interconnections. Rather
than making an initial mapping an “entire” media ecology, it focuses on an
account of media aesthetics grounded in the conditions of a particular imaging
technology—John Hilliard’s 1971 series of photographs, A Camera Recording
Its Own Condition (7 apertures, 10 speeds, 2 mirrors). Following Vilém Flusser’s
concept of the camera as an “apparatus” that allows for media’s being composed of multiple programs or drives, the chapter develops a relation between
Karl Marx’s observations of machine subjectivity in the Grundrisse and the
interplay of mathematical, material, and social powers.
One way in which the observation of these powers can be used is, via
Antonio Negri, to make a rich and inventively political technological sensibility. Such a sensibility necessarily recognizes the embittering conditions of
capitalism, but it is, through its access to the dimensions of possibility coursing through life and media, able to scorn them. The prince of affirmational
scorn is, of course, Friedrich Nietzsche. His prescient grounding of philosophy in physiology and matter provides one of the key terms of reference here,
Introduction
7
the possibility to develop a medial will to power. This concept provides a more
nuanced account of medial drives, allowing them to be recognized as formed
in composition with other elements and currents. As such, and as a side effect,
it is also able to move beyond the rather static formulation of media determinism. Introducing Nietzschean concepts into the debate emphasizes the
materiality of machinic life, a move that also demands other forms of knowledge and capacities of perception. Medial will to power also throws the
possibility of any neutral account out of whack. “Perspectivalism,” the
cognition of the specific loadedness of accounts, drives, and methods, undergirds much of the continuing work. This is one of the key revelations of
Hilliard’s careful matrix of photographic feedback, but it also leads to an
acknowledgment of Friedrich Kittler’s development of discourse theory as
proposed by Michel Foucault—itself a development of this key Nietzschean
theme—to include its constitution by media systems. This chapter, owing
much to these last two writers, sets up some of the key tools of the book. It
is how they fold in on themselves and each other, what insights they demand
and release, that sets its pace.
Chapter 3: How This Becomes That
This chapter contains accounts of the following works: Embryo Firearms, by
Cornelia Parker—parts withdrawn from the first stages of gun manufacture
and made available for viewing under the mechanism of sculpture; The Switch,
by Jakob Jakobsen—the addition of an on/off switch to a residential area’s
street lighting; BITRadio, by Bureau of Inverse Technology—a pirate radio
broadcast device that cuts into an “owned” frequency when pollutant particulates are detected as present in the air; and by the way, by Germaine Koh—
a radio transmitter that rebroadcasts the sound of a car as it passes the site
of an installation, again cutting into the frequency allocated to another
broadcaster.
The chapter begins with a story told by Franz Kafka in which a city’s phone
system is “phreaked” in order to establish a particular social space. The
city is layered by a system of interpretation, a code, which allows for certain
activities within a wider set of constraints to occur. Following previous
chapters the work continues to make an exploration of ways in which “hidden”
dimensions of invention and combination are embedded and implicit in
particular dynamics and affordances of media systems and their parts. These
Introduction
8
core themes of the book are tested and expanded toward a discussion of cultural and political dimensions of industrialized and algorithmic material
culture.
While chapter 3 develops ideas about the ways in which the capacities and
behaviors of media objects, systems, and dynamics are changed, potentiated,
and mobilized when brought into abnormal or inappropriately preformatted
relations to each other, it is also useful to make some account of how such
“normality” comes about, of its own underlying drives. These drives can be
understood as the effect of a certain sort of will to knowledge. Alfred North
Whitehead’s concept of “misplaced concreteness” as a founding blind spot in
modern science and technology is discussed as a form of simultaneously productive and constraining perspectivalism. It is a concept extremely appropriate to media. Whitehead identifies “misplaced concreteness” as Newtonian
science’s tendency to construct ideally isolated objects as the basis of knowledge. This chapter suggests the conceptual and material problematic of the
“standard object,” a serial element such as an ISO standard shipping container
whose potential has been—for the purposes of particular compositional
tasks—utterly stabilized, as being the result of such knowledge. The standard
object is presented as providing the opportunity for understanding technicity and organizational systematicity in terms that recognize its affordances,
and its crucial agency in modernity. But it is also a mode of knowing and producing that effects limitations on other forms of understanding and use. Such
limitations have been crucial to the powers of scientific modes of thought, the
means by which they test themselves and clarify the scope of their capacity
to speak.18 At the same time, standard objects are always in combination with
other forms of life. They exist only as a “settlement” of powers, affordances,
and interpretations. More is always to come.
Chapter 4: Seams, Memes, and Flecks of Identity
Cctv—world wide watch is a sequence of Web pages by Heath Bunting that is
published on the irational.org Web site. Users are encouraged to watch feeds
from four webcams. If they see a crime, they are to report it on an HTML
form. The contents of the form are apparently sent via fax gateway to a nearby
police station. In this chapter, each step of the Web site, whether cultural
device, imaging system, or protocol, is followed through, as in the chapter on
radio, in order to draw out and map its implications.
Introduction
9
The chapter opens with a discussion of the memetic theory of cultural evolution. Here it is used to provide a potentially more fine-grained account of
medial will to power. Its use is complicated by the misplaced concreteness
introduced earlier. As an orthodox scientific theory, memetics suffers the
problem of being, at least for the moment, unable to establish a definition of
an isolated meme that can be used across cultures. This problem potentially
threatens to scupper memetics as a research program. Without being able to
be identified, how can a meme be monitored and shown to exhibit certain
behaviors and qualities? Here, it is suggested, the Cctv site attempts to generate this same “problem” for surveillance. As information travels unevenly
from street to image to network to text, what “fleck of identity” can be said
to constitute proof? The problematic of the standard object and what escapes
it are conjoined. While problematizing one putative standard object, the work
relies absolutely on another, the Internet Protocol packet. Thus an opportunity is created to discuss, via “perspectivalism,” the scale and mode in which
objects can be said to exist or to operate. Chapter 4 asks how an account might
be made of the ways in which such scales layer and interoperate in complex
media environments, and how each scale comes with and creates its own
dimensions of relationality: political, material, aesthetic, and other dynamics,
which generate it and from whose perspectives it may be read. (The term
“dimensionality” is used because, alongside those of extension that are
obvious, any material element also corresponds and belongs to a multitude of
other compositional forces and domains that place it in relation to others that
may be virtual, affective, historical, and so on.)
After running for a while, the Cctv site received a cease and desist e-mail
from the owner of one of the cameras it parasited. This letter in turn became
part of the site. Such use of “documentation” allows the site to twist the
dimensions of relationality that it exists in, to make others come in to view—
even when such a view or perspective is owned. It also suggests an interesting set of approaches to material that is not registered as art but is produced
in abundance by and around art systems. Another work, A Media Art
(Manifesto), founded on an arguably memetic exploitation of media perspectivalism, also exploits this mesh of possibility and provides a means of testing
this culture of evidence.
Here, as with all of the chapters, the media ecology’s materiality, the connections and uses made, missed, and implied, form a grounding part of the
work. Webcams, their aesthetics, distribution, and their use, by, among
Introduction
10
others, Wolfgang Staehle, are discussed starting from a simple account of their
construction. Software and network systems such as those used by these
cameras are usually understood to be value-free, simple utilities. Here, their
compositional terms are taken up in order to test their affordances and
limits.
It is also useful to locate the work in relation to another of its important
contexts, namely, surveillance. Responses and additions to expanding
processes of surveillance and an account of the developing typology of forms
of monitoring, modulation, and control are also discussed in terms of their
limits and powers, and the ways in which these are messed with or amplified
by their existence and production within multiple dimensions of relationality. An aesthetics of layering, of adding complication and filtering, and of
joining processes to networks is proposed, alongside that of forces and powers.
As a result of the several relations of dimensionality within which the work
is seen as being made and operative, this chapter is rather longer than the
others. Taking such work to exist in an expanded, “ecological” sense demands
an effort at a making a nonreductive network of interpretation, with the unfortunate possible result of a certain arduousness. Children make their way
around the world by responding with a ceaseless “why” to every explanation
or grunt offered them. This chapter perhaps betrays the effects of the main
methodological influences in my life at the moment, but I hope it benefits
from the rather childish insistence on being able to take every path in a
labyrinth simultaneously.
It is also in this sense, but within a much slower media ecology—that of
books, one that ostensibly pays less attention to memetic buzz—that the
present text is offered. An additional note should also be made on the way the
following chapters at times employ different speeds, frames of reference, and
narratologically different “voices.” It is often customary in academic writing
to spend pages of tangled and anguished excuse before the author dares drop
a joke, which is then hurriedly attributed to someone else. This text itself is
in a sense also an attempt at something akin to the paintings described by
Schwitters. How can words, concepts, quotations, footnotes, the mechanics of
a book, and the writings and accounts that evade them themselves be nailed
down or glued to a page in a way that makes them reverberate? But more,
how can conceptual worlds, different material practices, along variously
restrained or absolutely rude interdisciplinary dynamics be satisfactorily
brought together in a way that seeks not to develop a necessarily unifying
Introduction
11
framework, but to hold in its hands for a few moments an explosion of activity and ideas to which it hopes to add an echo?
This last is a question of writing and of language itself as part of various
media ecologies, one that provides an underlying question to the whole book.
The question of language returns in several of the following chapters, in relation to and as materiality, as Deleuze and Guattari’s formulation as “minor,”
or as the ur-form of a standard object, as a test case for meme theory and as
the practice of MCs in the synthesizing of voices in the media ecology of pirate
radio. It is a question that has the flexibility to be “reflexive,” that is, to operate
in second-order terms on itself. That is an advantage of writing. But in a consideration of a media ecology, it is also necessary to ask where these languageembedded and language-driven concepts and accounts go—where do the
words end up? How do they operate as an engagement with a particular media
ecology? In limited terms, they go into the hands of a few persons and are
filed or registered in a number of archives and documentation and audit
systems. Thankfully, they go too into the hands of readers who will make their
own uses of them, even if only to soak up the coffee needed to keep themselves awake. A more fundamental question is how writing operates in relation to the other kinds of activity discussed. In this case, the question is not
how these activities can somehow acheive an isomorphic relationship in which
one confirms and absolves the other, but rather to find ways in which the one
can trigger, make strange, and intensify the kinds of working and thinking
done in each and in both.
Introduction
12
1
The R, the A, the D, the I, the O: The
Media Ecology of Pirate Radio
Public space, in an electronic age, is space on the run.
—vito acconci1
“. . . [T]he electricity of everyone in the studio coming up on their E’s at the
same time, by the NRG-currents pulsing down phone-lines and across the
cellular-phone ether from kids buzzing at home. Listening to pirate phone-in
sessions like this I felt there was a feedback loop of ever-escalating exaltation
switching back between the station and the hardcore ‘massive’ at home. The
whole subculture resembled a giant mechanism designed to generate fervour
without aim.”2
The style of pirate radio operating currently in London3 has developed precisely in terms of the ways it finds to amplify such fervor to find more routes
for it to leak out and feed back. In a sense, this paragraph crystallizes the scope
of this chapter. What is attempted here is a discussion of the ways in which
this process occurs and how it provides a zone of experimental combination
with which other forms of media culture can learn. The process by which this
is attempted is to take each part of this giant mechanism and try things out
with its components.
Lists and Detours
Describing minoritarian literature through a discussion of the poet Walt
Whitman, Gilles Deleuze describes how the “American writing” that
Whitman and a throng of others exemplify is predicated on the hungry combination of many heterogeneous parts. When these writers get rolling, an
“infinite patchwork” of “singularities, remarkable and non-totalisable parts
extracted from a series of ordinary parts”4 is mobilized. In Whitman, one of
the ways these fragments coalesce is through the simple list. A key mode of
formation in aesthetics of multiplicity, lists are found in the celebrated ecstatic
artist Adolf Wolfli’s descriptions of his mythic cities, as the enumeration of
facilities and functionality in Michel Foucault’s “archaeologies,” as roiling concatenations of the manifestations of life “drunk on water” in the shaggy dog
stories of Henry Miller, and the “dork sublime” of the detail upon detail wordclots of novelist Mark Leyner.5 “The index” as a form of list has also been
employed by science fiction writer J. G. Ballard,6 for example, as a way of
bringing a virtual or suppressed text into emergence through the accumulation of detail. As a form of speculative writing, the inventory (the list of items
and supplies required for an expedition, an experiment, to open up a laboratory) opens up the space of a system of objects arranging itself in composition with as yet unknown combinatorial potentials.
The accretion of minute elements of signification into crowds, arrays, and
clusters allows a reverberation of these cultural particles between them and
together, the connotations of one into flying off the lick of another. Whitman
expresses the cosmic urban rapture of the ever unfolding, ever reverberating
conviviality and iteration through time in “Crossing Brooklyn Ferry,”7 but
there is also a sense in which any one of these elements contains the potential to themselves spiral off into further constellations. In “Once I Pass’d
through a Populous City”8 the writer sloughs off the role of the purposive
poet, supposedly traveling in order to be “. . . imprinting my brain for future
use with its shows, architecture, customs, traditions,” wiping memory or selfimproving intent by disappearing, being detained in love. The city as
agglomeration of heterogeneous parts contains a myriad of magic doors and
improbably secreted switching-systems opening up into other dimensions.
There is an interplay between the one and the multiplicities it contains, that
it might be, that it might have been, that it weaves in and out of as relations
of dimensionality. Elements in a paratactic list always open up into a matrix
of immanent universes. Each of the elements in a list is hypotactically stacked
in relation to the immanence of what it is next to, what it abuts to and differs
from. Such hypotaxis is virtual, that is, for its actualization it demands power
to the imagination.
Chapter 1
14
The fecundity of such writing is not found in adherence to the particular
form itself. Lists in digital environments, appearing as menus in applications,
the various types of lists available in HTML, or in radio-button interfaced
multichoice forms front-ending databases, can, just as easily as being the signature of digital abundance, also provide a not-so-magical entrance to the
preformatted pluralism of “customizable” portals.9 Here, where the “One is
always the index of a multiplicity,”10 we can assume that it is the one as brand,
portal, or identity that takes precedent. The form of the internet portal, for
instance, provides not the content accessible via its site, but the “digital environment”11 within which it is managed and policed, a hegemonic “manyness”
for which all that can be claimed is that “there’s lots of it and it’s all equally
great, being all the same.” The aesthetics of multiplicity that Deleuze
describes is instead characterized by an “almost mad sentence, with its changes
in direction, its ruptures and leaps, its prolongations, its sprouting, its parentheses.”12 To be involved in such a sensorium is to experience a constitutional
incapacity to be restrained or plugged into a format. A simultaneous reeling
off of information and reeling at the implications of each element making it
up provides a compositional drive for the use of lists in developing an account
of medial interconnection. Simply enumerating the diverse components that
make up a media system allows for speculative work to take place. Parataxis
(a sequence of this and that, “ands”) always involves a virtuality that is
hypotactic (concepts and things, nested, meshed, and writhing). It puts into
place a virtual syntax. How can they be connected? The heterogeneity, the
massive capacity for disconnectedness of the parts, coupled with the plain evidence of their being linked by some syntax, of writing or performative action,
allows for the invention of newly transversal, imaginal, technico-aesthetic or
communicative dynamics to flower.
So here’s a list. Pirate radio: transmitter, microwave link, antennae, transmission and studio sites; records, record shops, studios, dub plates; turntables, mixers, amplifiers, headphones; microphones; mobile phones, SMS,
voice; reception technologies, reception locations, DJ tapes; drugs; clubs,
parties; flyers, stickers, posters.
One “understands” what radio is. A list like this merely settles the point,
a set of nouns. As a media ecology it has supposedly settled down into its
place in the larger scheme of things. The list in the last paragraph is unremarkably flat. It arranges a sequence of components, all of which too are
known. Such a list only provides a drop, a break between beats as the parts
The R, the A, the D, the I, the O
15
themselves by virtue of simple alignment begin to suggests patterns, alliances,
affinities. In Energy Flash, Reynolds’s account of pirate radio focuses on how
an “apolitical,” rapturous unity is generated among participants in the circuit.
At the same time, as all the various elements organize in combination within
the sound, across the city, through a jumble of available media, there is also
a sense in which the polyphony traversing the signal echoes a wider sense
of connective disjuncture as a crucial term of composition. Multiplicity is
induced by two processes: the instantiation of particular compositional elements and the establishment of transversal relations between them. The media
ecology is synthesized by the broke-up combination of parts. This “unity” is
thus brought into being by disequilibrium, the fact that things get moving,
by asymmetrical relations of being in media. Each compositional fragment,
each item on the list, can—while being under the effect of certain grammatical schema nameable as an object or a whole thing, as with the unexpected
discovery of a lover in Whitman’s populous city—opens up into other permutational fields. Each part, then, forms an axis to which this shifting patchwork can be connected.
Transmitter, Microwave Link, Aerial, Transmission, and Studio Sites
The tower block, condemned as a vertical slum by a Control13 that would
rather update its architectural dimension into forms more amenable to representation in the camera-friendly streetscapes of Coronation Street, East Enders,
or Crimewatch, becomes an “incubator.” The thicker the forest of towers, the
more antennae perched above the city, the more the Radiant City, botched,
radiates.
The most grinding work of a pirate operation is in maintaining transmission sites—renewing equipment after busts, finding new locations for studios,
links, and aerials. Financial attrition as equipment gets eaten up in seizures
is one way that the airwaves are kept locked down. Of the legal guidelines
governing the running of Independent Local Radio stations in the U.K., there
is a host that specify the technical standard of equipment to be used. These,
according to Hind and Mosco, authors of a lively survey of pirates operating
in the mid-1980s, perform as a substantial hurdle to broadcasting.14 Pirates
operate without such prescriptive demands, working instead with their
inverse: at what level of cheapness will things still run? How disposable can
Chapter 1
16
the gear be made in order that when it is seized another can be put into play
as soon as possible?
It is also in these areas that much of the pragmatic-conceptual work—the
tacit knowledge gained through active participation in a process that any
culture of use or self-taught expertise lives on—of running a station arises.
There is a phenomenology of cash flows, of the libidinality or dullness of the
work of broadcast, of setting signals loose to evade capture, signals that are
yet received, and a sense of a technico-aesthetic life inventing and resensing
itself through the process. How can this part of the activity of pirate radio be
thought through in relation to both the sounds blasting through them and
the networks of the exultant city they forge and take part in? The pirates bring
together a vast range of skills that are sensual, technical, economic, social, and
eminently pragmatic.
For Deleuze and Guattari imagining into the working procedure of itinerant metal-workers, exploring and working the flows and idiosyncratic qualities of certain metals or alloys, “The machinic phylum is materiality, natural or
artificial, and both simultaneously; it is matter in movement, in flux, in variation, matter as a conveyor of singularities and traits of expression”15 (emphasis in original). The phylum of the taxonomist exists to demarcate between
kingdom, of plant, animal, and so on, and in doing so track their slow torrent
of mutations by means of similarity of appearance. The word is in the process
of loosing its internality to zoology. Phyla are replaced or added to by other
systems of reference, such as clades, analytical tools produced by emergent
tools and discourses, such as genetic databases, which provide access to dimensions and interpretations of evolution other than those simply available to the
interpretative eye.
Deleuze and Guattari’s use of the term “machine phylum” echoes this loosening from specific reference, allowing the concept to take up its potential for
transferability across domains. Like “ecology” itself, or the “replicator,” which
appears later, terms jump category. Here, the conceptualization of a phylogeny
is the “persistence and change of many individuals through time.”16 Manuel
De Landa provides a succinct image of the machinic phylum when he describes
it as “The over all set of self-organising processes in the universe. . . . These
include all processes in which a group of previously disconnected elements
suddenly reaches a critical point at which they begin to “cooperate” to form
a higher level entity.”17
The R, the A, the D, the I, the O
17
The metallurgic artisan theorized in A Thousand Plateaus provides a
key early moment at which consciousness of such transitions into selforganization can be recognized as being also cultural and social. Tracing this
flow of matter and the intensive points at which it changes from ore into
a purer form, from solid into a molten state, is complicated by and echoed
in the flow’s relation to the points at which following it becomes subject to
circuits, to arrangements between a here and a there, between one fixed state
and another. Flows are connected, for instance, to the mercantile, to divisions
of labor that separate out the roles of merchant, prospector, and artisan
into distinct categories of behavior and access to modes of perception and
action. Not properly nomadic, not capable of becoming sedentary, metallurgists become itinerant. Cursed into this border category by their knowledge,
they must engage, carefully, with each strata and work with seams and
thresholds.
The metallurgist posesses an intense relation to materiality: a proprioception of and through the changes of state of the matter that one is working
with, becoming aware of its tics and glitches in terms of how they are mobilizable, in what realms they operate in topological terms, what they connect
to or elide. An experiential science or tacit knowledge formed through the use
of impurities and changes in structure and integration of metals by leaps
between temperatures through heating and quenching. (An alliance of access
to wood or charcoal, ores, and water was needed.) This minor science is presented in A Thousand Plateaus as being a tradition counter to or partly submerged by that of hylomorphism.18 This schema, or “form–matter model,” has
dominated Western thought since the first systematic schools of ancient
Greece. In the treatise on nomadology by contrast, Deleuze and Guattari
propose an emphasis on the morphogenetic capabilities of material itself: the
moments when a series of forces, capacities, and predispositions intermesh to
make something else occur, to move into a state of self-organization.
Hylomorphism is “a model of the genesis of form as external to matter, as
imposed from the outside like a command on a material which is thought
inert and dead.”19 By contrast, the conceptual device of the machinic phylum
allows thought to enter into a thicker relationship with practice, with material traits of expression, their constitution of effects. Counter to hylomorphism
in Simondon’s account, is the process of individuation, whereby materials
produce their own capacities of formation in relation to the morphogenetic
affordances around them. Recognizing hylomorphism allows accounts of tech-
Chapter 1
18
nicity and media to escape from a merely semiological reading of the world
into an expanded involvement with and of it.
In stating that “Electricity has always existed and it’s not just a phenomenon of this century. It’s always been in thunder, lightning. . . . Instead of
wood or leather or metal and all the things we so far make music out of like
stroking strings—now we’re using electricity,”20 Björk hooks into one of the
thickest of the veins of this machinic arrangement of the wider media ecology
of pirate radio. But crucially, her insight at once ablates the distinction
between digital and analog electronic music by looking at a scale below: to
its substrata, the various means for the extrusion and torture of electrons. It
is this—whether it occurs as representation as bits of information, as slider
bars on a sequencer interface, as the scraping of a vinyl trench against a needle,
in stamping on a fuzzbox, or in the direct construction of circuits and hardware—that calls to mind that semimystical force experienced at the time of
Edison and Tesla. It is as the hidden element between metallurgy and music
that electricity also brings to light “A life proper to matter . . . a material
vitalism that doubtless exists everywhere but is ordinarily hidden or
covered.”21 Electricity scratches the vitalist itch precisely because it involves
the operation of matter on itself.
But as Kittler easily points out, “Electrics does not equal electronics.”22
The media systems that in combination produce the current form of pirate
radio include both the primarily electrical or electromagnetic (the T1200
gramaphone, the transmitter coil, etc.) and those that exist in the mode of
digital information and electronics (e.g., the GSM phone—something of a
bastard case in that it necessarily maintains an interface to electromagnetic
waves; and computationally based samplers and synthesizers, etc.). Both electric and electronic sound technologies also allow a sense of a doubling of the
machinic phylum in that the manipulation of singularities and flows at one
level becomes explicable only when it manifests at another—in sound waves.
Just as for generations of zoology, organic phyla were sensible only through
our seeing them in particular senses as mutational fields of a shared body-plan,
this area of the machinic phyla is operated in and manifest through sound.
The threshold into self-organization is crossed only when a bunch of components becomes something else. This sound not only exists at a level independent of the technical and social assemblages that are mobilized around it;
it also articulates them, gives them sensual, rhythmic, and material force. That
is to say that the interactions of the multiple social, linguistic, algorithmic,
The R, the A, the D, the I, the O
19
technical, and other drives that merge and recombine in the media ecology
are of necessity not “comprehended” or owned by any one person or group;
but there is a clear sensation that when it works—when it generates the mutually excitatory fervor that Reynolds speaks about—it works as a result of all
these combinations crossing into another state.
Deleuze and Guattari credit the particular historical example of the itinerant metallurgist trading between the nomad and the sedentary, with a tendency to, of necessity, evade regulation. Such a position does not solely mean
a simple disappearance from control, but also a process of pragmatic deformation of control. In this way, interrelation with the phylum, its process of
combination, is with more than what simply gets caught up in its flow. The
machinic phylum of the pirate radio traverses not simply that of its constituent technologies, but a whole interrogative field of social, juridical, legislative, political, and economic formations. As Tim Westwood points out, in
a text full of unfortunately misplaced optimism about the possibility of the
legal stations opening up fully to underground music, before the 1984
Telecommunications Act, which allowed for seizure of transmitters in use, the
key innovation that allowed pirates to broadcast twenty-four hours a day was
a barrister’s interpretation of a clause in the Wireless Telegraphy Act (1949),
“to the effect that ‘any apparatus made in this country cannot be seized until
the case goes to court and the order is made.’ ”23
The machinic phylum of the radio in this sense is that of the creation of
flow among dense population, an expanded form of phyla that at once multiplies the domains in which it is traced but is also produced in the attempted
or actualized imposition of hylomorphic patterning—law, the state, or the
technologies of capture employed by it. Foucault24 and lived experience
remind us that the capacity of law for the full subsumption of what it deems
its matter is never what is actualized. Elements in a composition are forged
and conditioned by this encounter, but not in submission to it. Readings of
these formations, their utilization, the finding of such loopholes within
them—all constitute a way in which hylomorphic patternings themselves can
become hyle, matter for the constitution of flow.25
Radio’s section of the electromagnetic spectrum was born regulated. At the
end of the nineteenth century, the British government “Made the wireless telegraph a state monopoly, assigning it to the Post Office, with oversight granted
to the Admiralty.”26 The only portion of the spectrum not directly falling
under state control and procedures of licensing is that visible to the naked
Chapter 1
20
eye. For the purposes of radio broadcasters in London and the rest of the U.K.,
regulation is held by the Radio Authority and carried out by Branch Four of
the Department of Trade and Industry (DTI). The media ecology of the radio
is perspectivaly defined for this agency by section 172 of the Broadcasting
Act, in its additions to the Wireless Telegraphy Act 1949, as: any premises,
vehicles, vessels, or aircraft; any wireless telegraphy apparatus;27 recordings,
recording equipment, playback equipment; or any equipment “connected
directly or indirectly, to wireless telegraphy apparatus.”28 This is a relatively
close-quarters description of material likely to be seized on the spot in a raid
by the DTI. Section 170 of the Broadcasting Act 1990,29 however, expands
culpability to a network of filiations involved in either maintaining the technical equipment of a station, providing material to be broadcast, or supporting or trading with the station in any way.
A conjunction can be made here with “Encoding/Decoding,”30 an essay by
Stuart Hall in which he argues for a derivation of the model of media communications, via several disciplinary permutations, from Claude Shannon
and Warren Weaver31—a schema in which the process of communication
can be resolved into five linearly arranged elements: source, transmitter,
channel, receiver, and destination. In Hall’s account, the three middle terms,
that is, the “media” elements, have been replaced by the simple term,
“message.” The particular way in which “meaning” is shaped and conditioned
is the object of Hall’s study. In one sense, the text follows a broadly Althusserian account of “structure in dominance,” in which various practices within
this tripartite circuit are conjoined and modulated by the prevalent forms of
discursive production. At the same time, the document is a key point in the
collapse of left-functionalism and a useful transversal node to recognize as
canonical cultural studies engages with information theory. One can read here
an account of the breakdown of the smooth isomorphic mapping of the form
of domination onto its object, which falls outside of this schema. While Hall
follows a hylomorphic model in describing the mechanisms by which media
are articulated, how meaning is produced through a “passage of forms,” he
also describes how, in the distinction between the circuit of communication
and the “meaning” relayed, there is the possibility that, since each phase
within it “has its own specific modality and conditions of existence, each
can constitute its own break or interruption of the passage of forms on
whose continuity the flow of effective production (that is, ‘reproduction’)
depends.”32
The R, the A, the D, the I, the O
21
These differentiated moments within the “totality” formed by the social
relations of the communicative process as a whole are, in Hall’s account, points
at which each distinct formation—an institution, a body of technical knowledge, a system of language—articulates the message according to its discursive and productive norms, and furthermore, must deliver the message. At
this point again it becomes subject to the frameworks of knowledge, relations
of production, and the technical infrastructure at play at the point of reception. At this point, if not earlier (although he is speaking specifically about
television), each message is subject to potential mapping by meanings that
are not “preferred,” which do not “have the whole social order embedded in
them,” and, since “Connotative codes are not equal among themselves,” the
point of reception, of negotiation, and of potential “resistance” is reached. As
is well known, this threshold is a point at which cultural studies as active
project and as attentive, painful student of consumption trapped in receiver
mode begin to bifurcate.
Although this account is extremely useful (since it distinguishes implicit
productive, technical, and discursive activity, allows for a way of analyzing
their conjuncture, and provides a way of tracking their ramifications through
various layers of mechanisms of influence), it maintains the strict division
between form and content. In its emphasis on the imposition of form, the
model does not provide for a full account of potential media practices. If we
are, for a moment, to follow the form–content model, it is possible to describe
the regulations governing radio, the agencies that enforce them, and their
technical apparatus and professional procedures as the “form,” the shape-giver
to the actual practices of radio—“content.” The ability of the content to mobilize resonances in and of itself, to bust out of the regulatory jelly mold, would
in this case be impossible, unconceptualizable. That it is able to do so is manifest. And in a sense this is precisely what Hall aims to highlight in his emphasis on the “struggle in discourse,”33 but it is the way in which such practices
are filtered by the form–content model, with its emphasis on reading and
coding, that renders such an account unsatisfactory for any enactment or
expression of becoming. The emphasis on interpretation comes in part as a
residual anchoring in literary and textual practice, which constrains the mobilization that Hall attempts to make of them.34 Here, where the model of form
and content floats limply free from what it attempts to describe, the notion
of media ecology, where media elements possess ontogenic capacities as well
Chapter 1
22
as being constitutively embedded in particular contexts, begins to make itself
useful.
Although we must take it as given that the regulatory agencies only fully
exploit their powers to the extent of their discretion, and of those above them,
such a formulation of the situation does not adequately describe the more
complex interrelations of what are codified as form and content. And this is
where an involvement with the tricky materiality of media synthesis pays off.
Pirate radio has shown a capacity to generate medial growths that ground
themselves in the attempt to impose form on them, to synthesize what is
fundamentally heterogeneous. That is, the attempted hylomorphism itself
becomes “content”—there is a coevolution, an arms race that feeds the
machinic phylum. A particular component of most contemporary pirate radio
provides an example.
Once the DTI gained the ability in law and in practice to seize studio
equipment, it became imperative to separate the location of transmission from
its source, the studio. This can be done physically, by barricading the studio
off and keeping a wire connection between the two locations. But it is now
most commonly achieved by means of interposing a simple microwave link
between the two sites, something that can be done at reasonable range providing line of sight connection is maintained.
Mutual escalation of competing technologies, of legislation and its object,
of the appropriation of locations for studios and for transmitter sites, produces
its own mutational field in the composition of the machinic phylum of radio—
more must be done, at greater difficulty and at higher cost, but the result is
in excess of what had previously been legislated against. It is now harder to
locate and capture a studio connected in this way to a transmitter than it was
before the legislation was introduced. (The DTI have to first triangulate the
position of the transmitter, then without disabling the broadcast signal repeat
the operation from the position of the microwave link aerial.)
Deleuze and Guattari’s introduction of the term “machinic phylum” makes
possible its mobilization as a conceptual resource in addressing the process of
innovation and constitution within conflict, that is, within historical time, of
technologies and of media. What shapes-in-motion, what dynamics do these
combinations of media instantiate as they come into composition? What, of
these processes, of those that are actualized and those that remain virtual,
are the ways in which the users and assemblers of these combinations of
The R, the A, the D, the I, the O
23
technology track, channel, splice, and provide multipliers for the emergence
of these mutations?
The focus of Hall’s study is on the influence of other factors on the processes
of signification/encoding and of reading/decoding and evinces cultural studies’
particular kind of attention to the mechanisms of domination. The treatise on
nomadology and more significantly the practices it draws on are by comparison concerned more with dynamics of combinatorial production, a production that in the use of it made here also exceeds that of metallurgy. This
is not to say that the machinic phylum, in media for instance, has ever to be
in any way metallic, electrical, or electronic. Ghost Dog is made invisible by
an anachronism, the use of carrier pigeons to maintain contact with his
master.35 Zapatistas, passing unnoticed in the jungle under the array of scanning devices of the state, simply make no direct use of electromagnetic media,
but appear at will on all networks.36 In these cases, to avoid becoming content
to form, to evade codification, is not only to disappear but to concentrate more
fully on the material, the missing middle terms: receiver, channel, transmitter. This other term, the machinic phylum, allows us the chance to do that—
to sense into the ways in which medial dynamics in combination generate
behaviors, qualities, and openings that are more than the sum of their
constituent, codified paths.
Records, Record Shops, Studios, Dub Plates, Turntables, Mixers,
Amplifiers, Headphones
When it gets rolling, the psychosensory expansion of the media ecology of
radio becomes itself a machine for the generation of potentiality, of combinatorial morphogenesis. At its dullest, too often, it simply becomes one more
appendage to the synergy of a marketing strategy.
The turntable, with its appendages, is a stalled computer: a head and an
infinite tape. It can read stored material, it can reproduce any sound; but used
in the standard way, it can only read, not store. Hip hop declared war on
this nonfacility by throwing the disc into reverse, mutilating predetermined
regimes of speed and frequency. Hip hop mobilized the third category of
action of the computer; alongside reading and storing information, the universal machine must be able to act on itself, to calculate. The phase space of
all possible sounds of the turntable is determined by the table drawn up at
the intersection of speed and frequency. Turntablism opens this space up to
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mutation outside of the regimes of melody, harmony, and voice by forming a
copula between the two series, rhythm and noise. The endless tape of the
Turing machine is imposed on the finite coil, causing it to leap from break to
break. Feedback is “the property of being able to adjust future conduct by
past performance,”37 to reprogram: to alter its performance in the light of computation. The turntable invents the DJ in order to compute.
Enough has been said about the close-up use of the devices of the DJ. This
is an empty zone within this particular medial assemblage, one that is occupied by swarms of the part objects of ear and hand, but one that is—as that
element most susceptible to being locked down as a proper name—that of
least interest for this particular discussion. Let us simply say that these components can be plugged together in several ways.
Microphone
Tetsuo Kogawa38 occasionally performs a technical instantiation of what
Brecht39 and Enzenberger40 pointed toward and what every radio engineer
knows. Any radio receiver can, with a modicum of fiddling, be converted to
a transmitter. Radio waves are produced by feeding an electrical signal to a
mast or antennae. The signal changes the energy levels of the electrons in the
metal atoms within the antennae, thus causing them to emit radio waves.
Before it reaches the mast, the sound wave that is to be transmitted is modulated or superimposed on the radio wave so that it “carries” the sound. At
the receiving end, radio waves strike the aerial connected to the receiver—as
they strike everything else—producing weak electric carrier signals in the
metal atoms. The receiver selects the carrier signal of the required station,
extracting the sound signal from the carrier signal, sending it to an amplifier
and loudspeaker to produce the sound. The inverse correlation between loudspeaker and microphone continues this existence of the transmitter as mirrorworld of the receiver.
Given this process, it is useful to give a listen to the various ways in which
what the microphone is connected to—voices, throats, lungs, codes, language—operate within the context of the kinds of music that pump themselves with it through its reverse, the loudspeaker. How do you make a voice?
The MC dictates to the ether, pitches rhythms to nervous systems rather than
to ears. He or she may be constantly making up patches of lyric and sketching them down in a notebook or scraps of paper, but these are messages that
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will never be transcribed. Constantly being written out on these sheets are
precise instructions for manufacture of a voice.
How do you make a voice? You are tethered to an iron ring set into the
floor by a rope a couple of metres long tied round your waist. You wear a thick
coat but have bare legs and feet. Two loops of rope around your shoulders
fasten a small glossy-leaved tree onto your back. Under your feet is a thin
spread of vegetable oil on a concrete floor, and to the side a roasting tray of
the oil, which you step in and out of whenever the puddle thins. Over your
mouth is an oxygen mask fitted with a contact microphone. The mic feeds
into a computer running speech-recognition software.41 To make a voice, to
speak, you have to run. To run means to slip. This running-slipping creates
“nonverbal vocalising”42 picked up by the microphone and interpreted as
speech by the software.43 A transcript of the interpretation appears on the
screen. The dislocation of language by the creation of turbulence in one body
allows it to be transversally hooked out of the limited corpus held within
another, the computer.
In the first half of his Discourse Networks 1800/1900, Friedrich Kittler
describes how the German Romantics celebrated the “language of the soul”
as a succession of “Ohs” and “Ahs,” the open throat and gaping mouth creating a superhighway for their transports of Geistlichheit. In Gramophone, Film,
Typewriter, Kittler goes on to note how “By simulating and filtering certain
frequency bands” the contemporaneous inventors of automata44 were able to
generate such sounds in a series of models based on the membranes of throats
and mouths.45 The manipulation of a set of parameters of frequency and speed
of vibration46 thus abolishes the soul, and “The real takes the place of the
symbolic.”47
What are the conditions in which we utter only vowels? “Ay,” “Eeh,” “Iiy,”
Oh, “Yoo”? The list starts easily, and goes on. Moments when we give vent
without thought to linguistic signification.
In “Hearing Things,” described above, Aaron Williamson enacts perhaps
an echo of another of his poems, constructed through the figure of Solo
Boy, a four-year-old who is “languageless” yet “padded round / walls soaked
through / with sterile terminology.”48 Solo Boy perceives “not so much the
people / around him, but the / invisible frisson / and tensions caused / by their
perplexions / within an endless maze / of routings and referrals / filing cabinets fill up / equipment arrives / casebooks, articles.”49 Speech and its reception becomes Law, each syntagmatic accretion another node solidifying along
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the alveoli of power. The imperative to adopt the correct positions of sender
and receiver is instantiated in these media technologies of the discourse
network of the doctor. Language becomes medicine. Eat it up. And the figure
of the boy? “In any case he sits there / usually / in a corner / neither here nor
there / yet boggled / with his amorphosis.”50 In “Hearing Things” the amorphosis is the shapelessness of the ill-disciplined throat. It returns as the
making of shapelessness turned loose among the indexes and arrays—the rules
for listening—of the speech recognition software.
One among many of the repetition of files and folders of the desktop
metaphor, speech synthesis software interprets electromagnetic input from
a microphone. The vibration of the mic is transduced into a series of variations in an electric current. This current is further interpreted by a series of
logical operations built into the computer at the levels of hardware, operating system, and software. Signals, converted by the hardware into a series of
ons and offs, become, in the software, a sequence of zeroes and ones, which
the software then compares to an array of tens of thousands of other sequences
of zeroes and ones corresponding to words.51 At this point the software also
makes available special discourse-recognition additions, with expanded corpuses of specialized vocabularies (for lawyers, “public safety professionals
[investigators, agents, detectives, officers, and other law enforcement personnel]”52 and doctors). Users can also specify at the point of purchase whether
they suspect that they correspond as a speaker to the software’s models of
“American, Australian, British, Indian or Southeast Asian”53 varieties of
English. At the other end, the selected word appears on screen, free of any
encumbrance of context apart from the algorithmically precise accident of
being there. The text is pocked by punctuation, marking the momentary
stillness of the microphone.
This conveyor of parole in liberta is a procedural reversal of Russolo’s Futurist noise machines,54 the bellows, plates, hammers, and noise-boxes of which
were perhaps the paradigmatic manifestation of modernism’s clocking of the
tremors, beats, and aural shocks of industry and the new inventions of warfare.
But in “Hearing Things,” there is no music hall catastrophe machine built in
much the same way as the speech automata described by Kittler; there is no
escape into the purifying rapture of noise. Any signal at all is taken up by
language. But language itself becomes the catastrophe. It is language as catastrophic and voice as an engorging of that catastrophe that will be discussed
shortly in relation to the construction of the MC voice. First we need to take
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a detour through the three key forms of recorded voice found in pirate
radio. Here, “recorded voice” refers to voice explicitly realized as medial transduction of voice as recording. What is attended to are the various ways in
which the mediality of these voices is produced as domains of mutation or of
“reality.”
The voice invented by soul, R&B, and hip hop is based on orality, the live
rap, the open throat. The hip hop voice is indexical.55 As the words are propelled forward through the throat and out from the mouth they also point
precisely back at where they come from. “You represent where you’re from
and see who you are, like that.”56 Such a voice states its claim to attention in
spatiotemporal terms. It emerges not only from a particular body, but from a
body that has emerged from the violence of racist and class stratification of
the United States, the banlieue, the townships, and the fractal colonialism of
the U.K. It is an array of voices that has constructed itself as a means of escape
from and mode of activation in these zones, while being profoundly marked
by the conflicts involved in its “staying hardcore while going global.”57 The
hip hop voice emerges from an interplay of constraints, attempts at and realizations of “practices of encoding,” and, through amplificatory and productive
processes, what sociolinguistics names a “domain.”58
A key locus of difference between hip hop and R&B is in the construction
of the voice: Hip hop mathematics class. At the front of the classroom the
cadaver of a singer is laid out on a workbench cluttered with Bunsen burners,
rizlas, vinyl. Limbs wrapped in blood-soaked Gucci loungewear hang loose,
one arm flopped over the side. Thick air is sweet with the smell of meat on
the turn, and motionless enough to allow columns of smoke from the fat
jointed fists of the students/judges at their desks in the dark room to collect
directly in a straight line up to the lowering cloud at the ceiling. At the front,
behind the demonstration bench, underneath a tall hedge of hair and behind
a surgical mask, stands the professor. At the end of his white-coated arm is a
machete, sharp enough to be shaving the skull of the specimen. The task is
quick and silent. Once the path has been cleared, the professor slowly lifts his
blade to the full height of his arm and explains the preliminaries. At the
precise moment he ceases to speak, it drops. The skull splits in one stroke.
Every thread of smoke in the room is drawn through the same vortex of air
echoing the movement of the machete as it spreads and dissipates through the
room. Fingers are thrust into the exposed brain. The professor pinches onto
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something and eases it smoothly out. He gathers long loops of minusculely
thin threads, one hand pulling into the other, cupped. After a few minutes,
the material has been spread onto an overhead projector looking like a nest of
phlegm-eating worms. The professor spends some time arranging the threads
so that their interlinked structure can be revealed. A simple forking hierarchy, a tree structure. The professor shakes bloody jelly from his fingers and
looks out at the class with his most serious stare.
“A Markov Chain. The melodic, rhythmic, and lyrical structure of R&B is
constructed through the progressive depletion of improbability. Neural pathways.” On the screen, the shadow of his finger pokes a point in the hierarchy.
“If the lyricist chooses ‘sweet’ at this point in the tree, and we have three child
nodes branching from it, what are the ranges of probability determining their
next utterance?” He picks out the next four nodes in the tree. “We have ‘baby’
here. ‘Honey’ here. ‘Sugar’ here, and ‘sweet,’ again, here.”
“This parasitical organism is a mathematical infestation. In this case, the
melodic, rhythmic, and lyrical state of each R&B track is a process containing a finite number of states for which the probability of being in each state
in the future depends only on the synchronous state of the process. That is to
say, the likelihood of any of these four lyrical moves after ‘sweet’ is determined
by ‘C,’ the cheese quotient of the track calculable at each moment by its
present state. In this case we have a uniform 25 percent probability for either
baby, honey, sugar, or sweet. At each stage of branching the probability of one
or more of the melodic, rhythmic, and lyrical possibilities rots that little bit
more until at the end the subject is left gibbering, crouched on the floor of
their soon-to-be-repossessed studio penthouse, and locked into one beat, one
microscopic melodic loop and one lyric. At this point it is only civil to put
the unfortunate host with the most out of his misery.” He spreads his fingers
in the direction of the corpse. “Beware, though: this plague jumps genres. No
one is protected. Laws breed theyselves more laws.”
Hip hop does funny voices, melancholic monotones, actorial expression, feeds
its voices through the bit constraints of telephones and loudhalers, samples
voices from other media (often as explicitly non–hip hop voices drawn from
news, instructional recordings, but also as voices that are mobilized as hip
hop—Malcolm X, Shaolin spiel, etc.). It teems with allegiances, dead friends
riding the vocal cords,59 voices of guns,60 talking blunts,61 advertisements,62
mouths slurping on themselves in cod-sex. But almost nowhere, even in
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beatboxing, and for many reasons, does it allow the voice to become primarily synthetic. The reckoning behind this? That it allows the voice to operate
more vigorously in keeping it real.
Recognizing that the audibly synthetic is also what makes this realness is,
by dint of many confluences, slips, and mixes, constitutive of the currents of
music contemporarily most broadcast by pirates in London: primarily garage
music and its spawn. Drum and bass and jungle are available too, where you
can find it, as well as techno, electro, and the hemorrhage of genres associated
with them.63 Cue up the voices of Mantronik or of Kraftwerk, and what speaks
is the Vocoder, the manufacturer of the first explicitly synthetic voices in
popular music.64 Complexifying the potential split between indexicality and
synthesis, the vocoder was invented and initially used for marking the precise
identity of the caller as one-of-two at the peaks of governmental-military hierarchies. Churchill and Roosevelt used a then advanced version of the technology to communicate between two room-size sets in Washington’s White
House or War Department and one in Westminster from 1943 onward. For
the voice to be trusted as coming from a certain individual, as bearing truth,
it had to become totally unrecognizable—alien.
Once the voice becomes captured, or, more accurately, is recoded as a waveform, it is manipulable along the two axes that map that waveform. Time
modulation and frequency modulation, once manipulable, open the voice up
to mutation. This is the condition of the voice within digital recording, but
it is not the first time that the voice has had to become virtual in order to
gain power: “3D recording”—voice overdubbing—was used on early, monaural, rock and roll records in order to give power and clarity to the vocal
track. This virtuality, however, was and always is locked into providing a
clarity of “presence” for the voice that refers only to its idealization and not
to its production.
Dub—the permutational space of the studio combined with that of
Kingston—brought to recording the equivalent of the optical unconscious
that Walter Benjamin describes as being introduced by the film camera: “With
the close up space expands, with slow motion movement is extended. The
enlargement . . . reveals entirely new structural formations. So, too, slow
motion not only presents familiar qualities of movement but reveals in them
entirely unknown ones.”65
For the sonic unconscious, speed of movement is processed directly in
the body. John Woo (in a trademark technique that defined films such as
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Hardboiled Cop, but which has now become part of the general repertoire of
effects) slows down a bullet so that the grace and menace of its transition from
barrel to body can engorge the sensation of its occurrence. Dub understands
bass so well that it produces, in certain tracks, a sense of the bass line folding
in on itself, to make a speaker produce a frequency so deep that you can sense
yourself hearing the diaphragm slowing down to zero, but vibrating so powerfully that it contains a copy of its own obliteration and survives. The same
can occur to the user of the music. Music such as dub and x amount of beats
per minute up, jungle, provide a training routine for the user to learn and
move among the conditions of operation in medial space in its broadest sense.
Sonic unconscious is material that is collectively produced and is gated and
intensified by multiple layers of processing—it becomes malleable, potentiated, in reception. These are types of music that are fundamentally synthetic.
They declare the whole spectrum of vibrations at any speed or frequency
subject to their inventive power.
Once digitized, any waveform becomes not only adjustable along the
modulation vectors of time and frequency but also algorithmically manipulable. The voice thus loses itself as a separate category of sound. It is able to
construct itself as “A mere motion of the air.”66 That is—notwithstanding the
epistemological functions of the tools, filters, and capacities of the software
and hardware brought to bear on it—it gains at least potential access to a
much wider phase space of potential embodiment than the corporeally
anchored voice. The sampled voice becomes part of the rhythmatic mix, rather
than an indexical hook.
Rewind: Buju Queers His Throat
If the digitized voice in drum and bass, jungle, techno, and so on achieves an
escape velocity that allows it to become monstrous, there is—in ragga—
another field of vocal mutation worth exploring. Dancehall DJs67 have
invented some of the most powerful styles of voice to be found on pirate
radio—and still found largely only on the pirates, or played by DJs who were
originally on pirates—in London.
A voice can kill, a voice can destroy. A voice can be engineered to burst
from a riven but resilient body. The voice emerging strong and energized from
catastrophe is heard in hip hop perhaps most in the immense stomping tracks
of early Busta Rhymes,68 and others where the throat and mouth become a
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31
chiliastic fuck-muscle drawn in Marvel Comic ink. In dancehall, perhaps the
most mutant precariously hypermasculine voice is that of Buju Banton. The
esophagus is lowered on its suspension in order to give the volume/velocity
waveform at the larynx its typical menacing profile. The throat-scarring tortured roar of hardcore (Napalm Death, Deviated Instinct, Larm, Septic Death,
etc.) is turned melodic, is sung, slowed down to wrap the vibrating flesh of
the air pipe round your ear. In Buju’s old duet with the falsetto Red Rat,69
you can hear, as the voices alternate, how the part is literally played—how
elements of the media ecology of the sound system, amplifiers, echo boxes,
not only provide a venue for this voice, but while it remains ostensibly organic
have also been partially incorporated into it. Chopping and cutting from
throat-kill to sweet melody in a cunning but polite enough and never truly
disturbing way, female vocalists in garage70 break from dancehall to soul, from
toasting to whispering make the air shudder. Such machinings of the voice
do not only occur in terms of “the vocals” but are also drawn out by the other
sounds it enters into composition with. Music, as it senses at different times
and in different ways its own synthetic nature, intensifies its mutation of voice
among sound. Compared to this, the supersaturated sweetness of the more
vocally fixated and “mature” sounds typical in garage before it became welcomely grimy are absolutely forgettable. For voice, becoming electronic—not
only becoming digital—makes it already aware of its own machining.
For Rudolf Arnheim, the announcer’s voice should behave like polite typography.71 Discreetly spoken captions to annotate the sequence of sounds being
purveyed to equally courteous listeners. This mode remains as a default,
constraint equaling authority, but mainstream broadcasting has since also
developed an “extended” range of presenter voices.72 This extension necessarily
includes a categorization of those that are to be excluded:
Don’t expect the application of stylistic delivery crutches such as: The Puker, The Big
Smile, and The Big O to improve your air person’s delivery. (If you’re not familiar
with these terms, The Puker is the hyperextension of CHR [contemporary hit radio]
delivery. The Big Smile, prevalent on soft-rock and AC [adult contemporary] formats,
sounds as if a pre-formed plastic smile insert has been placed in the announcer’s mouth.
The Big O is the female talent who sounds as though they are on the brink of orgasm
each time they open the mike.)73
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The voice always exists in relation to what it is heard by. Just as the voice
of crooners such as Bing Crosby became possible through an alliance with a
new type of microphone, one able to pick up a softer, closer, style of singing,
the MC voice evolves directly as a result of its wider context.74 Intrinsic to
pirate radio is that the hardware delay loop operated by all other stations, by
means of which any transmission can be screened and brought back from the
brink of the forbidden, has been taken out. Continuity is the result of fingers,
discs and mixing desks, simple stamina and skills rather than cartridges of
jingles and prefade links. The function of the MC is fundamentally different
from that of the announcer, the newsreader, the personality. Pirate radio is
made up of a crossfire of medial trajectories, the MC providing a form of
metainformation about their intersection. It is a position that jumps, changes
direction, and takes note, adding data on the fly. It gains this position by
being hardcore.
What is hardcore?75 Is it another “science,” an abstract proving machine
that governs the right to speak?76 A science in the sense that all those who
are allowed the capacity to practice it, who are hardcore and therefore need
not speak about it but simply enact it, gain their ability to be hardcore by
recognizing and invoking the epistemological, rhythmic, vocabulary modes
by which it is made. This is the means of its dispersion, transport, and eventual mutation, its means of connection with other operations. In this manner,
hardcore, a meritocracy of sorts, is constitutionally open at certain scales
within the wider dimensions in which it operates. At the same time, it is
because of the way in which all these stylistic and methodological elements
are forged through multiscalar historical interactions with dynamics of social,
aesthetic, and economic stratification and subjectivation—and demand that
they be acknowledged as being so77 (without falling into the trap of saying
that it is simply “about,” or the “result of ” those of class or race and so on)—
that their self-determination functions. If subjectivation here is becoming at
the scale of an individual, or of a social body, it can also be said to function
as a filtering system, a generator of surplus value, and as a war machine of
voices and beats.
At the point of aggregation of all these medial dynamics, what does the
MC do? Chats on the mike; gives the shouts; works the phone; reads out the
texts; bigs up the DJ and anyone else in the studio; then chats on the mike
some more. There’s no naming of tracks, or hardly ever. Exceptions would be
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33
to hype some exclusive new dub plate or the name of a track that keeps getting
requested. The vocab is hyperconstrained: imperatives, requests, responses,
assertions, declarations. At times, it could be a voice enthusiastically going
through an e-mail header, noting its transition from place to place, the
protocols by which it gains passage; listing the names of a crew texted to be
shouted out to like a cargo manifest; a flow full of imperatives, a language
composed entirely of UNIX commands, an operating system bent on beats
spelled out in cockneyfied black twang. A market trader selling fresh, fresh,
fresh, you know say it’s fresh. The position of simply being hardcore is ridiculous, and the voice acknowledges this in gibberish, nursery rhymes, jokes that
can’t remember when they were last funny, shouts out to a cup of tea, rants
bored stiff shouting out to all the sexy ladies from the cold flat studio. Next
thing, the MC is inaudible. He’s muttering about the DJ, talking over the
drop in a track, flattening things out.
The MC voice exists in and among others spinning off the tracks: threats
and announcements of painful and fast-approaching death hooked from kung
fu movies; vowel sounds sucked out of a stack of electronic lungs doing femme;
lick-shots untraceable to any known firearm; clips from any of a shed-load of
commercially available sample discs; phrases go out like a little clockwork
duck. Just as the same track might be reloaded more times than any one person
might want to hear it in a lifetime, just for the joy of the simple fact that
they can do it—play it until death—a phrase might be fake, stupid, replicate
just because it was heard.
The boredom, the cretinously predictable nature of much MCing is a result
of the way it fuses two apparently separate functions of language, two that are
also the means by which it generates its strength: the MC’s role as switching
system for the pirate station, and his or her function as inducer of hype. Take
the simple duty of reading off the requests and shout-outs. How does an MC
treat data coming in? By engaging in simple data-management tasks: delay,
storage, transposition—it’s an information ecology. The text or call has to be
received and the right moment taken for its delivery: does the shout fit in
with a prepared or freestyled rhyme? What’s the DJ doing with the track,
what is she planning on mixing in next? Is the beat just about to change?
What’s the prestige of this track—can it just be chatted over? Is that a
provocation?
In one sense, the MC voice lives simply in a microworld of calls and
responses, but it is in the acknowledgment of this tight mode of operations
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that one can hear it suddenly leap out of its apparently constrained ambit. It’s
not simply that the interlocutors of the MCs calling in on their mobiles, their
mum’s phone, at work, the ones who can’t call but you know are listening in
the nick, become hordes, massives, microcliques, empty space, that they
obtain heroic proportions—they do. But “the glories of information and communication”78 have become infested by passions, puns, rhymes, and more.
Jittering, repetitive, nervous, bombastic, happy. That is, at the same time
as the MC assumes the secretarial position, he or she corrupts this simply
informatic role with the catastrophe of language. The phrases, statements,
invocations, and orders bursting out of the radio are acts of enumeration, of
the establishment of relations between different elements of the media ecology
by a transitory tyrant. They are the results of the enactment of this violence,
this escalation of exultation upon the MC position itself. It is in the pacing,
heat, fluidity, and skills of this voice that it all becomes manifest.
Drugs, Clubs, Parties, Flyers, Stickers, Posters
Efficacy of a drug is determined in part by the regularity of the crystals of
which it is made up. The greater the invariability of the size of these aggregates of molecules the more predictable is its metabolization by the user. That
is to say, that the drug must be composed in the most regularized way possible: a pure data stream of zeroes, a molecular landscape of absolutely selfsimilar order. Dosing bodies with chemicals requires that such bodies must
be first organized into a mass, a user base, and that this mass must have verifiably similar dysfunctions and organs: mass dysfunction in order to generate a requisite level of demand. Mass organs in order that use can be allocated
to particular corporeal regimes: the blood-circulation system, and the various
ways of accessing it, by mouth/stomach or nose/mouth/lung combinations, or
directly by vein. Bodies themselves extrude or grow additional organs: mineral
mouths that are able to withstand fire, veins that grow sores in order to remain
perpetually open. Orifices left out of the schema of mass dosage (except for
miserable and tokenistic topical applications) find ways to connect themselves
to drugs that are also left out in the cold.
While the peritextual79 apparatus of pirate radio—flyers, graffiti, flyposters,
stickers—might, like any advertising, aspire to generating a plane of absolute
consistency, of perfect commodities fitted to perfect customers, it is clear that
not every particle of information reaches its intended receptor. Memes80 cannot
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35
be milled to an equidimensional powder, suspended in cream and spread across
a city—unless, that is, they are intended only for uptake by subjects
organized solely as mass receptors.
An unusual mode of treatment therefore emerges: the mutation of
communicational redundancy into hype. To protect a message from getting
chewed up, so that the amount of noise interfering with its transmission
becomes immaterial to its meaning being received unaltered, it is necessary
to reiterate it in different ways. This protective surplus of enunciation is
known as redundancy. Redundancy can apply both in terms of the information sent—its meaning can be made many times in many ways—and also to
the composition of the channels of its transmission (as in the case of distributed networks such as the Internet).
It is not clear, however, until the message is received, how much of the
message—how many of its manifold reiterations—qualifies as actually being
“redundant.” “Junk” data may just be those elements that are reiterated until
the point at which the information enters into composition with actual consciousness—at which point the last one in the chain “expresses” its message
into the carrier body. That is, they cease to be noise and can be evaluated as
information. Redundant information, calculated as, say, the number of stickers in corners, on walls, on lampposts that it takes to build cognizance of this
information in one subject, may immediately be understood as informational
by another subject. Marketing works out a cost-benefit analysis wherein the
number of potential exposures to the number of subjects is tabulated against
the number of product purchase opportunity uptake actuations. This,
however, does not map across to the same mode of operation as hype.
The two uses of the word “information” are linked by their being used to
describe conditions that refuse entropy. In the strict sense of information
theory, information is measured on a scale of relative improbability where the
state of maximum probability is that of entropy. The information carried linearly, from one point to another, by a message is the negative of its entropy.
In the more common use of the term, information is simply “meaning”—what
something “says” parsed by how it is “read”; how it is sensed, what perceptual and affective dynamics are routed through and with it, what is modulated and spun. Although the two uses of the term “information” are clearly
not synonymous, what hype does is to blur the categories. Hype is that
moment when the transmission of information in the strict sense reflexively
incorporates information about the fact of its transmission as part of that trans-
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mission. It is not simply information, but the way in which it moves. Thus,
the more the information is transmitted—the more potential it has itself to
become entropic—the more it leaves this double trace. At the same time,
hype is not simply reducible to the circulation of good news, a good buzz.
It has an algorithmic, epidemiological quality that is explicitly heartless, selforganizing. It is this double articulation that engenders the chance to leap
out of the repetitious slide to informatic flatline, and into the nonlinear, into
meaning mobilized and regenerated by expressive bodies.
Hype is a particularly delicate and temporary phenomenon, and its most
intense manifestation within the general economy of pirate radio is the
party/bashment/night/rave (these are not mutually interchangeable terms). It
is the sense of the potential for it, the gating and opening up of exploratory
systems of mutual excitation, as well as its activation that provides a sustaining drive of this media ecology.
Reception Technologies, Reception Locations, DJ Tapes
“Bwoy it jus’ tek you. Its time to pump up the sound and metamorphosise
with the world, gwan. We’re all in cars, living rooms, bedrooms screaming
for the rewind.”81
There’s a radio in the studio to check transmission quality every now and
then, make sure the signal is getting outside of the room. For those in the
studio there”s no guarantee of feedback, of listeners. Selection and mixing of
tunes might be happening in a vacuum: a flat, (an apartment) an air-locked
chamber designed for an industrial family unit, left over, no connection. The
phone provides one way in for the outside. Another way in is constructed by
the mapping of the media ecology by the state. According to the Radio Communications Agency, “It is an offence to listen to unlicensed broadcaster
(pirate) without a license. Licenses are not issued for this purpose.”82
The imaginary space of all potential listeners as participants in the machine
are addressed as much as the actual listeners. Audience induces sound. There
is a mythic categorical dimension to crews: the (ever popular) ladies crew, the
HMP (Her Majesty’s Prison) crew, crews formed by location. The imaginary
circuit of sound is amplified by the possibility of involvement in, of hearing
by, real bodies. The continual reference back to listeners as part of the circuit
of the show is not an attempt simply to ego-amplify the MC and DJ but to
develop a “multiple ear” in the listeners. At the same time as you listen on
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Walworth Road, there’s someone in Beckton texting or calling in to set up a
rewind or a shout for their mates. The radio provides a way of triangulating
this relationship based on disjuncture.
When it gets rolling, this imaginal space becomes the medial equivalent
of the space of signifying systems and matter described by Burroughs in his
description of the cut-up technique as live montage (that is, without obeying
restriction to merely literary intertextuality): “Somebody is reading a newspaper, and his eye follows the column in the proper Aristotelian manner, one
idea and sentence at a time. But subliminally he is reading the columns on
either side and aware of the person sitting next to him. That’s a cut-up.”83
Just as for Burroughs the cut-up opens out into processes that “make
explicit a psychosensory process that is going on all the time anyway”84 the
presence of the third mind. It is the enormity and variability of number of
scales, speeds, and forms of conjuncture in the urban, in the “postindustrial,”
and all that it works in and out of, that make these connections and the
popular consciousness and manufacture of them—the perceptual spaces of
subjectivation folded into them—that requires the building of new orifices in
order to intensify and explore this process. These organs are called media.
Different reception technologies—static radios, headphones, wearable
stereos, and so on—afford particular conditions of listening. The perceptual
shock of connective disjuncture is a fundamental loop in accounts of first experiences with a Walkman or other personal stereos. How they are hated by those
who demand that you be rooted to your location, observing its norms. This
shock is recapitulated by that of the mobile phone, the way it makes manners.
Sounds of the street, the train carriage are locked out: a wormhole is opened
to another time, place, rhythm, speed, tone of voice, to contexts in which
speech is guarded, and to others in which it cuts loose. Mind your body
language: the treble seeping out of your ears gives the game away as to what
you’re belonging to. The “earlid”: in 1976, Louis Wolfson creates a
pre-Walkman out of a tape recorder and a stethoscope in order to create a
linguistic barrier between himself and the possibility of hearing his mother
tongue. Thus, according to Deleuze, “For the first time in history a makeshift
schizophrenic object lies at the origin of an apparatus that is now spread over
the entire universe, and that will in turn schizophrenize entire peoples and
generations.”85
Each of these medial organs, as they arise, requires the superimposition of
a new circulatory system to sustain it upon those that preexist. Every system
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of calculation, distribution, and storage also entails the development of a
system for the reproduction of devices through which the storage element is
to be played. The mass production of compact discs, for instance, demands
the mass production also of components for players and drives. “Roll-out” of
a system requires that it begins to put into place its reception before it occurs:
“The entertainment monopolies have triumphed through a process of continuous centralisation and integration of all the stages of music production and
dissemination; their imperatives of growth have marked the development of
music technology and its communicative discourse from the beginning of
broadcasting history.”86
Partial vertical integration of markets means that it would be quite possible to be listening to music on a radio made by Sony, from a record published
and printed by Columbia (owned by Sony), being played on a turntable and
mixer made by Sony, and requested by a listener via a text message from a
phone made by the same company. As a paratactic list, each of these elements
within the media ecology is only potentially branded by any particular
company. That the record, turntable, or phone would be made by this particular corporation is not highly probable. But it is the task of shortening the
odds on this probability that primarily arranges their activity in the area. (The
metaorganization of these elements and their connections by, for instance,
standard voltage rates, connector cables and sockets, and so on, is developed
later in the discussion of standard objects.)
The movement of power through markets and monopolies appearing as the
phenomenon of partial vertical integration of materials is something separate
from media “convergence,” and it is also different from the totalizing design
concept of the home-entertainment console or system. These are discrete
medial elements brought into combination by patterns of use. Such combination is not “authorized” by the company manufacturing these materials.
Whether or not it “needs” to be authorized is immaterial. What is clear,
however, is that a particular mode of media, consumer electronics, is articulated but not overdetermined by the activities of one—standing in here for a
limited number—particular corporation. Key elements of the media ecology
of pirate radio, such as the transmitter, are clearly left out of this schematic.
The size of the potential market is too small for it to be considered as a
possible area for the company’s involvement (although in this case they do
manufacture or subcontact for manufacture some of the basic components
out of which the transmitter can be constructed). Finding such gaps in the
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production of the material of media—in which independent constructions
outside of mass production are necessitated—is one way of symptomatically
tracing media ecologies.87
If minoritarian literature is writing in one’s mother tongue as if it were a
foreign language,88 then perhaps to combine media against the syntax of the
use of it imagined by its manufacturer and their marketing department would
be to produce an analogous current in media. This possibility is complicated
by the promise of the consumption of the self as epitomized in the personal
computer, that one’s personalized salad bar of needs and desires can be tailored to and customized via the desktop and what lies behind it.89 In such
cases—the mythic foundations of consumer electronics as a market—it is the
position of the mother tongue that is assumed by the corporation.
Perhaps there is also a case to suggest that, on the contrary, out of the confluence of nonstandard uses of media that the company selects and focuses on
for solidifying into targeted products (a process occurring particularly in the
case of second generations of products, the point at which niching and differentiation occurs most massively), the relationship of the corporation to the
medial systems that make use of the devices it manufactures is more accurately that of a constraining tendency. That is, the “creativity” of such formations is subordinate to the uses other actors make of its products. Both
accounts would be complicated by a consideration of the actual processes of
innovation, production, invention, and use that occur.
The aesthetic of mass radio is formed at the same time as that of the autobahn. The conjunction of car and radio accelerates toward the absolute immobilization of drive time. At the same time, it is a combination that plays into
the deep slow bass of sounds such as Dr. Dre’s early hip hop production efforts
aimed toward the pace and habituations of driving in Los Angeles. After all,
what is the point of having a huge bass capacity in your trunk if you don’t
play music to test it? The car and music, the car and radio, are, like the
walkman, a way of riding down into your own ear canal at the same time as
being manifestly present.
Needless to say, such formations are always themselves subject to technological rupture. The MP390 file format, which has achieved such mass usage
as a means of circulating tracks via the Internet, is designed simply to match
the included middle of the audio spectrum audible to the human ear. Thus,
it obliterates the range of musics designed to be heard with the remainder of
the body via bass. This is not simply a white technological cleansing of black
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music but the configuration of organs, a call to order for the gut, the arse, to
stop vibrating and leave the serious work of signal processing to the head.
That’s a sick part of it; another part is the way formats are decided on by
“expert groups,” committees defining standards for file formats and protocols
that are supposedly open in procedure but where expertise, like those of hardcore methodologies, is defined in certain ways. Here, a fat bass becomes simply
a particular Fourier transform mappable according to certain isolatable dimensions. Standard formation and nonstandard uses create a recursive cycle that
is always ongoing but never entirely predictable.
Phones, SMS
In order to talk about phones, and their currently new range of facilities, it
is worth marking the multiple features of their past. One episode is an earlier
recursion of what Brecht, Enzenberger,91 and Brian Winston recognize as the
suppression or channeling of media’s “radical potential”92 through the range
of compositional dynamics, agencies, and organizations that economic and
social norms afford. In the latter months of 1877 the phonograph was
“invented.” This device, a literal “sound-drawer,” consisted of a diaphragm
with an attached stylus, vibrating to mark wax paper or tin foil. It figured in
the mind of Edison, his collaborating mechanic John Kruesi, and the editor
of Scientific American to whom it was demonstrated, as a possible way of recording messages delivered by telephone. What Edison and Kruesi did was to
combine two already well-established techniques, to capture sound in a vibrating medium (i.e., ear trumpets) and to cause sound to represent itself visually
by transferring the vibration to another media. Such media included a horse
hair glued to a tuning fork vibrating to tickle carbon off a sheet of glass
covered in fine smoke-residue, as well as the more familiar wax tubes.
Concurrent to Edison’s development of the phonograph as a recording
device, Charles Cros—in work later fully realized by Emile Berliner—
produced the machine to become known as the Gramophone, a technology of
mass-produced prerecorded sound, a technology of playback. Edison’s device,
initially conceived of as a recorder of telephone messages, was too slight to
gain a market. His company subsequently attempted repurposing it as a
recorder of various forms of speech: speaking books; language instruction
material; an instrument for the recording of official proceedings; and eventually failing as a substitute for stenography. The Gramophone by contrast
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grafted itself to the libidinal motor of prerecorded music.93 The technologies
of the phone and of music thus intertwine through their history—in a way
that is not exhausted by the music left to you when the answering party
departs and you are put on hold. Rather, they reciprocally and independently
mark out a dimension of the media ecology, a momentary part of which is
explored here. The effect of the development of one technology is occasionally to create a mutational field between two discrete techniques, allowing
them to come together in various ways until one or more of their conjunctive
compositions is taken up by a scale, drive, mode of enunciation, or by productive or repressive compositional dynamics, thus achieving a territorial consistency—which is then in turn perhaps subject to compositional turbulence
by the emergence of other medial, social, political, economic, passional, or
aesthetic configuration.
While the network of credit facilities, florist shops, and telephone known
as Interflora makes the phone sprout flowers; car, radio, phone—the media
ecology of the radio pirate listed above—recapitulates the abstract machine
of the Blitzkrieg tracked by Kittler, which in turn is the transposition of the
signaling culture of the sea,94 of maritime war and emergency, to that of
land—each element in motion feeding signals to each other in an endless (that
is to say, despatialized—nomadically static) smooth space.95 Smoothness of
transmission from one to any other element in the assemblage ensures
maximum uptake of signals. The transfer of that message of potential
connection between one medial form and another is not nearly so smooth.
Technology never receives the signals offering potential aggregation sent by
the conceptual and technical framework of other technologies without that
signal being translated, and hence filtered, noised, and interpreted by other
configurations.
Technico-aesthetic turbulence among media technologies and between
media and their conceptualizations or precursors is one such form of translation. The telephone also emerges partly as a result of a “failed” experiment in
visualizing speech for the interpretative use of the deaf. The third generation
of the Bell family of speech correctors originally imagined his device to
provide a cross-wiring of the senses.96 Not a constructed synesthesia but a
codification of sound waves that was an expansion of the “visible speech”
alphabet—designed by his father to provide a universal scripting system for
vocalization by means of a series of letterlike symbols corresponding to the
position of various parts of the mouth.97
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The problematic of such devices is reiterated by Aaron Williamson’s
Hearing Things. Just as voices appear, disappear, and change in the shifting
diffraction pattern of cumulative filtering and interpretative schemas, so do
technologies: “this tongue . . . / . . . is, in fact, / an organ misappropriated /
into a function / for which it never was / intended.”98 Currently, the race is
on to provide mobile phones with connections to other media. This is its awkwardly born third generation. It is prefaced by a weird moment of product
differentiation that is worth remembering. Gadgets merge with gimmicks and
additional circuits are crammed into the case. Models such as those including
an FM radio are doubtless to grow the same patina of the out-of-time
micro-utopia as the alarm-clock-radio-teasmaid and various other dual or
multifunction, single-object-casing-over-separate-mechanism devices. Others,
aimed at users of a single function SMS (short message service), grow minuscule keyboards for faster texting. They provide not a sign of medial convergence but of the user being involved in a simultaneous concatenation and
switching backward and forward between different media and medial codes.
While they share certain components, such as headsets, they remain two
medial personalities trapped in the same body but firewalled out from any
potential schizophrenizing tendency. Instead, the phone-organ finds itself misappropriated into a function that was never intended to provide more than a
small additional feature.
The growth in use of SMS, its massive eruption as a media, is a well-known
story.99 Initially, SMS was just seen as a somewhat gimmicky add-on to a cellular phone. The first generation of mobiles had no capacity for it—voice
telephony being their sole facility. Only with the introduction of the GSM
standard across all mobile phone manufacturers and service providers in
Europe, Asia, and elsewhere (but not the United States where competing standards prevail) did texting take off.
The science fiction writer William Gibson took a job from the Observer
newspaper running a “Japanese Month” promotional issue of their Sunday
lifestyle supplement:
Consider the Mobile Girl, that ubiquitous feature of contemporary Tokyo streetlife: a
schoolgirl busily, constantly messaging on her mobile phone (which she never uses for
voice communication if she can ever avoid it). The Mobile Girl can convert pad strokes
to kanji faster than should be humanly possible, and rates her standing in her cellular community according to the amount of numbers in her phone’s memory. What is
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it that the Mobile Girls are so busily conveying to one another? Probably not much
at all; the equivalent of a schoolgirl’s note, passed behind the teacher’s back. Content
is not the issue here, but rather the speed, the weird unconscious surety, with which
the schoolgirls of Tokyo took up a secondary feature (text messaging) of a new version
of the cellular-telephone, and generated, almost overnight, a micro-culture.100
Given the positioning of this article as the introduction to a special issue
on the forms of life that count as a life of style (the usual regime of contemporary art, sex, food, tourism, shopping, fashion, cinema), its particular focus
on the interactions of media technologies with the wider culture they are part
of is set up to resonate throughout the issue—a culture understood by one
“national” name’s capacity to take up, change, and communicate with one
understood by another. Crucially, though, his essay also chimes with the wider
problematic of media technology’s capacity to operate in a deterministic
fashion. Gibson states, “If you believe as I do, that all cultural change is essentially technologically driven, you pay attention to the Japanese.”101 The sentence captures the problematic within its illogic: if technology is “essentially”
what drives all cultural change, then such change would be uniform wherever
that technology were to be deployed. Nevertheless, when particular dynamics—which may be located at the multiply stratified scale of a “nation”, or at
that of an emerging part-generation of users escaping from and reinventing
the processes of being female in all the multiplicity of ways in which this
might be done, blocked, and detoured—when such dynamics come into composition with particular forms of media technology with their own capacities
and propensities, it is clear that some of those dynamics have a greater ability
to “find their own uses for things.”
Earlier in this chapter, I presented a flatly described list of elements of the
media ecology of pirate radio, and I suggested that any one of these elements,
or elements in combination, could provide a route into numerous layers of
possibility. We need now to pay close attention to the particular material qualities of these technologies as a means to accessing such layers. If we are to take
the elements of these lists as being at one scale a whole, an object—
perceptual effects, which will be discussed throughout the following chapters—we can also begin to take them apart. While such an element might
provide, as for Whitman’s poet detained in love, a door to a new universe of
relationality in which we can lose ourselves, each component provides a chance
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to get smaller, to get molecular, to get material, while at the same time getting
more massive. Details count here. Perhaps any discussion of media technology needs to meet with and use at times the convention of a “straightforward”
account. The “Requests for Comment” that provide the cornerstone documents of reference for the construction and development of the Internet are a
paradigmatic example here102—scrupulously clear, scrupulously accountable
to their peers, and revisable. Such an account is always a ruse, one that usually
claims to have precleansed any disturbance from its clean laying out of facts
and parts, but the ruse works. What is hoped for in the following brief account
of a particular stage in the development of mobile phone anatomy is in
places to make use of such a voice, but at the same time register how it is
synthesized.
The author of The Ecological Approach to Visual Perception, a systems
theory–influenced empirical account of vision and psychology, James J.
Gibson suggests that the qualities or properties of an object, its “Color,
texture, composition, size, shape, and features of shape, mass, elasticity, rigidity and mobility”103 are not what is perceived when an object is looked at or
otherwise sensed. (Here, although Gibson’s primary emphasis is on vision,
“perception” should be understood as being a fully sensory, not simply visual,
act of understanding.) Rather, we perceive what he terms its “affordances.”
These are not what an object is “of itself” but what it might become in composition with other elements. This term has been of particular importance in
the development of “user-based” approaches to design, notably those of
Donald Norman,104 and also in wider considerations of material culture, but
particularly through Norman in the design of interfaces to media technologies.105 Gibson chimes in with Deleuze (in the assertion that relations are
external to their terms)106 when his approach allows objects to be understood
in terms of their potential or activated relations, and these relations are something separate from the object itself: “The fact that a stone is a missile does
not imply that it cannot be other things as well. It can be a paperweight, a
bookend, a hammer, or a pendulum bob.”107 The advantage of his work is that
it takes up the possibility of detailed exploration of the material qualities of
things-in-arrangement, rather than of their essence.
Where Gibson rather works to innocent his theory is in his description of
humans. While they are described in an ecological sense as providing “mutual
and reciprocal affordances at extremely high levels of behavioural complexity”108 there is no sense of a will to power, or of change or disequilibrium
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within this ecology. Instead, “What the male affords the female is reciprocal
to what the female affords the male; what the infant affords the mother is
reciprocal to what the mother affords the infant; what the prey affords the
predator goes along with what the predator affords the prey.”109 Such statements might be a rather cold-blooded naiveté in some cases, but here it reads
more like an idea getting stretch marks. Here, feedback occurs everywhere,
but it is neither positive nor negative. It is simply homeostatic. This is the
essential problem with holism—it stays in its skin, much like his version of
the human body, which has become “topologically closed.”110 There are clues
to possible interplay between Gibson’s theory of affordances and that of the
machinic phylum: “Substances have biochemical offerings and afford manufacture. Surfaces afford posture, locomotion, collision, manipulation, and in
general, behaviour.” It is, however, a rather static sense of the world, one of
ergonomics and arrangements but little inherent dynamism. Nevertheless, as
a materialist formulation of the micropolitics of detail that also escapes the
form–content dichotomy and places objects and processes in a constellation
of interrelations, his work is very suggestive. It is unfortunate that in design
at least a good deal of its influence has been ideationally privatized,
sequestered into the “techniques” of consultants who wish to present their
particular brand of thought as a hermetic, individually owned and developed
set of procedures. What is important about this emphasis on detail lies fundamentally in the direction suggested by Guattari at the end of The Three
Ecologies: “The reconquest of a degree of creative autonomy in one particular
domain encourages conquests in other domains—the catalyst for a gradual
reforging and renewal of humanity’s confidence in itself starting at the most
miniscule level.”111
Gibson continues that “Special forms of layout afford shelter and concealment. Fires afford warming and burning. Detached objects—tools, utensils,
weapons—afford special types of behaviour to primates and humans. . . .”112
In order to enhance its exegetic capacity one might also subject his list to an
acknowledgment of the way in which these objects are caught up in the multiplicity of minor processes of power. For instance, Foucault’s brief discussion
of technological innovations in disciplinary processes suggests that they may
be adopted in response to particular “needs,” such as “An industrial innovation, a renewed outbreak of certain epidemic diseases, the invention of the
rifle. . . .”113 Equally, affordances may be understood as forming the day-to-
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day materials of life, its possibilities, the way it is modeled, on work, on expectations of postures, of tasks to be fulfilled and accounted for, the way bodies,
in the entire vast domain of industrial, transport, and consumer design are
accommodated, positioned, leveraged, and made powerful. To be more substantially mobilized, to realize its own conceptual affordances, Gibson’s
formulation also needs to engage with what the elements of any ecological
arrangement afford the “attentive malevolence that turns everything to
account.”114
One of the things that mobile phones do well is harness moments of boredom,
of suspension between more purposeful activity. Little pockets of time that
can be turned inside out, dawdled away, or used to get something over and
done with. People text on the bus, type a message in on the tube ready to
surface with it, in a lecture while waiting for something more interesting to
happen. For the media ecology of pirate radio and other contexts,115 they also
exist as a way of intensifying a process and of adding to its composition. For
Avital Ronell, it is the telephone’s position as a conjunctive media that
allowed it to become woven so fully into social fabrics. Newspapers, for
instance, gained “addictive dependency”116 for extracting up-to-date news
from the far corners of the networks and the national territories that became
perceptible around them. The phone, because of the interactive nature of the
call, trumped the telegraph’s one-way, asynchronous communication. Tighter
communication and control between central editorial staff and reporters in the
field reading in their stories also allowed greater capacity for the filtering and
assessment of informants phoning in with news.117 Thus, one medial dynamic
becomes caught up with and works into another: The newspaper never simply
becomes a transcript of calls to the editor, but is changed in its relation to
what constitutes “news.”
In its position as a conjunctive media, the phone gains opportunities to
incorporate, copy, layer, or connect to the those technologies it supposedly
supersedes—as with asynchronous modes of communication such as voicemail
(a logical electronic replica of a cassette tape or solid-state answering machine)
or answering service (a rationalized replica of certain functions of a secretary,
flatmate, or family member)—and it is as an organ misappropriated by other
medial dynamics that the phone is hooked into pirate radio. Call up the ghost
of the telegraph in the form of SMS.
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Call up too the ruse of clarity. If we are to discuss media as a temporary
aggregation of elements, a phone as a set of components, where better to begin
at the end of this chapter than with such an object made up of all its components, all its connections, its affordances, what it blocks and makes possible
in front of us. If we can cite texts and tracks as references it would also be
useful to make such links to an object, a technology, and have that available
for users of the text to check in a library. So in order to date this text, or to
imagine that such a system were in existence, let’s be specific: a Nokia 6210—
a GSM phone at the more featurized end of the “second generation” of mobiles,
and a model with a sufficient longevity to remain available for retail after the
fitful launch of what were not quite the “third generation” services in 2003,
and on into the following year. The theory of affordances offers a particularly
useful way to—as was suggested a few pages back—to “straight forwardly”
notate this device as a set of elements and relationalities. If we are, as
Guattari suggests, to start at “the most miniscule level,” where better than at
the ends of our fingers?
Keypad-based hardware interfaces to mobile phones are uniformly constrained by fingertip size. The dimensions of each key and the space between
keys in turn determine the angle at which a finger must be held in order to
press one without touching another. Requirements are placed on the posture
of the user. The hand must be ungloved. Direct finger and eye coordination
must be maintained. Further demands on the interface of the phone are thus
generated. Instant feedback—for instance, via screen, or by sound—for each
granule118 of the interaction must be included in the system in order for one
interactive sequence, such as keying in a letter or number, to be signaled as
complete in order for the next to be entered. To write a text message, the user
needs to compose it from the twenty-six characters of the roman alphabet
arrayed across eight of the twelve keys on the main facia of the phone, adding
other symbols and blank spaces where needed. Each of these keys is doubly
articulated as providing access to a sound tone, which, understood by the user
as a number or other character such as a star or hash, allows access to voice
and other telecommunications systems by which it is interpreted as a
command. These numbers may again be included in SMS messages. On the
one hand this means that adding a certain character to a text message may
take up to four sequential depressions of a key. On the other, it means that
one element of the interface may afford three different functions—functions
that overlap in certain cases but not in others.119 The particular compositional
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domain of the keypad can thus be described as an interlocking series of various
affordances of access to different symbolic or instructional formats.
The alphabetical and numeric range of combinatorial possibility of the
keypad; that it may take up to four sequential depressions of a key to specify
a particular character; and the limit on message length of up to 160 characters120 are the technico-aesthetic fields that combine to mark out the domain
of potential text messages sent in any language of the roman alphabet.
Clearly, this short description is an exercise in stating the obvious. If you
lose the handbook for a phone of this sort, use the above. Recognizing what
we have forgotten we have learned, identifying tacit knowledges goes some
way toward recognizing the way social intelligence is built into devices, codes,
and networks. These clear but at the same time rather awkward affordances
have been taken up in unexpectedly massive quantity and variety because the
technology affords further connection to other modalities of life and mediality, which it then also becomes folded into and continues to mesh with and
compose.
Immediately among these are the implications of the way in which the
relational apparatus of the mobile phone ties into that of the cellular network
itself. As a phone moves around it is constantly locating itself in relationship
to the cellular macrostructure of aerials and satellites, signals and territorial
possession. For the purposes of radio pirates, a phone is identified in two key
ways, by its position in relation to a particular aerial or cell and by its subscriber identity module (SIM). Using a phone provides a possibly dangerous
link back to a legitimate address, a “data-body”121 identity that can be policed,
and, via the databases of the company from which the telephone service is
purchased, can provide punitive access to the physical body of the person.
Thus the affordances of the phone must also be read in a manner that recognizes their modulation and conditioning by juridical and police apparatus.
Chipped phones122 or a handful of “lost” SIM cards are necessitated if the effect
of a network’s intermeshing with or stratification by a hierarchical formation—something inherent in the architecture of the phone network, but not
in its uses—is to be navigated.
As the market for mobile phones stabilizes somewhat in the overdeveloped
world, greater attention is turned toward regularizing the forms of criminality it involves123 and makes possible. Equally, those organizations with an
interest in stabilizing crime patterns begin to make use of the technologies.
Police, for instance, begin to use phone networks to locate targets.124 Use
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of phones by radio pirates in London would thus have to change (were
the crime to be “prioritized”). In the meantime, though, it is worth quickly
documenting the ways in which the phone operates as part of this wider media
ecology.
In broadcast media, it is generally unusual for a receiver–consumer to get
in direct contact with a source or to feedback into a channel of information.
It takes an element of protocol-busting or naive enthusiasm to step up and
speak, to take time. When it does occur, it is under strict conditions of encoding, delay, filtering, and format. Perhaps the “rapture” called up by a pirate
media ecology on a roll encourages this, or perhaps audiences are so specialized, so familiar with the people on the other end of the line that it’s not such
a big deal. (Additionally, since this research first started in 2000—when, in
London at least, pirates were almost the sole media organizations making
integrated use of the mechanism—use of texting in mainstream media has
substantially increased.)
On the pirate stations though, use is made of the phone in three ways:
voice, text, and rings. The latter two are of most interest here. Rings have
developed as a way to use the telecommunications architecture at no cost to
receiver or sender and to process a relatively large number of feedback signals
at speed. The MC will call out for listeners to request rewinds of a track by
calling the given phone line a set number of times (usually once), and then
ringing off. The message is a simple “yes.” Once a set number of rings has
been reached, the track gets a reload. The message is not so much that people
simply want to listen to the track but that they are out there, that the listening is being done collectively, that there is hype about a certain track, and
that there is a system of feedback and production to intensify it. In domestic
telephone use, rings are used to get access to someone who doesn’t want to be
called by anyone else and who isn’t using voice-filtering via an answer
machine: “Ring three times and I’ll know it’s you.” They work as passwords.
In this case, they don’t so much allow the user to gain access—they are that
access. That is to say, sending a ring in is not aimed at progressing to a second
stage within that media, but is aimed at rearticulation as part of a wider
process incorporating other media.
SMS, by contrast, is already something operating within an aggregate of
media: alphabetical, numeric, audial, linguistic. As a system, its proliferation
is also a result of the interactions between its existence as both a media-
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cultural act and as an economic transaction. Each message is substantially
lower than the price of a voice call.125 Its emergence is conditioned by finding
a route through for communication under economic pressure. Communication via constraint is thus on many levels the key “lesson” of SMS.
SMS triangulates the historical interconnection between wireless telegraphy, the telegraph, and the phone by providing a way for the compressed forms
of writing employed in the telegraph to return via the telephone. The constraints imposed by the multiple usages of every key on the keypad, by the
160-character limit to each message and the tight limit on the amount of text
viewable at any time on the small screen of the phone, have been taken up by
a telegrammatic speech in which compression is achieved via the shedding of
vowels redundant in signifying the word given the probability of its occurrence (determined by its co-occurent words and the likelihood of their usage
in the sequence of exchanges that they form a part of ); the use of numbers to
stand in for homonymic words or word parts (e.g., “8” for “ate”); the general
use of acronyms for standard phrases similar to the compressed phrasing of
classified ads, the classification and meaning of which arises only through dialogic agreement and use rather than categorization. All of which is captured
only in the minutest way by a clutter of novelty glossaries and handbooks of
text protocol.126 Language reinvents the alphanumeric character set into thick
clots of association.
In this inventing, the tight set of freedoms and constraints of the keypad
provide, at one scale, compositional access to another index of multiplicities,
those that are symbolic, linguistic, and dialogic. The phone provides connection also to telecommunications systems and their particular and ongoing
moment of mutation among longer-term changes in work and life. Phones are
at other scales conjoined in the same object: gateways to globalizing systems
of location; markets; governmentality; identification; permissions; punishment and ease of movement. These are just some of the dimensions of relationality compressed into a phone. Texting at this scale provides a microscopic
opportunity for millions of connections and adjustments to be made. Here—
in the way mobile phones are used in the context of London pirate radio—an
urban culture, illegal in the capital of a collapsed empire refounded as an
integrated circuit for finance, is, on close analysis of parts (which include the
rare metal tantalum),127 linked directly to the fomentation of a war that provides the raw material for components. Pirate radio is illegal, yet currently
The R, the A, the D, the I, the O
51
foundational to the generation and regeneration of the cynically named, morethan-cynically operated “culture industries,” which rely on the street innovations interpreted by cultural studies. By following these links through we see
a culture making itself out of the virtualities and processes referred to by these
names, out of the contradictory and refractory affordances of history: a culture
always twisting in and out of the particular matter of the elements of media
that make it up.
The account of pirate radio in this chapter has proceeded by following through
the flat list of components. Each element was counted as an “index of a multiplicity.” Each of these multiplicities is too much to handle. They are
signposted, traveled through. In further chapters, this indexing of multiplicities will be taken up in different ways, different situations. The reader will
make the rest of the connections. What goes on outside the text, what surpasses it, what it also I hope in some way thickens and makes perceptible,
does the rest of the work. To carry on reading this, switch on the radio, make
a transmitter.
The disjointed collective subjectivity of contemporary pirate radio in
London is arrayed in multiple networks of production, multiple locations on
which it is worked, through multiple medial forms. It is mobilized through
relations that are at one moment legal and then illegal; group property, then
private property, and then private (intellectual) property breached; but it is
ultimately sustained by scenes and rythmatic drives that refuse to give in. It
is a media system that is public and broadcast and then public, via filtering,
but sent to a single destination: it is topologically inventive. It meshes with
dynamics of fundamental violence expressed as economics, as investment, and
also with the potential of escape from them. It is forged amid the multivalent conflict over technical standards and between media whose emergence
and use is shaped and coded by multiple historical conditions. Pirate radio
operates and changes through a range of musical life. It feeds into the styles
and genera of musics thrown up by the scenes it makes and is part of. It is a
current where formidable stylistic innovation meshes with grinding microconservatisms. As a media ecology it remains relatively persistent despite the
changes in styles, yet manages to add to itself, often making use of machines
ahead of any other media system, and keeps going. Thrown together by groups
of varying aptitudes and drive, who understand each other by their capacity
to fulfill and exceed certain roles as well as operate collectively in some way,
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who connect to currents of libidinality, language, rhythm, and technicality,
and who can suffer the tedium and cost of keeping the thing together. It is
always more than it is supposed to be, from its almost incidental but foundational breach of the law, to its capacity to focus inward to the point of bruising monotony. But most fundamentally, pirate radio in London and elsewhere
is made, and makes itself, by its always awesome capacity to flip into lucid
explosions of beats, rhymes, and life.
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2
The Camera That Ate Itself
The camera, for Vilém Flusser, is one of a class. An apparatus.
Does anyone know exactly who is originally culpable of the idea of the
leisure society? This persistent whimsy that labor-saving technology will of
itself release people into a helter-skelter world of self-determined fun is less a
theory than a suburban myth. One, perhaps, of its progenitors turns up a few
pages below. It is a dreamscape already crashed into the ground by the prescience of science fiction’s constant turning inside out of future perfect worlds.
Nevertheless, Flusser’s Towards a Philosophy of Photography insists we play
along. Having been liberated from the necessity, if not from the compulsion,
to work, people are available for play. Play is achieved through the use of simulations, extrapolations from and extensions of body organs and senses. The
user’s role is to conjoin with this world of simple rules and infinite iterations
of use, and to work through them. In this schema, “With every . . . photograph, the photographic program becomes poorer by one possibility while the
photographic universe becomes richer by one realisation.”1 The force released
by the camera is this drive to complete the program of all potential photographs. The camera is an example of a postinstrumental apparatus. It is no
longer simply a tool but a domain in which the user “controls the function
of the apparatus thanks to the control of its exterior (the input and output)
and is controlled by it thanks to the impenetrability of the interior.”2 Further,
“There are . . . two interweaving programs in the camera. One of them motivates the camera into taking pictures; the other permits the photographer to
play. Beyond these are further programs—that of the photographic industry
that programmed the camera; that of the industrial complex that programmed
the photographic industry; that of the socio-economic system that programmed the industrial complex; and so on.”3
What is of interest here is, first, the notion that a technology is a bearer of
forces and drives, is indeed made up of them. Second, it is composed by the
mutual intermeshing of various other forces that might be technical, aesthetic,
economic, chemical—that might have to do with capacities of human bodies
as affordances—and which pass between all such bodies and are composed
through and among them.
Flusser’s open-topped hierarchy of systems that meet and mutually
compose the camera maintains a cumulative openness to the inevitability of
the embrace of a next layer. Nevertheless, it makes possible a provisional definition of the term “apparatus”: “A complex plaything, so complex that those
playing with it are not able to get to the bottom of it; its game consists of
combinations of the symbols contained within its program; at the same time
this program was installed by a metaprogram and the game results in further programs; whereas fully automated apparatuses can do without human
intervention, many apparatuses require the human being as a player and
functionary.”4
Here, iterations of multiscalar relations of causality and interpenetration are
compiled layer upon layer, base and superstructure shot through a kaleidoscope. Programs and metaprograms are never clearly defined as distinct from
each other. The relation is simply one of scale, of order. Words are wrapped
around each other as a sequence of digestions. How to think them through as
a dynamic, multimaterial shape? There was an old woman who swallowed a
fly. The orthographic space of writing needs to trick itself into growing a
digestive, circulatory, and immune system in order to cope with the complexity of the interrelations Flusser begins to signpost. I don’t know why she swallowed a fly. I guess she’ll die. How to navigate a thousand stomachs and their
attendant bodies all stretched around each other and sequentially digesting?
The programs that interweave to synthesize the camera also sprawl outward
denying the possibility of a fundamental or originary procedure of knowing.
The smallest speck of fly at the center is compressed into a speck of pure inflammatory antidigestive corpus at the center. The shit-slurping bacteria clinging
to its feet multiply and leak out across the red fissures of a thousand layers,
erupting as an oracular pustule in the gut of the camel sent down the stomach
of the old lady to rid herself of the problem of the yak. The human container
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of this zoo becomes simply a figment of an excuse for the mercilessly accumulative deployment of expeditionary force. Each beast piles in with the sole
intent of devouring everything that has gone before it. To stretch to the uttermost, to dislocate its jaw in proof of the capacity to swallow and contain all the
flesh of every being beneath it. The hierarchies of place in the order of swallowing, or species, of size, the local switching order of bipolar animosity (cat
and dog, or elephant and mouse) extend to infinity.
Each body stretched around another marks the mastery of a domain. A feudally stuffed feast of bird corpses, starting with a wren, proceeding through
a sparrow, a pigeon, a grouse, and ending with an outer layer of swan, is a
display that material can be extracted from watery, hedge, wood, and moorland habitats and an enactment of the rule that the princely eater is at the
summit of them all.
The old woman beats her menagerie with a stick; there is no escape from
her blows except for the plunge down her throat. An army of zookeepers and
peasants, explorers, and biologists threads its way up the stairwells and lifts,
dragging animals, carrying boxes, and cages. An industry of receptionists and
secretaries, security guards, and interpreters builds up around the scene of her
swallowing. She is oblivious to them. The movements of her arms and face,
the staggering of her legs as she maneuvers the enormously distended and
writhing stomach, are interpreted as instructions and relays of news. Inside
the giant stomach, the ribs, skin, and muscle of the flank of an animal burst
under pressure. Its contents shoot out of the nostrils of the one sent to catch
it, drawing with them further juices and part-digested flesh which flood out
of the arse, the ears, the eyes, the nose, the exploded urethra of the subsequent
animal. There is a constriction or a collapse of certain sections of the strata.
Muscle slimes and fat becomes runny among the acids. Hairs clot into indigestible clumps. Layers swill around each other. No one can find the fly any
more. There is no trace of the spider inside her.
An apparatus is never necessarily taken as the composite or the sum of all
the programs that compose it. Any one or any combination of these programs,
themselves the result of others, can be pursued as a compositional imperative.
This problem is partly to do with the way media technologies are understood
to form wholes rather than assemblages. In the previous chapter, the machinic
phylum was presented as one model that provides a useful account of the interrelation of heterogeneous elements. Part of the work of all of these chapters
is to extend the means by which such conjunctions, such compositions of
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57
elements and drives operating at multiple scales can be said to conjoin. While
it may have value in other contexts (chapter 4 will make use of such a search
and the problems it throws up) here there is no particular need to look for an
originary fly, an originary speck in order to form such a set of concepts. This
section, then, is itself a section across certain of these layers of apparatuses—
at first, of the camera, and then elsewhere.
The scanning device of the art catalog is able to make certain sorts of paratextual statement about either of the class of objects it lists:5 a work, an artist.
Birth; study; scholarships; exhibitions, solo or group; monographs on, essays
on, articles on; teaching positions; residential location; photograph; statement;
death. Title; date; materials; dimensions; ownership. Information that registers its contact with other forms of apparatus, institution, citizenship, intentionality, authorship, discipline . . . As with the flat list of components of the
pirate radio, each element in the list presents a multidimensionality of composition with its own economies and traits. I am reading that of the exhibition, Live in Your Head,6 as a photocopy. All the halftone images have been
reduced to gray and white patches of toner. Detail has been lost through the
filtering processes of the copier. On page 104, John Hilliard’s work, A Camera
Recording Its Own Condition (7 apertures, 10 speeds, 2 mirrors) is reproduced at a
thirtieth of its size. The work, however, is still clear, as a procedure.
A camera is positioned in front of a mirror. The photographer works
through every combination of settings for aperture and speed. Each time the
combination of settings is changed, a picture is taken. The hands working the
outside of the apparatus appear along with the camera. They also hold a
smaller mirror, showing the settings on the top of the apparatus. At the upper
left of the grid of prints resulting from this program of work, the emulsion
is left utterly unstained. From the bottom right corner, up to a diagonal
margin, and encompassing almost a third of the prints, the results are completely black.
Every size of aperture allowed by the camera is run through, correlated
with a procedural workout of every shutter speed. As the various combinations are made, the two mirrors bounce the camera’s own reflected light back
to it and the film it contains is reorganized by a measured amount of exposure to light waves. The seventy negatives resulting from this procedure allow,
through the prints derived from their transition from whiteness to blackness,
the gradually appearing and disappearing image of the camera to be seen. The
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Figure 2.1 John Hilliard, A Camera Recording Its Own Condition (7 aperatures, 10 speeds,
2 mirrors), 1971. Courtesy of John Hilliard and Tate Gallery, London.
The Camera That Ate Itself
59
program of the image is both built and erased by the apparatus that composes
it. In “photography,” the proper use of a camera, the degree of darkness or
lightness of the image, indicates the closeness to or distance from sources of
diffuse or direct light of the object being photographed. Such use of the apparatus is here revealed as being precariously lodged between whiteout and
blackout.
Media Discourse
A substantial development of the concept of discourse is made by Friedrich
Kittler. For Foucault, discursive practices are “characterised by the demarcation of a field of objects, by the definition of a legitimate perspective for a
subject of knowledge, by the setting of norms for elaborating concepts and
theories.”7 Like Flusser’s “programs,” the transformation of a discursive practice is “tied to a whole, often quite complex set of modifications which may
occur either outside it (in the forms of production, in the social relations, in
the political institutions), or within it (in the techniques for determining
objects, in the refinement and adjustment of concepts, in the accumulation of
data), or alongside it (in other discursive practices).”8 The processes of discourse formation, how such compositions change, what they encompass, how
they come to know and to speak are traced by Foucault in a series of studies
that move from one crucial locus to another, the hospital, prison, madness,
sexuality . . . The rules for the definition of objects are not the same as “the
rules of utilisation for words”; that of concepts, “not the laws of syntax”; and
those governing the formation of theories are “neither deductive nor rhetorical rules.”9 Here, “archaeological” study of discourse, its variable detail and
operation, allows deep rules, those that are unspoken, to come to light.
Crucially, discourse formation does not only determine what lies within it.
There are also such rules that govern in terms of “its system of exclusion, of
rejection, of refusal, in terms of what it does not want, its limits, the way it
is obliged to suppress a certain number of things, people, processes. . . .”10
This aspect is crucial to Foucault’s project, and it is what allows it to be
so readily taken up as a political tool: The variability and power that Foucault’s approach in its various forms allows is recapitulated by Kittler, but
with something of a sense in which this readily political aspect has itself been
attenuated. Kittler’s glee at the displacement of “so-called man” from a universe that cradled him at its center tends occasionally toward a relocation of
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Hegelian Geist from the human to the technical object. The political dimension that Foucault never lets go of is more implicit than specifically blocked
in the notion of discourse developed by Kittler. At the same time, his richly
researched operations moving from library stacks to computer circuits provide
a compelling example of discourse on and through media. Taking up from
where he suggests Foucault leaves off—according to Kittler, Foucault’s work,
being primarily concerned with textual material, largely cuts out at the point
where modern electronic media emerge, between 1860 and 1870—his procedure for organizing the recognition of discursive practices makes a substantial and profoundly useful expansion of what is understood to be constitutive
of discourse. As such, the study on writing systems (Aufschreiebsysteme)11 ranges
through the interrelationships of the invention of a class concerned precisely
with writing as a function of the state—the civil service; the development
over the period of the nineteenth century of various pedagogical approaches
to reading and to the alphabet; the gendered and progressively industrialized
economy of books. In works following this, he moves to explore how discursive practices become hardware, how discourse becomes subject to systems of
storage, transmission, informatization, and processing, and how they can be
said to become both constituted of and operated on by systems of logic incorporated “ultimately” as “voltage differences.”12
Foucault did not simply work on documents and their dynamics of composition and arrangement, but also what they refer to and invoke—
biopower13—and the “apparatuses,” “instrumentalities,” “techniques,”
“mechanisms,” “machineries,” and so on by which they are wrought and made
available.14 There is a cycling between text and hardware, textual practices
and those of the body, surfeits of namings and orderings. There is a pattern
found among certain kinds of enunciation that is also found in certain arrangements of space. We can recognize, for instance, how Kittler takes these
arrangements, these procedures, and shows how they are made material. The
split between representation and materiality posited by humanist scholars,
though always untenable, is in this context felt as more keenly useless than
elsewhere.
This chapter will explore what is initiated by Kittler’s extension of discourse—that systems other than books, papers, acts of government (viz.,
media systems)—also compose discourse, have rules of formation, generate
processes, subject material to certain “tests,” allow access, impose filters, establish norms. How are these dynamics present within the “technical ensembles”
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61
of what Flusser describes as media apparatuses, and in post-textual forms of
“transmission and dissemination”?15
The approach to this problem that will be taken is suggested in a description of a course run at the Collége de France.16 Foucault makes the intriguing suggestion that, operating through discursive practice, there is
“anonymous and polymorphous will to knowledge” that girds, forms, and
drives discursive formations. For Nietzsche, “Knowledge and wisdom in
themselves have no value; no more than goodness: one must first be in the
possession of the goal from which these qualities derive their value or nonvalue.”17 That is, they are primarily interested and antagonistic, what Sharon
Traweek, Donna Haraway, and other feminist writers on science have called
“situated”;18 they operate as a mode of articulation of the will to power.
Given the reformulation of discourse put into play by Kittler, which situates it firmly within and as its domains of mediality, what are the ways in
which the elements of media systems might operate as instantiations and
bearers of “will”?
Will to Power
As it is a common initial misreading of the scope of the will to power, it is
necessary to separate this notion of will from that of intent. (Indeed, under
cynical democracy we have necessarily learned to distrust the concept of will
generally, that variant “free will” being a legal category that is extended only
sufficiently to allow the location of and registration as culpable of a person.19)
There is some possible overlap of these terms when it comes to compositional
design or use of materials on the basis of their affordances and predispositions,
but this discussion should become apparent as the text progresses. It is necessary, too, as for instance in the discussion on memes in chapter 4, to be clear
that there is no reference here either to solely biological systems. “Intent”
would, as derived from Nietzsche, operate only on the level of the subjectival
apparatus formulated as “the little word ‘I,’ ”20 a mnemonic, an abbreviative
formula that can be momentarily located at one scale as an entity, but which—
through bad habits—is misconstrued as a cause.
Alphonso Lingis, writing of Nietzsche’s array of formulations of the will
to power expresses it as “the chaos, the primal fund of the unformed—not
matter but force beneath the cosmos, which precedes the forms and makes
them possible as well as transitory.”21 The will to power exists before any of
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its alternations of mode and always subverts any attempt to find ultimate
cause. Power is also the condition of life. In its molten form, power curses the
globe.22 The sun pours an overabundance of energy onto the planet, dragging
plants up from the ground by the sheer force of the interaction of their cells
and system with heat and resources. The primal fund of the unformed is
matter or energy that has escaped from one system into the domain of another.
Nothing is rendered innocent by its previous state. If such power cannot be
accommodated, turned into fuel, into mutational drive, it is dislocated, moves
on, finds another vector. This is the cataclysm of power, the superabundance
of energy that courses through all matter to render it “live” and that also
ensures its destruction. The will to power is that which moves things across
thresholds but cannot be defined by the states exemplified on either side of
that threshold; it is what propels the fulfillment of what can momentarily
be understood as a phase space but is not reducible to any steadiness of
state.
For Nietzsche, the “body and physiology” are “the starting point”23 for
knowledge. Such an understanding of intelligence is useful here in two ways.
First, it implies that materiality and action ground perception, ordering,
thought, knowledge. Second, it implies that there is no inherent hierarchy in
the organization of this process. The “subject” is merely a regent at the head
of a “communality” of processes all of which are in a continual state of agitation, in and outside of any named body, with relations between them fluctuating. The subject thus emerges from the sustained interactions of these
“subordinate” forms. Indeed, “the relative ignorance in which the regent is
kept concerning individual activities and even disturbances within the communality is among the conditions under which rule can be exercised.”24 The
subject is a case of perspectival position rather than a categorical a priori condition of knowledge. The question therefore of the scale at which the
subject—what constitutes something to be recognized, to be interrogated,
that provides resources, evidence, that gains entry to discourse—is approached
will later form, in particularly detailed and various ways, a key mode of operation for Foucault to mobilize.25
In the notebooks compiled in one way under the title The Will to Power,
“thinking” appears in a number of forms. In the brief section entitled
“Biology of the Drive to Knowledge. Perspectivism,” it incarnates as the
preorganic “crystallisation of forms”;26 as bounded by the extensivity necessary for the preservation of life;27 as a process of “making equal” such as the
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“incorporation of appropriated material into the amoeba.”28 Thought is no
special category of activity. It echoes and reforms the processes that are
described as characterizing the goings on of other entities devoid of soul,
spirit, or subjecthood, crystals, animals, accidents, errors. It is as if everything
were to locate its proper place in the encyclopedia and them jump a page,
shuffle its function, find its precursor, become its “intensive egg.”29 All of these
images of thought, of subjecthood, of thought as the activity proper to subjectivity, are subject to morphological shift. Jumps in causation occur, ranging
from chemical, evolutionary, or topological function to those of scale: epochal,
planetary, racial, cultural, ideological, or cellular. At every point “. . . all sense
perceptions are permeated with value judgements.”30
Although, for various reasons, it is by no means possible to conflate their
arguments or their special terminologies, it is possible to suggest at this point
that for both Nietzsche and Flusser, various programs, compositional terms,
and drives interweave to produce the apparatus. We settle for a time at a particular “abbreviative formula,” the camera, for instance, knowing that naming
it thus, just as with the invention of the subject, “makes a kind of perspective in seeing the cause of seeing.”31 Nevertheless, we must operate on a multiplicity of scales, scales that have both ontogenic32 capacity and perspectival
limitation. Nietzsche hungered for the strands of philosophy that had not
passed through the recursive sausage machine of monotheistic thought33 but
was still compelled to write with and through concepts poisoned by it; what
we understand as the apparatus has a history.
A specific part of such a history is of particular use here, that “The entire
apparatus of knowledge is an apparatus for abstraction and simplification—
directed not at knowledge but at taking possession of things.”34 Judgment,
the pronouncement that something is thus and so, is—by saying that one
thing is both the same—the capacity to cross thresholds and obliterate them
as well as to constitute them. If it were to remain only thus, undisturbed by
memory or other forces, it would constitute simply the performance of reordering parts of a stable configuration. But will to power in the reactive form of
the faculty of judgment also equalizes and makes amenable to reification,
transfer, exchange, and replacement that which it names as concepts, objects,
subjects. This aspect of judgment will be encountered further in chapter 4,
in the discussion of proposed units of cultural evolution.
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Will, Fixed
One form, conjoined with other economic and legal powers, of this power of
naming and judging appears in Marx as “the appropriation of living labour
by objectified labour.”35 Once work can be quantified, established as a procedure independent of the particular person carrying out the task, its abstraction and equalization becomes possible. Once dealing with metal can be
systematized, assigned numerical values of temperatures, quantity, speed, and
pressure, and subject to machine forming, stamping, rolling, and pressing,
without any need for the wastefulness of a polymorphous investment in a
sensual understanding of the material’s bifurcation points and capacities of
flow, the sedentary people have no need for their uncomfortable pact with itinerants. The same act of capture and abstraction occurs on a mutating loop
throughout history. The body as the starting point for knowledge has been
scanned and disassembled to be rebuilt in a more perfect form. Material
becomes a standard object in its apotheosis as a commodity. (This theme is
discussed further in the following chapter.) At the same time, as numerous
accounts of the factory system and its transmigrations into other parts of life
have shown, work too becomes subject to such processes along with the bodies
made, mobilized, and wrecked by it.
The following short discussion of technology as a political-economic entity
partially locates media ecologies in relation to some of the wider historical
and social developments of technology. A number of the projects discussed in
these chapters have explicitly political as well as medial and aesthetic dimensions to them. While the general approach here is to draw lessons from specific compositions as they mesh with a network of conceptual tools, it is also
useful to flag some of the fundamental dynamics within cultures of media
technology. Any advocacy of an opening up and experimentation with computational and medial reality-forming devices taps into wider political debates
and combinations. There is danger here as well as the joyfulness of invention.
A number of figures are used in this book to describe moments when elements
and dynamics conjugate, producing new processes, living explosions,
moments of becoming that are at once medial and unprecalculable. But these
are not the only such explosions to occur with technology as a contributing
factor; that collection of processes and entities known as capitalism is
another.
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65
What continues through from the industrial machine to the “universal”
machine36 is “the monstrous disproportion”37 achieved between the short time
of labor expended on a product and its result. The mathematization of the
abstracted form of labor allows for it to be multiplied way beyond the scope
of the simple extensions known as tools.38 “Reduced to a pure abstraction,”
what was once labor becomes open to algorithmic mutation, sorting, looping
or making tirelessly repetitive, subject to an “inhuman” increase of speed. In
the Grundrisse, the machine tends to reach its “most adequate form”39 the more
it becomes automatic, that is, the more its relations are with the elements of
a system of compatible machines. Capitalism motivates the extension of this
system of sames by achieving a transubstantiation of bodies from living flesh.
The many forms of intelligence, rhythmic and productive power carried by
bodies are carried over, as in a sum, into another column, another material
dimension that is orders of magnitude greater. Physiological and intellectual
power is transmogrified into a form adequate to fixed capital and ultimately
to circulating capital.40
This system of sames is recursive. Such a form of production is also magnified and extended by the objects and processes that pour out of it. Once a
particular morphology or technique, a particular protocol, a certain rumor of
power gets on a roll, it spreads. You need the bit that fits with that bit, that
correlates to that set, that fits in there, that produces an output that can feed
without loss into that port. As it spreads, it encourages conformity to its set
of presets.41 There is further discussion of such processes and effects in the following chapter’s model of the standard object. Here it is useful simply to note
that in Marx’s account, this results in an organization of the division of labor
“which gradually transforms the workers’ operations into more and more
mechanical ones, so that at a certain point a mechanism can step into their
places.”42 The worker as commodity becomes not merely subordinate to the
machine as its “living appendage”43 but, when profit or regulation44 require
it, superfluous precisely to a degree that is determined by capital.
This transposition of knowledges and skills, patterns of life and movements
of the body was not drawn simply from individual workers, nor was it simply
the result of a statistically idealized aggregate of people engaged in a
certain task. Every individual carrying out a task is networked into social
arrangements—as we saw in the position of the itinerant metallurgist in the
previous chapter. These positions are destabilized, reformulated, or destroyed
as their function is subsumed by technologies produced and networked into
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other systems and dynamics. At the same time, this is not a story wherein
things always simply end. Forces and dynamics may mutate, reappear,
separate into parts, find themselves embedded in new arrangements of
elements.
There is a tendency in certain theorizations of technology—not in Marx,
but prevalent in media environmentalism—that is ever searching backward
for the point at which life stopped. God stamps the passports of the trespassers
in the garden of Eden: “Citizenship revoked. Go directly to TV, to the book,
electricity, agriculture, flint, fire, bipedality, the evacuation of the sea.” There
will never be an end to cataloging every single moment at which all was lost
forever. This hunger for pinpointing a final moment of defeat, however, will
never be satiated—and this is one of the key lessons of the will to power—
because there is no equilibrium, and there never was. “Humanity,” which in
its very existence as such is flung out of the idealized ecology, is poisoned and
driven by technology, and the powers, innovations, curses, and becomings it
engenders will never cease.
In his scrupulously suggestive readings of Marx in Marx beyond Marx and
elsewhere, Antonio Negri reveals social and political class dimensions to this
disequilibrium, but this fissuring, interweaving, and invention of forces shows
that there will always be more than any set or class can capture within its
terms. With this in mind, before returning to focus on media, it is worth
exploring Negri’s arguments on technology in order to clarify how what starts
as an expropriation of the capacities of the body becomes an opening into a
new realm of possibility. At precisely the point that the worker becomes subordinate to the machine-embodied relation to capital, it is suggested, the
antagonism between the formation of such machines by capital and those from
whose bodies the diagrams for such machines have been abstracted “takes on
the form of working class subjectivity.”45 Such subjectivity—a perspectivalism that engenders new powers—opens, under the “logic of separation,” the
potential for subversion.
In short, the perspective that Negri and others work through allows the
production of a tantalizing twist. This is it: “Capital seeks a continual reduction in necessary labour in order to expand the value of surplus value extracted,
but the more it succeeds individually with workers taken one by one, the more
necessary labour benefits the collectivity and is reappropriated by absorbing
the great collective forces that capital would like to determine purely for its
own account.”46
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Here, the paradox of the society of leisure flagged by Flusser returns as
tragedy. As capital succeeds in reducing each individual worker to the status
of supernumerary47 waste, there is also an inherent reduction in the need for
capital as a way of organizing the means for life. The more capital succeeds,
the more it achieves redundancy. Living labor is no longer subsumed under
self-activating objectified labor, but becomes “The expansion of necessary collective labour” that “constructs a ‘social individual,’ capable not only of producing but of enjoying the wealth produced.”48 As productivity increases, so
does the pressure posed by the questioning of how much work is “needed”.
Work at once becomes a psycho-social relation as much as one of material
sustainment.
Such an opportunity is also developed by the way in which the contradiction between workers and capital expressed in the wage relation becomes gradually surpassed by the “general state of science and the progress of
technology.”49 This allows work to change into watching over and controlling
productive processes, rather than being their main source of energy, and subsequently, as a result of the way in which science takes leave of determination
by capital, to allow the amount of time spent in even this labor to be incrementally or absolutely diminished.50
There are two ways in which this insight must be taken. On the one hand,
it still describes a potential that is latent within technology, the organization
of work and production, in technical and scientific work and its relationship
to the mobilization of skills, ideas, and materials in general (however much
any of their particular instantiations may be politically, culturally, materially,
or otherwise inflected). The abolition of work, “labor-saving,” is sublimated,
but it still exists as a potential and a dream within the social and also as a
drive within technology. The recognition of this potential provides, at the very
least, a test against which all new sociotechnical elements and arrangements
must be evaluated.51
As Paolo Virno notes, describing the way in which this possibility has
unfolded, “The specific contradiction that Marx tied to the advent of communism has become a stable component, if not in fact the stabilizing component, of the existing modes of production.”52 First, the skills that are
liberated from direct labor, of sociability, of culture, of thought, become productive motors that are explicitly contested by capital to be recouped as forces
of value production. Their position as unofficial support structures for and
relief from the activity of work appears as too valuable to waste. Gossip, for
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instance, becomes a marketing vector. (It is clear that much of this spread of
value abstraction from areas of life that were considered to be “nonwork” was
already anticipated and argued in advance by feminists and others who were
not quite included in the masculine version of the modern that Marx’s story
tells.) Second, these forms of life—and note that they are substantially
expanded from Marx’s formulation of the general intellect as abstract or scientific knowledge to include affective labor, fashion, political activism, cultural activity, and so on—have become forms of actual work or are so closely
aligned to the activity of work that they can mutually feed into and supplement each other.53 Thus, there is potential for the theorization of the absolute
subsumption of life by capital (which Negri proposes), but also for the suggestion that relations ultimately determined by profit are everywhere contested or contestable, even in the microscopic details of media.
A fundamental problem with this twist is that it anticipates a moment of
ahistorical equilibrium, a nowhere to have its news from. The dialectical
method it benefits from exceeds in clarity the fissiparous and moving nature
of that which it deals with. Now, instead of imagining a stable, even entropic
future “communism,” the challenge this insight poses is to find ways of developing, or forcing dynamic means by which this potential, the powers released
by it, may in various ways actively subordinate the political project and effects
of capitalism.
What can we take from this in relation to the question of the composition
and arrangement of drives, will to power, within media? First, it is to recognize that there are substantial political stakes in any figuration of the processes
of technical and medial invention. Meshes and orderings of bodies and capacities, forces and materials have the capacity to take part in the making of the
world.
What industrialization and—crucially—mathematization of such processes allows for is an unprecedented intensification and extension of scope
of such combination. Elements of sociability have become like machines, have
become part of machines, but now are crucially engendered and empowered
by their arrangement within such assemblages until it is functionally impossible to distinguish them.54 New forms of alliance and transmutation between
the social and what has been abstracted—and this abstraction is to include
givings, impositions, abductions, and so on—from the social into the
machined (not simply extractions operating under a uniform capitalist order)
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establish the possibility of mutant compositions to cross from one category to
the other and the proliferation of hybrid forms.
Before following this proliferation, however, we need to return to the point
where “the general productive forces of the social brain”55 undergo transduction into patterns of metal, silicon, code. Earlier there was an indication that
media are not only of quintessential importance in the unfolding, maintenance, and invention of discourses but that they can be understood to have an
inherent medial will to power—this is the thread we will now follow.
Morphology of Forces
If the romantic voice, in Kittler’s model of the discursive technology of early
mass readership, was located in the quivering of the open throat, Marx has it
otherwise and borrows Dr. Frankenstein’s own electrodes to declare that the
machine “possesses skill and strength in place of the worker, is itself the virtuoso, with a soul of its own in the mechanical laws acting through it.”56 This
raising from the dead of the soul might perhaps work for Marx as a way of
stocking up on precious alienation.57 From Latour, however, we can derive that
“Technological mechanisms are not anthropomorphs any more than humans
are technomorphs. Humans and nonhumans take on form by redistributing
the competences and performances of the multitude of actors that they hold
on to and that hold on to them.”58 What was once understood to operate on
one plane, that of the human subject, begins to appear elsewhere as technology and vice versa. There is no obligation to search for any originary human
fly-speck. In translating this debate into a consideration of media, it is useful
to return to Nietzsche’s little word, “cause,”59 by a leap down the throat of
the old woman. Here she is as a young girl, playing with a snake, feeding it
some tadpoles in The Opoponax:
When you put the snake in the washbowl with the first tadpole, nothing happens it’s
no use putting the snake’s mouth on the tadpole he acts as if he were blind. But he
is excited though. The tadpole is excited too he tries to crawl up the smooth side of
the washbowl, he falls back, he begins again, suddenly the snake notices the smell,
he stiffens up to locate it, he slithers along making rings around the little animal with
his body, the last, very narrow ring formed by the snake’s head and neck catches the
tadpole.60
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Artificial life61 models such movements, abstracts them, creates new
machinic relations of forces out of their nonlinear interaction. For example,
the behavior of a “flock” can be generated by imposing a set of three “forces,”
that is to say, affordances of constraint and freedom: a gathering force that
keeps the flock moving together; a predisposition to shared speed; and separation force that prevents collisions with other parts of the flock or with
objects. This iteration of excitation, this transit of sensation from one animal
to another produces its own schema, its own rules of war that network the
affordances of the bowl and the water and the physical and sensorial capacities of the animals (and the vocabulary and style that Wittig deploys to create
them). Outside of the water, the steepness of the side of the bowl provides no
affordance of life for the tadpole. Yet the sensorium of the snake is also subject
to effect by the tadpole: “The snake struggles with the motion in his mouth,
he swallows, you can see that the tadpole is wedged in his gullet, that he is
still moving, that he is moving through the snake’s body making a lump in
it. The snake seems sleepy. This doesn’t keep him from stiffening again when
you give him a new tadpole.” The sensorium shutting down into sluggish rest
for the moment of digestion? Surely we can recommend eating only in order
to ensure a deeper, more absent sleep? What compels the snake to eat all the
tadpoles? In what way does the tadpole sense the urgency of movement? Sets
of capacities of movement, properties of strength and sensation mesh and
wriggle and interlock.62
In corporeality, and here this may as well be that of a camera or a network as
that of a snake or a tadpole or cascading sets of rules, “Every force is related
to other forces, and it either obeys or commands. . . . Whether chemical, biological, social, or political, every relation of forces constitutes a body.”63 The
body that is constituted by these three rules of the flock is made by the battle
and interplay between these rules as they cycle in modifying and setting each
other off. That bodies are composed by forces that can be replicated (i.e.,
abstracted and transduced into machinery or computer models) and by forces
that operate between and within them (to stay with Marx, let us say “value”)
is the passage between what is classified on one hand as the organic, and on
the other as the technological. Let us be clear: these bodies have different kinds
of consistency. They do not all possess, or pretend to possess, the same kinds
of sensory or performative capacity. The human body is not the body referred
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to here any more than a body of water or of work; nor can we deny that any
of these are more than momentary figures of speech. There is no attempt here
to construct a kind of limitless equivalence between bodies in order to reduce
them solely to dematerialized patterns (along the lines of Hans Moravec64 or
other proponents of a reductive cybernetics) but rather to enrich a recognition of the ways in which they are mutually involved and potentiated: that
some dynamics cross bodies, are shared by them, that some drives exist only
in the differentiation of bodies, that forces may outlast single bodies, that
some bodies are multiple, and so on.
In the last chapter it was suggested that the roots of media are as contagions that, as agglomerations of forces, generate new organs. Rather than
being mere “extensions of man”65 these organs can be discerned to possess a
certain will to power. Remember first, via Nietzsche, that all philosophy must
originate from matter, from physiology; second, via Marx, that the sensate and
intelligent dynamics of the body are proliferated into the technological; and
third, via Flusser, that the physiology we thus think through is composed by
the multiple interactions of many multiscalar actors.
Now it is time to turn to Nietzsche and “the critique of the concept
‘cause.’ ”66 The first part of this section echoes the critique of perspectivalism,
of the “I.” Here, though, it treats the categories of “cause” and “effect.” We
search for causes because we hunger for the familiar, for the categories that,
for instance, separate an arm muscle from its potentiality of movement, of
power. Although “linguistically we do not know how to rid ourselves of
them,” not every sequence of events is adequately described by simple stories
of progression from one state to another. “If I think of a muscle apart from its
‘effects,’ I negate it.” The sensation of being involved with a relation of forces
that include that of an arm, of “strength, tension, resistance,” is itself simply
a momentary stage in a truly massive sequence of iterations. It is a muscular
feeling, a sense of plasmatic coursing through the potentiality of the dynamic
combination of forces at one and more scales of perspective, of multiple incorporation. From this we are able to grasp the simple formulation that “A thing
is the sum of its effects, synthetically united by a concept, an image.”67
This may seem to be a fundamental break with the understanding we have
of “things.” But perhaps it is not. One example, related to the nonlinear generation of behaviors by the multiple interrelation of elements and rules, can
be derived from theorizations of the creation of constellations of planets by
the interrelation of the force of motion that each planet possesses and by the
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gravitational action of each planet on others. A constellation is a nameable
“thing,” but it is not simply a “cause.” It is also a process of multiply interrelated movement through which emerges the apparently stable pattern by
which we are able to understand it as a constellation—it must be understood
as a process.68
Materialization
And this allows us to spiral back to the image that we almost began with,
that of the camera in A Camera Recording Its Own Condition (7 apertures, 10
speeds, 2 mirrors). What is it that is fascinating about this project? Frankly, it
is quite boring. There is nothing we typically enjoy seeing in photographs,
no landscapes’ bits, no silly people nor rich ones, no riot police, no members
of our beloved family, nor any red faces, spilled bodies, soft furnishings. Can
the operator of this camera have taken Flusser’s dictum about the camera being
driven to photograph everything so much to heart that he has chosen to shoot
more than several types of blackness, of whiteness? If we are to say, “yes, it’s
quite clear that this played a part,” what becomes astonishing is that he has
somehow resisted adding any other factor into his calculations. Why only
aperture and speed? Would not a far more grand effect be achieved by adding
other variables: depth of field, focus, the refractive capacity of the lense, types
of film, various operations in the darkroom? Perhaps works of art are emptied
by viewing; they become worn out if looked at too much. Perhaps, as a strategy of evasion, this set of pictures commits itself to its own exhaustion. And
with nothing resembling what we like to look at in it—the quicker the
better . . .
To rescue ourselves, though, from missing out on a trip through boredom
to its other side, we can perhaps understand A Camera Recording . . . best as a
strategic reversal of a general principle that Kittler highlights, a good enough
summary of his approach to media discourse. “The data processing of a given
society can be reconstructed by analysing its artistic media. Being less formal
that its systems of knowledge, those media display and propagate the elementary regulations that culturalise the natives of that society.”69
A Camera Recording . . . is put together at a time of a more general “crisis
of the object” within art. What does this mean? (And let us be clear that this
list does not make recourse to a supposed historical hegemony of “conceptual”
or any other art movement.) Among other things, it means that:
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a current of work, which has not stopped, began to develop both outside
of galleries, dealerships, and salesrooms, and in a nonunilateral relationship
with such structures;
lived practices (performances, events, happenings, behaviors, sociabilities,
communicational acts) supplanted fixed objects as the primary instance of the
work;
artwork developed that was rooted in the “postretinal70,” which was “conceptual,” “idea art,” distinct from previous currents that were seen to be
decorative;
materials that were seen to be peripheral to art systems, such as documentation, press releases, and announcements,71 became its primary means;
art systems were abandoned as sites for production, but were understood
and used as the site of political conflicts;72
communications systems, such as postal art, video, radio, magazines,
books, became the often mass-producible locus of the work;
work began to deal directly with the historification processes of art
systems;73
art methodologies were explicitly tied into the activity of political, cultural, and social movements, which were understood as being non-art;
the languages used to describe art, the political, psychological, analytical,
became subject to programmatic use by artists;74
Other non-art categories such as music,75 destruction,76 food,77 nonhuman
“cultural” practices,78 “information,” domestic work,79 and so on were mobilized “as art” or as gateways to a relationship with other forms of life;80 and
self-generative or combinatorial forms of text, geometrical, or more representational images, often produced by computer, were initiated and made
public.81
A Camera Recording . . . could perhaps be replaced here by certain aspects of
Jan Dibbets’s White Wall: 12 Numbered Photographs Taken at Different Shutter
Speeds82—a series of square snaps of the numbers one to twelve appearing
in gradually decreasing contrast against their ground—or any of his shutter
speed pieces that adopt this kind of routine, often meshing it with the use of
windows as the object of the picture. This work reinflects the problem photography posed to painting—a crisis that, as is familiar, allowed for the invention of new modes of painting—back onto the overstabilized position of the
camera. Another work by Hilliard, from 1970, 60 Seconds of Light, in which
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a camera takes twelve shots of a darkroom timer using exposures of between
five and sixty seconds, could also stand in to some extent. A Camera Recording
. . . has, for this text, the advantage of being explicitly reflexive of its apparatus. That is, it feeds the camera back through itself. It should be noted that
within the same period, work directly on the materiality of video also parallels what is discussed here.
One should also note a certain cod-scientific quality in the air at the time.83
Here, in Hilliard’s work, the numbering, or the timer device, acts to signify
an “objective” nature to the work. This is echoed in the literal description of
the work in the title of A Camera Recording . . . , but the way in which the
work is staged as a making account of itself, its mechanisms of operation
(which should not be taken for “self-sufficiency”), is severe enough to avoid
cod-science cuteness.
Dibbets has generated a large corpus of material through the intersection
of the material properties of the camera with geometrically derived regimes
for constructing shots and collaging the resulting images in order to generate novel scopic processes. When it gets locked into canvasism from 1979
onward, a spread hand of big old architectural snippets caked with properly
“careless” brushstrokes in colors the same as you’d find for distressed furniture at the posh end of the seaside or its representative boutique inland, the
work falls into glum academic routine. At other times, it is in the purposiveness of routine, say, in the landscape photographs84 of the first half of the
seventies, that the work engenders a truly alien retina.
Exploring the material limits of an apparatus also provided a productive
regime exploited by Emilio Prini over the same period. In one process, he
took thousands of shots with the same camera until it wore out. This took a
number of years. In a similar operation he set a cassette player to record the
sound of its own mechanism until it broke. Within the wider context listed
above, though, the slice made by A Camera Recording . . . through the discursive apparatus of the camera comes at a time when photography was increasingly being incorporated into the object-world of art systems as a means to
document material, sculpture, event, process, installation, performance, happening; the camera was a timely assay of the means of discourse.85 The “truth”
of the camera is produced as a problem.
Writing on how nonlinear behaviors can be mapped and generated by algorithmic models and the rapid intensification of speed and complexity that
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computers make available to such processes, Manuel De Landa describes a key
perceptual tool in cybernetics: phase space. (The underlying idea, if not the
specific term, arises earlier in the work of Poincaré and Hamilton, among
others.) The “phase portrait” is a schema by which the phase space can be
mapped:
The first step in creating a phase portrait is to identify the relevant aspects of the physical system to be modelled. It is impossible, for example, to model an oven by considering each and every atom of which it is composed, but one can consider the single
aspect of the oven that matters: its temperature. Similarly, in modelling the behaviour of a pendulum only its velocity and position are important. In technical terms,
the oven has one degree of freedom, its change in temperature; the pendulum in turn
has two degrees of freedom. A bicycle, on the other hand—taking into account the
co-ordinated motion of its different parts (handlebars, front and back wheels, right
and left pedals)—is a system with approximately ten degrees of freedom.86
What is achieved in A Camera Recording . . . is a recording of the phase space
of two programs within the photographic apparatus: speed and aperture. These
are the parameters whose variation is mapped from one part of the work to
the next. Clearly, this portrait is of only two of the large number of variables
conjoined in the body of a camera. Although this is interesting as an illustration of the material capacities of the machine, it would stay at the level of
benchtests of computers—in which fixed possible combinations of operations
are run simultaneously in order to ascertain the processing capacity of the
machine—were it not for the way in which it links the degrees of freedom
available within this phase space to further programs composing the camera.
These can be said to form the embedded culture of the apparatus in the same
way that an operating system or other software can be embedded in a chip.
In this way, it is inconsequential that there are only two parameters to A
Camera Recording. . . . Each apparatus is also an ensemble of other apparatuses,
other systems that have been subsumed within it. The camera, for instance,
also includes a notion of time as extensive or quantitative—that duration, continuity, can be dissected into fractions of seconds. Certainly too it would
be possible to specify a particular set of moments in photographic history
that the work recapitulates. Which version or other of fancied-up pinholed
box the work diagrams is not of too much use here, although such an approach
would provide a route to tracing particular moments of interrelations of
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the camera’s programs and the programs that form them within the history
of photography.
More substantially, how does the work allow us such a route into the drives
that compose the camera? It does so by mobilizing two sets of interconnected
and antagonistic relations of force, a sample of those that compose the body
of the camera. First, it presents the problematic of the camera working on the
condition of being a camera, on the production of a machine reflexivity.
Second, it mobilizes the constraints and freedoms generated by the correlation of the intensive and extensive qualities embedded within the camera.87
Art, as much as science, often attempts to put an enclosure around a
sequence, a process, in order to isolate it as material to be inspected in a certain
way, as distinct. Name a system, exhaust its permutations. A certain current
of modernism followed a strategy of defining a representational or procedural
parameter, a particular operation of materiality, and putting it to manufacture. There are versions of this approach that explicitly demand a reduction
of an apparatus (for instance, the canvas/paint assemblage) to an exploration
of a subset of its functions that no other such combination can duplicate,88 a
division of labor within the art supplies shop. Minimalism, by contrast, proposed an ostensibly simplified presentation of matter, which veered between
the precisely offhand, the deadpan, and the po-faced. To read this set of images
through the codification procedures of minimalism, as a fantasy of equilibrium, of procedurally induced and universalizable identity, marked out and
walled up, would require, however, an act of stubborn perceptual amputation.
What is demarcated is not “prima materia”—steel, straw, plywood, rough
marble—but another compositional dynamic. Perhaps working through all
possible combinations of the choices made by the programs of speed and aperture allows the user to gain release from having to think them? Do the results
of the exploration of the phase space surprise you? No. What is the surprise
is the lack of it—that a photograph disowns its pretension to fascination.
As well as teaching itself its own typology, marking out its body, the
camera measures out its collapse—its capacity as a machine to produce acres
of monochrome, irredeemable as “pictures.” Hundreds of thousands of such
choices, to avoid the collapse into whiteout faintness or black unreadability,
are being made at this moment by photographers, darkroom operators, automatic cameras, the computational matrices of digital cameras, and film and
chemical companies, based on what they assess to be an ideal, acceptable, or
useable image.89 Although the work ostensibly presents a horizon of
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knowledge about the boundaries of performativity of the media system of the
camera, it can also be said to present all the images that are untaken—untaken
because (where thinking—as the code of judgment—is taking) they are
unthinkable. Like the novelty seaside postcard of the black cat, with its eyes
closed, down a coal mine, at midnight, there’s never an excess of impossibles.
The question remains as to whether the periodicity of the grid used by
Hilliard actually allowed, among all its variants, for an “ideal” photograph of
the external features of the camera to be taken. As Flusser makes clear, such
a question is irrelevant to the drives unleashed by the camera. Just as a muscle
cannot be described without its exercise, pictures must simply be taken. A
Camera Recording . . . can be understood as the result of a particular cross
section through a material instance of the mania of numericalization. What
Lev Manovich describes as “the logic of a computer . . . to produce endless
variations of elements and act as a filter, transforming its input to yield a new
output,” which “becomes the logic of culture at large,”90 has its roots far
earlier. One of these roots is that both the computer and the camera are perpetuations and deformations of the logic of calculus.91 Both are rooted in
extensive—numerically organized—means to describe intensive qualities
based on the interaction of a limited set of variables. For cameras, the determinate is what is set into the mechanism: measurements of time and of aperture in the case of A Camera Recording. . . . The intensive component, that
which drives the operation of the apparatus, is reflected light. The machine
interacts with it in the way it attempts to track, compensate for, and accommodate its rates of change. In the case of Turing’s dreamed machine, the computer is “first of all” an instantiation of a deterministic method to trace the
counters of the indeterminate, the edge of computability as posed by Hilbert,
or the rational production of the irrational.
Such a simple story of origins is already as deeply fictional as talking about
the “contemporary.” But the power of numericalization and the other that it
makes, this mania that is epitomized—though not founded—in calculus and
its explosive invention with Leibniz and Newton, clearly carries over to the
problematic of the interactions of the determinate and indeterminate and to
others that we will encounter later in relation to other media ecologies and
their contexts.
What does numericalization allow? If we return to the problem of mechanization as discussed by Marx (applied in Taylorism and becoming itself
almost primally productive in software and hardware engineering), it allows
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for the process of transduction of labor from the worker to the machine. Physical work is described by a symbolic language, numbers, derived from measurements and sequentializations, made of the work carried out. Information
in this formal state can then be incorporated into a machine. Calculus provides the mechanism by which the monstrous disproportion can be achieved,
by which a variable can be multiplied in matter to an extent far beyond human
capacity. Digital abundance—that “infinite” variability, customization, and
upgrading offered by “the computer”—is predated by that of industry. At this
point, profit, or what Marx and Negri call communism, becomes possible.
Capitalism is founded on burning up as fuel what could make something else;
this is part of its violence, the colonizing of possibility as it liberates potential. (Remember that the fruits of mathematical reasoning were pure acid to
the established hierarchies of the societies that bore them: five decades before
they attempted to ban Spinoza’s work,92 the States General of the United
Provinces were failing to constrain the introduction of the ribbon-loom.)93
Communism is one way of mapping and making this potential, and there
are others, but it is this crux identified in Negri’s reading of Marx that is
important here rather than its particular mode. Capitalism establishes a particular generative pattern in the mix of labor, capital, and machines. It is
founded on, and feeds off of, the monstrous spawn of this mating. This too is
part of the machinic phyla. But what it represses, or revisits as myth, is what
is grasped in Negri’s twist; communism, the abolition of work, is pushed
down into the unconscious of the machine until it remains only as a cursed
promise of the ease of labor or greater efficiency.94
The release from domination over productive life is here conjoined with
the computer’s founding purpose, in Turing’s search for the answer to the
Entscheidungsproblem. In his paper “On Computable Numbers,” one of its originary descriptions, the computer came into being as a machine to trace the
contours of the irrational. The universal machine’s purpose was to delineate
what was beyond its capacity to grasp hold of in the axiomatic of logic and
numbers, to map what was calculable and therefore find the edges of the incalculable. It is an immense numerical and combinatorial surging forth in search
of the face of the unknown, a search we are still not done with.
Parts of this volatile torrent of intensity coupling with extensity is
described in the sober photographic sequences of Hilliard and Dibbets. But
it is in the moments that this rigorous hunger for the irrational also fuses with
the machine’s repressed capacity for the abolition of work that the truly
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productive capacities of the machinic, of the computer, of networks, are
revealed.95
A Camera Recording . . . and related works are predicated on paradox. What
the work does is stage the collapse of one of the great tenets of classical modernism in the mode of Reinhardt.96 Under this regime, the work of art achieves
autonomy by virtue of its self-referentiality. A Camera Recording . . . , however,
achieves self-referentiality, but in the process, it disembowels its “self.” Such
autonomy is a suicidal utopia, and this work makes use of such a drive to
reveal not only that but the way in which its body is composed. This spilling
of guts allows access not only to the work as a closely defined apparatus (the
mirrors, the speeds and apertures), but the medial system of art and a number
of the programs that compose it. The paradox it presents, then, can be understood to be itself the result of the application of doxa, of a metacompositional
rule. Here we need to distinguish rules or modes of composition from hylomorphism or ideal form, and this can be done by a return to the exploration
of the will to knowledge. Nietzsche saw this already in his recurrent attacks
on the self-satisfaction of rational knowledge. Foucault took this thread from
Nietzsche and used it to propel, as Nietzsche did, a more “comprehensive”
but always more precarious knowledge. We can see A Camera Recording . . . as
performing a medial instantiation of such a problematic, one of the programs
that composes it.
How can a thing know itself as a thing, its extent—how can it recognize
its own rhythms and characteristics? This is a question that, were philosophy
ever to generate a fully satisfactory—that is, functional—answer, would see
missiles being read Plato’s Timaeus in their sleep in order to improve their targeting capacity. Instead of following this fatal trajectory, however, we need
simply note two of the glitches it encounters. One of the problematics that
arranges the camera, constituting it as an embedded program, is composed by
two formulations of thought.
In one of his last interviews, Michel Foucault famously gives a summary
of a particular strand in his work, the related problems of thought and knowledge: “Thought is freedom in relation to what one does, the motion by which
one detaches oneself from it, establishes it as an object, and reflects on it as a
problem.”97 This is also an excellent description of one of the powers of art.
The capacities for reflexivity introduced in different ways by a series of practices—which, as was suggested above, in the historical context of Hilliard’s
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work, were taken down an isolatory route by Ad Reinhardt, Clement
Greenberg, and others—also allow for a thinking and sensing through of the
thickness of connection, of interrelation and of constitutional heterogeneity
of cultural practices. This is one of the fundamental operational powers of art,
one by means of which it is possible to shift to many other domains.
The necessary caution to be tendered toward the devices—such as “object,”
“self,” and “one”—named by Foucault, is provided by Nietzsche in writing
on “a critique of the faculty of knowledge”98 that works as well for the camera:
“How should a tool be able to criticise itself when it can only use itself for
the critique? It cannot even define itself!”99 These statements conjoin to establish thought as a dynamic rather than ideal process, one that establishes
another dimensionality to a problematic rather than one separate from it. At
the same time, it is not locked down, pacing the walls within an eternal territory. Thought is a freedom that is also found in The Uses of Pleasure. It enables
the possibility “to get free of oneself.”100
The problem of the camera would seem to be more resolved. This is a technical object with known, standardized physical properties, after all. It is isolatable and analyzable as performing specific functions, some of the results of
which are set out so straightforwardly by Hilliard.
Taking a rule, a logic, a procedure and turning it over on itself, or applying it in another domain, is one of the revelatory and productive procedures
to be developed further here. Within the context of writing on media the
transfer of one regime or modality is often encountered in uses of McLuhan’s
notion of the rearview mirror, in which the first wave of every new media
develops following the norms of the media that preceded it. For McLuhan this
was understood as “the bias and blindness induced in any society by its preexistent technology.”101 That media technologies copy, recompose, or perform
a recension102 of already existing media is a useful insight. Yet McLuhan’s
characterization of this intermediality is hampered in two ways. First, it occurs
only in a linear model of time, with progress toward a certain end-state of
media implicitly built into his model. Second, it suggests that media are
whole forms rather than apparatuses composed of multiple parts, drives, and
compositional terms. The power of Flusser’s concept of the apparatus is that
it allows us more adequately to disentangle the various programs that aggregate to form any particular apparatus, and to allow a wider range of elements,
drives, and dynamics to be understood as part of this composition. These
programs may, for instance, operate as medial forms, but may also be the
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problematics that underlie their formation. It allows us, in Deleuze and
Guattari’s term, to understand the apparatus also as an assemblage, as an
“increase in the dimensions of multiplicity that necessarily changes as it
expands its connections.”103 This approach, which underlies much of the
writing here, will be further developed in the following chapters.
But first, a note of caution. What is proposed is not to lose everything to an
indifferentiable flux: among what has spilled out of the camera there are rules,
procedures, and from certain perspectival scales, what look like or can be
treated with certain effects as objects. In the case of A Camera Recording . . .
those that are pertinent include those that compose its particular phase space.
We may say that these are what compose the granularity, or the sample rate, of
the mechanism: the regimes of speed and of aperture within the camera.
A phase-space model is a diagram of every possible combination of the
degrees of freedom possessed by an apparatus such as an oven, bicycle, or
camera. It allows every possible combination of the extensive qualities of a
mechanism to be made. As De Landa illustrates in his example of the oven,
it may not provide an adequate method for measurement of the intensive qualities of such a mechanism: for instance, its capacity to heat its content to specific temperatures. An intensive quality, such as temperature, remains constant
regardless of the quantity of the material. In the case of the oven, it is clear
that its extension would of course have an effect on the given temperature of
the air. Extensity and intensity are differentiable but not separable qualities.104
Their mutual interrelation condemns the camera to be always out of whack,
always on the lookout. This being out of kilter with itself is a drive, one of
the programs, that can be said to form a medial will to power embedded in
the camera. This will is produced by the disjunctive aggregation of the extensive, measured mechanisms of the camera and the variable intensity of light
as it enters the camera, as the camera comes into conjunction with the world—
that infinite reservoir of all possible patterns of light that forms its outside.
This is the camera, its hunger, and what compels the user, as Flusser suggests,
to bring it into alliance with his or her own: a new, medial appetite.
Differences of intensity are productive—they provide the basic mechanism for
engines, mills, coffeemakers, hot air balloons, and refrigerators: mechanisms
of thermodynamic energy transfer based on eventual entropy. However, there
is a fundamental paradox at the root of this productivity: “Difference is the
sufficient reason of change only to the extent that the change tends to negate
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difference.”105 Entropy, a flattening cold equality among parts, is what
Nietzsche saw as the drive in the protoplasm amassing materials to itself106—
the drive to devour and consolidate sameness. The old woman attempting
equilibrium, a stable state, comprehension.
Combinations of active and reactive processes, their mutual interference,
form bodies, drives, new stabilities and new compositions. Can entropic drives
to sameness that work against differentiation also function in such a way? This
will be one of the questions implicit in the discussion of the standard object
in the next chapter. Here, though, we can say that in the zones of purity, those
of black and of white made in A Camera Recording . . . , entropy is an attractor, an attractor put into place by difference, but one that, depending on combination, may, however, incongruously also generate movement and further
turbulence.
As we have seen above, one history of mathematizations and of machines
that may be observed is that of systems grappling with their outside, their
virtualities coming into composition with and forging new “figures of truth.”
Every permutational exploration of the phase space composed by the problematics they respectively generate produces a cumulative capture (of a likeness), collapse and spillage as a result of their coming into combination with
their many outsides. What is staged therefore in A Camera Recording . . . is a
particular set of the programs (speed and aperture) embedded within the
camera, coming into combination with the outside, an outside it is predicated
upon—that which is required to take pictures of. As is noted in the development of mathematical techniques to diagram natural phenomena, “Between
the behaviour we observe and the laws which produce it is a crevasse, which
the human mind can only bridge with calculations.”107 Stewart hits on something; but perhaps there are no such “laws,” only models of forces. If we can
take “laws” in Stewart’s terms to be forces rather than models of them, this
crevasse is productive in that it forms an outside of a different intensity. The
crevasse itself—difference, not simply what is different—is a force, and it provides the opportunity to make two last observations on the medial will to
power of the camera.
First, in A Camera Recording . . . , in this thick map of the camera, we can
read its relation to its outside, the way in which thresholds of visibility and
disappearance are built into it. These are thresholds precisely of material
capacity. But, let us not forget, they are also immediately material instantiations of aesthetic acceptability, of cultural, familial, juridical, journalistic,
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erotic, and other formulations of reference, representation, memory-making
and so on.
Second, it is not a question of establishing a static understanding of an
apparatus. Understanding the multiple programs and the medial drives built
into it is also a question of mobilizing it. Among the granularity of iterations
formed by the intermeshing of rates of speed and aperture of A Camera Recording . . . there is also a picture of a camera, a set of them. Photographs of the
photographer taking a picture of herself or of her shadow are a commonplace.
What is productive about this set of images is that it articulates the camera
as the possessor of compositional drive—form is generated by the material
qualities of the camera, light, mirror, film, apparatus, and the programs that
compose them. The chasm between form and formlessness, between occurrence and calculation, between a system and its outside, is exploited at that
moment the work becomes cybernetic. This occurs at the point when the
camera focuses on itself. The asymmetry of forces embedded in the multiple
layers of program within the apparatus of the camera are set to work on
mapping their own asymmetry. Feedback in music is sound produced by
bringing a microphone, guitar, or other element of sound input into such a
relation of proximity with its output—a speaker—that the sound of the
speaker itself becomes input, begins to vibrate the diaphragm of the mic, for
instance. The system becomes cyclical and positive—it begins to amplify its
own amplifications. In A Camera Recording . . . we can view one iteration of
that process occurring in visual terms. The presence of difference can be read
in Hilliard’s flat assembly of visual data, but it provides no access to it as
an ongoing process. Mobilizing that potential of disturbance of and within
the nested and antagonistic programs of media now comes sliding into
opportunity.
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3
How This Becomes That
Information theory is not sufficient. It doesn’t include the misunderstanding and the lie.1
—hubert fichte
In a fragment from his diary of 1911, Franz Kafka records that “As a result
of bribery the telephone and telegraph wires around Warsaw were put up in
a complete circle, which in the sense of the Talmud makes the city a bounded
area, a courtyard, as it were, so that on Saturday it is possible even for the
most pious person to move about, carry trifles (like handkerchiefs) on his
person within this circle.”2
Kafka discusses that which the Talmud describes as an Eruv. An Eruv is a
linked series of ceremonial doorways that creates the legal fiction of a private
courtyard. Within this courtyard, observant Jews may push or carry certain
objects during the Sabbath, something they may not do in “public.” An Eruv
is almost invisible to those who do not recognize the code, but it creates within
itself a zone of multiply increased possibility of activity and relationality of
activities within it for those who do—dependent, of course, on the preliminary religious exclusion of these activities. Like the pirate radio sounds of the
first chapter, unless you tune in, it’s a parallel dimension of the city.
The Warsaw Eruv was an example of the use of the material properties of
a preexisting media system by another material and significatory code that
captures it for new purposes. It is founded upon the combination of a particular form of arrangement of matter—telegraph poles and wires—and a
particular classificatory series—Talmudic law. (Note also that what Kafka
describes as bribery might possibly be the rent that is required of the users of
the Eruv to pay to the owners of the land on which it is located if the area is
to be valid under this schema.3)
The telephone system at the start of the last century had no inherent constraint requiring its wires to be distributed in precisely this way. These wires
could after all have been laid in pipes underground. There they would have
been useless for the purposes of establishing the Eruv. But the price of land,
the cost of labor, the ready availability of trees to make poles, the ease of access
for maintenance purposes—that is, various economic, ecological, other material dynamics, potentials, and constraints—all combine to set this pattern in
motion. The material form of the telegraph pole in general is a simple result
of the interplay of constraints and freedoms, affordances, brought about by
this combination. Once this patterning of matter has stabilized into a common
practice, it is then taken up as providing another set of affordances for an
entirely different set of practices. The Warsaw Eruv was an archaism embodied in the arrangement of the then utterly modern, and a territory composed
by the material components of what is so often referred to as a deterritorializing technology.
Whether or not the Warsaw Eruv is an entirely fictional entity doesn’t
matter so much. Some contemporary instances even use telephone poles in the
same way as part of their boundary. It is the capacity to distinguish, mobilize, and connect medial powers in relation to other compositional formations
that is of interest here. Deleuze, considering the associationism of Hume,
reasks his questions: “To establish possession of an abandoned city, does a
javelin thrown against the door suffice, or must the door be touched by a
finger? To what extent can we be owners of the seas? Why is the ground more
important than the surface in a juridical system, whereas in painting, the paint
is more important than the canvas?”4 These are arguments that fuse the representational with the material, that conjugate the aesthetic with the political, questions of the exercise of power with those of powers made in the
interactions of “humans and non-humans.”5
There is a “casuistry of relations” that is at once aesthetic and political,
but, in the important lesson Deleuze derives from Hume, absolutely synthetic.6 Objects, processes, and media address themselves to other elements
and dynamics. They are made graspable, nameable, and useable by certain
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forms of relation in which an understanding of their nature and their powers
is inherent.
Blanks
The story of the Warsaw Eruv illustrates that the use of objects is not simply
determined by their arrangement but also by interpretation, layering, reuse,
and other operations. We can turn to two particular pieces of metal in beginning to think through how the morphogenetic, tensile, and other capacities
of materials themselves bring something to the compositional mix. Cornelia
Parker’s sculpture, Embryo Firearms (1995), places together a pair of pieces of
steel that are in the first stages of being shaped into Colt .45 pistols. They
have assumed a rudimentary handgun shape: grip, barrel, finger guard. This
motion capture of the formation of a weapon isolates a moment when a particular threshold of possibility is crossed. At this point it is more likely that
they will become guns than bullets. Bullets are no more likely now than
needles, replacement hip joints, or saucepans. What the work shows is the
potentiality of material and its conjunction with a particular array of compositional dynamics: the shaping of the metal by the next stage of production,
and the next, its promissory note of death.
Nas speaks on the subjectivity of a gun, its life history, that the machine
has a capacity to squeeze all of life down its barrel and make it come out as
lead.7 Here the gun is seen in the fullness of its connections. A gun is itself
a “parallelogram of forces”8 a contraption of constraints and explosions. At the
same time, there is a compositional drive within a gun that establishes
certain forms of relations, relations that are unilinear and fatal, as being more
likely. It is a machine for crossing thresholds of potentiality and closing
them down.
Embryo Firearms is poetic in the sense that “The function of poetry isn’t to
impose a single vision or consciousness, but to liberate similar processes in
others.”9 It establishes the requirement for the permutational field of the gun,
and what it connects to, to be imagined into, a contemplative double of the
glimmering capacity for violence. There is no presumption of a syntax that
leads by this way, that, and the next to the correct answer, but rather the generation of a field of possibility in which a particular set of potentials are themselves becoming capable of being thought and sensed through. The space of
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“active determining”10 inherent to the object is the truth that it establishes,
which is what makes the work so compelling. That each is a replica of the
other, one facing the other in salute, that they are part of the reliable industrialization of powers, makes evident the serial nature of such production, how
as soon as it occurs, the one calls its same into being.
The Orthodox hack of the telephone system recounted by Kafka brings
multiple compositions, multiple dimensions of relationality to operate
through and around the arrangement of the same set of material. Embryo
Firearms—and indeed much of Cornelia Parker’s work—makes evident how
particular compositional drives, themselves under a process of sorting, layering, affiliation, and blockage, enter into combination with the consistencies
and capacities of materials to channel the fields of virtuality around or running
through an object. The work is useful to recognize here because, like A Camera
Recording . . . , it uses some of the qualities of the gallery as media system in
order to perform an operation of isolation on its material. Unlike the series of
photographs, however, which make an intricate meshwork of relation among
themselves, the work instead makes palpable a moment in which these relations of dimensionality are honed down. In short, using those powers of art
produced in acts of separation and careful attention, and institutionalized in
the operational device of the gallery system, it finds a point of crux in formation, the crossing of a threshold, and makes it palpable.
Much of the work discussed in these chapters deals with media systems as
they mix, meld, and clash in different ways. Here, however, we need to note
how much of what follows in direct action in the world builds on kinds of
precipitation from it.
The Switch
The Switch is a work by Jakob Jakobsen in which an on/off switch was temporarily introduced into the circuit controlling the streetlighting for one culde-sac in the Danish town of Vejle.11 As Jakobsen notes, most streetlighting
is organized centrally to coincide with dusk. (In other cases, light-sensitive
diodes trigger the illumination of lights when luminosity drops below a
certain level, thus allowing more local conditions to determine lighting-up
time.) The adaptation was made by slightly bemused council workers and was
accompanied by the distribution of explanatory leaflets to the forty or so
houses on the street.
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A streetlight is in one of two states. It either glows or it does not. But, as
Jakobsen explains, “It wasn’t just a functional intervention but demanded a
renewed social organisation around the new variable introduced into the local
environment.”12 The new variable operates in two ways. First, the act of
switching the light from one state to another had to be made locally and manually. Second, it induces a consideration of what effect the lighting of the street
has on its uses. Talking to people living on the street once the switch had
been installed, Jakobsen found a number of interpretations:
On day four I went to the test area with the intention of interviewing a couple of the
residents. First I went to a house where the people were in the garden. I asked them
whether they had noticed the new opportunity with the switch. The owner of the
house, a man in his fifties, said that they had noticed and they weren’t against the
idea, but in case it should become permanent the council should guarantee a clamp
down on crime, because burglars thrive in the dark. He viewed the switch in terms
of lost security and control. I had noticed the floodlight with sensors dotted around
in the bushes when I entered the garden. Then I went to a more modest looking house.
The woman who opened the door was in her sixties or seventies. She told me that they
knew of the switch but hadn’t used it yet. They intended to use it but hadn’t arrived
home late. If they arrived home late one night they would for sure switch off the lights
after them. She said it in a similar way that she would probably tell me how she always
switches off the lights in the bathroom after use. She viewed the switch in terms of
economy. The switch had triggered a complex social situation. Diverse interests were
at work. The discussions over the fences and in the street had already begun.13
Using the switch himself one night, Jakobsen discovered that reducing the
ambient light in the street brings the surrounding landscape and a sky full of
stars into view. As a technology of sight, the streetlight has its own affordances, one of which is the tendency to close down the distance over which
you can see. Water droplets and dust particles bounce light back into the night
air causing a fuzzy glare, sometimes called light pollution.
Nothing could be more plain and obvious than a streetlight, yet the range
of interpretations of the switch and its function reveals the massive array of
connections made by the introduction of a simple piece of Boolean logic in
an “understood” piece of urban technology. Placing a switch in such a context
reveals how even technologies that have settled down as part of the routine
apparatus of a European human settlement are understood in enormously
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varied ways. When the first streetlighting was introduced in cities, it was
treated as a spectacle. All the good citizens traveled to see it. Now, perhaps,
the potential for darkness, for indirect light, for depth of vision is equally
scintillating or disturbing. As well as the more directly perceptual aspects
opened up by the insertion of a switch into this circuit, the residents recognized the capacity for the presence or absence of a certain kind of light to tie
into patterns of behavior that can be interpreted in ways as varied as commonsensical economics, politeness, household and personal security, mutual
conviviality, and so on. Capacities of perception are immediately and explicitly politicized. But this politicization also travels backward in time. While
residents ask themselves the question of how to arrange the use of the switch,
or whether to remove it altogether—something Jakobsen imagines happened
rather swiftly—the question arises of how such a configuration stabilized out
as a norm, what the applicable domain of such a norm is, and how it produces
effects of transduction, change, amplification, or erasure on other patterns,
codes, and behavior that it comes into composition with.
National or international standards for devices such as streetlights are made
and coordinated partly in order to remove the need to consider such wider
aspects of a designed product. Once the design is completed and production
is underway, all that is required is installation on a mass scale. Fine tuning of
a technology, to ensure cost-effectiveness, efficient maintenance, aesthetic distinction, or visual or physical unobtrusiveness, the suitability of various levels
of light for residential, road-traffic, or decorative purposes, the recyclability
of components and easy recovery of pollutants (such as mercury in the case of
streetlighting) the designing-out of contributions to the saturation of ambient
light, can certainly be made, but the thing has become a module, a device. It
can be taken off the shelf, wired in and run—it is known.
When a new street is built, its infrastructural requirements are, along with
streetlighting, access to clean water, sewage pipes, electricity, gas mains, TV
and other network cabling; its category of road use is understood to be generic
to the sort of development that it is planned to be. The kinds of behavior
expected of inhabitants or users of a premises on the street are planned into
it. Regulations managed by a local authority control any possible change to
the premises. The use of such utilities continues to be recorded for billing
purposes. By these means and over time, statistical norms of usage can be kept
up to date. Such norms can also be used to identify potential transgressions
of other codes. The abruptly abnormal uses of heat, light, and water in
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medium- to large-scale hydroponic growth of marijuana, for instance, is commonly used to isolate such production in domestic premises. The data body
is also an energetic body.
With streetlighting or any “settled” technology, a problem is solved. But
it is often a problem posed several generations ago, and which, in general, we
no longer have access to.14 Indeed, the problem it refers to might no longer
exist in the same terms. At the same time, each technology is part of an assemblage and carries all or part of this composition with it. Streetlighting, for
instance, installed in the British Isles on a local basis by district or town councils, brought with it a system of administration and of additional taxation that
was often felt to be onerous. All citizens were to pay for it, but those disproportionately liable to be robbed, and who were therefore afforded protection
by the lights, gained the most. (Streetlighting can also be seen from this perspective as a way to route-around the criminal reappropriation of wealth, a
form of positive feedback or coevolutionary development.) The “universal”
provision of light in the main streets of a town has a class dimension, but it
would also be possible to trace its conditions of affordance for other social
configurations.15
Streetlighting systems are “addressed” to certain agencies, to local authorities, town planners, architects, energy companies, those concerned with planning and managing their installation and use. To imagine that they might be
addressed at the level of an individual, rather than a population or some other
kind of mass whose needs are dealt with in such a way, messes with the scale
of interface we expect to have with such systems. This is not to say that technologies are only ever addressed to such users. The “alternative” and “radical”
technology16 movements imagine entirely different sets of actors and needs
making demands on the design and implementation of technologies. Continuing a tradition—inherited from texts such as Kropotkin’s Fields, Factories,
and Workshops Tomorrow17—of direct imaginative extrapolation based on
current materials, devices, and capabilities being organized differently, Murray
Bookchin, for instance, suggests a kind of local steel plant whose operation
and output could be managed by face-to-face popular assemblies.18 The very
extraordinariness of such a suggestion is often a result of the way in which
the relations between technologies, their administration—including that of
the economy and the political infrastructure in which they are or are not made
available—is resolved, rather than such a situation always being determined
by the will to power of a media or a technology.
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The Switch can be said to operate by the switching of address. A technology ostensibly aimed at operation by a central mechanism is suddenly
endowed with the kind of requirement for choice-making typical of consumer
technology. At the same time, the agency assumed by that form of technology, the individual, doesn’t fit its interface. Only one hand can operate the
switch at a time, yet The Switch addresses a whole street. It localizes and radically detemporalizes (in that it can be switched on or off a limitless number
of times) the position of the administrator addressed by a “normal” streetlighting system. It is not therefore a piece of work congruent with movements
in technological development driven primarily by the involvement of other
social actors, actual or imaginable, such as a community or street assembly. It
is out of joint with such things. Instead, what it does is make clear just what
position is addressed, or even partially instated by such a technology. As it
does so, it begins to make the other elements and dynamics of the assemblage
dimly, or more clearly visible—the discussions over the fence and in the street
are what Jakobsen aims at.
Nietzsche called the moment of becoming “untimely”: becoming as
extrahistorical time, a moment in which history as a set of determining relations is suspended in a moment of luminous intensive growth. History is here
imagined as a series of relatively negative preconditions. In developing a
theory of medial becoming we also need to develop an understanding of preexisting formations as containing dynamics that are unrealized, that await
composition with other devices, drives, or patterns. Such moments of composition move toward a consideration of history as an available productive
force and repository of potential. An understanding of history in these terms
need not rely on anything more than a deployed perspectivalism—or a handy
way with bad memory. But it is the extreme naked weirdness of the past, the
residue of history as itself a process of becoming, that in turn demands the
appreciation of the equally extreme possibilities of becoming in the here
and now.
What The Switch achieves is this irruption of potential in a settled technology. By shifting the address of the streetlighting system to a decisionmaking process that did not previously exist, it brought the possibility for
such a process to come into being, or for several to clamor for access to
the switch together. There is no inherent process of “democratization” in this
othering of technology; what is released is something of an insight into the
arrangement of the forces, the programs, that make up the body of this system.
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It is on these grounds that the work makes a politics. How the terrain revealed
by The Switch is then navigated, what other formations are produced in order
to do so is again created by the relations between the programs and drives
revealed in this light or which are attracted or produced in its revelation. (One
can imagine a neighbourhood assembly meeting every evening to determine
the operation of the circuit; a neural network recording the habits of actuation of the population of light users in order to adjudge a form of average use;
a scheduled monthly interval of darkness for the contemplation of unlit landscape; and so on.)
Standard Objects
The streetlight is a standard object, or at least its variations are arranged in
proximity to some set of qualities that mean all within that set are understood to be streetlights and to share a number of functional characteristics.
One of these is that its operation does not require or allow for any intervention from a passer-by. Such knowledge, that attention need not be paid to that
aspect of the material culture of the street, allows a user to move along it with
his or her attention paid to other things.
Each standard object is the result of what Alfred North Whitehead called
“an ideally isolated system.” Every such system can, under Newton’s first law,
be treated as a separate entity within the universe: “This means that there are
truths respecting this system which require reference only to the remainder
of things by way of a uniform systematic scheme of relationships.”19
Such objects have become crucial to the generation of media and communications networks and the organizations that handle them. Earlier in time
they have provided the grounds for the award of monopolies to guilds; the
development of industrialization as it composed itself in part out of the invention of determinate materials and social relations as a route of access to the
unknown; and the globalization of production as standard objects are installed,
and contested or maintained. Standards come with their own sets of institutions and regulatory bodies, such as the International Standards Organisation
(ISO) and the British Standards Institute (BSI). Key examples of standard
objects are the freight container and digital packet switching. The former will
be discussed here, the latter in the next chapter.
The form of freight container invented by Malcolm McLean and developed
by the ISO’s Technical Committee 104 is seen as one of the key devices of
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global trade. These are the range of uniformly sized steel boxes that can be
seen piled up in yards, stacked high and moving slow on the shipping lanes,
loaded onto trucks and trains all over the world. Along with their uniformly
ranged size, each container has a special corner fitting. Described in “ISO
1161, Corner Fittings,”20 this allows for cranes and other lifting and carrying
equipment to attach themselves to and move each element of a load in a
uniform way. This group of technologies allows for the fast loading and
unloading of freight at any port or other transfer point equipped with the
right, relatively simple gear.
The drastic reduction in the labor requirements that this technology
allowed for, coupled with a restructuring and massification of global trade,
has meant the erasure of one of the most crucially positioned and combative
working class populations.21 Yet the “meaning” of the freight container does
not end there, and it is of course possible to imagine the same technology
embedded in an entirely different set of economic relations.22 The container
has been used as a squatter’s shack worldwide. Miniplants containing workshops of all different kinds are now transported around the world as a finished
piece of architecture using the container as a standard form. They are used as
the walls of temporary stockades to protect intergovernmental summits or to
protect embassies from car bombers.23
Apart from the official history of the freight container as a standard object,
its first incarnation may be seen in the imaginary of modular architecture. In
a number of texts from the beginning of the twentieth century, the Futurist
Velimir Khlebnikov24 describes a form of mobile residential architecture that
is composed of any number of uniformly sized personal glass capsules, which
can be shipped around the world according to the wishes of their occupant.
Once at their destination they are to be slotted into immense steel armatures,
towns of regularly sized nomads, crystalline trailer parks. These are fitted with
services such as water, electricity, and so on, which the capsule can be plugged
into for as long as the occupant stays in residence.
Each container is self-contained. It is tagged with a destination, customs
manifest, ownership information, and other data relevant to its being moved
from one place to another, kept within a system of property relations and
sequentially organized legal accountability. What is inside it is relatively
immaterial: bananas one way, computers and fridges the other. The freight
container makes no unexpected demands on the carrier except safe handling
and an arranged rate of speed. Any special requirements, such as refrigeration,
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can be made by installing the necessary equipment within the space of the
unit or applied to the load as a whole.
The culture of the standard object, the organizations it is embedded in and
with which it forms mutually compositional relations are revealed when the
doors of the container are swung open to reveal a stack of asphyxiated corpses
among the tomatoes or hair-dryers. In a world where goods but not people
are afforded maximum freedom of movement, it is necessary to assume the
qualities of a standard object in order to move, to be smuggled across a regulatory line in the sand. Andy Warhol said something along the lines that
anyone in the world can have a can of Coke and know that no one in the world
has a better can of Coke.
The standard object refers most easily to things that are mass-produced: cars,
loaves, houses, the customizable ring of a telephone. A standard can be said to
establish a continuum with itself at one pole. Total disorder, or the need for
testing each capacity and property of a commodity before use, or its cheaper
version, ignorant trust, lie at the other end along with fabulous objects that have
no precedent or equivalence. Other elements that enter into compositional
arrangement with a standard object do so on the basis of adopting some of its
terms, metrics, protocols, rules, coupling systems, and so on. There are other
objects, such as pencil sharpenings, a wide and appetizing range of gourmet
sandwiches, almost every kind of book, that are produced by the joint action of
two or more standard objects. For some products such as drugs and medicines,
there is no room for anything but adherence to a cascade of standards, of handlers, testers, licensees, packages, and users with their mundane or novel “conditions” of which the actual object is only a subcomponent. Weapons systems
and their organizations, containerized docks and airports are perhaps the most
immense concatenations of standard objects conjoined into an assemblage,
requiring their own programming languages and technical jargons for even
basic use and navigation. Indeed all such things are themselves the result of
standardized materials, flour, steel, cotton, sugar, water, sodium, or are engaged
in some compositional arrangement with continua of standardization.
What is interesting about the freight container and the technology of
digital packet-switching is that they work as a metaobject. A donkey cart can
be used to carry turnips or bricks; a wooden barrel can carry tar or wine; these
are objects made with other elements in mind. What can be said, though, is
that the container and the packet exemplify in particularly pure but different
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ways a trajectory toward standardization, which then compels the adoption of
their standard in a way that is not complex but direct. What become standardized therefore are not simply objects, but processes. In this way, they typically exhibit the qualities that Niklas Luhmann ascribes to the function
systems of modern society: “Differentiation, operational closure and autopoietic autonomy.”25
Complaint against such processes in favor of a lost world of simply human
communication and exchange is of less use than observing how such processes
are woven in and out of other forms of life. Rather, we need to ask how the
isolatable and the amorphous comingle and produce each the other, and how,
by means of different perspectival scales, technologies, epistemologies,
rhythms, and affordances—perhaps all dynamics and elements—can be
known in some senses as both standardizable and isolate and as heterogenic
and connected. As Robert Cooper puts it in a text on the figure of the assemblage, “Language itself is a vast linkage of parts that come and go in temporary assemblages that parasite each other.”26 Language is possibly the first
system that incorporates a drive to standardize within it, and out of which all
others are made manifest.27 A standard, in this sense, is not an administrative
one, but something, a piece of speech, around which arrangements can be
made. It need only last for the extent of a particular conjunction of persons;
or it may travel and become language.
The standard object implies exchange, trade, command, communality, “otherability,” a difference in state from one location to the next. It demands that
something is not individualized but composed in part by the necessity of relations. The sheer multiplicity of such relations make language the vast, sprawlingly alive thing that it is.
In “Postulates of Linguistics,” Deleuze and Guattari bring language to bear
on an assessment of its founding role as a technology of location, command,
ordering, as a systemization of the transfer of indications and imperatives from
one location to another. Rather than being split into a Saussurean schema of
langue and parole, the work in this plateau establishes language as something
produced in every actuation, and most significantly here, not simply as a batch
of codes and rules but as a pragmatics—as a politics of language—and as
something that effectuates “specific, immanent, and necessarily implicit
acts”28 as part of a wider social assemblage, acts that are themselves “in constant variation . . . constantly subject to transformations.”29
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A discussion of language, in terms of words both as descriptors in processes
of control and as elements in dialogic composition, will be developed further
in the next chapter. What is important here is to begin to speculate on the
possible grammars built into and implied by standard objects, the physical
and ideational fields of possibility that course through them, and with which
they engage and effectuate. A freight container is something other in the
hands of a shipping or haulage company than it is in those of a construction
crew using it to store stuff and sleep in, but it is by means of its particular,
and overlapping, affordances that it is used by both.
According to Whitehead, the doctrine of simple location is a fallacy of “misplaced concreteness.” Such a fallacy occurs when “by a process of constructive
abstraction we can arrive at abstractions which are simply-located bits of material, and at other abstractions which are the minds included in the scientific
scheme.”30 The advantage of such an abstracted, schematic view of the world
is that “you confine your thoughts to clear-cut definite things, with clear-cut
definite relations.”31 Defining an area of spacetime, an object according to such
a schema, allows access only to an object’s “modal”32 character—that it exists
for such and such a limited extent of time and space in a perspectivally limited
process of realization.33 (Whitehead proposes that his organismic, relational
view allows material to be understood in “prehensive” and “separative”
terms—that is, that they are understood as existing along with other elements
and that they are separated in terms of spacetime. Such continually renewed
acts of separation and joining are, according to Cooper, distinctive of Whitehead’s insistence on mutual relatedness and crucially the beginnings of a
potential theory of movement rather than object.)34
The standard object occurs when the particular capacity of distortion necessary to the abstractive power of misplaced concreteness allows the process
of simple location to be doubled. Once matter can be understood and handled,
operated on, in terms of simple location, it can be formed in such a manner.
That is, despite—because of—its clear limits, simple location acts as a productive device. We find ourselves among a naturalized landscape of nouns,
things, homogeneities. Just as a certain sort of streetlighting addresses a particular kind of user, a law-abiding citizen, such a device “works to construct
legitimate objects of knowing for a knowing subject.”35
It is in this sense that the autopoietic36 autonomy that Luhmann ascribes
to the functional systems of modern society brings itself into being. Concrete
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misplacedness amplifies itself, produces patterns of positive feedback, gives
rewards. Meanwhile, as particular systems become self-generating, perpetuating themselves by virtue of the critical mass of interrelations they build up,
other elements come into composition with them, send them on detours,
detach themselves, fall into disuse, vanish, arise in contradistinction, or
emerge to take up the relations and forces that are now perhaps left in their
wake. It is in this sense that we can now speak of, first, standard objects producing, indeed entailing, standard processes.
Second, we can begin to ask a question, crucial to the consideration of
media ecologies: What arises when two or more standard processes, with their
own regimes, codes, modes of use and deportment, systems of transduction,
and so on, become conjoined? How too do their multiply stacked and nonlinearly interlinked interplays of constraints and freedoms produce a way of
sensing and launching the materiality of an element in its protoplasmic
form—think back to Parker’s embryos—or, put another way, sensing the
moment at which an element, particularly a technical object, is still an assemblage rather than a homogeneity?
How can medial operations begin to make use of such a sense of the standard object without falling victim to the way in which it assumes an already
bounded system of address and activity for the other elements it comes into
composition with? Part of this can be put into play by the way in which
Deleuze and Guattari describe their materialist model of pragmatics in language: “True intuition is not a judgement of grammaticality but an evaluation of internal variables of enunciation in relation to the aggregate of the
circumstances.”37
The way, then, to ask such a question is by carrying it out.
by the way
The Torre de los Vientos is an irregularly conical sculpture of steel and concrete,
about fifteen meters high, originally designed by Gilbert Fonseco to mark the
1968 Olympic Games held in Mexico City. The structure is hollow, its inside
lit in daytime by sunlight through a hole at the apex of the cone and by a
series of narrow slit windows. Internally, there is a cluster of geometrically
ordered shapes that look like the parts of an elaborately expandable system of
component architecture that never quite made it, tiered seats or steps, blocks.
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The site is surrounded by major roads and intersections, the Periferico. Traffic
is constant.
In the mid-1990s the site was adopted as a location for installation and
other work by the curator and artist Pedro Reyes, who established it as a place
of collaboration between an ongoing series of artists and curators.38 The work
by the way is a piece by Germaine Koh that was situated in the tower for a
period in 2001:
by the way recognises that the commuters passing the building are the most regular
users of the site. Within the structure a live audio-video feed monitors the passing
traffic. The audio feed is processed by an effects unit to resemble gusts of wind that
correspond to each passing car. This transformed sound is retransmitted in real time,
as a localised FM radio broadcast borrowing, within a very short range, the frequency
of an existing radio station known for its frequent traffic reports, so that the commuters passing by can listen to their own passage, transformed into wind. The character of the transmission varies throughout the day, as a real-time measure of the flow
of vehicles. It is a kind of alternative traffic-report, one which tends to become the
weather report at the same time. I was hoping that in that city infamous for its congestion and pollution, the project might provide a quiet opportunity to imagine a
more open space and condition for passage.
I did not ask permission to use the existing frequency, but rather transmitted over
the top of it, so that in the rather localised area of my transmission, the commercial
station’s transmission would give way to mine, without explanation. I didn’t get any
feedback from unknown drivers. However, I should say that part of the emotional
charge of pieces like this . . . is the process of imagining how they are received
unexpectedly. An important aspect . . . is the fact that they are anonymous and noncommercial. Both reclaim rather frenetic commercial space in order to insert gentle
reminders into other spheres and speeds of activity.39
BITRadio
SPECIFICATIONS: The system consists of an event-activated FM radio transmitter
for neighbourhood installation. When news activity is detected, transmitter powers
up automatically to broadcast a brief burst of live audio data over local FM [average
duration 2–5 seconds, adjustable]. News content consists of either a) burst of realtime
audio from the event location; or b) system generated report. BIT [Bureau of Inverse
Technology] transmitter is tuned to break in clearly over other network stations, for
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rapid information delivery to established audiences. When the BIT news has been
delivered, transmitter powers down automatically and normal scheduled programming will resume. This frequency-sharing strategy does not assume collaboration of
host/carrier news station, see schematic. BITradio news effects a microinterruption to
normal broadcast services. (For a review of the contention that the airwaves are a scarce
resource see FCC role as bandwidth conservationists, also UK management tactics.)
Bureau operation makes use of brief, economical, intermittent signals: technically difficult to pinpoint, or to classify as violation by detection forces e.g. FCC, DTI, ACA,
trained in long-play music/community format radio deterrence.40
One actuation of the BITRadio system, timed to coincide with the World
Economic Forum (WEF) in February 2002, was located on a rooftop in
the vicinity of the event’s location, the Waldorf Hotel in New York City.
BITRadio’s transmitter was set to the same frequency as a local National Public
Radio member station, WNYC. According to the BIT statement, “A onesecond alert will break in clearly over normal station programming when
either asbestos, dioxins or particulates fluctuate over the EPA41 set level.”42
The work echoes another BIT project, BANGBANG network (2001), which
allows for the “accurate and databased audiovisual reportage of isolated
gunfire, intersection events [slamcam] and other triggers and events of
interest.”43
Related to military target–acquisition systems, this network is actuated by
a particular set of sound or movement types, such as a gunshot, crash, or “vertical motion.” A particular type of information is isolated as being significant,
or particularly rich in informational and social terms, as being the crunchpoint of a crisis or as marking the transgression of a convention of movement
or behavior. The material recorded by the particular BANGBANG system is
then fed into a live stream from a Web site and recorded into a database.
According to the Bureau’s Web site, one installation of the project, in Broadway, New York, appears to have successfully recorded a set of sounds characteristic of gunfire.44
Sensor Sensibility
Cybernetics is, in a simple sense, the study of systems wherein a sensor is connected in a direct or indirect way with an actuator. The operation of the actuator is governed in some manner by the information about its behavior
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received by the sensor. Typically this might include analysis of the interactions of a hand and an eye or an air-traffic control system and an aircraft. In
both of these cases the movement of one object is constantly modified by the
information received by another. A dynamic relationship is composed wherein
the behavior of one element is constantly informed by that of the other.
It might be suggested that the conceptual division between sensor and
actuator replicates the distinction between mind and body. However, cybernetics points more toward the mutual inherence of such elements. (This is one
of the roots of the institutional opposition to it by artificial intelligence—a
formation that in its early and continuing “strong” form explicitly relies on
such a split.) And it is in this composition of a “body,” a composition of forces,
that is informationalized and dynamically adaptive that we encounter the fundamental hit provided by these works: “Cybernetics considers systems with
some kind of closure, systems that acts on themselves—something which,
from a logical point of view, always leads to paradoxes since you encounter
the phenomena of self-reference.”45
What is the body that these systems form and induce to self-reference?
They are formed precisely in and through this paradox. It is a paradox that
never ceases to recur. In both cases, the particular systems are relatively
autonomous, first in the sense that once set up and switched on they could,
given a power supply, just keep going indefinitely. Second, they are
autonomous in that there is no explicit act of “reading” the apparatus or the
data it gathers and acts on to ascribe any particular meaning to it built into
the work. But it is in how they form mechanisms of feedback between sensing
and actuation, how they thus produce a “self”—an idiosyncratic domain
brought into being by sets of variable repetitions—that the paradox is mobilized and begins to proliferate. In both pieces of work it is simply air—how
it moves and what it carries, what it is connected to—that provides mechanisms by which these recursive selfhoods are established. And it is by the way
in which “simple air” has become charged as a political, sensual, ecological,
and medial paradox—and in the way it makes such words on their own rather
inadequate—that makes the work so intriguing.
Concrete Misplacedness
In by the way, the position of sensor and actuator is folded back on itself in
the following way. At the level of the technical setup of the work, there is
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simply a video camera and microphone, constantly on, linked to a low-power
radio transmitter that broadcasts a modified version of the sound of vehicles
passing along the road. Car radios tuned to a certain frequency pick up the
sound of their own passage and that of other vehicles traversing the range of
the microphone for as long as they are in broadcast range of the transmitter
and their receiver is able to pick up the signal. People inside the space of the
tower can listen to the audio transmissions and view the passing traffic
through the video monitor. The position of sensor thus migrates into that
of actuation. Momentarily, the sound of the passage of cars doubles, as
you drive, maybe on your way to view an installation inside a sculpture.
Hearing, through the radio, senses its own connection to a normal process
made strange.
A key dimension of this project is formed by feeding the work through a
system of objects—cars, lorries, buses, trucks. Use and attrition ensure that
they are no longer fully standard objects. At the same time, each vehicle is
caught up in fields composed by continua of standardization. The most
obvious of these is their position as mass-produced, possibly subsequently customized with mass-produced components, or their status as subject to legal
regulations; but there are other ways in which a standard object can be sensed.
This allows us to find that they are not “simply locatable” as means of transport but are also manifest at the level of sound. What is governed as a mobile
private space has literal reverberations. The neglect of the impact of these
reverberations as a significant dimension in the design of these vehicles and
the road systems they are part of reveals something about the identity of the
addressee of this technology, namely, that the sound of the internal combustion engine must be constantly, and without limit, available to all.
It is in revealing the position of the listener as a sensor that has been amputated from any direct means of actuation that the work achieves part of its
political charge, but it is in implying missing forms of connection and feedback that it gains the uneasy powers of paradox.
Such powers are also those summoned by BITRadio. The WEF version of
the BITRadio system is activated by the amount of certain atmospheric pollutants detected in the air by the sensor. The work’s transgression of FCC
(Federal Communications Commission) regulations in making a transmission
is generated by the presence of these chemicals at a level above Environmental Protection Agency limits. In order for the work to momentarily or repeat-
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edly break one regulation, it is dependent on the capacity of other organizations, of people, economies, technologies, and materials, to break others, and
on the ready capacity of the air to distribute toxic chemicals to the rooftops
and lungs of New York.
The WEF meeting, as is standard for gatherings intended to promote
democracy and free trade, was held behind an intense security cordon, which,
as one consequence, blocked any contact between protestors and attendees.
BITRadio in this case can be seen as an attempt to provide some form of feedback between the ecological impacts of technologies and social forms such as
governments and capitalisms and their own attempts at mutual coordination
and information. In BIT’s accompanying statement,46 the probability of the
system actually achieving any contact with those attending the conference is
wryly brought down to a sequence of percentages: “likelihood that a conference participant listens to NPR during the event, 4%. Although chance of
delegate encountering information from direct street action protesters is estimated as even lower, less than 2%, due to drastic police street isolation tactics
around the conference venue.” Perhaps we can suggest a similar likelihood
that their listening activity coincides with a BITRadio overcast of WNYC’s
frequency. These, compared with cynical democracy’s normal chain of increasing irrelevance, are pretty good odds. Rather than simply offering an effective form of automated lobbying, then, it presents us full-square with the fact
of the removal of political power from direct mechanisms of feedback and
answerability. At the same time, the work refuses to settle for the fact that it
makes visible; it adds other sets of process to the world and makes connections where they shouldn’t be.
Ideal Isolation Tanks
The standard object is a result of operations in matter made possible by the
ruse of an abstraction: misplaced concreteness. The operative power of such
an abstraction is generated in how well it accounts for the phenomena it
describes. At the same time, in the compositions discussed here, it works most
powerfully when it serves to generate overlaps, leaks, misrecognitions,
alliances of bastard components.
But these are not breakdowns. BITRadio depends on a sequence of components doing their jobs right. Each component is a standard object. An
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element is not the same as the social processes it is mobilized in and makes.
Equally, an element is never innocent. Each element in the composition here
acts as a node wherein multiple forces meet and reshape, block, or amplify
each other. The ruse of concrete misplacedness, of an ideally isolatable
element, produces its offspring—but they are unruly.
Misplaced concreteness is generated by scientific theories when they objectify, that is, when they expect in advance the results that they obtain.
Nietzsche already understood such a process as resulting from an unacknowledged perspectivalism: “We believed that an effect was explained when a condition was detected in which the effect was already inherent. In fact, we invent
all causes after the schema of the effect.”47
Cybernetics proposes that such conditions are monitorable and adjustable
by observations of a second order. A second-order system is one that is able
to monitor its own operations and compare them with the operations of others,
its past operations, a set of conditions it must meet, or other information to
which its behavior can be meaningfully correlated. A concatenation of operations of misplaced concreteness thus allows the gaps, overlaps, and voids in
the interrelated capacities of such systems to construct a more “accurate”
account of its own operations.
Here it is useful to relate such formulations to a discussion of “fact” in
Donna Haraway’s Modest Witness. . . . “Fact” is configured here as “crucial
points of contingent stability for possible sociotechnical orders, attested by
collective, networked, situated practices of witnessing.” Each of the terms used
in this sentence deserves a certain amount of unraveling, much of which concerns Haraway’s perceptive book. What is useful here is to take this understanding of fact and apply it to a thicker, second-order, use of misplaced
concreteness: contingent stability in a historical time-space.48 We return in a
sense to the pragmatics proposed in “Postulates of Linguistics,” where a “statement”—which in relation to the particular devices discussed here might be a
fact, protocol, data-feed, waveform, amplifier, aerial, law, organization,
protest, and so on—“can be evaluated only as a function of its pragmatic
implications, in other words in relation to the implicit presuppositions, immanent acts, or incorporeal transformations it expresses and which introduce new
configurations of bodies.”49
Following The Switch, we can also say that such an element does not need
to be technically complicated. The Switch is a simple logic gate, an associational device linking this to that, but at the same time it is a thing in itself,
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a link waiting to happen—a virtuality—or a link in activation. A computer
contains millions of such switches. It is its situation, the particular location
in which it is lodged, with all the ways it dislocates the already understood
function of the apparatus, that makes it work.
Objectification, in Whitehead’s use of the term, is built into technical
devices. A sensor used to register the presence in the air of a particular chemical exists solely in order to recognize the only thing it can recognize. It has
a molecularly precise perspectivalism. The information it is able to deliver
means nothing, however, unless it is mobilized by the kind of associational
operations that Haraway points to. Bodies are not homogenized absorptions
of the forces they are in relation with; otherness is not dissolved. And it is
in asking how to explore the potential associationality of a system—the
paradoxical, recursive self it composes by the interrelation of these
multiple forces—that works such as these produce themselves as further
questions.
In by the way and in others Germaine Koh uses solely preexisting elements:
“Part of this was a simple utopian principle of not adding new objects to an
already saturated world, but it also arose from a more general interest on
my part in observing the world as it already exists around us.”50 Many of the
devices that the Bureau of Inverse Technology produce are developed with a
view to their ultimate “kitification.” Quite often, full or partial schematics of
equipment will be presented on their website in order to allow their replication. As James Stevens, a proponent of Free Networks, states in another
context: “The information age has boiled down the magic of telecommunications into a set of modular components that any of us can adopt and explore.”51
The collectivity, transfer, use by others, and recomposition implied by the use
of standard objects in both of these cases is an implicit part of the work. Such
an arrangement allows for testing of results in further experiments. What is
the object of these experiments? It is the paradoxical self composed by the
assemblages used, mobilized, and implied by these projects.
“The fact that it is often phrased in the form of experiments, is related to
an attempt to step back in order to observe the world unfolding.”52 Such a
second-order act of stepping back for observation requires a means by which
the world can be observed. Something needs to be placed in the world and
connected to its flows (even if it’s only, as in Kafka’s famous case, an intuition,
a room, the act of staying completely still).53 The devices produced here in
order to see how the world operates necessitate, as Haraway suggests, a more
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complex and involved participation in it, and it is here that a fundamental
engagement with media ecologies can take place. What is the form such an
experiment takes? Accumulate information, techniques, spread them about,
stay with a situation long enough to understand its permutations. Find a conjunction of forces, behaviors, technologies, information systems, stretch it,
make it open up and swell so that each of the means by which it senses and
acts in the world become a landscape that can be explored and built in. Speed
it up and slow it down so that its characteristic movements can be recognized
at a glance. Lead it through a hall of mirrors until it loses a sense of its own
proper border, begins to leak or creates a new zone. Attach the relations
implied by standard objects back onto the mechanisms, subjects, and addresses
that they arise from. Remove the possibility from standard objects that they
become transcendent. The intensities and arrangements, the will to power,
made possible in and through each standard object, but trapped in a stable
state, will by such means reopen.
The offer of replication inherent in such moves as the kitification of materials and the use of only preexisting equipment is perhaps becoming part of
the general good manners of work in this kind of area. It is assumed that none
of the work is a virtuoso performance, something highlighted in the aesthetic
of engineering functionalism adopted in BIT’s technical reports and
information releases and the way it names and constitutes itself—the Bureau
is registered as incorporated in the Cayman Isles—and its generally
not-quite-anonymous agents. It is possible that such a helpful presentation of
information simply acknowledges the inevitability of work being plagiarized,
mechanisms being copied, procedures being built on, and senses an opportunity for the maintenance of more author-centered practices in the offering of
“support services” rather than the delivery of specific objects as a sustainable
mode of economy and nameable cultural presence.54 Nevertheless, such a complication, which uses openness but also aims to maintain a process of material engagement with media technologies, is also perhaps a way of thickening
and providing space for, rather than necessarily contradicting, such processes.
It serves at least to suggest that care in making materials reavailable to other
processes is something useful.55
Here, we can turn to what Deleuze and Guattari name as the third characteristic of minor literature: that, within such a context, “Everything takes
on a collective value.”56 Each process is a contribution to a diffuse “movement”
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or wave of related work and activity. A standard object is a recursive function,
the one that calls its same into being. But as we have seen, solutions
create problems, local stabilizations or the development of the concrete
generate reverberations that tip other elements out of balance. And this provides an opportunity. These projects acknowledge their involvement in such
a process of recursion, twist it, and feed the results back into the ongoing
composition.
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4
Seams, Memes, and Flecks of Identity
Don’t document and exchange information but think! And every
thought must find its own specific and mortal form!1
—alexander brener and barbara schurz
In her book on the “memetic” theory of cultural evolution, Susan Blackmore
lists a media ecology of her household: “We have four telephone lines, two fax
machines, three television sets, four hi-fi systems, seven or eight radios, five
computers and two modems. And there are only four of us. We also have many
thousands of books and a few compact disks, audio tapes and video tapes.”2
A twelve-hour-a-shift operative from a security firm watching the feeds
from ten different branches of a supermarket: “In my cubicle, I have twenty
monitors, two telephones, an alarm light, my mobile and a walkie-talkie.
Aside from that I have a copy of yesterday’s paper, snot rag for giving the
equipment a shine, dead scratch-card from the National Lottery and a fax
machine.”
The Streets: “Make yourself at home, we got geezered off some of that
home-grown. Sit back in your throne, turn off your phone, cause this is our
zone. Videos, televisions, 64s, Playstations. . . .”3
More inventories, more lists. Reception centers. Gezelligheid via black boxes
and soft furnishings. Gratification? You put enough bits together and they
start breeding. What happens when media systems, with all their dynamics
and compositional terms are used together, clash, or are brought into some
kind of coarrangement? Starting with the virulent networking sprawl of pirate
radio in London; moving to focus attention toward medial will to power in
A Camera Recording . . . ; followed by accounts of a series of paradox-driven
recompositions of locked-down standard objects—this has been a key question. In the first chapter, in order to attempt to keep some kind of pace with
the combinatory carnival of pirate radio in London, the work ran as a list: each
element runs off as a gateway to another medial dimension, an array of
processes; each of these is connected up in ways that block, tease out, evacuate, or mix and amplify potential in what they connect to. This sprawling
sense of a media ecology is revisited here in a smaller, closed set of elements
in the composition, a particular Web site.
In Chaosmosis, Félix Guattari suggests that the range of “ontological modalities,” the machinic capacity to build realities, is infinite. What is hoped
for here is to gain some sense of this infinity in media by means of a close
launching-off from a small set of elements. If the material on the pirate scene
follows an autocatalyzing process that mixes media of all sorts according to
the demands and exigencies of always developing, always breaking—also in
a number of ways always constrained—music cultures, this chapter focuses on
a site that renders tangible the massive array of influences, determinations,
and possibilities of a particular, oddly conjoined media ecology.
Each of the three lists this chapter begins with specifies a scalar media
ecology that can be understood in terms of its dimensions of relationality—
the ways in which it is generated by, acts in, can be read by or conversely
evades or remains inscrutable to a multiplicity of compositional dynamics
occurring at one or more scalar levels. Each of these first lists also provides a
route into a specific approach to the combination of media systems: memetics,
a set of theories in which cultural elements and processes are proposed as being
recognizably “evolutionary”; seamlessness, the condition of an uncomplicated
confluence of media systems; and surveillance, the medial drive to spot, name,
and control.
These recurrent thematics of media culture will be taken up at particular
moments within this chapter where such conjunctions make them particularly available. Here, a certain Web site, located at http://www.irational.
org/cctv/,4 provides an opportunity to see how these things roll. The structure of this chapter is to follow through this tangle, to take up and test its
parts in the sequence in which they are encountered by a user and to map out
some of their ramifications.
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Bit Parts in the Populations of Culture: Memes
Susan Blackmore’s book The Meme Machine is one of the most straightforward
attempts yet at developing a model of cultural evolution working on neoDarwinian principles. The model she works through is that of the meme. Proposed by Richard Dawkins at the close of his book The Selfish Gene, the meme
is offered as the base unit of cultural formation and change. It is a “replicator” that accounts for both continuity and variation in words, styles, ideas—
indeed any cultural element. According to the theory, memes are subject to
the possibility of constant mutation as they pass from person to person or
media to media. They can also exhibit stability and interrelation with their
environment. Indeed, as we will see, such stability or what form it might take
forms a crucial node of argument in the theory and one that can be mobilized
here. Memetics may reduce culture to a massively multiplayer game of
Chinese Whispers, but it may also provide insights into how things endure,
are tinkered with, and are combined. As creatures of Darwinian knowledge,
memes make an intriguing candidate for elements in a media ecology.
The class “replicator” to which memes belong is also first offered in The
Selfish Gene. It is worth noting that the term does not imply any necessary
reference to “solely” biological systems. Indeed, in the context of that book,
the concept is aimed quite significantly at cutting the reach of the gene down
to size. This is something often missed by critics of Dawkins. Cultural evolution provides genetic replication with an additional principle that mitigates,
complexifies and disturbs what would otherwise be an all too simple determination of life. While this chapter proposes that a trifle more attention
might be paid to all that tricky stuff between the gene and the meme, replication can be understood as an abstract machine whose activity can be recognized across a range of material instantiations. The activity of the replicator
is essentially to make copies of itself. Variation may or may not occur in such
replication, and there is no special limit to its material form although the
kind and rate of activity will be substantially determined by its material and
its mechanisms. The earliest evolutionary replicators, chemical patterns, necessarily predate genes. The primarily algorithmic replicators produced in
artificial life of a variant of the kind of process discussed briefly in chapter 1
also work on an a priori understanding of replicators as a class that is not
locked into any one particular material for its realization. Robert Aunger, an
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anthropologist and author of The Electric Meme also suggests computer viruses
and prions (such as those involved in “mad cow disease”) as further classes of
replicators.5
Memetics is first used here in the discussion of hype in relation to pirate
radio. The purpose in this chapter is not to develop an extended account of
memetics—nor even to endorse it—but to use it, in two ways. First, it allows
a certain insight into medial drives. The possibility is posed that such drives
might be amenable to interpretation by the terms used to describe memes.
Second, memetics is used because this approach—as a science or quasi-science
at a point where it may bring new insight, be refuted, or left to drift—allows
a way into talking about scale and scalar perspectivalism within media
systems. As an epistemological target of the misplaced concreteness both of
those attempting to refute the theory, and of those trying to develop meme
theory, the meme as a conceptual device has the potential for intensifying speculation on the paradoxical consequences of reflexive mediality. The meme as
a more or less fuzzily defined cultural element also provides a parallel to the
flecks of identity (a term this chapter will introduce later) that are the objects
of surveillance systems.
Blackmore’s pitch (following Dawkins, Daniel Dennett, and others who
concur on this list of three qualities of replication) is that the design of media
comes about because of the drives within memetic evolution to the “greater
fidelity, fecundity, and longevity of replicators.”6 Memes, complexes of memes,
and the humans that carry them, hunger for them, and are composed of them,
favor those medial devices that work with these drives. Consequently, these
are the media that thrive. The grab bag of media history in Blackmore’s
chapter on the Internet offered in support of this argument is interesting, but
it skims too fast over what might be said to be the fitness landscapes that
compose the environments these memes shape and operate in.
How, for instance, can we talk about the syllabication of oral Cherokee
instigated by Sequoyah’s “Talking Leaves” system simply being “So successful that Cherokee were soon writing, reading and printing their own books
and newspapers”7 without some understanding of their interrelation with the
turbulent consequences of colonialism? We need also to explore the defensive
formation of the Cherokee as a tribe out of numerous clans; the subsequent
relation of the Cherokee to other tribes such as the Creek Redsticks (Whom
they were, in alliance with the U.S. army, engaged in repressing owing
to their participation in a series of rebellions instigated by Tecumseh); the
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availability of raw materials for print; the changed ecological nature of such
“raw materials” such as trees once they are plumbed into the industrial systems
necessary for books and newspapers; the ways in which the systems of ownership necessary for mass logging inherent to paper production on such scales
feed back into the relations of the tribe with the land, from which they would
be further expropriated (with the support of the editor of the first publisher
of the Cherokee Phoenix newspaper); and the initially marginal position of
Sequoyah within the tribe, among other factors.8
To move from print to electronic media, another kind of longevity, that of
the music-industry cartels, may have made some contribution to the massmarket9 success of the CD format over vinyl—this, alongside Blackmore’s preferred factor, the quality of recording and other features it offers. Nevertheless
the triad of powers for replicators usefully allows for a consideration of their
often conflictual interplay. The digitalization of sound instantiated by the CD
format partially set up the achieved fecundity of file-sharing networks, where
audio files in formats such as MP3 are easily distributed, albeit in a lower
fidelity format.
There are too many convolutions in the above accounts. They are merely
sketches. All of these elements are susceptible to being investigated as
memetic at some scale. But what they point to is that meme theory needs to
be coupled with other approaches, historical analysis for example, in order to
take full advantage of its capacities. (Here, “meme theory” is used to specify
the theory of the meme. “Memetics” is used to refer to the field of study that
aims to test, use, and develop such a theory.) However, it is worth briefly considering its implications for systems of media. How might it be adjusted?
Which other conceptual and dynamics might the scalar ruse of memetics be
coupled with, or demand to bring into being?
A difficulty with Blackmore’s argument for memes is that she sees it being
countered only by a device such as God or by simple, creative, intentionalistic, human consciousness. Neither of these makes a sufficiently convincing
foil. Where she claims that “human brains” are the result of the interplay of
genes and memes, a whole world of relations of power, ecology, sensuality, and
materiality, among other things—some of which may be usefully but partially
understood in terms of these replicators—is ignored. One objection to the
meme as an explanatory device is the observation that it risks recapitulating
the error of estimating the gene as sole unit of evolutionary change, to the
exclusion of the epigenetic processes within the body of the animal that it
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forms part of, the wider ecological systems that they operate as part of and
shape, and which either provide the selective evolutionary pressures and
opportunities brought to bear on it via them or serve to relieve them from
such pressure.10
Often, the theory allows for some brilliant results—for instance, Dawkins’s
comments on chain letters,11 which have largely been inaccessible to other
accounts of media. One advantage of memetics is that it does not rely on any
necessary sensibility, teleology, or interpretation in culture in order to make
its account of it. This allows the memetic model a real acuity and flexibility
as it goes to work equally as well in the discussion of visual material, body
movements, gestures, language. That it provides insight into the cultures of
more than one species—as, for instance, in the song patterns of bird populations—strengthens its potential capacity to provide new figures of knowledge.
At the same time, a problem with both Dawkins’s and Blackmore’s account
of memetics is that neither is yet quite sufficiently reflexive enough to cross
the categorical boundaries it constructs.
In the case of Dawkins, there is a residual longing that science be excluded
from being understood as a complex of memes because of its unique license
in the business of facts. Science does not suffer from the pressure to adapt or
sprout variations because there is only one answer, one towering column of
fact, which is cumulatively built up and provides that pressure—the uncomplicated truth. 12 Although, this is a wryly admirable aim as a ruse, it is one
that fails to endure any contact with the history of science itself. Science, on
this account, needs to turn its attention toward its own processes of perspectivalism—that it is cultural. The varying prospects of memetics itself as a
grand scale theory, rather than a localizably useful one, serve to illustrate this.
Meme theory profits from its lack of requirement for any incorporation of
a theory of meaning or signification. Because it operates solely at the level of
recognizing a something that can be copied and that, with variations in
replicative fidelity, is or is not copied at a certain rate, it misses the opportunity to develop a more thoroughgoing exploration of cultural mutation via a
consideration of factors such as perception. Alongside its model of the host,
one might also suggest that the understanding of the vectors of cultural replication needs to be brought into consideration. Too often memetics maintains
an artificial distinction between a hylomorphically arranged “content” and
“form.” Media—faxes, phones, books, newspapers, email, among others—do
not simply afford greater or lesser capacities of fecundity, fidelity, and
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longevity to memes that are separate from them but which travel through
them. To achieve a level at which it can itself operate reflexively it should be
possible, to bastardize von Foerster,13 to generate a second-order memetics.
Second-order cybernetics is characterized in the moment (which Luhmann also
exploits so well) when a feedback mechanism gains the capacity to alter its
behavior by a representation of that behavior. In the context of the scientific
observation of elements and processes, such a process entails that the observer
“working with an organism or social system . . . recognises that system as an
agent in its own right, interacting with another agent, the observer.”14
This interrelationship requires that science and every specific act of “being
scientific” can be understood to be complexly perspectival and that rather than
being spun as one cloth, science might, among other things, also usefully be
estimated to be memes and complexes of them. So too the products of science
and especially here of technology. In Blackmore’s book, a particular piece of
software, a word processor, begins to be treated in this way, on the basis of its
digital nature (allowing for fecundity and fidelity), but the World Wide
Web—which at least in part relies on the easy “View Source,”15 replication of
its source code for its proliferation (a process easily susceptible to memetic
analysis), does not. But unfortunately, as it stands, memes, to meme theory,
are seen as being transported within a framework that, while able to treat
them as simple “content,” is not itself susceptible to being understood as cultural and hence memetic.
Geared as it is to an appreciation of fitness, memetics also tends to miss
out on an opportunity to recognize or observe those memes that die out, that
do not replicate beyond a certain spatial or temporal territory—perhaps even
that of a few seconds shared between two people or in a locality of songbirds
encountering a car alarm and incorporating its sound into their repertoire.
Meme theory’s emphasis on relative longevity as a mark of fitness has allowed
“meme,” as a word, to become narrowly identified with ideas that are “catchy.”
Some memes—doubtless, according to this approach, those that will die out
tout suite—explicitly refuse mediation:16 those that avoid fidelity to the
benefit of variation. (How, for example, do you find out that you want nothing
of what might be seen as the distortions and deadening effects of media? By
reading about it? Hearing lyrics that lay it on the line?)
It may be arguable that memetics is constitutionally geared toward a recognition of seriality17 rather than singularity, but it is perhaps most attuned
to those migrations between them or away from either of these poles. The
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advantage of the approach is that it is potentially as equally attuned to emergent gabble, catchphrases, minoritarian repurposings, fashion, collectively
generated slips of the tongue—the unknown yet always sung words to “Auld
Lang Syne”18 that it completely bypasses the control linguistics of “meaning.”
In doing so it also revises what Anti-Oedipus spots when revisiting Sartre’s
configuration of the subjugated group and the subject group:19 “Freud was
Darwinian, Neo-Darwinian, when he said that in the unconscious, everything was a problem of population.”20 This captures two advantages of meme
theory: that it is inherently collectivist—that it sees the individual operator
in culture as a nodal point, not a totality; and that, following the great centrifugal purging of Man experienced in late modernity, it does not require—
although it does not also necessarily negate—the model of an intentional,
rational actor.21 But at the same time it is the involution, recapitulation, transversality, and hemorrhaging of scales that is acknowledged, mobilized, and
explored in the schizoanalysis proposed by Guattari that is missed in existing
theories of the meme.22
If extramediality is always in relation to media, memetics too operates in
unspoken relation to that which it fails to register. In Chaosmosis, Guattari
reintroduces Bakhtin’s list of the five dimensions in which poetry operates.
The fifth on the list recapitulates the whole: “The feeling of verbal activity in
the generative action of a signifying sound, including motor elements of articulation, gesture, mime: the feeling of a movement in which the whole organism together with the activity and soul of the word are swept along in their
concrete unity.”23 For Guattari, this conception of poetry powerfully amasses
corporeal and incorporeal universes24 of signification. It, like much also in the
valuable work of Bourdieu, Kristeva, Mauss, and others, provides a multilayered and processual account toward understanding the generation of an existential terrain, a poem, a subjectivity.
There is an interplay of constraints and freedoms, affordances of imaginal
and sensory domains that each media composes. This is what memetics is able
to slice across. It takes part in and produces the world by collecting traces of
a particular kind. It makes them relatable, but a substantial question remains
as to whether it can make them available to sense or to understanding in any
more useful way. For its own, scale-constrained25 purposes, it does not need
to. At the same time, Blackmore’s triad of powers—fecundity, longevity, and
fidelity—remains useful. These three forces provide a schema that, once it is
recognized that media systems are also susceptible to analysis as memetic, can
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be understood as drives in the sense in which that term is being used here.
That is, they can be understood as analytical devices for the recognition of
affordances in Gibson’s use of the term, but also as partially and combinatorially, self-propulsive, or virtual patterning energies that exist within and
between medial systems.
GKW or Seamlessnessless
In part of their discussion of webcam sites in the book Remediation, Bolter and
Grusin suggest that “the ultimate ambition of the Web designer seems to be
to integrate and absorb all other media.”26 This is a modest vision of the Web
as a “multimedia” delivery platform rather than as a Gesamtkunstwerk.
Gesamtkunstwerk as a climactic realization of Romantic holism becomes subordinate to the cross-media leveraging and confluence of “intellectual properties.” It is immediately problematized, though (in terms that are usefully
susceptible to a consideration via memetic “fidelity”), by a variant on a primal
problematic in media—that media have their own terms of composition.
Agglomeration of media? Pick a Web site, any Web site: you are processing text as ASCII, text as code, text as a graphic file or textual symbols generated by a script using vectors; images as bitmaps or vectors; video and audio
streaming according to different coding and decoding protocols, themselves
multilayered aggregations of algorithmically switching decision-trees, variables and loops coming into layered composition with other such protocols;
data as data, formatted and interrogable by the conventions and procedures
of naming, sampling, addressing, encoding, compressing, decoding, sending,
receiving, storing, encrypting; movies, animation front ends unwritable
without a compiler, unreadable without a decompiler. What happens to media
when they are mixed? One first has to ask whether they mix at all. Perhaps,
rather than the anticipated fusion of all media, the disturbance of digitality
is its inherent scalar differentiation of parts. Perhaps, just as misplaced concreteness reifies the world to make it work in certain ways, a system built on
bits can call into being only its same?
The desire for the Gesamtkunstwerk (let’s, like any other receding technological horizon, give it an acronym—GKW) is also the desire for obliteration, chiliastic communion, one love. Here memes’ drives to fidelity and
fecundity trump that of longevity. The possible unification of all media
systems is a perpetual state of emergency. Absolute absorption. Absolute
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obliteration. Perhaps, other than straightforward absolution, nothing could
be calculated to appeal more.
Neue Slowenische Kunst,27 the collective of painters, sculptors, and performance artists that also includes the band Laibach, straightfaced and snickering between grit teeth, drove total art into the ground, totaling it. Fluxus,
by sniffing out all the bits between, intermedia,28 Dé-coll/age,29 ran with what
went missing. But now, such glory! The final conjunction of all culture into
a single shining ray of light scalable to any size of screen! Or is this a rapture
of another sort? “(This) digital GKW is creating bizarre structures, hilarious
failures, crippling interfaces, tragic bankruptcies, brilliant monsters, invisible
eyes that will watch over us. It is actually all existing and already history,
driven by ordinary commercial interests.”30
Time to slump back into the throne then. Like the other two lists at the
front end of this chapter, not all the parts of this media ecology quite fit
together: try plugging a Nintendo into a Sony.31 Afterward, after nothing’s
happened, walk over to that telephone kiosk which has a phone, toughened
do-not-touch screen, e-mail client, Web browser, and texting facility in one
stainless steel terminal. Put your card in the slot. Please, take it out, and put
it in the right way up. Type http://www.irational.org/cctv/into the location
bar of the Web browser.
So while this is happening, and before this kind of phone box is taken
off the few select streets BT (British Telecom) has been depositing it on,32
while the site loads, whatever happened to seamlessness? “Seamlessness” of a
network is a term characteristic of critical writers on what the degree trade
calls information and communications technology. Use of the term is usually
enough to identify the writer as being from a generation previous to those for
whom the Nets were at least imaginally always on. It is a vision of media
typical of writers such as Paul Virilio and the stock in trade of technology
copywriters. McLuhan, for instance, argues that “One of the most startling
consequences of the telephone was its introduction of a ‘seamless web’ of interlaced patterns in management and decision making.”33
Seamlessness here is also understood in the sense that any transition from
one protocol or system to another is imperceptible. In the case of data, the
transition takes place without any change in its quality. McLuhan mistakes
the seamlessness of the effects of a communicational network with the capacity for any address in the system to be contacted by any other. Such networks,
when introduced into an established multilayered hierarchy, allow for certain
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Figure 4.1 The irational.org index page. Screenshot from Cctv—world wide watch, irrational.org. Courtesy of Heath Bunting.
sorts of connections between previously stratified parts. The example he uses
of a junior executive getting on first-name terms with his senior (while not
insignificant—as in the “restructuring” of management typical of the last
quarter of the twentieth century coming partially in the wake of such then
still unstabilized insights and technologies) may be simply temporary and
local rather than inherently determined by the technology. It would be a
mistake, for instance, to suggest to a call-center worker that “It is not feasible to exercise delegated authority by telephone.”34 Such a call, one not also
partly composed by the other forms of connection and affiliation that contextualize it, already has a name: wrong number.
Seamlessness is also, like the GKW, a victim of medial actuality: Try plugging a this into a that. But it is also a continuum rather than an opposition
between itself and what it is not. We may take as an example the difference
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between installing a proprietary operating system written for a specifically
configured computer—such as Mac OS—where the process takes a few
minutes, to the extended period that it takes to fully compile and install a
GNU/Linux distribution, wherein every relation between the different parts
of the computer can be—in some cases must be—decided on by the user.
Seamlessness can thus be considered to operate by degrees rather than
absolutes. The history of media theory can in part be considered as a tracing
of these seams, working between them to construct a functional counternetwork of connections of disjunctive parts.35
The actuality of seamlessness itself is governed by different models. In
terms of data transfer, two different protocols have versions of seamlessness
built into them. If TCP/IP (Transfer Control Protocol/Internet Protocol) is
used to send a stream of packets of, say, video data from one point in a network
to another, it waits until every packet—which might all go via different routes
and at different speeds across the network—has arrived before reassembling
them in order. Thus, continuity is maintained, but often at the expense of
speed. If UDP/IP (User Datagram Protocol/Internet Protocol) is used, the
emphasis is on getting a signal to screen at greatest speed. Thus, packets that
do not arrive in correct order are simply deleted. Speed is maintained, but the
continuity of a series of images might be affected depending on the availability of bandwidth.
The way in which vision is actuated, negotiated, brokered, and produced
by such protocols, those they carry and by which they are formed, is one of
the problematics entered into by the site that has just been rendered on our
etch-a-sketchy public screen. Following the method of the first chapter, the
text will work through the Web site element by element. All such accounts,
every list, involves an artificial cutting. What counts as a component of the
site? Does the apparent sponsorship of irational.org by the Department of
Health and Social Security—whose logo once lined up alongside the Arts
Council of England, a Web-hosting company, a defunct design-shop, and
other sources of cash and services at the bottom row of the irational.org index
page—require an explanation? Or do such tales require their own detours?
Such a gesture functions both as a trophy, a brag, as well as a complication of
the economies of art that can never be explicitly stated.
If we were to draw up a table of the alterities and multiplications of medial
drives, dynamics and compositions, and what they in turn connect to transduce, remodulate, and echo that are embedded in such a site, it would in truth,
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or with any luck, be infinite. The GKW here is a system of recursive swallowing that ends not with digestion and the production of a uniform, nutritively assimilated mass, but with indigestion—the collapse and rescension of
layers of bodies in pursuit inside the old woman who swallowed a fly. Moral:
Shut your mouth.
The Letter: Forward with the Möbius Strip
Keeping it shut is precisely the object of the first page a user comes to after
clicking on “Cctv a world wide watch—closed circuit television.”36 An e-mail
from the marketing manager of a company called CamVista to the address
heath@irational.org is displayed. CamVista is, depending on whether you
believe the slogan on the top, middle, or the bottom of their front page, “the
UK’s leading visual application solutions provider,” “The internet’s newest
Figure 4.2 E-mail from CamVista. Screenshot from Cctv—world wide watch, irrational.org.
Courtesy of Heath Bunting.
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live webcam website,” or the “UK’s leading webcam solution provider.” The
e-mail says:
Hi,
I notice that you have embedded our Leicester Square webcam image onto your site.
We are happy for other Internet sites to link to some of our 40 cams, however, we do
not allow sites to embed our images directly onto their sites. Especially when there
is no acknowledgement or link to us as the webcam operator. Please stop using
our image, or should you wish to pay a small annual fee for the rights to use our
Leicester Square cam then please contact me. Should you wish just to link to our
webcam pages, we will be ok with that.
The page is displayed in a typewriter-style font, spaced as an e-mail, with
headers and footers locating the sender and the message. The words “your site”
link to the front end of the site in question: a heavily bitmapped graphic, half
a globe, half crudely rendered rays making up the other half of the circle. The
visual aesthetics are those of early versions of HTML,37 simple layout and
images for a low-bandwidth network.38 It is arranged “poorly” in terms of the
complexity of its layout, typographic arrangement, and visual sophistication.
Typical of much, if not most,39 of the work on irational, the pages stay homed
to an aesthetic produced before the effects of graphic design. The pages
look as if stamped by the moment when the display of graphic files was first
introduced by the Mosaic browser. At the same time, the site is not stitched
together in the straightforward, necessarily open HTML, which would complement the prevalent ethico-aesthetic style of contingency and repurposability. All the items on a page are called up via a CGI40 bin. Linear HTML coding
is recapitulated as style by a database.
What is the site that predates the e-mail from CamVista and that now
comes after it? In brief, it contains small images from four webcams. The user
is invited to report any crime they see occurring on any of the feeds. Clicking on one of the images the user is presented with a slightly larger version
of the sequence of images from the camera along with a form. The form allows
space for a message to be typed in and submitted, by fax, to a police station
in the vicinity of the area the camera is surveying. If you submit a message,
you can view a log of other messages sent through that form.
This is a gob-shutted tight description of the site. What is useful here,
however, is to index some of the seamier aspects of the interrelations of media
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Figure 4.3 The project’s initial front page. Screenshot from Cctv—world wide watch, irrational.org. Courtesy of Heath Bunting.
it stages: different enunciative locations—the artists’ group and the small
business; the changes of a site over time; the relations of text to image; the
form and the fax; the ludicrous “witness” of low-quality, compressiondegraded footage; the spatiality of the net; the police station as media system
or ecology.
As a legal letter, this isn’t up to much. The internet, as a media system
that involves replication and distribution across territories of nation and
media-type, has provided a boon for lawyers. “Cease and desist,” “copyright
infringement,” “passing off,” and other phrases in the conceptual armory of
an economy of copyrights, patents, and trademarks have become newly well
known to the spell-checkers of computers in legal offices everywhere.
Another site under the irational.org domain41 is fronted by a letter by
“Willoughby & Partners,” a firm of solicitors specializing in “intellectual
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Figure 4.4 Overview of feeds from all four cams. Screenshot from Cctv—world wide watch,
irrational.org. Courtesy of Heath Bunting.
property protection and enforcement”; another42 shows a letter from Denton
Hall, a larger group of solicitors. Notable in this case is that, although the
name of the group is presumably that of an original partnership rather than
a person, it is actually signed in that name as that of an individual. A secretarial “multiple name”43 being used to close down the operations of a pseudonymous author, “Trina Mold”?44
It is possible by a sleight of etymology to show that textum provides a Latin
name for web. If this is so it is easier to recognize how the yawning years of
hypertext theory have for so long been stating the doubly obvious. What
makes the uses of links in the letters from lawyers published on irational is
that they function in precisely the opposite way to dialing the wrong telephone number. The letters from lawyers are published as seeming facsimiles.
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Only one thing has changed. Much of the text is blue and underlined. They
are W3C45 compliant links—to commentary, to “additional” information.
They reveal the enunciative modalities of the organizations that produce them:
threats of punishment; naming categories of activity; specifying remedies;
allocating ownerships and names; and, at the same time, they provide a way
to feed these custodial “final words” back into the mix. Little blips of conflict
within an informational economy of spin are constituted by the creation of
microvortexes of counterturbulence.
Nitpicking with the content, mode, and rhetorical devices of a letter
written to compel conformity to its demands may not do much—the offending site is, after all, only withdrawn to a separate “archive” directory. In this
archive we can see that links, as changes occur in the sites they link to, fall
apart. Just as the Cctv site “embeds”46 data held in directories on other
domains, the Loyalty Card projects by Rachel Baker embedded the logos of
Tescos and Sainsbury’s, the supermarket chains that they parasited or “added
value” to. Over time, the data has been deleted or its location has changed.
These projects now register in the browser window simply as fields of “missing
.gif” symbols.47 This is a media ecology of collapsing archives, systems of
address that don’t find their target, with rot as a condition for growth.
The letter comes first into the browser window, but it came after the original site. The site recomposes itself as a response to what tries, lightly, to close
it. This is not to say that it, the grit in the works, becomes the pearl that justifies the oyster; rather, simply once this letter is read, the provenance of the
rest of site becomes more interesting. The entire site is composed of nonlegit
links. As well as that in Leicester Square, the three other webcam feeds come
from a Web-design shop in Manhattan, an Internet cafe in Oviedo, and a bank
in Guetersloh.
Placing the letter at the front end of the site also puts the work in an
unusual relation to documentation of art. When the response becomes the precursor, what are we to make of the original site? Perhaps we should view the
work as a jab toward minor notoriety, the display of the letter as a trophy won
to endow the jauntiness-enhancing powers of mildly outlaw behavior. This
would certainly not be a complete underestimation of the work. At the same
time, it can be read to constitute something else, a variation on the uses of
documentation of or as artwork. Here, a response that, in however informal
terms, aims to lock part of it solely within the realm of information-flow as
commodity, provides a new opportunity for mobilization.48
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The document as a site of artwork has been usefully surveyed particularly
in regard to areas such as conceptual, performance, and mail art.49 However,
peripheral documentation, such as artists’ proposals, press releases, presentations, schmooze-traces, and bureaucratic documents are only sporadically and
unevenly developed as a zone that can be approached with the same attention
as the “actual” work. Larded as it is with the dismal heroics of self-promotion
or with the eternally charmed prose of report-fillers and grant-farmers writing
for their selected audiences, such material does not make for a particularly
appetizing read. There is a chance, though, that for archaeologists who have
got up to speed enough to read today’s urgencies before they become landfill,
they may just make as good a find as a Viking cesspit does for more earthy
colleagues. It is in this sense that a couple of notable uses of documentation
become relevant to this context.
In A Media Art (Manifesto) of 1966, Eduardo Costa, Raul Escari, and
Roberto Jacoby outline a procedure for infiltrating the press with documents
and accounts of happenings that never happened. “This false report would
include the names of the participants, an indication of the time and location
in which it took place and a description of the spectacle that is supposed to
have happened with pictures taken of the supposed participants in other circumstances.”50 If art occurs only in its mediation, is there any need, they argue,
for an original? Better simply to manufacture its appearance. While the hoax,
misinformation, and black propaganda are resoundingly honorable and wellused practices,51 this proposal is notable for its explicit recognition of the particular characteristics of the media systems it operates with. Indeed, in a
reinterpretation of the very worst of art crimes, it can also be said to propose
the work of art as medial forgery. But more, because it acknowledges forgery’s
cheaper twin, mass reproduction and in reproduction, the manifesto recognizes the making of realities via the compositional terms and inherent medial
qualities of such systems it is able to gain access to and exploit, for a limited
period only, until the ruse is up and its reality-formational powers disperse.
The ruse as a dynamic, however, by gaining access to the compositional terms
of art—including explicit and inherent reflexivity—gained public power only
by being exposed, by ceasing to work as a particular “story,” by itself becoming a report.
The tactics of the irational site in their teasing use of letters from lawyers
and sniffy owners of marginal copyrights serve to achieve a documentation of
their interlocking discursive and compositional phase spaces. Such tactics
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make palpable the dimensions of relationality simultaneous to their “insertion” into and activity in an “ideological circuit.”52 As a result, the attack
becomes convoluted and the artwork becomes a Möbius strip of formulation,
actuation, trouble, part of life.
Packets as Standard Objects
In the previous chapter, the standard object was discussed as a material instantiation of Whitehead’s “misplaced concreteness.” Packet-switching operates
like the freight container as a metastandard. It is, however, different in that
its realm of location in the sense offered by Whitehead is more fixed. A particular packet, unlike a container among the traffic rumbling past by the way,
is nothing outside of the specific protocol and infrastructure it conforms to.
Its strictly technological conditions of effectuation are entirely coincident with
its composition. This is not a condition of all media, nor all modern media,
but it is something peculiar to digital media. (Even that thread of media art
that focuses on providing reinterpretative output for feeds of data in the
“wrong” form—for instance, outputting stock-market data as the relative
thickness of gravy in a restaurant53—relies first of all on being able to receive
the information it is to use as input.)
Packet-switching is a form of communications protocol. A packet, or datagram, is a group of bits of invariant length. Information, for instance a .jpg
file from a webcam, is divided into uniform chunks. The group of bits contains control signals, error control bits, encoded information, and the address
to which it is being sent. As part of the TCP/IP architecture of the Internet,
it is an enormously widespread and familiar convention, and it is also used in
varying forms in other areas—such as certain kinds of radio and in digital
phone networks.
Breaking a message down into chunks means that, in some forms of packet
network, if a part of it is corrupted or lost, only that part has to be sent again.
Packets are stored by each sending node in the network until they have verifiably reached the next node. It also allows, where necessary, every one of the
packets in a message to be sent via a different route across a network according to available bandwidth. Different types of network formation afford variations in the activation and use of the network. If we are to understand the
packet as a form of standard object, we can also see that it is embedded within
and mobilized by a variety of often contradictory network structures. Indeed,
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the “same” network can change over time. The fifteen early nodes of the
ARPANET,54 precursor to the Internet, where all computers were simultaneously clients and servers, peers, are very different from the formation of the
Internet today, wherein a large percentage of computers are PCs networking
via dial-up. Here, the division between client and host is, if not built into the
hardware, made ever more likely by means of dynamic IP addressing, firewalls, and other measures. Increases in higher bandwidth access to the Internet such as ADSL reinforce this trend by making a carefully spreadsheeted
apportioning of roles to participants in the nets: high download bandwidth—
allowing you to view and use material provided by others; and a low capacity to serve material from your own computer. While this ruse of control has
fed into the development of peer-to-peer network dynamics,55 where the
special position of peer is usurped by computers at the edges of the network,
this is now something achieved at the cost of contestation of the architecture
introduced by a consumer model of the Internet rather than something
inherent to it.
Self-Organization: Die-Cast Accurate Scale Model
Although it also makes better use of limited or variable bandwidth, data that
routes itself in transmission across a network, each part of which manages its
own movement locally in relation to the materials and permissions that surround it and then reassembles itself as a composite, certainly sounds philosophically more appetizing than a single linear squirt of signal. Packet
protocols and related innovations, such as peer-to-peer networks, look like
they offer Free Association at the level of code. (But let us be clear, in the case
of TCP/IP it is a form of association that operates via tree-shaped protocols
such as Open Shortest Path First56 that commit to an action before moving a
packet and that work by consulting routers rather than negotiate movement
as a property emergent solely at their scale.) Here, it seems, the ability to take
an action in the dimensions within which it operates, its movement from register to register, is located within that object and the routines by which it
negotiates with other objects, such as routers. Any talk about informational
tokens carrying out collaborative, self-organizing work carries a payload of
gallows humor, but it is worth recognizing too that a good deal of the conceptual work that feeds into the development of nonlinear distributed organizing comes at least in part out of social practices that seek to instantiate them
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on a multiscalar level as a release from hierarchy and for the generation of
untapped, uninvited powers.57
Democracy, produced in the “Self-motivating exhilaration that accompanies truly effective interaction with information through a good console and
a good network to a good computer,”58 can perhaps, so goes the paradoxical
hope of the head of a Cold War research budget, also arise by means of at least
partial systemic predisposition. The gamble that constitutional noncentralization of such systems at any one scalar level will concatenate outward is,
though worth taking at times, also a fraught one. The bulk of the infrastructure of the Internet—including its key bottlenecks59—remains in the hands
of a very few corporate individuals. Utilitopianism—utopia achieved by utilitarian means, as in that of the digital “commons”—works, it produces effects,
but never unilaterally.60
Seams Showing
Lawrence Lessig, a lawyer working and writing in the area of intellectual property and software, notes the current constitutional unregulability of Internet
packets. At the perspectival scale of the technology, they are isolates that are
“labelled, in the sense of having an address,” but, under current protocols,
“beyond that . . . could contain anything at all.”61 This is a characteristic
of the packet as standard object. (Others include a uniform bit-length, the
observation of regular addressing and ordering protocols, and, more widely,
their common existence within digital information systems.) The important
lesson of his book is that architectures can be layered, can be imposed, can
be abolished as well as invented. Lessig’s list of factors that can appropriate
and produce a behavior or technological process is constrained to norms,
law, market, and architecture. This allows him to construct a working
account of the potential for regulation of the Internet, as a counter to arguments that propose its inherent, technologically determined resistance to
control.
Such an argument allows us to recognize another characteristic of the standard object: that, while it may be simultaneously embedded within multiple
compositions wherein it may be involved in many, separate, disjunctive, contiguous, or contradictory processes, it does provide a threshold, either side of
which is differentiated enough for significant political, technical, aesthetic,
and social conjunctions or conflicts to occur.
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The threshold of a packet, the difference between what it “contains” and
its status as a discrete element, is a boundary around and onto which substantial forces are arrayed. At present, many of these operations, whether in
public debate, software, legislation, precautionary hacking, or other areas, is
carried out within the framework of “privacy.” Privacy operates precisely as a
problematic. That is, it is a knot of competing, complementary, and allusive
terms, frameworks, and interests, which are perhaps irresolvable; yet at the
same time these interconnect by virtue of their mutual operation in and on a
particular skein of definitions, actions, and interpretations, which compose a
comprehensive or partial domain for their mutual and collective composition.62 It is not necessary here either to map out or to accept the terms by
which privacy as a problematic engrosses itself. At the same time, the terms
by which this problematic comes into being, by which it is described, maintained, reinvented, and isolated as something concrete, by which it patches
together assumptions, produces precursors and aims, achieves institutional
form, mobilizes technological work, produces ground for the blossoming of
spreadsheets, stabilizes or disrupts divisions of labor, canalizes lives, ideas, and
bodies, or allows or induces them to shed their moulds—such terms have substantial consequences. And most of them cannot be recognized before or as
they occur—if ever.
The packet as standard object also acts as a threshold around which other
technologies, other procedures that include aggregations of technologies, laws,
concepts, people, and organizations, form themselves. If we follow the thread
of “privacy” in relation to the packet, there are many. Notable among these
are the surveillance processes that “sniff” a packet during its passage through
the network, and, depending on the capacities of the specific software used,
can parse for specific strings, register keywords, isolate password transfer
sequences, recognize URLs, and credit data and other items of interest.
(Equally, other objects—solely here at the level of the computer, network, and
specific technologies—are surveyed at their particular scalar levels: social
network analysis; the contents of hard drives; the recording of keystrokes; password detection.) Just as a computer operates only on the basis of absolutely
clearly defined “events,” law, infractions of it, and responses to such infractions could conceivably be built into the code. Already, e-mail software such
as Eudora63 contains a “mood watch” option, which alerts users if an outgoing or incoming e-mail “might be offensive” on the basis of character strings
that it contains. The mood watch of entire populations’ e-mail traffic built
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into mass surveillance systems such as Echelon or that are dubiously built into
recent Web-mail services operates on a similar basis. Equally, other dynamics, interests, and processes aggregate around maintaining the packet as a
threshold. The production of strong encryption software,64 for instance, is a
key form of defending and defining the boundary of the packet.
The seam of the packet, its threshold, is constituted as a scalar node by and
in dimensions of relationality, which it also contributes to making. Relationality is understood to be the extent to which particular compositional dynamics or drives gain access or are composed by forces and qualities that are
constitutive or otherwise compositional of a scalar element.65 Each scalar
element may be understood in Whitman’s experience as the tip of a parallel
universe in the city, a launching device into becoming. Additionally, such a
relation may simply be able to read, visualize, sense, record, or otherwise
apprehend an object, process, or event without being able to alter it. But a
dimension of relationality may also be usefully understood in terms of formatting devices such as the profane trinity of causation: class, race, and gender.
Dimensions of Relationality and Scale
A dimension of relationality, the combinatorial arrangement of such relations,
can further be said to provide a means toward describing, actuating, or multiplying the powers of an element within a composition. (Here, then, there is
no chance for a flattening “relativism”—rather, a dynamic relationality that
is always, and in everything, political.) A dimension of relationality describes
the vectors of influence or transversality aggregated within and through any
element. The set of formations conjoined in this transversality can be thought
of as a potentially infinite set, operating across and through scales. In practice, however, the number of dimensions must be contingently limited. In
considering any element within a composition—which may be termed an
“object” in the sense in which Whitehead reveals as being so limited; a process;
an assemblage; or a compositional dynamic—any dimensions of relationality
can be thought of as part of a potentially infinite set of axes, or more accurately, axiometric forces, that compose the element. (As a simple example of
such axes, we might, as one beginning, usefully turn back to Lessig’s too-short
list of four forces—norms, law, market, and architecture—that describe some
of the dimensions of relationality that come into compositional alignment
with the software running computer networks.)
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Complementary to the dimension of relationality is that which it weaves
in and out of: scale. A “scale” is something that operates at one level in what
might be thought of as an infinite zoom, were a camera to be built that could
be sensitized to elements as diverse as practices, institutions, atomical structures, weather patterns, linguistic formations, protocols, transport infrastructures, a glance. (This “zoom” is not the self-identical vomiting forth of a fractal
equation. A fractal, possessing recursive symmetry across scale, is in effect
always operative at the same scale.) A scale provides a certain perspectival
optic by which dimensions of relationality and other scales may be “read.” An
example of such an articulation of scale can be found in Guattari’s suggestion
that a key achievement of Marx—he was certainly not the first, but was in
some ways the most precise—is to name the working class. This is a
Duchampian, nominative act. By means of misplaced concreteness it renders
a means of recognition perceptible. From this newly sensible scale it became
possible to read new dimensions of potentiality. Assessing the spatial and temporal permutational field within which the scale, or class, exists within and
is composed, new dimensions of relationality may be seen or invented—such
as the inventions of the general strike or internationalism.
A dimension of relationality in a sense comes into, or reverberates out from,
a scale—or many scales—from an angle. It may play a part in composing it,
by production, constraint, or both, or may “read” it. At the same time, it must
be recognized that such a relation is not one of hylomorphism. Being simply
the domain appropriate to a particular perspectival capacity, a scale, does not
mean powerless matter. A dimensional relation is not “form-giving.”
Misplaced Memes
Earlier it was noted that, as it is currently constituted, meme theory also contains a model of an event. It has a basic unit of observation. (This basic unit
of observation is contested to the extent of its explanatory thickness; the
degree to which it can be said to constitute a universally applicable tool or
“universal acid”66 of one sort or another; or whether it benefits from supplementary tools and units of analysis.) Regardless of the precision or fuzziness
of the particular model of meme adopted, perhaps we can experiment with its
qualities.
What would occur if we were to add to Dawkins’s and Blackmore’s list of
the three forces—fidelity, fecundity, and longevity—by which a meme may
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be said to be constituted in terms of its powers of replication? Perhaps a fourth
characteristic of a meme, not a force as such but a trait that is required by the
methodology, memetics, that seeks to recognize it and which, by means of an
easily recognizable dimension of relationality, generates it as an “event” is
“monitorability.” For a meme to become recognized as an object of scientific
scrutiny, a clear definition of a meme is required in order that it may be identified and isolated against its ground. That such a definition has not yet adequately proven to be quite workable within the discursive regimes that it
aspires to conform to provides a knotty and interesting problem within meme
theory. That such a problem can be isolated, despite the lack of a final definition of its object, provides the opportunity for such a problem to be mobilized as a revealing problematic. The degree of monitorability possessed by a
particular meme corresponds to its conformity to meme theory’s requirement
for it to be isolated. This makes meme theory a troubled epistemological
device available for use without implying any necessary commitment to
belief.
That memetics is constrained to view things at a particular scalar resolution does not in itself provide an objection to it as a tool. It is precisely the
way in which it can be carried over from one domain of activity to another
and still carry exploratory and explanatory power by virtue of those constraints—the very smallness of what it looks for—that makes it useful. An
example here is Manuel De Landa’s use of the term “replicator” to specify the
scalar level of “sounds, words and grammatical operatives in language constructions.”67 While De Landa does not carry out a more fundamental discussion about the category of replicators—which is taken as a priori and, for
the purposes of the book A Thousand Years of Non-Linear History at least, as
operative only in linguistic terms—the approach of nonlinear history that he
takes up compels an array of political, social, intellectual, and economic
dimensionalities. The advantage of De Landa’s use of “replicator” is that it is
explicitly woven into multiscalar accounts of material culture, the development of cities, nations, and populations, and of the interplay of meshworks
and hierarchies by which they are interpreted and made palpable.
De Landa’s use of replicators works perceptively in relation to language. It
must be noted, however, that he specially differentiates between memes and
“norms.” Memes in this case, similar to Daniel Sperber’s use of the term, are
cultural particles that replicate solely by imitation. Norms are socially
enforced or obligatory usages. This formulation has the advantage of
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potentially shedding some of the fundamental problems with meme theory
by narrowing its scope. But it must also be said that the formulation does not
offer any fundamental reason for the two sets referred to by these terms not
to overlap. First, as would no doubt be recognized by the author, normobeying and imitating replicators are not mutually exclusive as categories.
Second, meme theory allows for multiple modes of replication. Indeed, other
patterns of replication besides these two are certainly observable.
It can be proposed that alongside this work the scope of meme theory can
be extended without falling into the trap of assuming its a priori and absolute
universality. Meme theory early on made useful and telling accounts of gestures, fashion, of protocols, of coding. These successes, despite their necessary
scalar limitations, can surely be added to at the same time as making clearer
the interrelation of the problematic of memetics at its particular scale through
clarification of the range of dimensions of relationality that can be said to be
operative in and through it. Monitorability can be raised as a question here,
as can, in the context of the Cctv site, the relation of vision and recording to
movement; the relation of the local to the networks; and the relation of information, of certain kinds, to processes of control.
Those reservations listed earlier about the explanatory capacity of meme
theory in terms of its phenomenological and experiential blind spots, its
incapacity for micro- to macroscalar transversality, provide the stuff of the
opportunity that is exploited in the Cctv site. The sheer incommunication
engendered here relies in part on a twisting of the possibility of monitorability. Here, at the scale of media and their seaminess, it is particularly fruitful
to continue. It is useful to keep the question of memes and the appropriate
degree of concrete misplacedness with which they might be isolated on a back
burner for now. We will return to the question when we discuss the flecks
of identity produced in a particular and changing set of medial relations:
surveillance.
Always On: Webcams
There are three seams, or thresholds, left to discuss in this account of the
irational.org Cctv site: the webcam feeds, the form, and the fax. By now, the
possibility that this work constitutes anything in the way of the legendary
GKW can summarily be dismissed. But, given the intermediary open
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systems68 function of HTTP (hypertext transfer protocol), although the parts
don’t fit, they are stuck together.
Slumped in a chair on a twelve hour shift of electronic twilight, it is now
the security guard’s turn to speak:
Security guard:
Zzz Zzz Zzz . . .
Documentary voice-over: Hush, he’s asleep. Let us simply observe the natural
grandeur of man in his habitat.
SG:
(continues to sleep)
DVO: (in a reverential whisper) On the screen over there, we can just make
out a pattern of dots. Red. Green. Blue . . .
A basic cheap webcam is a relatively simple piece of technology. A lens set
to an infinite depth of field feeds light to an integrated circuit via an array of
photodiodes. The chip interprets the information, subjects it to vertical and
horizontal shift calculation, and converts it from analog to digital form. A
piece of software on the computer it is linked to by cable or by radio grabs a
frame from the camera at a set interval: ten, twenty, or thirty seconds are
common. The image is converted to a .jpg format. Every time a new image
is grabbed, a script renews the image. As an alternative to using the .jpg
refresh method, it is possible to use streaming software, which generates a
continuous stream (see above for variations of continuousness built into different protocols) of data refreshed according to a user’s connection speed. If
the image is to be made available on the World Wide Web, the computer (or
more simply a processing circuit with enough memory to store each new
image) or one connected to it via a protocol such as FTP (file transfer protocol) needs to be running as a Web server and have a constant Web connection. Other webcams include those with superior lenses, aperture adjustment
according to light levels, and mechanical panning and zooming capacities as
found in standard video cameras, which can, of course, be used given an appropriate video capture device.
To take the simplest of Web cameras, the conversion of received light into
a signal useable by the computer and then into .jpg format requires a number
of conversions—changing data from one format into another without altering its “content”—and modulations—where data is transduced to another
format potentially involving a change of content, produced typically in sampling, compression, or in shifting colors to another register or palette.
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Earlier, John Hilliard’s careful staging of the autodissection of his camera
showed the way in which this part of the phase space of a camera could be
mapped by combining patterns of extensity (size of aperture) and intensity
(luminosity). Such a phase space can also be said to be constructed or to be
interrogable by the dimensions of relationality that as axiometric forces make
it up or render it sensible in a particular way.
It is not proposed here to repeat the exercise of chapter 2—modified by an
additional factoring-in of the numerous protocols and constraints put into
place by the architectures of the hardware and software that manage the transition of light from its original analog state to that of the computer screen. This
would be an interesting and useful exercise in mapping out the compositional
terms of digital images, the phase space of constraints and affordances by which
they are achieved, and the relations that every point in such a phase space has
with its constitutive dimensions of relation, which may be discursive, sensual
or perceptual, economic, ecological, to do with the organization of time, which
may be aesthetic, and so on. What can be done is to trace a few of the dimensions that the webcam images are composed of and interrogable by, and, in the
interlocking of these dimensions, to trace a number of the torsions that they
exert on the apparently straightforward transfer of information.
The particular dimension of vision that these images are brought into in
this site is surveillance. It is immediately the twisting of the intent of the
images, from their source sites, to that of irational.org’s Cctv, in which we can
sense a ramified dimensionality. The image becomes more complex by virtue
of its layering, its literal embedding, within multiple sites.
As noted above, these images come from several sources and exist in more
than one state of activation. Characteristic of the digital image, some of the
feeds come with paratextual information, the name of the owner of the site,
local date and time, street location. Surprisingly, in that a chance for branding the image is missed, the feed from Leicester Square has no information
identifying its source (viz., a building owned by a radio station.) The image
of Guetersloh’s square, however, has “Kein Zugriff!” (No Access!) and the
address of another Web site (written three times in primary colors).69 The feed
from Guetersloh is nonexistent. Nothing moves. Perhaps no crime has been
committed since “9:04:19 29-SEPT-1998”—the timecode that sits on the top
left of the image. The image cyclically reloads at the same speed as the other
feeds, every thirty seconds or so depending on download bandwidth. Crime
detection, like the attention of the artist, must carry on elsewhere.
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Figure 4.5 The “dead” feed from Leicester Square, London. Screenshot from Cctv—world
wide watch, irrational.org. Courtesy of Heath Bunting.
Before approaching the relationship of this site to surveillance, it is useful
to locate it within a discussion of the digital image. Within accounts of emerging media, recourse is often made to McLuhan’s figuration of the “rearview
mirror.” Here, each newly developed media system bears traces of those it
comes after, displaces, or supplements. Such an argument is, for instance, used
to explain the resilience of conventions for displaying text built up over the
hundreds of years of written and print culture. Whereas digital media provides the potential for, and occasionally the actuality of, new dynamics and
structures for reading and looking, there is still a recursion of the compositional drives of layout conventions, visual and compositional syntax,70 familiar from print. Too often, the rearview is used as a form of lament, or a
theoretically inclined apologetics for evolutionary capitulation to the obvious
and to the settled.
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Figure 4.6 Rather than facing the street, the camera at the site in Oviedo was later turned
inward. Screenshot from Cctv—world wide watch, irrational.org. Courtesy of Heath Bunting.
Yes, it is true: The present recapitulates some of the past. Marx notes it in
an observation also cited in the Arcades Project that the development of
machines also bears traces of what they displace: in this case, “an experimental locomotive that was tested before the discovery of today’s locomotives,
which had in fact two feet that it raised up alternatingly like a horse.”71 Compositional dynamics, as much as they break up, jump location, also carry on
in the same old way, also stretch, and repeat, repeat, repeat. Perhaps the simple
fact of their extension in time guarantees a greater chance that they will carry
on; that is a common gamble. A location stabilized in terms of scalar and relational coordinates perhaps needs only just to keep ticking over. This is the
insight provided to meme theory by the power of fidelity in memes as they
move across time (evolution), and the drive of fecundity as they mobilize space
(population). What can be suggested here though is that media do not simply
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Figure 4.7 Guetersloh. Screenshot from Cctv—world wide watch, irrational.org. Courtesy of
Heath Bunting.
recapitulate previous forms, but conversely, have future systems, their potentiality, embedded within them. Dimensions of relationality allow and cause
compositional dynamics to travel in more than one direction. In memetic
terms, these are the constraints and compulsions of selection, variation, and
transmission that feed in and out of the multiscalar generations of powers,
potentials, and materialities seething through organic and nonorganic life.
Walter Benjamin saw this in surrealism, in the details picked up in
Aragon’s Paris Peasant with its exploration of the deep texture of the disruptive potential of outmoded things, and in his own mobilization of odd bits,
knickknacks as condensers of memory, of scalar nodes that connect dimensions
of relationality and of reverie with a materialistic poetics.72 Chiming with
Adorno’s suggestion, contrary to that of McLuhan, that one should “attempt
to see the new in the old instead of simply the old in the new,”73 in Little
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Figure 4.8 Manhattan. Screenshot from Cctv—world wide watch, irrational.org. Courtesy of
Heath Bunting.
History of Photography he suggests that “New advances are prefigured in older
techniques, for the early art of portrait painting, before its disappearance, had
produced the strange flower of mezzotint.”74 In one of the elements in the
Passagenwerk clustered around the theme of photography, he lists other lost
devices and processes, scalar universes with their own rhythms, plagues,
powers, and dimensions of relationality.
In Benjamin’s account, mezzotint75 disappears. It becomes, as the name
of that fabulous trawl of the communications back catalog makes clear,
dead media76—that or near gone. However, elements of the compositional
drives that form it—the saving of patches of variable light from utterly inky
darkness—persist in a manner analogous to those more easily recognizable
but generic refrains in photography drawn from painting: portrait, landscape,
still life. The most awesome of mezzotints, John Martin’s 1825 series of
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illustrations to Paradise Lost—by virtue of their phantasmagorical graduation
of degrees of light and dark produced by the subtle texturing of steel and
careful inking of the plate—leapfrog the merely photographic image and
enter the domain of special effects: the first disaster movie. (The durability
of these images as replicators, as modes of catastrophic vision, is impressive
and would perhaps make another good case study for a test of meme theory
as able to account in part for persistent generic tropes.)
The field of media archaeology too insists that we understand precursors,
that we connect media to their historic and evolutionary formation.77 Images
fed from webcams, like anything on an electronic screen, are generated by
an aggregate of dots that, on the perspectival level of the human optical
system, is sufficient to cohere at the level of an image. The technology is a
reiteration of the compositional form of print. RGB reformulates CMYK.78
This is one scalar limit that must necessarily feed into an evaluation of monitorability, the grid of dots on a screen, its resolution, refresh rate, and the
ways in which light is modulated by the apparatuses that bring the image
to it.
One characteristic that marks out webcam feeds is their relative incapacity to exploit chiaroscuro as a compositional dynamic. Rather than patterns
of light and shade generating depth, most of these tiny images, limited to the
256-color palette of a Web browser generate a sense of space by a concatenation of patches rather than as luminously delineated figures. The images from
these webcams, even perhaps that rather repetitious one from the kind folk at
the Volksbank, do, however, lodge themselves into and make use of a type of
screenal composition that is recognized in The Language of New Media: the
real-time screen: the screen that “Shows the present.”79
In irational’s Cctv site, the feeds wear the crappiness of their imaging as
a part of their seaminess. A figure is there, a flat lump crossing the road at
a Manhattan intersection. The image refreshes, calls the next .jpg. There’s a
stalk coming out of the lump. It might be an arm. There might be a blade,
a blown scarf, a waving of a hand, some interference. Next time the screen is
refreshed, the lump is gone. It has become part of a blob. In Leicester Square,
the trees—well, they get in the way. If you’re itching to fight crime, keep
scratching ’til autumn when the leaves fall and you can see something. The
very low quality of the image, the impossibility of accurately seeing any
sequence of movement in any but the most jerky manner, makes them functionally unusable for surveillance.80
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In terms of monitorability, the evolutionary pressures of selection, variation, and transmission imposed on every element that—making it through
from one side of the lens to the screen—might register as a meme are put in
place by a particular concatenation of technologies and interpretations that
capture, sieve, amplify, or mutate the light reflected by the movements of
people and objects. The identification of the meme required by meme theory and of
the “event” (perpetrator, crime, victim, or other category of thing) required by surveillance are staged by the Cctv site as the same problem. This will be taken up again
shortly. It is the exploitation of this very visible sieving that makes the site.
At the same time, the work is constituted by and takes advantage of other
dimensions of relationality, for example, the context of the cultures of use associated with webcams.
In considering a site that operates as part of an “art” practice, it is useful
to note how much it also operates outside of contexts specifically coded with
this term. This is so in a compositional sense and in the way that it takes part
in and advantage of multiple mobilizations of media and inventive technological practice. Art brings some special kinds of looking and thinking and
distribution to the mix, but it cannot be said to provide an absolute “outside”
to these other practices.
What marks webcams is their cheapness and ease of use. As medial organs,
they may sprout almost anywhere that can be connected to the Web. In the
earliest phases of the Web they were known for the goofiness of their usage:
to check the level of a coffee pot in someone’s office or other operations that
required a certain stretch of the classificatory imagination as they connected
with a system originally designed for the publication of scientific reports. All
forms of viewing underwent their webcam variation, the particular compositional mutation afforded by this media system. You could see landscapes,
watch goldfish, peep into TV shows or radio studios, and—given available
bandwidth—take part in some of the first mass events experienced on the Net:
watch the space shuttle take off, or see the feed from an Explorer robot wobbling around on the surface of Mars. At the same time, new uses were developed, such as CamGirl sites where young women place a camera in their home
to allow constant viewing of parts of their private space.81 The new capacity
to mix absolute boredom with moments of low-resolution but real-time titillation, or personal outlet and opportunity for self-controlled staging of
everyday life, was often linked to chat rooms, subscription and small-scale
merchandising or gift-receiving schemes, thus mobilizing new representa-
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tional, economic, and communicational patterns. Porn sites were soon to
follow the generic conventions—minus the open, friendly enough and mildly
anthropological drive of sites such as Jennicam—with scintillating cinemascopic innovations such as the in-toilet camera.
The scattered, impromptu, do-it-yourself nature of webcams, coupled with
variations in Internet access costs, allows for a high degree of toleration and
enjoyment of the low-quality image.82 Cameras aimed at ant farms, those functioning as traffic-monitors or weather-watchers provide a means to observe
local parts of flows, while those fed from Earth-orbiting satellites offer a view
you are never otherwise likely to see. This is a networked but disjointed, nonprogrammatic development of visuality that is dispersed in terms of both scale
and the multiplicity of its dimensional relations. There is, to excuse this little
story in the past tense above, surely more to come.
Because the screen displays what is occurring in front of the camera as it
happens, in real time, the calculations, compressions, and captures that the
mechanism performs, the seaminess of the image is up front. In a Web site
that is at once one of the simplest and most compelling Wolfgang Staehle’s
Empire 24/783 exploits these qualities in a revisitation of the site of one of the
most straight-up durational84 films, Warhol’s Empire (1964), where eight hours
of footage taken from a single point stands and stares at the Empire State Building until the film runs out. This work, always on, seems to thrive on its effective compounding of all three types of screen in Manovich’s formulation. There
is a “classical” still image—neither the camera nor the Empire State Building
(which the camera lies sideways to focus on) exhibit much movement; there is
the “dynamic” movement of clouds, internal and external light; and, evinced
by the time and date mark at the bottom left of the screen, the image is live—
refreshed every second. At the same time, the particular constraints of the
process, which become exaggerated under low light, make the image clearly
readable in terms of the processes it is undergoing. Viewing the image at
Eastern Standard Time’s sunrise, for instance, you can often see the computer
literally filling in space with visual guesswork. The feed no longer functions as
an image simply indexable to the Empire State Building but to the convolutions of its own processing and computation: great bitmappy chunks and
bleeds, patches of red or mauve interpellated out of nowhere, a corona that
might be cloud, the solid form of the building turned to stripes or blotches. At
other times, certain of the upright lines in the building are picked out as white
streams while the rest of the frame smudges as blue, gray, and brown, sending
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the windows to dark recesses. The structure body-doubles for a flat-water side
reflection of some high-density warehousing development. At night, they
become a floorplan of shining points, or, given the low-receptive capacity of
the camera, a rectangle of black and darkest blue pixels. Then, light breaks
through, hits it from another side, and the colors shift in their hexadecimal
numbers. If, in Michel Serres’ judicious term, Turner thermodynamically
translates Carnot,85 Staehle feeds the painter through Turing.
The imaginary science of second-order memetics would be able to mobilize the layers of processing and the “metamorphosis of being by knowledge”86
occurring in the fecund collapse and reformulation of monitorability staged
by this site. Necessarily, it would, at a series of appropriate scales, have to
account for all the dimensions of relationality embedded at every layer of the
technologically embodied knowledge that a meme passes through, or is
blocked, generated or mutated by. Perhaps we can call second-order memetics by another name: art—a process of acting in culture, in the world, within
which every aspect, at every scale, and in relation to all or a chosen set of its
dimensions of relationality, is taken reflexively as the launching point of production. Here, genealogy is, however disjointedly and with however many
involutionary or “reactive” coils, coupled with becoming.87
Some Dimensions of Relationality: Types of Surveillance
In discussing image-processing technologies, the dynamics of the webcam,
the network protocols they operate in relation to and the particular affordances
and constraints that they embody, we need also to relate how these images
operate in terms of another form of processing: surveillance. Here, three modes
of surveillance are discussed: abuse, chilling, and production. These terms, not
by any means a comprehensive typology, apply to tendencies rather than categories, each of which carries with it its own scalar, perspectival terms of conceptual and practical affordance. They are offered simply for use and disposal
rather than systemization.
Notorious Examples of Abuse
The first kind of figuration of surveillance is that which performs “notorious
abuse”88 upon its objects, where the technology is actively used against them.
This is the kind of surveillance that David Lyon, following the tradition of
sociology, calls “modern.”89 Such surveillance operates in economic, political,
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and technological terms. Albert Speer stated of the National Socialist
command structure that it was the first industrial dictatorship in the age of
communications technology. In an extract from his memoirs, the Third
Reich’s chief architect, then its director of Ministry for Armaments and Munitions, proposed that: “telephones, teletypes, and radios made it possible to
relay messages from the highest levels directly to the lowest echelons. . . . This
state system may seem as confusing as the wires of a switchboard to an outsider, but like the switchboard, it could be controlled and dominated by
someone’s will . . . the means of communications alone make it possible to
mechanise the work of the lower echelons.”90 Whether this constitutes a historical first or not, possibly so in terms of electronic media, the tendency is
adequately conveyed here.
Such a system is surveillance reconfigured as diagrammatic workout of
command, control, communications, and intelligence. The command is
simply given. Receiver simply becomes output for Sender. There is no chance
of misinterpretation, of noise or of feedback. This is the fantastic vision of the
eye at the center of the storm that spun Bertelli’s craft for Mussolini’s91 blemishless head 360 degrees. The greatest atrocity of this form of surveillance is
when everything is as it should be. Here, communications and intelligence
merely serve as confirmation of subordination. The head has no need but to
be empty.
This mode of surveillance operates only at a particular scalar level. It is
dependent on the dimensions of relationality conjoined by any number of discrete and linked acts of surveillance that have the power to couple information about a person or a process with an unavoidable change: it demands
repressive power. As Foucault suggests, power represses only in extremis. The
calculation as to what constitutes such an extreme varies, however, from one
historical situation or ideology to another. Power operates, as a matter of
course, in every fold and exchange of life. That particular state-forms ally
themselves with a ferocious, libidinal, and aesthetic state of emergency involving and inducing limitless militarization of all the zones and processes of the
planet, as partner to their capitalization, testifies simply to their hunger for
an absolutism without limits.
Such dynamics do not exist in a “clean” sense. They exist as chronic organizational spasms, ghosts cut free of any originary utility. The various police
forces of Britain cannot be understood to have any “crime-fighting” rationale in their consistent use of stop-and-search procedures, under whatever
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legislative or procedural name and routine they are coded, to harass black
youth. Nevertheless, despite repeated confirmations of their lack of relation
to their stated utility there is no sign of any letup in such operations. What
racist horror drives these ghouls on—have they not heard of statistics? Simple
color-blind technocratic repression of the kind desired by all good citizens
cannot account for this. Power must chase the merest white scraps of its own
ghosts.
Nicholas Mirzoeff describes “The Empire of Camps.”92 These are the camps
of internment, the limbo of “terrorist suspects” without legal status or of
refugees with a cruelly precise status as ghosts compelled to await some glorious future fate, and the regime of Macquiladoras, camp factories uncannily
like those at the beginning of the industrial revolution sited at border zones
for the benefit of cheap people. The camps are designed to turn those inside
into ghosts and at the same time to “maintain low-waged manufacturing
workers in their place in the global marketplace and reduce the social welfare
costs of the advanced nations to the lowest possible point.”93 Mirzoeff observes
the common construction of such camps, a regime of low-cost holding units,
sharply fenced, slathered in the cheap insecurity of Cctv, is different from the
overused figure of the Panopticon in that there is no all-seeing specter implied
by the physical architecture. Actuarial surveillance gains preeminence as a
coefficient of architecture because those held in such camps are not deemed
worthy of anything approaching an apparatus of “moral improvement” as was
posited by Bentham. Camps are there for holding. A phase-space with no temporal dimension. No evolution. An old warehouse or empty ship will do.
While power chases its own ghosts, we can be reminded by Hannah Arendt’s
accounts of camps in The Origins of Totalitarianism94 that such camps are always
rational. Camps are always laboratories.
Generalized Chilling
Generalized chilling is the effect of knowing that surveillance is going on—
that surveillance is immanent, not just located in definable processes or spaces,
but smeared from one zone to the next. As often as not, surveillance provides
a means of such movement, such networking of processes and structures—it
guarantees transit of a standard object. At the same time, generalized chilling operates by being nonlocalized as much as networked; it works by being
not quite apparent, by positing a maybe state. Here, a homogeneous social
body is produced by virtue of what lies outside it. Cling to the ragged raft of
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security lest the waves suck you under. There are two options if you don’t hold
on tight: Drown under the thick sea of truncheons or that of crime. In the
meantime, there are plenty of forms for you to fill in, some buttons to press.
A simple model of chilling is one that suggests that certain things are not
done because it is known that to do them is to infract a rule. A wholeness of
being is kept in check behind a set of lines. Being is repressed. Watch out! It
may explode or become rotten.95 In many ways this is the model adopted by
proprivacy campaigns. It is not fully adequate, however, in that it assumes a
static and preexisting or natural whole being or state of communication that
is marred by an outside. From a scalar perspective of mobilizing against particular forms of surveillance, it may have its useful effects—it does after all
operate on the scale of the individual who is summoned into being and called
to account by law. But to accept it fully would be to block a more nuanced
understanding of the processes of surveillance.
A further model of the chilling effects of surveillance suggests that it occurs
not solely from any array of single points, but mutually and in a networked
fashion. Surveillance operates by means of norms, affordances, and expectations—the enculturation of probabilities, by the brokering and sublimation
of will to power. This begins to be useful, but it needs also to be coupled with
the ways in which surveillance produces its objects of knowledge, captures
them from other scalar and perspectival dynamics, makes events and problematics, syncretizes dimensions of relationality—in short, acts productively.
Script and Proscription: Surveillance as Production
In the 1898 novella The Iron Cage, the “world of whiffs and glimpses,”96 of
information, “of affairs, their appointments and arrangements, their little
games and secrets and vices”97 that Henry James’s young telegraphist catches
in fragments about the world and the communications of her customers leads
to fabulations and invention, traps and mute scandal. Harnessed to the worldmachines of manners, etiquette, class, money, gendering, the flecks of identity that pass through her apparatus, a life is called into being. In this story,
surveillance comes via the eyes and imagination of an inconsequential P.O.
girl, not from a camera suspended in the heavens. She nibbles at the data, supplements it, spins a story, makes it work—what happens is diffused. (Such
living in and out of surveillance at moments of scalar conjunction with such
processes, the possibilities for fabulation and invention they afford, are discussed further later.)
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There are two senses in which we can read the way in which surveillance
systems engage and produce subjectivation. First, it is easy to say that surveillance produces behaviors—this is the “positive” dimension of the effect of
chilling, its “educative” function. A good citizen learns to do the right thing.
There is also a second function of surveillance, that it produces new objects.
It is useful here to describe two well-known models of surveillance, that
of discipline, proposed by Foucault,98 and its supplement, described by
Deleuze99 following William Burroughs,100 that of control. In the first model,
social organizations produce a homogeneous body, a machine, an army, a
school, a movement that is divided up and conjoined by rooms, by scripts,
special furniture, uniforms, devices, modes of address, examinations. As a
person moves through life he or she shuttles from one to another of these
regimes. At every point in this series of transitions there is some capacity of
recording or of watching that marks and ensures conformity to discipline.
Such systems are always virtual as much as actual. That is, they describe the
extreme end of a particular tendency. There is always and in everything a rich
current of disobedience, infraction, and mutiny that such a schematic cannot
contain. In the second model, that of control, social ordering moves into a
mode that is characterized by a series of overlapping procedures of modulation. Life, activity, becomes a flowing force that is gated, transducted, filtered,
recombined, rendered positive as if it were a stream of data.
Bit Parts in the Populations of Surveillance: Flecks of Identity
Within this context it becomes possible to describe flecks of identity, in their
existence as standard objects, within databases as a primary compositional
element within surveillance systems. This is what at its scalar levels control
sees, an informational token of conformity or infraction. An element, cluster,
or concatenation of data, flecks of identity—a number, a sample, a document,
racial categorization101—are features that identify the bearer as belonging to
particular scalar positions and relations. Such flecks are processed in ways that
make them resolvable, contradictory, that make them bear—given certain
forms of interpretation—certain values, deprecations or openings, and are
made useable. The citizen has a place, a speed, a set of functions as a variable
within a social, bodily, and technical algorithm.
At this point, it is useful to make clear the conjunction of the two terms
meme and fleck of identity. Under the rubric of monitorability demanded by
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meme theory as an epistemology—that it requires an identifiable isolate, the
meme—we can say that the processes constituting control make a similar
demand. They require identifiers, tags. Within the society of control, the
meme is transducted as a fleck of identity.
In a process society, being able to access, deploy, or simulate the correct
informational qualities guarantees all ports access. Otherwise: access denied.
In a disciplinary formation, surveillance leads to a separate stage of control.
Under control, surveillance and control are the same process—behavior is a
waveform to be modulated. Surveillance as a term applies too much to real
time. It refers backward to pairs of unseen eyes. Surveillance in the contemporary sense needs also to indicate prediction and production. Lyon102 and
Gandy103 have both used the term “sorting” to describe this active and
constructive processual surveillance. Sorting is the result of the monstrous
capacity for programming, for processing developed in mechanization,
industrialization, reappearing at another degree of magnitude, in computation. Recording, comparing, networking, prediction, calculating to variable
degrees of accuracy, identifying, pattern-finding, risk-assessment: Such behavior is always linked for effectivity to other patterns of action, sanction, correction, punishment, inclusion, reward, exclusion, billing, qualification,
grading. Data is coordinated and passed between different channels and institutional, electronic, and commercial agencies where once it would not have
existed in an analyzable or transmittable form. And let us be clear: Surveillance in the present context applies very little to acts of seeing.104 Surveillance
is a socioalgorithmic process. Flecks of identity are variables and events. From
the perspectival scale of such systems, life is a trail of triggers and tokens:
date, time, location, status, speed, choice, amount, accomplices. Surveillance,
not simply as eyes, but rather as a processual dynamic of composition occurring in and as a phase space, occurs not just in space, but in history.
Such developments are, in part, a consequence of digitalization and the
particular form of seamlessness that it affords. Once something is stored on a
computer it becomes relatively easy to transfer it to another. (The development of intermediary protocols and languages and the developing fields of
interoperability serve only to increase this tendency, despite the equally prevalent rise in the privatization of protocols—and their contestation by open standards.) Such data is also extremely easy to store and, as Gandy notes,105 the
storage of data for potential, as yet undetermined future use becomes—thanks
to the relative consistency of the decline in cost of data storage owing to the
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cloud-burst of the mathematico-industrial drives in computing—suggests
that it becomes increasingly cheap to store any data generated by any kind of
transaction. Such capacity for storage provides the potential for systems geared
to generalized chilling to switch into notorious abuse if they are captured at
any future time by a different or modified compositional formation.106
Alongside digitalization, we see the increased gathering, generation, and
sale of data by private companies. The privatization of record keeping, data
mining, polling, predication, and security processes within society mean that
(in an echo of the transition the other way) such data comes closer to the status
of money. It becomes a commodity, alienable, transferable across contexts—
as abstract as a concept and with an equally uncanny power to latch onto life.
Thus both the digitalization and the capitalization of data change it into
something new. They create a generalized relation of dimensionality107 in
which control becomes as much a function of capitalisms as of the state or
institutions.
Let us take an example:108 You are arrested for a minor driving offense. The
police cross-reference your records. They are on the lookout for people who
may go on to commit further crimes, or who may be terrorists. In order to
enhance your access to information, your television viewing habits and internet usage have been logged in a hard-drive farm run by a company working
for your Internet Service Provider and a number of media conglomerates, or
by your “personal digital TV recorder.” The company gives you discounted
access to networks in return for being able to use this data to target advertising for product-types you display a pattern of interest in. The case comes
to court. The prosecution gain entry to such databases in order to gain background information on your character. The police’s consultation of this service
reveals that you are a viewer of formula-one races and car rallies; that you often
watch police surveillance documentaries including car chases. Their search also
reveals that you have visited the Web site of Jaguar and Porsche in recent
weeks. The prosecution lawyer argues on the basis of this evidence that you
are an obsessive, hooked on high-speed cars, and a danger to society who
should be imprisoned. A patterned look at a pattern of looking allows the
perspectival mobilization of data as evidence. A particular interpretative
act is accomplished, but it is not simply a “creative”—misleading—use of
evidence.
Your defense lawyer suggests another reading. Your interest in these car
manufacturers in fact reveals that you are a responsible citizen, looking to pur-
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chase a high-quality transport product. According to this story, the trail of
viewing records shows instead that you have a keen interest in road safety. In
either reading, your “data-body”109 has greater confessional status than your
own account of the episode. This is the creation of a new subject. Flecks of
identity, laid out in a list, supplant the citizen. Neither has, of necessity, any
greater truth-value. But it is their perspectival dislocation—the relative power
the doppelgänger has over its fleshier shadow within the dimensions of relationality of control—and the new conditions of concreteness acquired by misplaced concreteness in its form as data that commands attention.
Perspectival systems moor flecks of identity to particular relations of
dimensionality. In doing so they produce, or attempt to channel, the fields of
interlocking constraints and affordances from which the future is spawned.
This is an attempt to guard against the risks of liability or need. Just as digitalization and capitalization have tended to dedifferentiate the functions of
capital and the state, what David Lyon has called “actuarial surveillance,”110
surveillance for the purposes of protection against and the calculation and brokering of risks becomes also part of the function of the police. As such, “Surveillance is a mode of social orchestration that operates, not according to some
shared standard of morality and justice but according to merely utilitarian
norms, it tends to bypass the language of justice.”111 Lyon’s insight in naming
actuarial surveillance is substantial in that it makes the systems of contemporary control as processes of modulation visible at the scale both of everyday
life and of systems operating on and in life at a more macroscopic scale and
intensively and extensively monitored over time. Think of life insurance or of
epidemiology as models, riding and shaping waves of life and death via statistics and millions of interlocking probabilities.
In such cases, any act or installation of surveillance becomes a solely pragmatic interplay between multiple dimensions of relationality: cashflow; risk;
personnel availability; estates management; urban and architectural planning;
the interrogability of recording and predictive mechanisms; the personnel and
response requirements of particular media systems; public or private demands
for an image of safety. The gruesome managerialism of contemporary state discourse is too often simply an attempt to reduce such complexity to a capsule
dense enough to be swallowed.
Such apparent pragmatism is, however, not quite capable of providing a
coherent or even manageable coating to the will to power that these various
systems embody and draw together. Projective surveillance hungers for
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the perfect preemptive capture of crime in its primordial, embryonic state.
Predictive data-mining searches for the desire to shop in its raw, unnameable,
infinitely plastic form. The unbearable yearning for answers, for finality and
for the ideally isolatable thing, mates with the schematic roll-out of product
plans. Mathematico-industrial drives such as that encapsulated by the purported Moore’s Law112 (that, in terms of computing hardware in the overdeveloped world,113 the price of processing and memory drops by around fifty
percent every eighteen months owing, primarily, to technical improvement)114
are one result of such coupling. Spectacular crashes and busts are another.
What form will be taken by the spooks’ utopia of Total Information Awareness115 and its consumer-grade spin-offs remains to be experienced.
Having established a brief sense of some of the various dynamics, scales,
and terms by which surveillance presently operates as a synthetic field, it is
now useful to examine some of the moves by which such utopias are being
erased. A brief survey of strategies of response to surveillance of which the
Cctv site forms one example is useful here. A short, nonexhaustive list includes:
the mobilization of the discourse of rights; tactics of evasion; the related tactics
of feedback; overload and noncompressibility. The following section follows
these through.
Human Rights for Flecks of Identity
According to the script, we live in a culture that sees things in individual
terms: We construct oppositions or modifications to surveillance on the
Enlightenment concepts of rights to privacy and to property. But control lives
off the memetic part objects that are the flecks of identity in a sorting system:
irises, fingerprints, postal codes, number plates, age, spending power, magazine subscriptions, criminal record, drug use, gender assignment, dates, location, racial category, medical records, credit rating, telephone use patterns,
energy use, salary, insurance status, shampoo preference, local crime level and
type, employment history, citation records. Control has no need of individuals per se, only as referents: as scalar nodes in the flows of cash, commodity,
and behavior. Anthropocentric naivety, the banal warmth of the real, makes
for a good cover story.
For sure the discourse of rights has its usefulness as a ruse, to preface a
humanitarian bloodbath or to establish a threshold beyond which—at a particular scalar level—certain compositional dynamics may not pass; but it is
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not sufficient. The terms of such rights are always changeable by those who
charter them. Such rights must be used, but they cannot be relied on; they
are disposable. Instead of, or at the very least alongside of, demanding that
surveillance conform to the conditions of a previous state it is time to extend
operations within, against, and outside such systems and to explore the disruptive advantage of its particular qualities. Find the compositional terms
enacted by control, transduce them, fold eyes back in on themselves, hide.
Such are the terms of operation of a second-order memetics within the context
of control.
Evasion, Overload, Noncompressibility
Evasion is quite simply the aim of being that which falls off the map. Here
we may distinguish between invisibility and blocking. Invisibility is what
occurs when a surveillance device, operating at a particular scale, with a constrained perspectival capacity, is no longer able to register an activity. An
example of constructed invisibility in relation to surveillance is related to that
already mentioned in the first chapter. Drop out of the electromagnetic spectrum. Fall from recorded sight. Two projects worth noting in this regard are
the Isee Web site and Spot the Cam.116
Isee by the Institute for Applied Autonomy provides a dynamic map of
central New York.117 In a rudimentary, wireframe diagram of the central area,
the locations of all the cameras are given in order to allow the user to plan,
or at least sense the possibility of planning, a route across the city without
being intersected. Like Isee, Spot the Cam is a Web site that maps the presence
of surveillance cameras. The site, based on a participatory content-management system, allows users to upload pictures of cameras and to locate them
on a map of central Amsterdam. Both of these projects would require a certain
amount of development were they to function fully as evasion-enabling
devices. Interpreted information on the light-sensitivity of particular camera
models or any special sensors used, the angle of vision, whether images are
stored or used only for real-time monitoring, and so on, would enhance the
reach and usefulness of the work, but would also demand more time in terms
of research, user expertise, the recruitment of informants, and consequent
developments in interface design.
Blocking is closely tied to perspectival invisibility. It allows for the recognition that something is going on but maintains a threshold beyond which it
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is impossible or extremely difficult to cross. In the context of digital surveillance this mode of contestation is carried out through practices such as cryptography. Here, patterns of communication, networks of contacts118 are still
easy to track, though the contents of individual communications might
not be.
The three general modes of engagement with surveillance systems briefly
discussed here—evasion, overload, and noncompressibility—are linked in
terms of their relatively willful entry into such systems that see them as a
political and technological condition of life as such and seek to manipulate
them for other ends. These may not be easy labeled as “contestational,”
however. The fullest feedback of its own scalar and compositional terms into
a surveillance system is realized in fraud. The system is given exactly what it
wants to hear. Kerchinggg! Out comes the result. If writing begins as a form
of state, mercantile, and theocratic record keeping, feed it back in. Start generating records of sheep, slaves, and other goods bought or moved. Vomit
endless gouts of divine propaganda, births and accessions and victories of
kings, the astronomical observations of priests. The problem with fraud is that
the labor time spent simulating something in order accurately to produce the
required flecks of identity needs never exceed the labor invested in the something other, one’s “actual” life, than the thing being so nicely surveilled.119
One quality of these mapping projects is to produce feedback by putting
the installations of urban surveillance under another set of recording
processes.120 Other forms of feedback begin to edge into overload. Overload
is simply feeding a system more information than it can possibly compute to
be of any use in real time or, with luck, in any of the lower levels of the costbenefit calculus thrown at any resourcing decision that might stretch out such
time by analysis. Such an approach recognizes that surveillance requires a
social and technological body in order to work. Any new system also requires
developments and changes in the kinds of work organization, and—where
useful for purposes of feigning accountability—permissions structures,
required to carry them out.121 In such cases, the disarmingly simple approach
of even asking who has ownership and responsibility for a camera installation
in a “public” building can end up launching an iterative network of buckpassing with no one actually being willing to take on accountability for such
systems, until eventually they are removed. Here a system of surveillance
becomes overloaded by its virtual effectiveness; it closes down because it
cannot process what it might eventually see.
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Overload and related approaches are clearly distinct from a rights-based
claim to privacy with which evasion might easily be conjoint. They see any
system of surveillance as subject to manipulation, as an assemblage rather than
as a fate. Such manipulation may take the form of direct misuse of a system’s
affordances, or it may mean exacerbating a particular medial will to power
embedded within an apparatus. It may also take the form of an utter rejection of privacy, as a term dependent on the notions of property suitable only
for a time period massively stacked with nested borders that are ripe for overflowing. It is possible to conceive of the initial traces of an absolute openness,
aggressive openness, as a form of informational civil disobedience.122 Such
approaches may usefully perhaps be addressed to gray areas of activity. The
helpful operation of the fax to the local police station on the Cctv site is one
such. Deliberately weak, and marginal—to the extent that anything on the
Net is more or less marginal than any other—it just probes and niggles
without ever being annoying to the extent that its absolutely open, locatable,
and authorially culpable efforts are worth investigating. This is an algorithmic testing of the thresholds of actuarial surveillance.
Such an overflowing is related to one last approach that needs mention here,
that of noncompressibility. In their introduction to A Thousand Plateaus,
Deleuze and Guattari suggest rhizome structures, realized at one scalar level
and quality in plants as a way of making impossible any reduction to objecthood. They contrast this against a hierarchical addressing structure that makes
the shortest route possible between a center and its target. The rhizome, by
contrast, is a thing that can’t be summarized. It can’t be broken down. It can’t
be compressed by the repetition of one of its parts (in the way that an image,
sound, or other file can be compressed by a file storing an instruction to read,
say, “8 ¥ 1” instead of eight ones in a row). Noncompressibility insists on
every relation of dimensionality of a word in a poem, of an act in a life, being
taken into account. Something can never simply be a “crime” or the crossing
from one category into another. It is this and this and this, more. If you are
ever convicted on the basis of DNA evidence, demand that every trace of DNA
you ever left is taken into prison along with you as part of your person.
This kind of approach slaps bang up against the perspectival capacities of
surveillance systems as they operate via misplaced concreteness. In most
current contexts this means that “In order to operate best for risk-assessment
purposes, surveillance strips down the complex actions of self-conscious
embodied persons to their basic behaviour components.”123 Behavior
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components are here the elements of any life that are perspectivally available
as “behaviors” to a particular surveillant scale. A fleck of identity is to a surveillance system what a meme is to meme theory. A fleck of identity is an isolate, a
standard object that such a system is conditioned, thanks to its scalar perspectivalism, to recognize. The difference between them is that the fleck leads
“inextricably” to an object with which it is linked or of which it is a part—
a person, the presence of a chemical, the infraction of a threshold. The categories are certainly overlapping in places, but the meme necessitates an
analytically separate existence from the wider formations such as those of
poetry listed by Bakhtin, and those other dynamics of which it is part.
What the Cctv site exploits is the combination of these elements. Their
combination occurs in the interpretation of the webcam feed by the viewer.
In the comprehension of the image as an image in real time comes also that
of the image as a process. Digital images—especially in such a visibly raw,
low-bandwidth state—demand to be understood as a computational and algorithmic process. The computer cannot be seen simply as a seamless personal
media player for all media nor as the ultimate coding and decoding apparatus for the GKW. Here, if Hilliard’s A Camera Recording . . . demonstrates the
geometrization of vision and the camera’s function as a thickener of the interplay between extensive and intensive qualities, we can say also that Cctv allows
for such findings to be brought into relation with Virilio’s mapping of the
apparatuses of sight and their inherent conjugation of scalar fields of perception with dimensional relations of control.124 The image cuts into the flow of
life, detours it into an object and into a memorial trace, but also gives it a
new opportunity to be launched.
Isolate: Memes and Flecks
One problem for memetics is that, as anthropologist Maurice Bloch suggests,
it “implies that human cultures are made of discrete bits.”125 Some kind
of analytical isolation of a meme is required in order to substantiate its
exploratory power as a working scientific concept. Such a problem returns to
the question of poetry as the multiple perceptual and cultural dimensions of
relation listed by Bakhtin and used by Guattari earlier. The discrete bits
of poetry are the digital126 elements of written text. These are a limited set of
standard objects that, as Blackmore celebrates, operate together to produce a
field of potential combinations, which is then modified by various syntaxes,
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grammars, and other forces of arrangement in local and specific acts of speech.
Text, any particular piece of text, operates on a constrained set of scalar levels.
These scalar levels of text provide the sense in which they be understood to
be isolated units in the way in which Bloch requires in order that they may
be susceptible to analysis. It is proposed here that anything that passes
through a computer, or through print media as text, is necessarily a discrete
media rather than a stream and is thus viewable, at a the scalar level of memetics, as a meme. At the same time, through the dimensions of relationality that
compose them and among which they operate, texts sabotage such “concrete
misplacedness.” It is the explosiveness and precision with which it explores
and establishes its dimensions of relationality that marks poetry and it is by
means of these qualities that it escapes simple identification as memetic.
Here is an example, suitable only because of its bluntness and its existence
both as a fleck of identity and as a meme: take a personal identification number
(PIN) such as might be used to access a bank account via an automated teller
machine. The number is used because it supposedly—in combination with
the possession of a uniquely encoded card—maintains an indexical relation to
its one and only user. The person with the bank account is not supposed to
reveal the number to anyone else. She is instructed not to write it down, nor
to store the piece of paper sent by the bank informing her of the number. In
this state, the element, a meme (albeit one derived from a random number
generator in a computer), a fleck of identity, maintains its state as a discrete
bit. As soon as it enters human memory, however, the number is added to, it
becomes supplementary to other numbers and strings and memories. One way
in which this occurs is the common habit by which people link such numbers
to historical dates or birthdays and so on. But it is also necessarily part of a
string of associations that may be ephemeral or obvious, but that are to do
with and make possible the tacit knowledge of the use of cash machines. At
this point, the simple scalar level of the number as an isolate ceases to make
a full account of the dimensions of relationality that is required by the number
to function as an isolate on another scalar level, that identifying the user and
only the user as the bearer of this card–number combination. We can also say
that prior to and ongoing after the first reception of the PIN meme by the
user it is already composed by and bearing of dimensions of relationality (to
economic structures and processes, to software, to the postal system that delivers it, as a short string with a designed amount of “memorability,” and so on).
Nevertheless, this particular scale, at which it is a meme, which may not be
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spoken, which must only remain invariable (or else “die”), at which it may be
communicated only to machines, is a scale at which it can be understood, isolated, and composed and active within dimensions of relationality, both as a
meme and as a fleck of identity. This conjoint nature will be taken up again
in the section entitled “Spot,” where a user takes on the role of informant.
First, however, we must briefly follow through the remainder of the components of the site: the form and the fax.
One Last Seam: Form
The convention for constructing forms was one of the earliest developments
within HTML. Essentially, the form allows for a part of the screen to be set
aside for the entry of text by a user. Once the text has been completed, it can,
by one’s clicking on a button—the rudimentary design and text editing of
which are also contained within the formal conventions of HTML—be submitted to some kind of record, such as a table, database, or text file, or it can
trigger an interactive sequence. In this case, the text is sent to a fax gateway—
a computer that remodulates text or other data into an appropriate form for
fax reception. It is then sent by modem via a telephone line to the fax.
There is not space here to provide a typology of all the ways in which forms
are used on Web sites, but it is useful to briefly compare two examples. The
first is from a corporate advertising site proselytizing the deeply human values
of the petroleum company BP.127 In this case the site uses forms to allow
the site’s managers to gain user responses to QuickTime128 versions of the
company’s TV and cinema advertisements. This particular batch of advertisements are filmed in a “low budget” documentary style. People resembling
ordinary people respond to a question: “What message would you give to the
head of an oil company?” The idea of the company as responsive and responsible is part of the new sunny image of BP, essential as it moves to capitalize
on centralizable aspects of postpetroleum, “environmentally friendly” energy
technologies. The user is able to watch the clip and then type in a response.
No promise of a reply is given.
A second example is the use of forms to arrange interactive elements of
sites using forum-based content-management systems.129 Here, although it is
certainly still possible for moderators to hide or censor data that is entered
into the system, the general ethics of the code is to produce a system wherein
feedback ramifies and encourages further participation, and contribution to
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Figure 4.9 Information is entered into the form. Screenshot from Cctv—world wide watch,
irrational.org. Courtesy of Heath Bunting.
the discourse. Simply enough, responses to an article are published, with
chains of responses and comments forming threads through which a discussion can be followed, linked, and added to. The Cctv site by comparison allows
users to see the results of previous users’ acts of informing only after they too
have filled in and submitted a form. In all of these cases, there is the staging
of the contribution of information that is in some sense or another collaborative. The way in which the various forms of collaboration are structured by
the treatment and revelation of information from multiple sources points
toward the development of an ethico-aesthetic that is at once openly systematic, medial, and social.130 What these sites and others make apparent is the
development of a widespread familiarity and engagement with the potential
of networked media to formulate communicational and productive assemblages. It is here, too, along with the earlier observations on the development
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Figure 4.10 Submitting the information allows the user to view previous informants’ texts.
Screenshot from Cctv—world wide watch, irrational.org. Courtesy of Heath Bunting.
of webcams, that the site needs to be seen as part of practices that lie both
within and outside of specifically art domains.
One Last Seam: Fax
One of the commonplaces of studies of the World Wide Web is that sites with
similar interests tend to cluster.131 Sites on similar subjects or that operate
with related approaches tend to display strong interlinking. This does not
mean that sites that are simply on the same subject necessarily interlink. It
is likely if they occupy conflictual positions in relation to a problematic that
they will absolutely not link in order to maintain the “security” of their position. This in part is what is a mite shocking or amusing about the link to the
cops. While it might be that “the problem of the work of art is to establish
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a system of communication among those parts or elements that are in themselves non-communicating,”132 such a maneuver is also reminiscent of Mafia
tactics: Keep your enemies close. Turn them into family. It is here in the connection to the cops that the work enacts the twist. The torsion it performs on
the dimensions of relationality that it meshes can be understood in a number
of ways.
In the context of the Cctv site, one such twist is the response to policing
as it develops the actuarial tendencies that Lyon documents. Just as the people
answering phones in emergency services call centers always talk to callers by
using a sequentially structured script they read from a screen they hypertextually move through according to the information they give and are given
about each incident, policing operates according to a calculus of risk–benefit.
While the intrusion of police forces into urban societies has become culturally resolved enough that it can be thought of as a “traditionally” face-to-face
process, computation has moved on to incorporate policing into an algorithm
whose variables are formed as a scale of standard objects. Policing is processing. The end process of the Cctv site is an extra variable slipped into the stack
of that algorithm. Just as the lawyers’ letters draw them into participation in
the development of the sites, the cops too, so one is led to believe, become
part of the work.
In his book Networked Art, Craig Saper suggests that mail artists,
zine-makers, Fluxus participants, concrete poets, and others transduct the
ephemera and core media of bureaucracies, such as postage stamps, envelopes,
photocopiers, rubber stamps, typewriters into “intimate bureaucracies” that,
“create counter-intuitively intimate aesthetic situations.”133 Here, standard
objects are made warm, become weird, divulge their secret traits, are pushed
to the edge of their functionality until they cough up a stream of pure media,
designed to encourage further participation and invention.
Such intimacy can be seen as a conscious reversal of suggestions, such as
Pierre Clastres’ that “The language of civilised man has become completely
external to him, for it is no longer anything for him but a pure means of communication and information.”134 Here, language has become a standard object,
at odds with its multiple affective, phenomenological, medial, and physiological dimensionality as mapped by Bakhtin. Communication and information become standard objects, scalar perspectival distortions that mask the
dimensions of relationality momentarily fused or challenged in a word, a
poem, a gasp, or a string of code.
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The site does not attempt anything along the lines of “recovering” what
Clastres rather eerily suggests is the relationship of “primitive” peoples to language; rather, it shoves its flood of dead letters back into their source. “Nonsense syllables or chromatic tones of equal value constitute media in the
modern sense: material produced by random generation, selected and grouped
into individual complexes.”135 There is no sense of mourning; there is rather
a glee in the possibility of making the state adapt to the environmental conditions it establishes. The information passed on to the police by the site’s
users is drivel. A sentence, a phrase, passed on by users slumped into their
thrones.
At the same time, and in a slight, gentle, way, the site functions to give
the sender of information a sense of being irremediably exposed to the dimensions of relationality that are brought together there. For certainly it is possible that the faxes might be traced to the internet service provider serving
irational.org and to whichever fax gateway the messages are being scripted to.
(One should of course question whether they are ever sent.) A user sits
ensconced in a zone of temporary anonymity, tapping in a few lines, but each
packet bears its own trace. There is no evidence that, if they are actually sent,
the texts are being fed through an anonymizing process that would hide their
source. Certainly, it is arguable that the detailed and useful way in which the
site reveals its implication in legal disputes over the use of data needs also to
be brought to bear upon the technological composition of the work. Who can
read the data? How? There is a dandyish irresponsibility here, which abdicates to some extent any connection with users of the site. Are they there
merely to provide evidence, hit counts, for the artist’s subversion rate? Of
course, some of this is already read and understood by the site’s users. No one,
as can be seen in the log of messages sent, goes by a real name, but that’s a
matter of form. More substantially, the use of the site is just for laughs—
another gimmick site to kill time at work with. No one is feeding the cops
something that might for a moment be taken as a substantial witness account
of a crime. The responses are limited to one-liners. “The cops’re wankers.”
“It’s him. There. He’s done a runner.” The work therefore openly differentiates itself from any “serious” attempt at disinformation or the hacking of information processes.
The bite-size dandyism of the work is related too to the way in which it
can be said to be entrepreneurial.136 That is, it follows the Schumpeterian logic
wherein the role of the entrepreneur is to identify and pursue opportunities,
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irrespective of direct control of resources.137 First, it finds and enacts new uses
for streams of data and channels of information. Second, it says to control:
This belongs to you, have it back. Have it back . . . But does it perhaps
do this always too much as the novel act of an individual? Regardless, it
is the deliberate triteness of the work, the way in which it cloaks itself
in pointlessness in order to do something really novelly pointless, that provides it with its refractory power but also its self-parodying and effective
uselessness.
Just as the legal position of the work is weakly defensible—everything is
nicked—and as the materials of the work are poor—an instance of apparently
unsophisticated coding; the link to defunct webcams—its “political” function
is small, if not (in the way it provides traces to users) eventually negative, and
it chooses the most negligible of media to make itself known to the police.
The point of reception of the work, the fax, must surely be the most minor
within a police station. While the Cctv site can be said to mobilize and twist
the weak position of the honest citizen taking an initiative to help the police—
perhaps if you gently tug at the elbow of the defenders of the peace for long
enough their body armor’ll fall off—this is part of its nonrepresentational
effect. It nibbles away at resources, at time and at attention.
Spot
If a user of the irational.org Cctv Web site spots a crime via the memetic
fidelity of the webcam, reporting it to a nearby police station is readily available. To do this, they must translate actions viewed on the webcam into a
textual description that contains sufficient information for: the perpetrators
or victim to be recognized and their subsequent movements to be traced; the
nature of the crime, involving—given global access to the site—some judgment as to the variable applicability of local regulations; the time and place
at which the crime is occurring; and so on. If all acts of translation are betrayals, this site offers a concatenation of backstabbings, from one media system
to another, from webcam to text.
If a witness reports a crime via standard means such as a phone call or faceto-face verbal account, their report is drawn into a system of standard objects.
The transduction of bodies, objects, movements, the city, into text, a report,
requires an axiomatic: codes, significatory economies, discourse, notational
systems. One of these, for instance, is the system of call signs, used by the
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police to identify ranks, types of accident or crime, “racial” groups, policing
areas, types of vehicle via short alphanumeric combination.
A compositional mode engenders a schema by which it must be spoken to.
Each act of communication within a system actuates a probabilistic path
within that system, what may be said, what is likely to be said, what cannot,
with sense, be said. Sometimes, as in the example of the PIN, a system is
closed in order to maximize the clarity of the messages sent within it. This
also assists in guaranteeing the fidelity of transfer of information from one
node to another. Situations might arise where a schema is spoken to in a
manner that it cannot reduce to the set of terms it contains. Not every possible crime or description of a possible crime corresponds to a specific police
call sign or even to those listed in law—there’s room for invention at least.
Each such compositional mode creates a body, a relation of forces that forms
its particular powers of composition, its drives. Given their—often largely
partial—closure, such a body need also have a model of or a potential for
receiving elements outside of it that may not or are unlikely to be composed
in the same way. The body needs to have some “sense” of, or more accurately
capacity for coming into composition with, dimensions of relationality that
are not of its scale, nor necessarily of the original set of dimensions of relationality that provided the powers and constraints for its genesis. (Such relations of course change through time and may themselves become “alien” as,
for instance, in the recording quality of a bank card’s magnetic strip, or in the
analytical powers afforded by the term “class.”)
The way in which such relations of force enter into this body are prefigured as “representations” of such interruptions, buffers. But they can also force
a choice of either actuating a strict adherence to the initial schema or compositional dynamic and refusing any external disturbance—and hence perhaps
ceding the capacity to be sustained in new conditions—or of building within
itself the capacity for its own incorporation within the relational fields of other
bodies. Additionally, such an interruption may force at least one scale of activity to stop.
It is possible that in order to maintain its longevity such a code needs to
incorporate a model of its own breakdown, sequences that allow it to degrade
gracefully, to trip into another state or to become fissiparous and allusive—as
most successfully does language. The conjunction of the formal language of
call signs with the “natural language” of descriptive speech, taken up itself in
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and through other codes, senses, and conventions is one way by which this is
achieved.
This comes to the nub of the work in a sense. Given the extreme codification
of crime and criminality, the unusual way in which its observation, or—given
the quality of image and rate at which the images are refreshed—nonobservation, is set up, the odd procedure by which it may be “reported,” the concatenation of medias and codes hooked together and all of the linked elements’
particular scales and dimensions of relationality, the site provides a way in which
to observe and play with their mixing and interference.
This is not to say that this site is necessarily the clearest or most powerful
example of such a process. Where it is useful, however, is in connecting a procedure of observation—and hence the formulation, production, and shaping
of “results”—directly to a series of apparatuses; medial devices; representational forms; coding and decoding protocols; principles of data organization;
the emergent dynamics of a media in the process of invention; repurposing
and use by popular and specialist mobilizations. In addition, the process is
made available to its very special audience, the police stations to whom, so it
seems, the faxes reporting the events are destined.
If this is an example of the fictional science of second-order memetics, it
is inherently done live, without a control, and with no guarantees other than
hunches and conventions by which to limit in advance what might emerge.
The seamy conjunction of particular elements from media systems that were
hitherto not simply unconnected but of fundamentally different perspectives
and relational lineages allows for the scales, rhythms, compositional drives,
the ontogenic medial will to power inherent in each element, to reinvest, excavate, and provide new terrains of selection, variation, and transmission for
their materiality, for their operation at the ambiguous scale of memes, and for
their mutual interference as politics. The work butts media systems up against
each other, makes them produce seams. It dials the wrong number, but in
doing so reveals something of the dimensions of relationality composing any
such number, string of characters or protocol. In forging a temporary media
ecology out of a few wrong bits and connections it is possible to patch together
something of another order.
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Inventory
What can be made of the ideas here? How does this account of media ecologies provide any ideas that can be used elsewhere? How can we find, sense,
and make use of the parallel dimensions of the items on a list? Where’s the
big flashing exit sign in all that smoke? Here it is useful to take something
of an inventory.
Through much of this text it has been hoped that the writing would itself
edge toward making escapes and inventions, that it would not so much make
its argument dead, as in obvious, as much as working by the cumulative and
interacting operations of ideas and activity attempt to induce such processes
in its reading. To identify what emerge as the figures in an argument too distinctly against their background risks awarding them a greater degree of
agency or of importance than is warranted. Deprecating further what is
thereby reduced to incidental or marginal material seems to be the opposite
of much of the intention here, recording ways in which such detail within a
wider composition—especially when paid rather too much attention—can
open gateways to new formations of thought and activity. Is it desirable to
make a new set of conceptual standard objects?
If this book takes one of its own hypotheses seriously, this problem should
set a trap that springs itself. All standard objects contain with them drives,
propensities, and affordances that are “repressed” by their standard uses, by
the grammar of operations within which they are fit. (This “repression” should
not necessarily be construed negatively. It is likely itself to arise as the result
of a previous or immanent recombination, disassembly, or adaptation.) Placed
together in conjunction with another such object, a chance arises for something to happen, a signal to get strange by coming out the wrong end. To list
out a grammar for the set of ideas developed here should simply provide an
opportunity for reduction to fall into this same trap and start sprouting.
In this case, would it not be more useful simply to search for such a
grammar, with its set of licit and illicit propositions, to run a routine that
conjugated all parts until it could be measured on a scale of the most standard and the most “subversive” conjunction of parts? (The impression may be
had from certain strands in contemporary manipulation that such a scale may
indeed already exist or be dreamed of and that it faithfully and desperately
doles out its results according to the results of another multidimensional table
drawn up from the variables of identity and access.) Such a productive and
rigorous grammar has not been sought here. Rather, the book has hoped to
operate via the demands made upon an account of media by concrete uses and
inventions. This means that the scope of the book, the territory to which it
may suggest its ideas, is potentially rather limited. Each chapter follows up
a few details, working with a kind of bent scholasticism through some of the
dimensions of relationality brought together by a particular conjunction of
elements. It does not hope to lay out a surgical metaesthetics of media with
all of that art dreck, that music, people, software, and awkward stuff, sloughed
off. Rather, what it hopes to achieve is an insight into what is made in the
conjunction of an account of a number of activities in media with a certain
set of conceptual work of various sorts. Each of these sets makes demands in
the way in which it is taken up and used. Further, neither of these sets is internally homogeneous; they are fractious if not fractured. What can be said about
both sets is that they are concerned with the interaction of multiple parts
without positing the existence of a resulting whole. Indeed, lines cut across
from one set to another, demanding that different alliances be registered. The
simple sets that are offered here, between the written and the made, are only
relatively arbitrary lines constructed by media and the conventions and
hierarchies in which they are active. Aaron Williamson makes a computer
write the superaccurate gibberish of speech-recognition by hooking his thoat,
mouth, and lungs up to a mic at the ear of another corpus. In a sense, what
this conclusion should offer is a discussion of these parts, those moments when
the book itself acts as a media ecology in the terms it describes, mobilizing
and mapping, using the perspectivalism of particular approaches, materials,
and ideas as they intersect.
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Making access to these transversal points clearer than they might otherwise be is of use insofar as they can be taken up without providing the means
to reimpose a set of norms. They are perspectival forces acting in dimensions
of relationality, not laws. What I hope to list below, then, are some of these
elements that exist between chapters, the ideas that carry across from one
account of a media activity to another. In one of the terms of the preceding
chapters these are the seams of the argument. Such seams mark its thresholds.
They pull it together rather than stitch it up.
Standard Object/Seaminess
The standard object is that moment when misplaced concreteness becomes
productive rather than simply reductive, when the analytical isolation of
elements inherited from Newton produces a whole world of amputated, selfsufficient but recomposable elements. In the most straightforward sense, it is
what makes the component-based world of manufacture. There’s no need to
reinvent the wheel, because not only is it there already, but it exists in thousands of standardized types, each relatively fit for different dimensions of use.
At the same time, standard objects, even wheels—think of the transition, and
resulting gains in strength, from the cart wheel of planks cut into a circle to
that of spokes and a rim—undergo development according to the morphogenetic forces in and on the phyla.
A society of standard objects also relies for their invention or development
on the mobilization of affordances within them, drives that surpass their
limits. One of the underlying themes of this book has been how the compositional dynamics developed in art contexts exceed the art systems that have
grown up to instrumentalize and (sometimes usefully, as in those moments
when they provide a context of careful attention, a “license to irresponsibility,”1 or parallel histories of the world) delimit them. Art is a compositional
dynamic in which the standard object exists only as a cliché. One of the powers
of art, despite its current limitation to a special case, a zone of exception, is
to insist on the possibility of the entirety or any part of life being always reinvented. This is its role as the imaginary science of second-order memetics.
While it should be possible to navigate a pavement without falling into a pit
of metaphysical doubt, we should not be relieved of the need to think about
how our streets are lit, or whose streets they are, or of what a street is or
might be.
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The resistance of standard objects to change, occurring through the dimensions of relationality by which they are formed and which they make, is itself
something to be recognized as a force. Not everything can be easily “turned
to account.” The standard object is the concrete shadow of the potentiality of
which it embodies and mobilizes a part. It exists as such only as a certain
scalar moment of equilibrium. Like anything else, standard objects have their
own kind of mortality and renewal. (There is something of this in the melancholy of pop art and what follows it.) Recognition of this is implicit in another
way too in the manner Guattari lists Bakhtin’s multiple dimensionality of
speech, that it is physical, poetic, and dialogic. Words are momentary standards. Such moments may endure or fizzle. Viewed as memes they are populations bearing repetition over generations, or disappearing within days, but
they are always also composed and mobilized by this kind of seaminess, the
way they can be tangibly sensed to connect.
This tangibility of connection also implies an interplay between distinct
elements. Here, the standard object allows for conjuncture in that its relative
predictability potentially allows it to provide affordances to a number of computational dynamics simultaneously. The predictability of a communications
protocol, its constitutive “hardness” allows time to be spent on the more difficult work of communication. But there are also moments of such interplay
between elements that are not the same when the capacity to differentiate
between what is categorized as the hard and the soft, or what acts as such, is
surpassed, broken, or fallen away from. It is at these moments that new compositions arise, new affinities of objects and processes, invention.
It is the negotiation between these two kinds of materiality that occurs so
pungently in Nietzsche. Discourse and language arise as both tabulatory, isolatable object, the maker of lists, and as visceral reality-forming means of
escape from the grid. One of the struggles Nietzsche undertook was in bringing records of his thought and experience in a recordable communicative form
back from the depths and heights of this most organic of intellectuals. Every
written phrase, each thought, is the temporary scalar residue of a churning
capacity for doubt, affect, and perception, if it occurs in a mind, or on a piece
of paper in a system of grammar as a perspectival cross-section across an innumerable storm-wracked phase-space of becoming. Such a section is deeply
paradoxical, a sensor, lived life, that conjures up its own set of connections to
reach back and forward to its mechanisms of actuation, text. Textual mechanisms that betray life on the one side, push it onward and deeper on the other.
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On every side of the diagonal stretch of “legible” photographs taken by
John Hilliard in A Camera Recording . . . the remainder slides off into blackout or snowblindness, the edge of the apparatus. To the side of every line of
text is a nonrecorded chaos of life, of deleted words, gibberish, a health
improper to record among the thin lines of carefully non-nonsensical findings
and leavings. To construct such a text, without being bound by it, to be able
to leave it, is in a sense the point of convergence between Nietzsche’s interaction with the “reality principle” of codifiers and of science and Whitehead’s
figure of the ideally isolated object. Pierre Klossowski’s book2 on Nietzsche
concerns itself in an intense and deeply challenging way with the many levels
with which this problems recurs. How to live, record, and interact on the scale
at which one exists as what counts as a human, while simultaneously giving
play to the vast realms of that which is beneath and beyond such a fate?
In terms of media, at such a scale, the problematic is recurrent in the synthetic, mutational capacities of media, the distortions they effectuate and the
powers they release. As for Nietzsche, the question is how to couple realityforming, ontogenetic drives with this reality principle, without falling into
the normalizing trap of the latter, but using it as a mechanism by which a
greater intensity of life may be sprung. The question is also how to recognize
objects in the state in which ideal isolation, as a perspectival trick, has effects
and gains purchase, but also to be able to act in and mobilize the dimensions
of relationality that are settled or oscillating around and through such an
object, and to launch and learn from its capacities of disturbance and creation.
Medial Will to Power/Machinic Phylum/Ecologies/Aesthetics of
Layering
John Hilliard’s A Camera Recording Its Own Condition (7 apertures, 10 speeds, 2
mirrors) already reveals one known object, the camera, to be an assemblage of
many. A “conservative” reading of this piece would be that it shows the truth
of the camera, the thing in itself. But it is precisely the paradox of the
camera—a closed thing that is open, and an interplay between intensity and
extensity—that the work makes palpable. It is not truthful, but realityforming. The camera is a device wherein many technologies are combined; it
is itself a process of synthesis and layering. Any one camera or type of camera
arrives at a stable form, at a standard; but it is also a device predicated, in
Flusser’s estimation, on a drive to take pictures, to come into composition
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with light and what it reflects on. Such a drive is also a perspectival limitation—the prints fade to black and to white, chart the beginnings of a drift
into endless monotone—but in the threshold between, there is a constant
grappling with a relation to an object, a reflection, with which it is engaged.
For Nietzsche, all life, all thought, is an activation first and foremost of the
physical capacities of matter. Such drives are, in media, a form of will to power.
At one point in On the Genealogy of Morality Nietzsche translates Goethe into
“[his] language.” He says that the will to power is what the poet calls “the
very instinct for freedom.” But it is more than that; it is how freedom is made
in the context of what it fights through. In this case, Nietzsche describes it
in relation to bad conscience, but the same could be said for any form of
subordination. Nietzsche identifies the will to power as “This secret selfviolation, this artist’s cruelty, this desire to give form to oneself as a piece of
difficult, resisting, suffering matter, to brand it with a will, a critique, a contradiction, a contempt, a ‘no.’ ” Such a struggle, against oneself, against a fixed
place a known set of capacities, eventually brings “a wealth of novel, disconcerting beauty and affirmation to light.”3 Here, will to power is something
that tricks reactive bad conscience into generating its own overthrow.
Art, in the senses in which the term is used here, is predicated on sensing
things to their fullest capacity, something it shares with other intense currents of life, and to which it adds only certain sorts of reflexiveness. This reflexiveness is in part a refusal to assume it already understands what is there and
what it does. It is a testing against other dimensions of the means by which
it comes to know and to perceive. One of the means by which this is done is
by the construction of medial organs. If a standard object is understood to
have a specific set of qualities and affordances in one context, one set of dimensions of relationality, how can we use this constrained understanding of its
capacities in another? Media are experimented on, not simply in terms of their
affordances as standards, but also in terms of what may be mobilized or
released when they come into odd conjunction with another scale, dimension
of relationality, or drive.
Chapter 2 makes the claim that this can also be understood in a profoundly
political sense. What Marx named the proletariat, but which is always more
than that mobilizing nominative act, is a class that, violently severed from
god and gemeinschaft, welded itself together through a disjunctive alliance with
such drives, numerical, metallurgic, massive, and ravaging. This is not just
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the simple conjunction of naked labor with fluid capital, but what exists in
between, with the machine, Latour’s “nonhuman,” the deranging catastrophic
fructiferousness of production. It means that although we are unable ever to
present anyone as simple victims, we are also required to attend to life, to
cruelty and history with a ramified sense of the potentiality that surrounds
every act.
One result of such attention is the suggestion that the degree to which
people are able to generate this relationship, to garden this fructiferousness,
away from capital, or even the more it can be mutated within but against the
regime of work, can be said to provide one measure and motive for their autonomy. We can say too that this ambivalent conjugational drive also finds itself
manifest in the ecstatic network of pirate radio, of dance marathons, or in the
triumphal capacity to work of heroic geek culture.
A Thousand Plateaus locates the itinerant metallurgist of the steppes at the
seam between the nomads and the sedentary people as a historical figure
formed in this position. The metallurgist is one who is burned, propitiated,
and synthesized through combination with the capacities of matter. This
figure also allows Deleuze and Guattari access to another conceptual figure,
the machinic phylum. In Manuel De Landa’s brilliant reworkings of this
theme, two key modes of the machinic phylum are used. The first is the nonreducible topological spatium shared by a phyla as it moves and evolves through
time, making innovations in this basic patterning. What graffiti writers do
with letterforms, evolution does with assemblages and with bodies and ecologies. This is what can be understood as its phase-space, the map of all possible combinations of its affordances.
This first sense of the phylum, though, is complicated by a second, without
which it would necessarily be static. The machinic phylum is also produced
in the dynamic and nonlinear combination of drives and capacities that, stimulating each other to new realms of potential, produce something that is in
virulent excess of the sum of its parts. Indeed such parts can no longer be disassembled; they produce an ecology. Not a whole, but a live torrent in time
of variegated and combinatorial energy and matter. Several of the chapters
here have discussed projects and actions in media that produce a sense of this.
The pirates, from the sounds broadcast to their collaging approach to technologies, are founded precisely on a sense of this synergistic and livid capacity. Other work here exists in between this permutational power and its edges.
Such a torrent can be used to drive other little machines that dip a drive or
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an organ into it, setting them ticking away, gurgling, jumping. The Cctv site,
for instance, exists out of the combination of media systems, making more
than something out of parts that don’t fit, but it also provides an insight into
the contours or limits of the phylum, that which, according to perspective, is
not caught up in its rapture. The work uses combinations of machines, layers
protocols, devices, and drives, but cannot entirely be said to be composed by
their nonpredeterminate interplay. It works at the “edges,” with a sense of
how it is also blocked, gated, and modulated by a number of the dimensions
of relationality it is composed by and accessible through. Elements of predetermination, standard objects, become uncanny organs by which media
may be sensed.
These “edges” also exist in a spatium composed by multiple dimensions of
relationality. These dimensions “cooperate” to produce something in excess of
themselves. But while relations of dimensionality feed into this process of
becoming they do not provide a precise topography for it. Rather, they
perform by different modes of tracking and making and by themselves mutating in composition with it. Equally, what is intensely exciting about these
edges, which many of these projects produce, is that the process of becoming
that is machinic heterogenesis has no plot, as in story or territory, only a
“middle,” an ongoingness: It cannot be turned into a standard object, it must
be done.
Perspectivalism/Flecks of Identity/Memes
A media ecology is a cascade of parasites. These parasites, roiling around inside
each other’s stomachs, the endless devouring that this text cannot contain,
these medial organs all grab hold of each other, gain purchase and insight by
means of their particular capacities. Media provide access to another or to an
outside by means of the specific perspectivalism or affordances that they
embody. Just as capacities of thought, of being, are made in lived bodies, in
complex and delicately conjoined tissues and processes, and just as powers are
inherent in all matter, materialism also requires that the capacities of activity, thought, sensation, and affect possible to each composition whether
organic or not are shaped by what it is, what it connects to, and the dimensions of relationality around it. This is a guarantor but also a certain kind of
limit to the will to power and to knowledge. Perspectivalism is inevitable. It
can be mourned, but it can also be exploited, twisted, patiently refined.
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Recognition of perspectivalism also allows for something of an advantage
in limiting or sharpening some of the other concepts proposed here. There is
a danger, if sufficient attention is not paid to developing a finer-grained
account, that medial will to power will simply appear as yet another sort of
indifferent and contingent flux, an ahistorical patternless “nature.” This is a
particular danger when dealing with digital media, which is too often understood as providing an undifferentiable field of opportunity. The book first proposes that computational media have inherent and discernible drives and
compositional terms. One of these is, very basically, that of digitality, that
everything is in recomposable bits. The computer’s coupled founding drives
to trace the edges of the irrational and incalculable and to abolish drudgery
also come within these terms. Second, all media here are treated, rather than
being possessed of infinite malleability, as being intersected and composed by
dimensions of relationality that can, according to the instruments used to
interpret them, be seen to be political, economic, rhythmic, aesthetic, and so
on. Such dimensions make cuts, apply breaks as much as they intensify flows.
The book has adopted a method that works on the basis of a relatively detailed
grounding in specific media elements in order to draw out what is, one hopes,
a more accurate and hence useful account. This is its own perspectivalism,
used to draw out some of that discernible in media.
A particular model in the evolutionary study of culture provides another
opportunity for examining a mode of the will to knowledge. Meme theory
allows a set of potential insights into the kinds of force media embody.
Longevity, fecundity, and fidelity are standard forms by which replication can
be understood. These three qualities of replication, while providing the conceptual ground for the figure of the meme, also provide the benchmarks of its
most difficult test. Here, monitorability is also posed as a problematic embedded in the epistemology of meme theory, something that can be said to define
a replicator from the perspective that the theory constructs for itself. The
theory’s fundamental problem in attaining recognition as a “progressive
research program” is the identification, if such exists, of a standard object of
study. Monitorability, for second-order memetics, becomes an opportunity
to fuse this problematic with another, that of evidence in surveillance or the
identification and production of “flecks of identity” within monitoring and
modulation regimes (in the works treated here, of crime, consumption, or
chemistry). The will to knowledge of a scientific method, the will to see of a
control apparatus, and the monitoring affordances of a certain sequence of
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technologies and protocols improperly joined, together make something
happen, a hemorrhage. Second-order memetics is a fictional science, a pataphysics. Materialism, as an inquiry concerning the powers of matter and its
organization, is here fused with the question of not simply what is proper to
media, but what is possible.
The story of the Warsaw Eruv, the flexible composition of London pirate
radio, irational’s Cctv site, BITradio, by the way, The Switch, and a number of
the other compositions discussed here illustrate that the use of objects is not
simply determined by their arrangement but also by interpretation, layering,
reuse. Such layering of systems does not have to be necessarily “visible.” The
question of the gallery as media system is not inherent to embryo firearms. It is
taken as a compositional a priori that founds it in the same way that HTML
or frequency modulation is in other works here.
Equally, such layerings do not need to be reciprocal. In Schwitter’s collages
it is “impossible” to understand a bus ticket next to a beer label, unless they
conjure up a nonpreexistent third part, which is the commodity system, in
order to explain their nonconjuncture. They cannot be traded, but have to
become money. Or perhaps they have to be absorbed into another kind of body,
an eating and a moving one, which itself operates by another rhythm entirely,
and not simply that of the harmonious and discombobulating patterning of
bits, and that is also as a trace of a life’s trajectory through time. Such elements do not have to merge, and their communication in the media ecology
may be through many intermediating parts. What is shared, though, in all
these layerings—the feeding of this into that from there—is that they are
done live; as life, without a control, they affirm the capacities of invention
built into the materials they are constituted through in both the careful
making of the composition, and in simply releasing them to do what they do.
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Appendix A
\
Nonexhaustive List of Pirate Radio Stations Received in Central London in 2001–2002. (A
number of stations also have intermittent Web sites.)
Name
Frequency (FM)
Style
Rude FM
Ice FM
Non-stop FM
Station
Magic
Lightning
Genesis
Passion
Powerjam
Taste
Mack FM
Vibes
Soundz
Kool
Entice
Dance UK
Flashback
Bassline
Up For It
Sexy/Erotic
Freak
Galaxy Radio
Flex
88.2
88.4
89.6
89.8
90.2
90.8
91.6
91.8
92
92.5
92.7
93.9
94.3
94.5
95.5
96.1
97.6
98.3
99.3
101.3
103/101.8
103.5
103.6
Jungle/drum and bass
2 Step
Ragga
Reggae
Breakbeat garage
Dancehall/R&B/Reggae/Garage
Hip hop, funk, reggae, conscious talk
Garage
Reggae
Garage/drum and bass/etc.
Breakbeat garage
Mixed genres black music
Garage
Jungle/drum and bass
Breakbeat garage/jungle/drum and bass
Breakbeat garage
Breakbeat garage
Hip hop/R&B/Soca
Garage
Garage
Breakbeat garage/jungle
R&B/reggae/talk
Garage
Appendix A (continued)
Name
Frequency (FM)
Style
N-Power
?
?
Rude Awakening
Jive FM
Addiction
103.8
104
104.2
104.5
105.9
106.2
African. Now named “African Community Radio”
Portuguese language and music
Jungle
Hardcore/breakbeats
Garage
Happy hardcore
Stations for which promotional material was seen. Signal not picked up.
Abyss
Fusion
Kray-Z
96.5
99.0
99.6
sticker—Tottenham
poster—Brixton
Garage banner on side of old Henry Cooper pub,
Old Kent Road
Appendix
178
Notes
Introduction: Media Ecologies
1. Kurt Schwitters, “Consistent Poetry” (1924), in pppppp: Poems Performances Pieces
Proses Plays Poetics, edited and translated by Jerome Rothenberg and Pierre Joris, Exact
Change, Cambridge, 2002, p. 223.
2. Friedrich Nietzsche, Ecce Homo, trans. R. J. Hollingdale, Penguin, London, 1979
(see esp. §3).
3. Historical precedent is not what is at issue here. However, the earliest use of the
term that I have noticed is an intriguing short article in the form of a set of notes in
a magazine of experimental video, Radical Software archived at http://www.radicalsoftware.org/. Raymond Arlo, “Media Ecology,” Radical Software, vol. 1, no. 3, spring
1971, p. 19.
4. A sympathetic book on the nature of interface and information cultures, which
does not fully match the uses of “information ecology” mentioned here, is Bonnie A.
Nardi and Vicki O’Day, Information Ecologies: Using Technology with Heart, The MIT
Press, Cambridge, Mass., 2000. A problem with such a work is that although it
is formed out of a substantial care for technologies and for people, the scope of the
work is insufficient to challenge standardizations of either. This leaves such accounts
in all their attentiveness too easily open to use as a cover story for the same old
restructuration.
5. See the “Media Ecology Association” Web site: http://www.media-ecology.org/.
6. See, for instance, N. Katherine Hayles, How We Became Posthuman: Virtual Bodies in
Cybernetics, Literature, and Informatics, University of Chicago Press, Chicago, 1999, or
her Writing Machines, The MIT Press, Cambridge, Mass., 2002.
7. I.e., in Friedrich Kittler, Discourse Networks 1800/1900, trans. Michael Metteer
with Chris Cullens, Stanford University Press, Stanford, 1990.
8. See the Electronic Book Review at http://www.altx.com/ebr/.
9. I.e., the closing parts of Friedrich Kittler, “The History of Communication Media,”
CTheory, http://www.ctheory.net/text_file.asp?pick=45#note63.
10. I.e., Howard Slater, Postmedia Operators, archived at http://www.nettime.org/.
11. See Gregory Bateson, Steps to an Ecology of Mind, Ballantine, New York, 1972.
12. Félix Guattari, “Entering the Post-Media Era,” in his Soft Subversions, ed.
Sylvére Lotringer, trans. David L. Sweet and Chet Wiener, Semiotext(e), New York,
1996.
13. Félix Guattari, The Three Ecologies, trans. Ian Pindar and Paul Sutton, Athlone,
London, 2000.
14. N.B.: There is no substantial link to Arne Naess’s deep ecological coining of the
term “ecosophy” in Ecology, Community, and Lifestyle: Outline of an Ecosophy, trans. David
Rothenberg, Cambridge University Press, 1990.
15. Gilles Deleuze and Félix Guattari, A Thousand Plateaus: Capitalism and
Schizophrenia 2, trans. Brain Massumi, Athlone, London, 1988. Hereafter, ATP.
16. James J. Gibson, The Ecological Approach to Visual Perception, Lawrence Erlbaum,
Hillsdale, 1986.
17. See, for instance, Donald Norman, The Design of Everyday Things, The MIT Press,
Cambridge, Mass., 1998.
18. Particle physics is one well-known case in which, through schemas such as the
“uncertainty principle,” certain kinds of convulsive reflexivity are demanded of scientific practice—perhaps providing a limit case for the argument here.
Notes
180
Chapter One: The R, the A, the D, the I, the O: The Media Ecology of
Pirate Radio
1. Vito Acconci, “Public Space, Private Time,” in W. J. T. Mitchell, ed., Art and the
Public Sphere, University of Chicago Press, Chicago, 1990, pp. 158–176.
2. Simon Reynolds, Energy Flash: A Journey through Rave Music and Dance Culture,
Picador, London, 1998, p. 234. While its central thesis about the inventive power of
hardcores as both popular and experimental movements is important, the book is
flawed in some details. One example is the profoundly inaccurate description of Praxis
records, a label specializing in fast, abrupt, and grimy-sounding techno, as somehow
reproducing fascist and militarized body-culture. This accusation is made through
vague argument by analogy. Aside from the material refuting this characterization
in the Praxis-allied zine, Datacide (http://datacide.c8.com/), the series of ideas about
the related work of Underground Resistance assembled by Kodwo Eshun in More
Brilliant Than the Sun (Quartet, London, 1999) works to provide a more productive
account of “brutal” sound at speed.
3. See appendix A in this volume, “Nonexhaustive List of Pirate Radio Stations
Received in Central London in 2001–2002.”
4. Gilles Deleuze, “Whitman,” in Essays Critical and Clinical, trans. Daniel W. Smith
and Michael A. Greco, Verso, London, 1998, p. 57. See also Gilles Deleuze and Claire
Parnet, “On the Superiority of Anglo-American Literature,” in Dialogues II, trans.
Hugh Tomlinson and Barbara Habberjam, Continuum, London, 2002.
5. I.e., Mark Leyner, I Smell Esther Williams, Fiction Collective Two, Boulder, 1983;
My Cousin, My Gastroenterologist, Flamingo, London, 1990.
6. J. G. Ballard, “Notes Towards a Mental Breakdown,” ReSearch No. 8/9, San
Francisco, 1984, pp. 84–87.
7. Walt Whitman, Selected Poems, Penguin Popular Classics, London, 1996, pp.
128–135.
8. Ibid., p. 165.
9. See an analysis of AOL’s “My News” by Korinna Patelis, “E-mediation by AmericaOnline,” in Richard Rogers, ed., Preferred Placement: Knowledge Politics on the Web, Jan
van Eyck Academy Editions, Maastricht, 2000, pp. 49–64.
Notes
181
10. Gilles Deleuze, Pure Immanence: A Life, trans. Anne Boyman, Zone Books, New
York, 2001, p. 30.
11. Patelis, “E-mediation by America-Online.”
12. Deleuze, Pure Immanence, p. 58.
13. Control is here understood to refer to three things: the cybernetic facility of
control (Norbert Weiner); that element of the will to power which constitutes a drive
to dominate, “Herrschaft” (Nietzsche); and the dynamics and agencies of such control
which Burroughs refers to by that name in the Interzone trilogy, in “Ah Pook,” and
in other texts.
14. John Hind and Stephen Mosco, Rebel Radio: The Full Story of British Pirate Radio,
Pluto Press, London, 1985.
15. ATP, p. 409.
16. Lynn Margulis and Dorion Sagan, What Is Life?, Weidenfield and Nicholson,
London, 1995, p. 185.
17. Manuel De Landa, War in the Age of Intelligent Machines, Swerve Editions, New
York, 1991, p. 6.
18. In its complex discussions of substance, the term “hylomorphism” is derived
from Aristotle’s Metaphysics. Deleuze and Guattari’s attempt to think beyond its
constraints is prompted by Gilbert Simondon in works such as Du Mode d’existence
des objets techniques, Editions Aubier-Montaigne, Paris, 1989. See also Gilbert
Simondon, “The Genesis of the Individual,” in Jonathan Crary and Sanford Kwinter,
eds., Zone 6: Incorporations, Zone, New York, 1992. Useful discussions of the term
in relation to theories of corporeality can be found in Adrian MacKenzie, Transductions: Bodies and Machines at Speed, Continuum, London, 2002. A discussion of
hylomorphism also figures in John Protevi, Political Physics: Deleuze, Derrida, and
the Body Politic, Athlone, London, 2001. Also useful in this area is Alistair Welchman,
“On the Matter of Chaos” in Pli—Warwick Journal of Philosophy, vol. 4, nos. 1, 2, pp.
137–158.
19. Manuel De Landa, “The Machinic Phylum,” in V2, ed., Technomorphica, V2_
organisation for the unstable media, Rotterdam, 1997, p. 39.
Notes
182
20. Björk, cited in Brian Belle Fortune, All Crew Muss Big Up: Journeys through
Jungle Drum and Bass Culture, second edition, All Crew, London, 2000, p. 35. For
those looking for material on the recent world of London pirate radio to update
the accounts in Hind and Mosco’s Rebel Radio, the chapter on radio in this book is
excellent.
21. ATP, p. 411.
22. Friedrich Kittler, Gramophone, Film, Typewriter, trans. Geoffrey Winthrop-Young
and Michael Wutz, Stanford University Press, Stanford, 1999.
23. Tim Westwood, foreword to Hind and Mosco, Rebel Radio.
24. Foucault’s arguments in this area, treated in terms of the thematic of architecture, are usefully expressed in the essay, “Space, Knowledge, and Power,” in Michel
Foucault: The Essential Works, volume 3, Power, ed. James D. Faubion, trans. Robert
Hurley et al., Allen Lane, The Penguin Press, 2000, pp. 349–364. There is a
possibility that the suspension of society in such an infinitesimally controllable
solution is made difficult to some extent to the degree that unified frameworks
are kludged by their need to operate via layers of heterogeneous organizational
forms. For instance, the U.K. government is a layering of monarchical, feudal,
bourgeois, liberal democratic, budgetarily rationalized, and technocratic forms
and practices. This said, however, the tendency to make these variables sing in
harmony can clearly be seen, for instance, in compositional formations such as international trade agreements and infrastructures as well as in militarizing multiscalar
panic attacks.
25. In the section of ATP entitled “The Body without Organs,” it occurs this way:
“To block, to be blocked, is that not still an intensity? In each case we must define
what comes to pass and what does not pass, what causes passage and what
prevents it.”
26. Armand Mattelart, The Invention of Communication, trans. Susan Emanuel,
University of Minnesota Press, Minneapolis, 1996, p. 221.
27. Broadcasting Act 1990, Public General Acts and Measures of 1990, Part III,
London: HMSO 1991, section 172, clause 4 (3).
28. Ibid., clause 4 (3AB).
Notes
183
29. (a) Participating in the management, financing, operation, or day-to-day
funding of the station, knowing or having reasonable cause to believe, that unauthorized broadcasts are made by the station;
(b) supplying, installing, repairing, or maintaining any wireless telegraphy apparatus or any other item knowing, or having reasonable cause to believe, that the apparatus or other item is, or is to be, used for the purposes of facilitating the operation
or day-to-day running of the station and that unauthorized broadcasts are made by
the station;
(c) rendering any service to any person knowing or having reasonable cause to believe
that the rendering of that service to that person will facilitate the operation or dayto-day running of the station and that unauthorized broadcasts are so made;
(d) supplying a film or sound recording knowing, or having reasonable cause to
believe, that an unauthorized broadcast of the film or recording is to be so made;
(e) making a literary, dramatic, or musical work knowing or having reasonable cause
to believe that an unauthorized broadcast of the film or recording is to be so made;
(f) making an artistic work knowing or having reasonable cause to believe that an
unauthorized broadcast including that work is to be so made;
(g) doing any of the following acts, namely—
(i) participating in an unauthorized broadcast made by the station, being actually
present as an announcer, as a performer or one of the performers concerned in an entertainment given, or as the deliverer of a speech;
(ii) advertising, or inviting another to advertise, by means of an unauthorized broadcast made by means of the station; or
(iii) publishing the times or other details of any unauthorized broadcasts made by
the station or (otherwise than by publishing such details) publishing an advertisement
of matter calculated to promote the station (whether directly or indirectly).
30. Stuart Hall, “Encoding/Decoding,” in S. Hall et al., eds., Culture, Media, and
Language, Centre for Contemporary Cultural Studies and Hutchinson University
Library, Birmingham, 1980, p. 128. For a useful survey of Hall’s work, which includes
an extended discussion of this essay, see Chris Rojek, Stuart Hall, Polity, Cambridge,
2003.
31. Claude Shannon and Warren Weaver, The Mathematical Theory of Communication,
University of Illinois Press, 1963.
32. Hall, “Encoding/Decoding,” p. 129.
33. Ibid., p. 138.
Notes
184
34. This particular moment in the encoding/decoding model is contextualized usefully by Colin Sparks in “Stuart Hall, Cultural Studies, and Marxism,” in David
Morley and Kuan-Hsing Chen, eds., Stuart Hall: Critical Dialogues in Cultural Studies,
Routledge, London, 1996.
35. Jim Jarmusch, dir., Ghost Dog: The Way of the Samurai, 1999.
36. Ricardo Dominguez, “The Ante-Chamber of Revolution: A Prelude to a Theory
of Resistance and Maps,” CTheory, http://www.ctheory.net/text_file.asp?pick=203.
37. Norbert Wiener, The Human Use of Human Beings: Cybernetics and Society, Free
Association Books, London, 1989, p. 33.
38. Tetsuo Kogawa’s homepage, giving basic information, is at http://anarchy.k2.
tku.ac.jp/.
39. Berthold Brecht situates his short, “The Radio as an Apparatus of Communication,” as a proposal for innovative excess, the utopian and materialist exploration
of potential in media technology as a form of struggle. In Neil Strauss and David
Mandl, eds., “Radiotext(e),” Semiotext(e) no. 16, New York, 1993. See also “An
Example of Paedagogics (Notes to Der Flug der Lindberghs),” which shares some of
the elements of this text, in John Willett, ed., Brecht on Theatre, Methuen, London,
1978.
40. Hans Magnus Enzenberger, “Towards a Critique of Media,” in Raids and
Reconstructions: Essays in Politics, Crime, and Culture, trans. Michael Roloff et al., Pluto
Press, London, 1976.
41. The software used by Aaron Williamson in this series of performances is Dragon’s
Naturally Speaking, http://www.lhsl.com/naturallyspeaking/.
42. Aaron Williamson, Hearing Things, BookWorks, London, 2001, p. 41.
43. Aaron Williamson, Hearing Things, performance, Beaconsfield, London, Friday,
March 2, 2001.
44. Avital Ronell cites an episode from Alexander Graham Bell’s childhood, in which
the construction of such a speaking device was set as a project for him and his brother
by his father after he had seen a Professor Faber’s speaking machine Euphonia on a visit
Notes
185
down to London. Avital Ronell, The Telephone Book: Technology, Schizophrenia, Electric
Speech, University of Nebraska Press, 1989, p. 315. Both Kittler and Ronell provide
vivid and substantial resources in the material imaginaries of the telephone and its
precursors.
A useful history of automata is Gaby Wood, Living Dolls: A Magical History of the
Quest for Mechanical Life, Faber and Faber, London, 2002. Descriptions of the internal
configuration of several famous automata are given here.
45. Much of this simulation now occurs in a form of reverse engineering. A neural
network “listens” to a voice and attempts to generate the same sounds. Work to physically reproduce speech by mechanical means is still ongoing; see, for instance, the
work of Hideyuki Sawada, http://www.eng.kagawa-u.ac.jp/~sawada/.
46. Helmholtz’s speech synthesizer, a copy of which is on view at the Teyler’s
Museum, Haarlem, is notable for taking a different approach. Rather than
attempting to recreate a physical throat and mouth assemblage, this synthesizer
uses a series of tuning forks. The forks are made to vibrate by means of an electromagnet attached to them, each of which is activated by a key, similar to that of a
piano. The result is a machine capable of generating a series of vowel-like tones or
the “resonators” that Helmholtz later theorized in On the Sensations of Tone as a
Physiological Basis for the Theory of Music, trans. Alexander J. Ellis, Dover, New York,
1954.
47. Kittler, Gramophone, Film, Typewriter, p. 24.
48. Aaron Williamson, “Solo Boy,” in A Holy Throat Symposium, Creation Press,
London, 1993, p. 65.
49. Ibid.
50. Ibid.
51. Naturally Speaking advertises a basic corpus of 2,300,000 words.
52. Http://www.lhsl.com/naturallyspeaking/.
53. Ibid.
54. Luigi Russolo, The Art of Noises, trans. Barclay Brown, Pendragon Press, New
York, 1986.
Notes
186
55. Charles Sanders Peirce, Collected Papers, vols. 1 and 2, ed. C. Hartshorne and P.
Weiss, Harvard University Press, Cambridge, Mass., 1960. In Peircian semiotics, an
indexical sign is one that is an inevitable consequence of the thing it signifies. Examples are the symptom of a disease or the movement of a barometer caused by changes
in air pressure.
56. Sample from Andre Gurov, “Livetime Monologue,” on Electric Ladyland 5, Force
Inc., Frankfurt, 1998.
57. Richard Pierre-Davis of Mongrel, in conversation, February 2001.
58. “Domains are . . . associated with widespread sociocultural norms and expectations and lead to congruent social and linguistic behaviour.” Gerhard Leitner, “The
Social Background of the Language of Radio,” in Howard Davis and Paul Walton,
eds., Language, Image, Media, Basil Blackwell, Oxford, 1983, p. 55.
59. KRS ONE raps, of his dead partner, Scott La Rock, “I knew his breath was one
with my breath.” Return of the Boom Bap, Jive Records, 1993.
60. Nas, “I Gave You Power,” on It Was Written, Columbia Records, 1996.
61. KRS ONE, “I Can’t Wake Up,” on Return of the Boom Bap, Jive Records, 1993.
62. El-P, “Stepfather Factory,” on Definitive Jux Presents 2, DefJux, New York, 2002.
63. For links to track such currents, see Datacide, cited above, and the excellent
Hyperdub, http://www.hyperdub.com/.
64. Recordings of synthetic voices singing popular songs had by contrast been made
since the late 1950s. Max Matthews produced a series of programs called “Music”,
which, by controlling only pitch, time, and volume, could produce basic vocalization. See Max Matthews, “Bicycle Built for Two,” on Early Modulations, Vintage Volts,
Caipirinha Music, cat. no. CAI-2027. An intriguing analysis of recent uses of another
kind of relationship of synthesis to voice is Natalie Jeremijenko, “Dialogue with a
Monologue: Voice Chips and the Products of Abstract Speech,” available at
http://www.cat.nyu.edu/natalie/VoiceChips.pdf/.
65. Walter Benjamin, “The Work of Art in the Age of Its Technological
Reproducibility,” Selected Writings, volume 3, 1935–1938, Harvard University Press,
Cambridge, 2002, pp. 101–133.
Notes
187
66. Alexander Graham Bell, cited in Avital Ronell, The Telephone Book, p. 322.
67. Footnoting the obvious: In the context of Jamaican-originated dancehall/
ragga, “DJ” means what in the U.K. or U.S. would mean MC or rapper, whereas the
“Selector” operates the turntables.
68. Compare also the rapping voices of Ja Rule to his speaking voice, or the special
praise for the bullet-mashed mildly slurring mouth of Fifty Cent. Roots Manuva is
probably the rapper who messes with his voice the most, slurry, stung, laughing,
doped, watch out—here comes a little singing, drifting out of this style and that.
69. Red Rat featuring Buju Banton, “Love Them Bad,” on Oh No, It’s Red Rat, Main
Street Records, 1997.
70. See, for instance, Sticky, featuring Ms Dynamite “Boo,” London Records, 2001,
or several tracks by Mis-Teeq.
71. Rudolf Arnheim, Radio, trans. Margeret Ludwig and Herbert Read, Faber and
Faber, London, 1936.
72. See Gerhard Leitner, “The Social Background of the Language of Radio,” in H.
Davis and P. Walton eds., Language, Image, Media, Blackwells, Oxford, 1983, pp.
50–74.
73. Tyree Ford, “Monday Memo,” broadcast May 11, 1987, p. 18, cited in Peter B.
Orlik, The Electronic Media: An Introduction to the Profession, second edition, Iowa State
University Press, Ames, 1997, p. 401.
74. There are also histories of recursive couplings between voices and ears. Allan
Ginsberg describes one such: “. . . Frank Sintara was actually an influence on Karouac.
Sinatra, I think, learned his technique from Billie Holiday. So the lineage is Billie
Holiday through Sinatra to Karouac.” Elissa Scheppel, “A Semester with Ginsberg,”
in George Plimpton, ed., Beat Writers at Work, Harvill Press, London, 1999, p. 256.
75. Some notes on “hardcore”: Hardcore takes a number of routes. The name turns
up in use for the most compelling areas of music (i.e., an initially U.S. outcropping
of punk beginning in the early 1980s; a form of techno that introduced break-beats
and accentuated its potential for “cheesy” sounds—this aspect is well covered by
Reynolds in Energy Flash) and also an approach to making music and being in life that
transcends any specific area of music, such as the following sample: “Q: What do
Notes
188
you believe in? A: Hardcore. . . .” Gunshot, Patriot Games, Vinyl Solution, London,
1993.
76. For one take on this process of inclusion, based on familiarity back in the day, see
Oxide and Neutrino, “Up Middle Finger,” on Execute, Warner Music UK, 2001. So
Solid’s lyrics in general are like set theory with a beat.
77. See Paul Gilroy, “ ‘. . . To Be Real’: The Dissident Forms of Black Expressive
Culture,” in Catherine Ugwu, ed., Let’s Get It On: The Politics of Black Performance, ICA
and Bay Press, London, 1995, pp. 12–33.
78. Jean-Jacques Lecercle, The Violence of Language, Routledge, 1990, p. 51.
79. The “Publisher’s Peritext” is that “zone” of the book which is the direct and principal responsibility of the publisher—here, understood to relate to the work of promoters, designers, possibly a separate group of managers, etc. Genette provides
the founding and exemplary close analysis of this aspect of publishing, which also
offers a good to other accounts of media working through detail. (Thanks to Miriam
Rivett for an introduction to this material.) Gerard Genette, Paratexts: Thresholds of
Interpretation, trans. Jane E. Lewin, Cambridge University Press, 1997.
80. For the initial proposal of meme theory, see Richard Dawkins, The Selfish Gene,
second edition, Oxford University Press, Oxford, 1989. Meme theory is discussed
further in chapter 4. For now it is useful to counterpose it with the following statements on the evolutionary, conflictual, mutually assistive, and adaptive in §508 of
Nietzsche’s late notebooks published as The Will To Power: “Originally a chaos of ideas.
The ideas that were consistent with one another remain, the greater number
perished—and are perishing.” But this must be counterposed with §709: “We do not
make our ‘desiderata’ judges of being! That we do not also set up terminal forms of
evolution (e.g. spirit) as another ‘in-itself’ behind evolution!” This last needs restating as respite after almost every sentence of Dawkins’s idealization of the gene.
81. Brian Belle-Fortune, All Crew Muss Big Up, p. 93.
82. Radio Communications Agency Information Sheet RA 169 (rev. 4), May 1999,
reproduced in Richard Allport, RadioToday: Ultimate Scanning Guide, Radio Society of
Great Britain, Potters Bar, 2000, pp. 7–8.
83. William Burroughs and Brion Gysin, The Third Mind, John Calder, London,
1979, p. 4.
Notes
189
84. Ibid.
85. Gilles Deleuze, “Louis Wolfson; Or, the Procedure,” in Essays Critical and
Clinical, p. 13.
86. Judy Borland, “Contradicting Media: Towards a Political Phenomenology of
Listening,” in Strauss and Mandl, eds., Radiotext(e), p. 209.
87. It is a measure of the depleted imagination of electronics culture and the
economies it exists in that with such a range of prefabricated circuits and highly powerful components available, the best that can be delivered, or made popularly available are yet more and more featurized mobile phones. (Thanks to Rolf Pixley for
numerous insights into such areas.)
88. Such a reading corresponds to what Deleuze and Guattari name as the first characteristic of minor literature, “That in it language is effected with a high coefficient
of deterritorialisation,” Kafka: Towards a Minor Literature, trans. Dana Polan, University of Minesota Press, Minneapolis, 1986, p. 16.
89. See Brian Holmes, “The Flexible Personality,” in his Hieroglyphs of the Future:
Art and Politics in a Networked Era, What How and For Whom and Arkzin,
Zagreb, 2003.
90. The Shorten compression format provides the beginnings of an alternative to
MP3. It offers less compression but is fundamentally lossless. See Tony Robinson,
“SHORTEN: Simple Lossless and Near-Lossless Waveform Compression,” Cambridge
University Engineering Department Technical Report CUED/F-INFENG/TR.156,
1994.
The MP3 format has the potential effect of triggering a new mass format shift
in a similar manner to that of the shift from vinyl to compact disc. The substantial
income for record labels as people “rebought” their existing record collections may
be short-circuited this time around by the capacity to copy CDs. The restructuring,
extension, and strengthening of intellectual property regimes or their alternate
reinvention along the lines of positive rights to share is now a crucial ground of
contestation and invention, and one in which digital file formats is already playing a
key part.
91. Hans Magnus Enzenberger, “Constituents of a Theory of Media,” trans. Stuart
Hood, in Raids and Reconstructions.
Notes
190
92. Brian Winston, Media, Technology, and Society: A History: From the Telegraph to the
Internet, Routledge, London, 1998.
93. In Media, Technology, and Society, Winston, pp. 60–64, recounts how with the
development of the inscriptive sound-recording technologies of the last quarter of the
nineteenth century, no one really had a clear idea as to their applications. It took their
nominative and organizational “invention” as the gramophone, as a storage and playback system for music, to make them really take off. Winston’s book excels at describing such situations. Even more remarkable perhaps is the story of the Atikythera. This
sophisticated clockwork device, apparently usable for celestial navigation, was sunk
in approximately 76 b.c. and recovered by divers in 1901. The first thorough work
on this object was is Derek J. de Solla Price, “An Ancient Greek Computer,” in
Scientific American, June 1959, pp. 60–67.
94. The network structure with which Guderain so effectively invested his tank formations was basically a transposition of the wireless telegraphy communications first
installed by the naval commands of the imperial powers necessitated by the introduction of “Ironclad” ships. Turning land into fluid in this way is a typical example
of the spatiotemporal compression achieved by military control theorized by Virilio
and later “innocently” taken up by proponents of the “networked enterprise” etc. (see
Castells, The Rise of the Network Society). This characterization of the car–broadcast radio
coupling is first made by Kittler in Gramophone, Film, Typewriter, and is useful in understanding the mobile crowd, on the road, tuned into the same station, and also able to
communicate laterally among themselves (given the knowledge of personal numbers)
and provide feedback to the network hub (the studio) of which they form the spokes.
95. “. . . Tape decks made music consumers mobile, indeed automobile, as did the
radio producers in the Magnetophone-equipped German lead tanks of old. Thus, the
‘American mass market’ was ‘opened up’ by the car playback system.” Friedrich
Kittler, Gramophone, Film, Typewriter, p. 108, citation from Steve Chapple and Reebee
Garofalo, Rock and Roll Is Here to Pay: History and Politics of the Music Industry, Nelson
Hall, New York, 1980. Vinyl, a by-product of petroleum, further develops the coevolution of the two processes. See also Kittler, “Unconditional Surrender,” in Hans
Ulrich Gumbrecht and K. Ludwig Pfeiffer, eds., Materialities of Communication, trans.
William Whobrey, Stanford University Press, Stanford, 1994, pp. 319–334. For
another source of this argument, see also Marshall McLuhan, Understanding Media: The
Extensions of Man, The MIT Press, Cambridge, 1994, p. 271.
96. Avital Ronell, The Telephone Book, p. 329. Jay Clayton describes conversely how
the devices making up the various early telegraphy systems produced noises that were
Notes
191
listened to rather than read visually. Jay Clayton, “The Voice in the Machine: Hazlitt,
Hardy, James,” in Jeffrey Masten, Peter Stallybrass, and Nancy Vickers, eds., Language
Machines: Technologies of Literary and Cultural Production, Routledge, London, 1997, pp.
209–232.
97. Norbert Wiener also discusses the potential for such inscription systems by means
of the vocoder in The Human Use of Human Beings.
98. Aaron Williamson, “Dear Surgeon,” in his Cease to Exist, Creation Press, London,
1991.
99. Statistics showing the increasing use of SMS can be found on the Mobile
Communications Association Web site: http://www.gsmworld.com/.
100. William Gibson, “Modern Boys and Mobile Girls,” Life, April 1, 2001, pp.
8–11. See also Akira Suzuki, “Unplugged Connected Pockets,” in Fiona Raby, ed.,
with Ben Hooker, Project #26765—FLIRT: Flexible Information and Recreation for Mobile
Users, RCA CRD Research, London, 2001.
101. Gibson, “Modern Boys and Mobile Girls.”
102. The Requests For Comment archives are maintained by the Internet Engineering Taskforce at http://www.ietf.org/.
103. James J. Gibson, The Ecological Approach to Visual Perception, Lawrence Erlbaum,
Hillsdale, 1986, p. 134.
104. Donald Norman, The Design of Everyday Things.
105. See, for instance, Brenda Laurel, ed., The Art of Human Computer Interface Design,
Addison Wesley, Boston, 1990.
106. Deleuze draws this from David Hume (and it is explored in a section entitled
“The Nature of Relations” in Gilles Deleuze, Pure Immanence, p. 37), but it is also a
cybernetic insight about patterns and their continuity.
107. James J. Gibson, The Ecological Approach to Visual Perception, p. 134.
108. Ibid., p. 137.
Notes
192
109. Ibid., p. 135.
110. Ibid.
111. Félix Guattari, The Three Ecologies, trans. Ian Pindar and Paul Sutton, Athlone,
London, 2000, p. 83.
112. Gibson, The Ecological Approach, p. 137.
113. Michel Foucault, Discipline and Punish: The Birth of the Prison, Peregrine, London,
1979, p. 138. Here we can also refer to Nietzsche’s explicit critique of a stable understanding of the usefulness of objects, codes, and customs in §12 of On the Genealogy of
Morality (Cambridge University Press, Cambridge, 1994) , which makes every element
in a composition susceptible to futurity.
114. Foucault, Discipline and Punish, p. 139. Deleuze, in a footnote on this aspect of
Foucault’s work, suggests that we should also understand it in useful correlation to
the “microsociology” of Gabriel Tarde and the “sociology of strategies” promulgated
by Pierre Bourdieu. Gilles Deleuze, Foucault, trans. Séan Hand, Athlone, London,
1999, p. 142, n. 7. Certainly Bourdieu also begins to make possible a theorization of
medial affordances. Tarde’s work, and its conflict with Durkheimian mass sociology,
is also discussed in ATP, pp. 218–219. For a development in theorizations of Tarde,
see a special section of the journal Multitudes, no. 7, December, 2001, available online
at http://multitudes.samizdat.net/rubrique.php3?id_rubrique=38.
115. For an account of three uses of mobile media in mass spectator events,
see Andreas Nilsson, Urban Nuldén, and Daniel Olssen, “Mobile Media: The
Convergence of Media and Mobile Telecommunications,” Convergence, vol. 7, no. 1,
spring 2001.
116. Ronell, The Telephone Book, p. 301. See also Elias Cannetti, Crowds and Power,
trans. Carol Stewart, Phoenix Press, London, 2000, p. 52.
117. An extension of this, once phones lose their wire tail, is that “Cellphones break
down space. . . . there’s no place that can’t be connected to another space. If there’s an
image that captures this, it’s the great moment in the movie ‘Three Kings,’ where
Marky Mark finds a cellphone deep in an Iraqi bunker in the middle of the desert,
and uses it to call his wife, back home in suburban America.” McKenzie Wark,
“The Cancer of Cellspace: The New Culture of Cellphone Communication Is Leaving
Cyberspace Behind,” Artbyte, archived at http://www.nettime.org.
Notes
193
118. “Granularity” is a term to describe the basic isolatable unit of which an interactive process can be broken down to and at the end of which another can begin.
(Stewart Brand, Media Lab: Inventing the Future at MIT, Penguin, London, 1987.) In
a sense, each granule can be understood as a “moment” in the use made of the term
by Hall’s “Encoding/Decoding.”
119. This number of functions is of course a minimal description of what exists
or is possible. Chip expansion and product differentiation, and the many
reasons for them, enable the phone to operate in many more than the few modes
described here.
120. In 2001 a number of phones were introduced that allowed the composition and
sending of 480 characters, using three sequenced SMS messages.
121. Critical Art Ensemble, “The Electronic Theatre and the Performative Matrix,”
in their The Electronic Disturbance, Autonomedia, New York, 1994, p. 59.
122. To “Chip” or “clone” a phone is to capture the phone number and serial number
transmitted by any legitimate phone and program it into a new SIM card to be inserted
into a stolen or new and blank phone. The GSM standard, which includes a basic level
of encryption, means that this is less and less easy to do. For a “law-enforcement” perspective, see Dorothy E. Denning and William E. Baugh, Jr., “Hiding Crimes in
Cyberspace,” in Peter Ludlow, ed., Crypto Anarchy, Cyberstates, and Pirate Utopias, The
MIT Press, 2001, pp. 115–142.
123. This, along with the purging of large and expendable sections of the work force
as seen in mass firings and factory closures in the U.K. by Ericsson and Motorola in
April 2001.
124. See the U.S. E911 or the EU the E112 mandates.
125. Between 10 and 12 pence per message was the standard price of the four major
networks in the U.K., April 2001–April 2003. The cost of a message is largely
incurred by the connection to the network, not use of bandwidth. A bit-per-pence
comparison of the price of an SMS with dial-up e-mail reveals the disparity in price—
with SMS tens of thousands of times more expensive.
126. A number of series of these small booklets exist, sold at checkouts and trinket
outlets, e.g., LUVTLK! Ltle bk of luv txt, Michael O’Mara Books, London, 2001.
Notes
194
127. See, for instance, Steven Fyffe, “Tantalum Carnage Continues in the Congo,”
Electronic News, http://www.e-insite.net/electronicnews/index.asp?layout=article&
articleid=CA91083.
Chapter Two: The Camera That Ate Itself
1. Vilém Flusser, Towards a Philosophy of Photography, Reaktion Books, London, 2000,
p. 26. Flusser’s suggestion that the apparatus of the camera compels the user to take
photographs, and in a demented enclyopedism to attempt to exhaust the infinity of
all possible images, is perhaps best taken up by Bernd and Hiller Becher’s cataloging
of building types—water towers or half-timbered houses; Ed Ruscha’s Every Building
on the Sunset Strip (1966); photographic documentation projects such as the London’s
Found Riverscape project; the cataloging of people, types, and individuals by the police
initiated by Cesare Lombroso and Georges Bertillon (see Peter Hamilton and Roger
Hargreaves, The Beautiful and the Damned: The Creation of Identity in Nineteenth-Century
Photography, Lund Humphries/National Portrait Gallery, London, 2001; John
Tagg, The Burden of Representation: Essays on Photographies and Histories, Macmillan,
Basingstoke, 1988; Armand Mattelart, The Invention of Communication; Marek Kohn,
The Race Gallery: The Return of Racial Science, Vintage, London, 1996); or by the compulsive second-order copying of or attaining rights to copy picture libraries. Such a
drive or a codification of it can be seen also to compose recent photographic activity,
as it veers into acknowledging and using its potential collapse—in the amassing of
near nonphotos by Hiromix, for instance—and of the representational task supposedly left to it by painting. (Facial recognition software inverts this relationship. Every
face is scanned, but only those that correspond to a certain “meaning” by which they
are correlated to another sector of the photographic universe count as “successful”
images.)
2. Flusser, Towards a Philosophy of Photography, p. 28.
3. Ibid., p. 29.
4. Ibid., p. 31.
5. See the artist group Bank’s section of commentary on art press-releases in Bank,
Black Dog Publishing, London, 2000.
6. Catherine Lambert, Live in Your Head: Concept and Experiment in Britain 1965–1975,
Whitechapel Gallery, London, 2000. There is a better, full-page reproduction of
Notes
195
Camera Recording . . . in “Three Pieces by John Hilliard,” Studio International,
April 1972.
7. Michel Foucault, “The Will to Knowledge,” in Michel Foucault: The Essential Works
1, Ethics, ed. Paul Rabinow, Allen Lane, the Penguin Press, London, 1997, p. 11.
Hereafter, WTK.
8. WTK, p. 12.
9. Michel Foucault, Foucault Live, ed. Sylvére Lotringer, trans. John Johnstone,
Semiotext(e), New York, 1989, p. 52.
10. Ibid., p. 65.
11. Friedrich Kittler, Discourse Networks 1800/1900. Although the potential for
this development is certainly latent within Foucault’s work, Kittler’s development
of it is very significant. For example: “Discursive practices are not purely
and simply modes of manufacture of discourse. They take place in technical
ensembles, in institutions, in behavioural schemes, in types of transmission and
dissemination, in pedagogical forms that both impose and maintain them.” WTK,
p. 12.
12. Friedrich Kittler, “There Is No Software,” in Literature, Media, Information Systems,
ed. John Johnstone, G&B Arts International, Amsterdam, 1997, p. 150.
13. Michel Foucault, The Will to Knowledge: The History of Sexuality, vol. 1, trans.
Robert Hurley, Penguin, London, 1998, pp. 140–144. See also Michael Hardt and
Antonio Negri, Empire, Harvard University Press, Cambridge, Mass., 2000.
14. This partial list of terms derived from Foucault is that made by Michel de Certeau,
in “Foucault and Bourdieu,” The Practice of Everyday Life, trans. Steven Rendall,
University of California Press, Berkeley, 1988, p. 45.
15. WTK, p. 12.
16. Ibid., p. 11.
17. Friedrich Nietzsche, The Will to Power, trans. Stuart Kaufmann, Vintage Books,
New York, 1968, §244. Hereafter, WTP.
Notes
196
18. It should be noted that many of the insights to be gleaned from Kittler parallel
in part developments in the study of science and technology over the past two decades,
through, for example, the current termed actor–network theory, and through related
and proceeding tendencies. This useful set of currents is not comprehensively mapped,
referred to, or mobilized here, although it is referred to, but it does provide a set of
explicitly discursive interconnections which it is essential to flag. In a sense, too,
by their explicit and subtle development of the themes referred to as biopower, via
Foucault in The History of Sexuality, such work may well provide an advance on a
good deal of the more “media”-specific work discussed here.
19. See for instance, §68, “Will and Willingness,” in Friedrich Nietzsche, The Gay
Science, trans. Walter Kaufmann, Vintage Books, New York, 1974.
20. WTP, §548.
21. Alphonso Lingis, “The Will to Power,” in David B. Allison, ed., The New
Nietzsche, The MIT Press, Cambridge, Mass., 1985, p. 38.
22. George Bataille, The Accursed Share: An Essay on General Economy, vol. 1, trans.
Robert Hurley, Zone, New York, 1991.
23. WTP, §492.
24. Ibid.
25. For a summary of this influence in relationship to the subject, see Keith AnsellPearson, “The Significance of Michel Foucault’s Reading of Nietzsche: Power, the
Subject, and Political Theory,” in Peter R. Sedgwick, ed., Nietzsche: A Critical Reader,
Blackwell, Oxford, 1995.
26. WTP, §499.
27. Ibid., §494.
28. Ibid., §501.
29. ATP, p. 153.
30. WTP, §505.
Notes
197
31. Ibid., §548.
32. Félix Guattari, “Machinic Heterogenesis,” in Chaosmosis: An Ethico-Aesthetic
Paradigm, trans. Paul Baines and Julian Pefanis, Power Publications, Sydney, 1995.
33. See, for instance, David B. Allison, “Nietzsche’s Identity,” in Keith AnsellPearson and Howard Caygill, eds., The Fate of the New Nietzsche, Ashgate, Aldershot,
1993.
34. WTP, §503.
35. Karl Marx, Grundrisse: Foundations of a Critique of Political Economy, trans. Martin
Nicolaus, Penguin Books, in association with New Left Review, London, 1993,
p. 693.
36. The universal machine is a name for the abstract, logical machine underlying, but
not exclusive to, the digital computer. The name was coined by Alan Turing in his
paper, “On Computable Numbers, with an Application to the Entscheidungsproblem,” in Proceedings of the London Mathematics Society, second series, vol. 42, pp.
230–265. The description relies on the fact that the machine is able to simulate the
operation of any other symbol-based machine. A version of the paper is available online
at http://www.abelard.org/turpap2/tp2-ie.asp/. For an inspiring and comprehensive
biography of Turing, see Andrew Hodges, Alan Turing: The Enigma of Intelligence,
Unwin, London, 1985.
37. Grundrisse, p. 705.
38. Marx names tools as the “means of labour,” whose purpose is to “transmit the
worker’s activity to the object,” Grundrisse, p. 692.
39. Ibid.
40. Ibid.
41. See, for example, W. Brian Arthur, “Competing Technologies and Economic
Prediction,” in Donald Mackenzie and Judy Wacjman, eds., The Social Shaping of
Technology, second edition, Open University Press, Buckingham, 1999, pp. 106–112;
and Increasing Returns and Path-Dependency in the Economy, University of Michigan
Press, Ann Arbor, 1994.
Notes
198
42. Grundrisse, p. 704.
43. Marx, Capital, p. 614.
44. See Marx’s precise comments on the Factory Act in the chapter entitled “Machinery and Large-Scale Industry,” in Capital, vol. 1.
45. Antonio Negri, Marx beyond Marx: Lessons on the Grundrisse, trans. Harry Cleaver,
Michael Ryan, and Maurizio Viano, ed. Jim Fleming, Autonomedia/Pluto Press, New
York/London, 1991, p. 139. Hereafter, MBM.
46. MBM, p. 145; see also Grundrisse, p. 706.
47. This telling term, indicating that the person has become surplus to requirements,
is used a number of times in Capital, e.g., on p. 579.
48. MBM, p. 145. The “social individual” can be usefully understood as a point of
synthesis for a network of relations between forces, of nature, of intelligence, emotion,
and skill, a node also in the network of social, cultural, and productive composition.
Howard Slater usefully summarizes the stakes of this development: “This is the danger
of the vocational model of work. It brings the energy of desire, an energy between
need and satisfaction, into the circuit of labour not as a sublimation and repression of
activity, but as the hope for personal fulfilment and socialisation; as an investment of
energy. . . . If the factory is now a ‘social factory’ which has ‘general social knowledge’
as a force of production, then our very relation to expression as a foregrounding of
desire, brings us into a combative relation to capitalism not only as that which reproduces itself through an extortion of surplus value beyond ‘necessary labour,’ but as
that which imposes its own space-time, its own institutional values, its own ontology.” Break/Flow Occasional Documents, Towards Situation, July 2001, section 3.
49. Grundrisse, p. 408.
50. It should be noted that this part of the theory makes no useful account of the
growth in service work or other “postindustrial” sectors.
51. There is a rich vein of theoretical work arising from this kind of insight generated by the “Italian” workerist and postworkerist autonomous movements as they
articulate the layering and invention of forms of production. For English-language
accounts, see Steve Wright, Storming Heaven, Pluto Press, London, 2002; Robert
Notes
199
Lumley, States of Emergency: Cultures of Revolt in Italy from 1968–1978, Verso, London,
1990; Semiotext(e), vol. 3, no. 3, Italy: Autonomia, Post-Political Politics, New
York, 1980.
52. Paolo Virno, “The Ambivalence of Disenchantment,” in Paolo Virno and Michael
Hardt, eds., Radical Thought in Italy: A Potential Politics, University of Minnesota
Press, 1996.
53. See also Raf “Valvola” Scelsi, “The Networking of Intellect: The Work Experience of Italian Post-Fordism,” trans. Syd “I was a junkie stagehand” Migx, in Nettime,
eds., README! ASCII Culture and the Revenge of Knowledge, Autonomedia, New York,
1999, pp. 201–207. This formulation is different from, but not immune to questions
from, other Marxist and related approaches (e.g., Horkheimer and Adorno, Althusser,
Debord) or those from cultural studies and feminism, among others, concerning the
degree of autonomy of cultural and social production that is not primarily organized
as work.
54. The theory of originary technicity, prevalent in both cultural and evolutionary
theory, that Homo sapiens was always already technical, locates this particular acceleration and intensification in a far longer evolutionary time-scale. See Keith AnsellPearson, Viroid Life: Perspectives on Nietzsche and the Transhuman Condition, Routledge,
London, 1997; see also Adrian Mackenzie, Transductions.
55. Grundrisse, p. 694.
56. Ibid., p. 693. See also, on Frankenstein and new social body of industrial capitalism, Franco Moretti, “Dialectic of Fear,” trans. David Forgac, in Signs Taken for
Wonders: Essays on the Sociology of Literary Forms, Verso, London, 1983.
57. “Alienation” is a key motor in the revolutionary arrangement that Marx
envisages. It is stoked as much by the vision of a nonalienated community that he
hints at, wherein no one is amputated from the fulfillment of his or her potential, as by
the recognition of the nature of capital. Alienation is always necessary to recognize
the disjuncture between these two. In the terms of systems theory it is a secondorder operation that allows self-recognition. Alienation is the anticipatory form of
becoming.
58. Bruno Latour, Aramis, Or, The Love of Technology, trans. Catherine Porter, Harvard
University Press, 1996, p. 225. A notable precursor to this “real technology story,”
Notes
200
which deploys theoretical, historical, and “factional” approaches to constructing an
account of technological development, is Ilya Ehrenberg, The Life of the Automobile,
trans. Joachim Neugroschel, Urizen Books, New York, 1976.
59. WTP, §551.
60. Monique Wittig, The Oppononax, trans. Helen Weaver, Daughters Inc., Plainfield,
Vermont, 1976, p. 115.
61. A useful anthology from the first three issues of the journal Artificial Life covers
much of the formative territory in the area: Christopher G. Langton, ed., Artificial
Life: An Overview, The MIT Press, Cambridge, Mass., 1997.
62. In his discussion of animals in the Abecedaire (Gilles Deleuze and Claire Parnet,
L’Abecedaire de Gilles Deleuze, Editions Montparnasse, 1996), Deleuze describes
the actions of animals, their lives, as being “on the border of thought and
non-thought.” However, what is interesting is not necessarily the attribution of
such and such a characteristic (in which animals would doubtless get trapped in
relation to an anthropomorphized version of thought—or rather, not animals, but
their treatment by certain forms of human activity), but how in this tension between
these two poles a space is created in which the will to power can be said to be forged.
One of the ways such forces can be understood is by their abstraction, as in the
procedures adopted in artificial life and complex adaptive systems modeling more
generally.
Artificial life shows that, from simple rules followed many times in parallel,
complex operations can emerge from the group behavior of simple, algorithmically
determinable elements, and that such determinability does not automatically equate
to predictability. Robert Axelrod has also famously shown how a political body, a
cooperative body can be formed by the sustained interaction of simple actions; see
Robert Axelrod, The Evolution of Co-operation, Basic Books, New York, 1984. See also
Mitchell Resnick, Termites, Turtles, and Traffic Jams: Explorations in Massively Parallel
Microworlds, The MIT Press, Cambridge, Mass., 1994. For continuing work on social
modeling using computational models of complex adaptive systems, see the Journal
of Artificial Societies and Social Simulation, available at http://jasss.soc.surrey.ac.uk/
JASSS.html.
For a simple performance script that uses a genetic algorithm based on John
Conway’s Life game, see Matthew Fuller, Human Cellular Automata (2000–2001);
or, for records of various and inspired “generative psychogeographic” work, see
socialfiction.org at http://www.socialfiction.org/.
Notes
201
63. Gilles Deleuze, Nietzsche and Philosophy, trans. Hugh Tomlinson, Continuum,
London, 2002, p. 40. A later configuration of this approach in Deleuze is to be found
in the use of the terms latitude and longitude in the treatment of haeccity in ATP,
pp. 262–263, 256–257.
It is at this point that Deleuze’s use of Nietzsche connects with his reading of
Spinoza: “In short, if we are Spinozists we will not define a thing by its form, nor by
its organs and functions, nor as a substance or subject. Borrowing terms from
the Middle Ages, or from geography, we will define it by longitude and latitude. A
body can be anything; it can be an animal, a body of sounds, a mind or an idea; it can
be a linguistic corpus, a social body, a collectivity. We call longitude of a body the set
of relations of speed and slowness, of motion and rest, between particles that compose
it from this point of view, that is, between unformed elements. We call latitude the
set of affects that occupy a body at each moment, that is the intensive states of an
anonymous force (force for existing, capacity for being affected). In this way we construct
the map of a body.” Gilles Deleuze, Spinoza: Practical Philosophy, trans. Robert Hurley,
City Lights, 1988, pp. 127–128. For useful commentary on this passage, see
also André Pierre Colombat, “Three Powers of Literature and Philosophy,” in
Ian Buchanan, ed., A Deleuzian Century, Duke University Press, Durham 1999,
pp. 199–217.
64. See Hans Moravec, Mind Children: The Future of Robot and Human Intelligence,
Harvard University Press, Cambridge, Mass., 1988. A brief and telling commentary
is provided in Steven Pfohl, “Theses on the Cyberotics of HIStory: Venus in
Microsoft, Remix,” in Joan Broadhurst Dixon and Eric J. Cassidy, eds., Virtual
Futures: Cyberotics, Technology, and Post-Human Pragmatism, Routledge, London, 1998,
pp. 11–29.
65. See McLuhan, Understanding Media.
66. WTP, §551.
67. Ibid.
68. The interaction of the two forces described by Newton—how a mass accelerates
given force, and how strong gravity is between two bodies—is very simply accounted
for when two bodies are involved. When a third enters the system, calculations become
massively more complicated. For recent developments of this theory to model the
interactions of multiple objects, see David Appell, “Celestial Swingers,” New Scientist,
vol. 171, no. 2302, August 4, 2001, pp. 36–39.
Notes
202
69. Friedrich Kittler, “A Discourse on Discourse,” Stanford Literary Review, vol. 3, no
1 (spring 1986), p. 159.
70. See Pierre Cabanne, Dialogues with Marcel Duchamp, trans. Ron Padgett, Di Capo,
New York, 1979.
71. See Eduardo Costa, Raul Escari, and Roberto Jacoby, “A Media Art (Manifesto),”
in Alexander Alberro and Blake Stimson, eds., Conceptual Art: A Critical Anthology,
The MIT Press, Cambridge, 1999, pp. 2–4. See chapter 4 for further discussion of
this work.
72. See Guerrilla Art Action Group, GAAG: The Guerrilla Art Action Group,
1969–76, Printed Matter, New York, 1976; and the work of Henry Flynt
from this period (see the site maintained by John Berndt, http://www.henryflynt.
org/).
73. Such as Eduardo Costa’s A Piece That Is Essentially The Same as a Piece Made by Any
of the First Conceptual Artists, Dated Two Years Earlier Than the Original and Signed by
Somebody Else, of 1970, or the various and many direct actions by feminist and black
artists for inclusion, reformulation, or self-determination.
74. The various stages of Art & Language being the obvious example.
75. I.e., the activities of Fluxus.
76. I.e., Destruction In Art Symposium.
77. I.e., the café, Food, run by Caroline Goodden, Tina Girouard, Suzanne Harris,
Rachel Lew, Gordon Matta-Clark, and others, documented in Pamela M. Lee, Object
to Be Destroyed: The Work of Gordon Matta-Clark, The MIT Press, Cambridge, Mass.,
2000.
78. I.e., Jan Dibbets’s 1:1 scale mappings of bird territories in Robin Redbreast’s
Territory, sculpture (1969), and work by Douglas Huebler of the same period using
territorial birdcalls to determine the direction of a walk.
79. I.e., the “maintenance” work of Mierle Laderman Ukeles.
80. Such as the initiatives made by the Artists Placement Group.
Notes
203
81. See Jasia Reichardt, ed., Cybernetic Serendipity: The Computer and the Arts, Studio
International, London, 1969.
82. Reproduced in Lucy Lippard, Six Years: The Dematerialisation of the Art Object from
1966 to 1972, University of California Press, Berkeley, 1997, p. 210.
83. Lucy Lippard comments on this fashion for the adoption of “austere,” “systemic,”
“positivist” language in “Six Years,” pp. xv–xvi. See also the citation from Jeff Wall
in Peter Osbourne, “Philosophy and Conceptual Art,” in Michael Newman and John
Bird, eds., Rewriting Conceptual Art, Reaktion Books, London, 2000.
84. Jan Dibbets (essays by R. H. Fuchs and M. M. M. Vos, with an introduction by
Martin Friedman), Walker Art Centre, Minneapolis (catalog), Rizzoli, New York,
1987. In these photographs a set of geometric conditions, incrementally changing
angles of incidence, for positioning the camera are established. A landscape is shot in
a panoramic series following this routine and then reassembled with notation that
marks its construction. The land is extraordinarily and sensually reconfigured as a
series of interlocked judders, or as waves.
85. See John Roberts, ed., The Impossible Document: Photography and Conceptual Art in
Britain 1966–1976, Cameraworks, London, 1997.
86. Manuel De Landa, “Non-Organic Life,” in Jonathan Crary and Sanford Kwinter,
eds., Zone 6: Incorporations, Zone, New York, 1992, p. 136. The phase-space as a way
of mapping interrelated fields of freedom and constraint is explained in, among other
sources, William Ross Ashby, An Introduction to Cybernetics, Chapman Hall, London,
1964, p. 131.
87. See Manuel De Landa, Intensive Science and Virtual Philosophy, Continuum, London,
2002, and Gilles Deleuze, Difference and Repetition, trans. Paul Patton, Athlone Press,
London, 1994. Alfred North Whitehead’s discussion of related dynamics of perception of qualities to spacetime and perspective (e.g., in Science and the Modern World,
Free Association Books, London, 1985, pp. 83 onward—hereafter, SMW) also makes
a useful contribution to this debate.
88. I.e. in Clement Greenberg, “Modernist Painting,” in Gregory Battcock, ed., The
New Art, Dutton, New York, 1966, pp. 100–110.
89. See, for instance, Richard Dyer, “Making ‘White’ People White,” in his White,
Routledge, London, 1997, or Brian Winston, “A Whole Technology of Dyeing: A
Notes
204
Note on Ideology and the Apparatus of the Chromatic Moving Image,” Daedalus, vol.
114, no. 4, 1985, pp. 105–123.
90. Lev Manovich, The Language of New Media, The MIT Press, Cambridge, Mass.,
2000, p. 236.
91. J. David Bolter, Turing’s Man: Western Culture in the Computer Age, Penguin,
London, 1986; William Asprey, ed., Computing before Computers, Iowa State University
Press, Ames, 1990; Carl B. Boyer, revised by Uta C. Merzbach, A History of
Mathematics, second edition, John Wiley and Sons, New York, 1991.
92. See Jonathan I. Israel, Radical Enlightenment: Philosophy and the Making of
Modernity 1650–1750, Oxford University Press, Oxford, 2001.
93. Karl Marx, Capital, volume 1, trans. Ben Fowkes, Penguin, London, 1990,
p. 554, n. 14.
94. Note that release from work is not inherent to the machine itself, but rather its
social combination, i.e., “. . . under the rule of capital, the application of machinery
does not shorten labour; but rather prolongs it,” Grundrisse, p. 825. This is also the
finding in numerous places in Capital. Andrew Ross in No Collar (Basic Books, New
York, 2003) notes, for instance, that the higher strata of digital worker, those whose
creativity is invested in the machine, are always eager for faster processors: not in order
to spend less time working, but in order to get more realized.
95. This productive capacity for the monstrous is what makes collectivity so threatening to capitalism, and the rich so comparatively pathetic in their stupefying insistence on remaining so utterly normal despite the mutational power of wealth. If you’re
going to be a rich bastard, at least have the decency to be a correspondingly spectacular freak.
96. Ad Reinhardt, Art as Art: The Selected Writings of Ad Reinhardt, ed. Barbara Rose,
University of California Press, Berkeley, 1991.
97. Michel Foucault, “Polemics, Politics, and Problematisation,” interview conducted
by Paul Rabinow in Paul Rabinow, Michel Foucault: The Essential Works, vol. 1: Ethics,
p. 117.
98. WTP, §486.
Notes
205
99. Ibid.
100. Michel Foucault, The Use of Pleasure: The History of Sexuality, vol. 2, trans. Robert
Hurley, Penguin, London, 1992, p. 8.
101. McLuhan, Understanding Media, p. 304.
102. Raqs Media Collective, A Concise Lexicon of for the Digital Commons, available at
http://www.sarai.net/.
103. ATP, p. 8.
104. See Gilles Deleuze, Difference and Repetition, p. 223.
105. Ibid.
106. WTP, §510.
107. Ian Stewart, Nature’s Numbers: Discovering Order and Pattern in the Universe,
Phoenix, London, 1996, p. 64.
Chapter Three: How This Becomes That
1. Hubert Fichte, Detlev’s Imitations, trans. Martin Chalmers, Serpent’s Tail, London
1991, p. 250.
2. Franz Kafka, The Diaries of Franz Kafka, 1910–23, ed. Max Brod, Penguin, London,
1964.
3. Misplaced opposition to the establishment of Eruvin is often based on a misapprehension of this key point. The land is not “owned” by the people who use it for
these purposes. It is simply assigned a special ritual quality by those who wish to
observe it. It does not therefore preclude any other use and, more than likely, remains
perspectivaly invisible.
4. Gilles Deleuze, Pure Immanence, p. 36. The question, a key organizational node for
Deleuze’s use of Hume’s empiricism, is also related in a later section, p. 51, and appears
again in a slightly different form in the preface to Empiricism and Subjectivity, again in
Deleuze and Parnet, Dialogues, p. 56.
Notes
206
5. Bruno Latour, “Where Are the Missing Masses? The Sociology of a Few Mundane
Artefacts,” in Wiebe E. Bijker and John Law, eds., Shaping Technology, Building Society:
Studies in Sociotechnical Change, The MIT Press, Cambridge, Mass., 1992.
6. Deleuze, Pure Immanence, p. 51.
7. Nas, “I Gave You Power,” on It Was Written, Columbia Records, 1996. Here, the
gun-narrator—set up in the first lines as a simile for a guy doing monologue but later
sliding into a straight-from-the-muzzle account of the life of a gun—is constantly in
use, constantly in relation and combination. Even toward the end of the track when
the piece self-sabotages, jamming to result in the death of its current user, there is no
let up, just another pick-up, another user’s hand.
For an account erring on the side of the cartoon will to power of a device and not
the assemblage it is part of or those parts that compose it, see the pleasingly nutsoid
rant made by the “mad ex-cop” character played by Dennis Hopper in Speed, dir. Jan
de Bont, 1994, where he glories in the “becoming” of a bomb.
8. Friedrich Engels, “Letter to Joseph Bloch,” London, September 21, 1890, available
at http://www.marxists.org/archive/marx/works/1890/letters/90_09_21.htm.
9. Jerome Rothenberg, “Pre-face” to Revolution of the Word: A New Gathering of
American Avant-Garde Poetry 1914–1945, Exact Change Press, Boston, undated
(original edition 1974).
10. WTP, §552.
11. For a full account of this project, see Jakob Jakobsen, “The Switch,” in Transgressions: A Journal of Urban Exploration, vd. 5, pp. 90–91.
12. Ibid.
13. Ibid.
14. See Wolfgang Schivelbusch, Disenchanted Night: The Industrialisation of Light in the
Nineteenth Century, University of California Press, Berkeley, 1988.
15. Research on the relation of the provision of street-lighting to crime, with a particularly notable comparison to the effects of Cctv installation, can be found in a U.K.
Home Office commissioned survey: David P. Farrington and Brandon C. Welsh, Effects
Notes
207
of Improved Street Lighting on Crime: A Systematic Review, Home Office Research Study
251, Home Office Research, Development and Statistics Directorate, August 2002.
The findings of this survey are interesting, noting the current predatory,
centralizing, and privatizing dynamics of Cctv, yet the benefits are keyed toward
“homogeneous” communities—the survey does not distinguish between “deviant”
behavior and crime (the suggestion that lighting is “civil-liberties neutral” when it
comes to, for instance, public sex is unrealistic—see Pat Califia, Public Sex: The Culture
of Radical Sex, Cleis Press, Pittsburgh, 1994). Being as it is a survey of other research,
there is also a difficulty in interrogating the survey’s results by the way in which what
counts as “crime” is coded by racial and economic structuration. Street lighting brings
with it another set of informational and control relations. The findings of this survey
support the case for informal and participatory social control, but its short set of pointers to the effects of the technology needs investigation and a reinvention of the technology and the social formation it is part of.
16. For an early collection, see Geoffrey Boyle and Peter Harper, eds., Radical Technology, Wildwood House, London, 1976, or the magazine Undercurrents, which provided a forum for much of this area of work. Thanks to Stefan Szczelkun for suggesting
these sources.
17. Peter Kropotkin, Fields, Factories, and Workshops Tomorrow, ed. Colin Ward,
Freedom Press, London, 1985.
18. Murray Bookchin, Post-Scarcity Anarchism, Black Rose Books, Montreal, 1986. In
dealing with such a subject, there are necessarily certain echoes of Mao’s Great Leap
Forward, in which “decentralized” steel production played a core part in generating
an immense disaster of deforestation, forced labor, low-quality steel, and mass starvation. The high stakes should make one careful of any easy reading of such proposals,
but that the stakes are high and that the ambition of such works is attuned to them,
makes this and other texts on alternative technologies and their social contexts
extremely urgent.
19. SMW, p. 58. For useful commentary and development of this part of Whitehead’s
work, a reading on which this text also rests, see Donna J. Haraway, Modest
Witness@Second_Millennium: FemaleMan_Meets_OncoMouse, Feminism and Technoscience,
Routledge, London, 1997.
20. Interesting in relation to the current imposition by the World Trade
Organization—a regime supported by the ISO—of Western intellectual property laws
Notes
208
by means such as the General Agreement on Trade in Services (GATS), McLean at first
chose to privately patent (USA Patent Number 3 042 227) the corner fitting, but
would have doomed the design through lack of uptake had he not subsequently
allowed the ISO a royalty-free license in order to establish it as an international
standard.
21. The shipping container is an economic and regulatory object as much as it is of
aluminium or steel. Fernand Braudel notes that in early capitalism, the sea was always
oriented more toward “free trade” because the costs of haulage are primarily cheaper
and faster but also subject to less intermediary tariffs than transport by land. See
Fernand Braudel, Capitalism and Material Life, 1400–1800, trans. Miriam Kochan,
Fontana, 1979, pp. 320–321. An object that is subject to less regulatory or transactional drag achieves the fluidity of the sea. Contemporarily though the sea itself along
with its populations and ecologies becomes more and more fixed into lanes, territories, quotas, and purposes. See Alan Sekula, Fish Story, Witte de With, Rotterdam,
1998.
The particular forms of container used throughout the history of shipping display
substantial economic, class, and regulatory relations of dimensionality. An excellent
history of the Hogshead barrel is contained in the “Socking: The Hogshead and the
Excise” chapter of Peter Linebaugh, The London Hanged: Crime and Civil Society in the
Eighteenth Century, Penguin, London, 1991.
Such innovations in the technology of transport are thoroughly interwoven with
the intellectual skills of their design: “. . . the artists shared with their clients certain
kinds of knowledge, certain ways of looking at the world, which gave them common
points of reference. Piero della Francesca was the author of a mathematical handbook
for merchants, from which we can see how sophisticated was their way of measuring
the capacity of complex objects like barrels at a time when these containers were not
standard. Gauging, a skill the Florentines had to use all the time, was something they
could appreciate when they saw stock objects in paintings.” Peter Hall, Cities in Civilization, Weidenfeld and Nicholson, London, 1999, p. 100.
22. See, for instance, the several incarnations of the container in Courtney Smith and
Sean Topham, Xtreme Architecture, Prestel, Munich, 2002. See also The Container, a
mobile media center in Jamaica that uses an adapted 40-ft. steel container:
http://www.container-project.net/.
23. For the construction around the high-security Zona Rossa to isolate the
G8 meeting in Genoa of July 2001, see On Fire: The Battle of Genoa and the AntiCapitalist Movement, One Off Press, London, 2001 (published anonymously).
Notes
209
24. Velimir Khlebnikov, “Proposals,” in his Collected Works, vol. 1, trans. Paul
Schmidt, ed. Charlotte Douglas, Harvard University Press, London, 1987, pp.
357–361.
25. Niklas Luhmann, The Reality of the Mass Media, trans. Kathleen Cross, Polity
Press, Cambridge, 2000, p. 8.
26. Robert Cooper, “Assemblage Notes,” in Robert C. H. Chia, ed., Organised Worlds:
Explorations in Technology and Organisation with Robert Cooper, Routledge, London, 1998,
p. 110.
27. Such a drive can be recognized in memetic terms by the longevity of a particular
word. See chapter 4.
28. ATP, p. 76.
29. Ibid., p. 82.
30. SMW, p. 72. (A problem with Whitehead’s critique of simple location, and his
useful counterproposition for a general theory of the organism, is that it potentially
allows for a relocation of misplaced concreteness to the “wholeness” of a society—see,
for instance, the remarks on the European invasion of America, or the account of rainforest as a stable system in the last chapter of SMW.)
31. Ibid., p. 73.
32. Ibid., p. 80.
33. Ibid., p. 87.
34. Cooper, “Assemblage Notes,” p. 112.
35. Chia, Organised Worlds, p. 10.
36. For the formation of this term, see Humberto R. Maturana and Francisco J. Varela,
Autopoiesis and Cognition: The Realization of the Living, D. Reidel, Dordrecht, 1980
(original publication 1972); Ricardo Uribe, Umberto Maturana, and Francisco Varela,
“Autopoiesis: The Organization of Living Systems: Its Characterization and a Model,”
Currents in Modern Biology, vol. 5, no. 4 (1974), pp. 187–196.
Notes
210
37. ATP, p. 83.
38. See the project’s site, http://www.arteinsitu.org.mx/, and the document “La Torre
de Los Vientos: A Project by Pedro Reyes,” which gives a history of the various installations and actions there.
39. Matthew Kabatoff, “Signals—An Interview with Germaine Koh,” January 30,
2001, http://www.rhizome.org/. Also available at Koh’s reference site: http://www.
germainekoh.com/.
40. Bit radio, Radioengineer’s Report, Bureau of Inverse Technology Web site,
http://bureauIT.org/.
41. EPA = Environmental Protection Agency.
42. Bit Release for immediate release, http://bureauIT.org/.
43. Http://bureauIT.org/. BIT also used similar sensors in Feral Robot Engineering
(2003), in which they equipped cheap toy electronic dogs with new power, wheels,
and other equipment, including radioactivity sensors that triggered an alert when over
EPA standards. These were released in various public spaces in the U.S. See
http://www.bureauit.org/feral/.
44. Accumulated Report from gunfire-triggered BANGBANG network cam,
Broadway, N.Y., filed 14 : 0 : 0, Jan. 17, 2001. http://www.bureauit.org/data/
ho_bway.html.
45. Stefano Franchi, Güven Güzeldere, and Eric Minch, “Interview with Heinz Von
Foerster,” Stanford Humanities Review, vol. 4, no. 2: “Constructions of the Mind.” For
a work that attempts to deal with the difficulty of making the self-reference of secondorder cybernetics on von Foerster’s terms palpable in relation to computational
processes, see Margerete Jahrmann and Max Moswitzer’s installation Nybble Engine
(from 2002 onward).
46. Bit Report: New York, New York, Feb. 7, 2002, http://bureauit.org/data/radio.
html.
47. WTP, §551. See also more generally the section “Origin of Reason and Logic,”
§508–§522.
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48. For a discussion of Haraway’s earlier descriptions of objectivity (in, for instance,
“Situated Knowledges,” in Donna J. Haraway, Simians, Cyborgs, and Women: The Reinvention of Nature, Free Association Books, London, 1991) and—also relevant here—of
the utility of second-order cybernetics, among other things, see Cary Wolfe, “In Search
of Post-Humanist Theory: The Second-Order Cybernetics of Maturana and Varela,”
Cultural Critique, no. 30 (spring 1995), pp. 33–70.
49. ATP, p. 83.
50. Matthew Kabatoff, Germaine Koh interview.
51. James Stevens, “Free Networks,” Mute, vol. 23, March 2002, p. 9. See also
http://www.freenetworks.org/ and http://www.consume.net/.
52. Matthew Kabatoff, Germaine Koh interview.
53. See the fragment “The Street Window,” in Franz Kafka, Collected Stories.
54. The trade in support services rather than software, living rather than dead
labor, is one of the economic models used by the free software and open source
movements.
55. I.e., such processes in the work of De Geuzen. See http://www.geuzen.org/.
56. Gilles Deleuze and Félix Guattari, Kafka: Toward a Minor Literature, p. 17.
Chapter Four: Seams, Memes, and Flecks of Identity
1. Alexander Brener and Barbara Schurz, Bukaka Spat Here, Vargas Organisation,
London, 2002.
2. Susan Blackmore, The Meme Machine, Oxford University Press, Oxford, 1999,
p. 204.
3. The Streets, “Has It Come to This?” on Original Pirate Material, Warner, 2002.
4. Http://www.irational.org/cctv/ is by Heath Bunting. Others involved in
irational.org on a long-term basis are Daniel Andujar, Rachel Baker, and Minerva
Cuevas. There are a number of others acting on a per-project basis.
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5. Robert Aunger, The Electric Meme: A New Theory of How We Think, The Free Press,
New York, 2002.
6. Blackmore, The Meme Machine, p. 204. The authority given by Blackmore for these
characteristics is Richard Dawkins, The Selfish Gene, p. 194.
7. The Meme Machine, p. 206. It should be noted that although Blackmore uses Jared
Diamond’s Guns, Germs, and Steel as a source here, Diamond’s text is substantially more
nuanced in its discussion of linguistic development. Though the terminology is different, it too bears traces of influence by meme theory, discussing the transfer of cultural forms in terms of “blueprints,” direct and detailed base-copies, or “idea diffusion”
as developed both by Blackmore, Dawkins, and others. The book also suggests—and
this is presumably where Blackmore picks it up (see, e.g., Diamond, p. 228)—that
alphabets, compared to logograms or syllabaries, succeed in part by virtue of their
precision and simplicity (contributing to fidelity, fecundity, and longevity), Jared
Diamond, Guns, Germs, and Steel: A Short History of Everybody for the Last 13,000 Years,
Vintage, London, 1998, p. 228.
8. Equally, to use another example of Blackmore’s attribution of solely memetic
qualities to explain the success of an act of alphabetization, Kemal Ataturk’s
legislative imposition of roman script—itself made available by a particular matrix
of historical circumstances—on Turkey is not simply the result of that alphabet’s
virtue in being able to build a great complexity of combinations out of a relatively
small number of signs. What influential and decisive complexes are also formed by
the militarization, state secularization, “openness” to Europe, partial industrial modernization, and their attendant compositional demands that accompanied the wave of
change that was brought about at the same time as the switch-over in alphabet?
Perhaps there is some kind of unrecognized teleology lurking under that Darwinian
rigor?
9. This success occurs primarily at the level of mass market, and then only in certain
parts of the globe. More specialized markets, such as those of collectors, or currents
in dance music or hip hop operate largely—primarily, when geared toward a live
context—through vinyl. It is clear of course that this interplay can itself be interrogated by fidelity—here, fidelity to a complex of other memes and medial elements,
themselves memes, which have reached a certain point of equilibrium, turntable,
mixing desk, and sound system; fecundity—with vinyl, despite the introduction of
scratching simulators in certain CD players (where a sound wave is modulated by the
action of a hand on an interface composed of a pair of discs) there is at least a sense
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(modified of course by fidelity) that there is more flexibility of interaction with the
sound producing apparatus in the use of vinyl; and longevity, here, simply, that
it lasts.
10. For discussion of gene relation to proteins, cells, organisms, and ecologies,
see Steven Rose, Lifelines: Biology, Freedom, Determinism, Penguin, London, 1997;
and R. C. Lewontin, The Doctrine of DNA, Penguin, London, 1993. See also
Kim Sterelny, Dawkins vs. Gould: Survival of the Fittest, Icon Books, London,
2001.
For commentary on the relation of changing and discursive definitions of genetic
units and of evolutionary selection in relation to meme theory, see David L. Hull,
“Taking Memetics Seriously: Memetics Will Be What We Make It,” in Robert
Aunger, ed., Darwinising Culture: The Status of Memetics as a Science, Oxford University
Press, 2000. For a discussion of the nonisolate nature of genes in relation to memetics, see J. S. Wilkins, “What’s in a Meme? Reflections from the Perspective of the
History and Philosophy of Evolutionary Biology,” Journal of Memetics—Evolutionary
Models of Information Transmission, vol. 2, available at http://www.spm.mmu.ac.uk/
jom-emit/1998/vol2/wilkinsjs.html/.
For a short account of meme theory in relation to Darwin and Nietzsche, which it
is hoped the discussion here usefully supplements, see Keith Ansell Pearson, Viroid
Life, p. 12, n. 3.
11. Richard Dawkins, River Out of Eden: A Darwinian View of Life, Basic Books, 1995,
pp. 146–150.
12. For the investigations of “epistemological breaks” between scientific approaches,
see sections of Georges Canguilhem, A Vital Rationalist: Selected Writings from Georges
Canguilhem, ed. François Delaporte, Zone Books, New York, 2000; for a discussion of
the discontinuities and jumps in the development of scientific discourse, see Thomas
S. Kuhn, The Structure of Scientific Revolutions, third edition, The University of Chicago
Press, London, 1996.
13. Heinz von Foerster, Observing Systems, North Holland Press, Seaside, Calif.,
1981.
14. Francis Heylighen and Cliff Joslyn, “Cybernetics and Second-Order Cybernetics,”
in R. A. Meyers, ed., Encyclopaedia of Physical Science and Technology, third ed., Academic Press, New York, 2001. Also downloadable as a .pdf file at http://pespmc1.vub.ac.
be/Papers/Cybernetics-EPST.pdf p.3.
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15. The “view source” option on Web browsers is a mechanism by which visitors to
a Web site can see, read, and copy all or part of the mark-up or scripting (i.e. in
JavaScript) of a site. As it is so easy, it is one of the ways in which the World Wide
Web was rapidly taken up—with people making sites often directly copying markup from a page they had previously visited to one they were putting together. Unfortunately, with “advances” in Web technologies, this informal openness is significantly
less evenly spread.
16. For instance, a rich account of the antimedia, among other things, in Adilkno,
Cracking the Movement: Squatting beyond the Media, Autonomedia, New York, 1990.
17. It is worth noting here in relation to seriality that Daniel Sperber’s discussion of
memetics, which counters it with “influence” as a form of cultural transmission, does
not seem sufficient. Memetics is reduced to “imitation.” Using his own formulation,
there is no reason for influence to be anything other than a subset of a wider class of
modes of memetic replication. Where the account is useful is in introducing the discussion of contextual or “epimemetic” factors in replication as a limit condition rather
than simply as further unqualified evidence for meme theory. The collection of essays
(particularly “The Epidemiology of Beliefs”) gathered in this book also works in providing a set of approaches that demand an ecological, i.e., in this case, nontotalizing
understanding of culture. See Daniel Sperber, Explaining Culture: A Naturalistic
Approach, Blackwell, Oxford, 1996.
18. See Dawkins’s perceptive comments on this song and its “remembered” lyrics in
The Selfish Gene.
19. For useful commentary on the influence of Sartre on Guattari, and as a substantial resource in general, see Gary Genosko, Félix Guattari: An Aberrant Introduction,
Continuum, London, 2002.
20. Deleuze and Guattari, Anti-Oedipus, p. 280. The theme is covered again, although
in a way that makes Freud’s accomplishment more troubled, in the thrilling account
of multiplicities in ATP, “1914: One or Several Wolves.” See especially p. 30.
21. See Rosaria Conte, “Memes through (Social) Minds,” in Robert Aunger, ed.,
Darwinising Culture, pp. 83–120.
22. Some acknowledgment of this is made by supporters of meme theory when they
recognize that there are problems with a directly evolutionary model of cultural replication. Unlike evolution of species or populations there is no inherent necessity of
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irreversibility—a threshold that, once crossed, remains crossed. Media theory,
however, does contain such a model of a boundary in time and culture that is permeable only in one direction, namely the transition from orality to literacy presented
by Walter J. Ong in Orality and Literacy: The Technologising of the Word, Routledge,
London, 1993.
This argument, that cultural evolution depends on recourse to compositions,
drives, dynamics, and elements from the past, is developed in order to test memetics
by Daniel Dennett, citing Steven Jay Gould, in Darwin’s Dangerous Idea, Penguin,
London, 1995. Such an argument makes clear how well meme theory works in terms
of the archive as a cultural “standing reserve.” For a useful text on archives as a mobilizing cultural force, see Howard Slater, “Canon-Blasting for a Living Culture, Resonance (London Musicians’ Collective), vol. 8, no. 1, pp. 4–6.
23. Chaosmosis, p. 15. The material from Bakhtin can be found in Mikhail Bakhtin,
“Content, Material, and Form in Verbal Art,” in Art and Answerability: Early Philosophical Essays by M. M. Bakhtin, ed. Michael Holquist and Vadim Liapunov, University of Texas Press, Austin, 1990. The important preceding points on the list are: “1.
The sonority of the word, its musical aspect; 2. Its material significations with their
nuances and variants; 3. Its verbal connections; its emotional, intonational and volitional aspects.”
24. For useful commentary on Guattari’s use of the term “universe,” see Genosko’s
Aberrant Introduction, pp. 106–107.
25. A photo-text that deliberately makes use of medial scale-constraint and illustrates
the term usefully is Martha Rosler’s The Bowery in Two Inadequate Descriptive Systems
(1974–1975). A small image of this is, along with shots of other work, available at
http://home.earthlink.net/~navva/photo/index.html.
26. Jay David Bolter and Richard Grusin, Remediation: Understanding New Media, The
MIT Press, Cambridge, Mass., 1999, p. 208.
27. Marina Griznic, Fiction Reconstructed: Eastern Europe, Post-Socialism, and the RetroAvantgarde, Edition Selene, Vienna, 2000; NSK, Neue Slowenische Kunst/New Slovenian
Art, Amok Books, Los Angeles; Inke Arns, Neue Slowenische Kunst (NSK)—eine Analyse
ihrer künstlerischen Strategien im Kontext der 1980er Jahre in Jugoslawien, Museum Ostdeutsche Galerie, Regensburg, 2002.
28. See Dick Higgins, “Statement on Intermedia,” archived at http://www.artpool.hu/
Fluxus/Higgins/intermedia2.html.
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29. See Wolf Vostell, ed., Dé-coll/age (décollage), Typos Verlag, Frankfurt and Something Else Press, New York, 1967.
30. Geert Lovink, Dark Fiber: Tracking Critical Internet Culture, The MIT Press,
Cambridge, Mass., 2002, p. 164.
31. These black plastic boxes and others, such as Microsoft’s X-Box, are themselves
intended to provide the beginnings of a form of infrastructural GKW under strict
technological and proprietary differentiation of parts—providing limited Web access
(in the manner of the failed WebTV); DVD play; games—they offer to the companies that manufacture and retail them the prospect of control of the domestic media
environment—are only one of several tendencies in this direction.
32. Phone units with these facilities were inserted into phoneboxes in various parts
of the U.K. from 2001 on.
33. Marshall McLuhan, Understanding Media, p. 271. Abnormal contacts between
points in a hierarchy of the kind McLuhan discusses can more effectively make the
kind of displacements of compositions of power when additional dimensions of relation are brought into the contact. A common example of this is when patients bring
material on their condition to a doctor, destabilizing the skill, knowledge, and interpretative balance of the relationship. Sadie Plant in her survey of mobile phone use
also identifies similar as yet unstabilized currents of connection, such as: the potential connection of primary farmers with world market prices; the loosening of telephone use from parental wall-socket moorings in their use by teenagers, and so on.
Sadie Plant, On the Mobile, Motorola, 2002.
34. McLuhan, Understanding Media, p. 271.
35. The area of work known as “uses and gratifications,” the early reception work of
David Morley in “The Nationwide Audience,” and indeed much of cultural studies—
including the theorization of “encoding–decoding” of Stuart Hall discussed earlier,
operate by articulating the multiple seams along lines of class, gender, race, in the
composition of the user. (Indeed, as Gary Hall points out in Culture in Bits, such studies
of the popular “are themselves predicated on a seamy differentiation between the ‘intellectual’ and the popular. ‘Naffness’ inhabits the analysis of popular culture as the condition both of its possibility and impossibility,” p. 39.) It is difficult to find either
“popular” or “intellectual” a term wholly appetizing in terms of its powers of suggestion and invention. (Naffness, though, has its own constitutive power. Upski’s
account of geekiness in fat laces, baggy clothes, wonky hat, in early hip hop bears this
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217
out. William “Upski” Wimsat, Bomb the Suburbs, Subway and Elevated Press, Chicago,
1994.)
Back to seaminess though, in media design too we can look to elements of a current
that explicitly uses gaps or differences between systems to new advantage. See, for
example, Ian McColl, Matthew Chalmers, Yvonne Rogers, and Hilary Smith, “Seamful
Ubiquity: Beyond Seamlessness,” available at http://www.equator.ac.uk/.
36. The link is to http://www.irational.org/heath/cctv/.
37. HTML = hypertext mark-up language.
38. This appearance is deceptive. While the bandwidth-demands of the site are indeed
low, a glimpse of the page source shows that all data on the site is stored in a CGIbin rather than a standard HTML style directory.
39. Notable exceptions are some of the pages by Daniel Andujar in Technologies to the
People, also on irational.org.
40. CGI = common gateway interface.
41. See http://www.irational.org/tm/archived/tesco/.
42. See http://www.irational.org/tm/archived/sainsbury/. Both of these sites are part
of a telling project by Rachel Baker to add another layer of use and network to an
already existing supermarket “loyalty” scheme.
43. For an early text on this technique, see Stewart Home, “Multiple Names,” in
Neoism, Plagiarism, and Praxis, AK Press, Edinburgh, 1995.
44. The fiction of corporate legal identity as a person would later be exploited by the
group RTmark in their use of the corporate individual, with limited liability for the
embodied individuals behind it, as a way to “fund” cultural sabotage.
RTMark at http://www.rtmark.com. Their use of the corporate individual as an
enabling fiction echoes contemporary usage of civil rights rhetoric by business. Perhaps
this mirroring achieves its most visible point in RTMark’s offer to fund “any judge in
a US court who sentences a corporate individual to death.”
45. W3C is the World Wide Web Consortium, a standards-setting body that determines HTML standards.
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46. Embedding a link within HTML is a way of calling data existing in one site or
directory to appear in the browser window of a site user without actually storing the
data of that file on the server of the site appearing in the location window. It thus
more nearly conforms to the function of a “quote,” and is thus susceptible to interpretation as “fair use,” but one that is only live for as long as the data linked to exists
at the linked-to address.
47. Systems such as the longstanding proposal, Xanadu (http://www.xanadu.com/),
where all links are two-way or FreeNet, where every object is assigned a unique identifier, would avoid these problems of broken links—as do some utilizations of XML.
The collaborative data system, Nine (http://www.nine.org/ or http://9.waag.org/),
wherein an e-mail is sent to the first person who loads a file to a common database
each time that data is linked, also suggests linking as a negotiated practice.
48. A useful text that documents the U.K. Police Federation’s attempted blocking of
TV broadcasts of the Migrant Media (http://webgate.poptel.org.uk/migrantmedia/)
documentary film Injustice, about deaths in police custody, and which was shown
anyway, underground style, in locations booked at short notice, with speakers and
family representatives, is illustrative of the ways in which attempts at control produce
loops of feedback and intensification that allow the objects of control to amplify their
message, is Bhrigupati Singh, “Screening Injustice: Race, Violence, and Media Flows,”
in Sarai Reader 2, The Cities of Everyday Life, Sarai, Delhi, 2002, pp. 85–91. Mobilizing off the back of an attempt at control is of course not limited to these cases—one
easily thinks of McLibel (see http://www.mcspotlight.org/ and Eveline Lubbers, ed.,
Battling Big Business: Countering Greenwash, Infiltration, and Other Forms of Corporate
Bullying, Green Books, Totnes, 2002), and many others—but Singh’s account is useful
particularly for drawing out some principles, some abstract dynamics, which can be
applied elsewhere.
For an opposite case, see that of Napster, a centralized peer-to-peer service that
became a standard object—a company—incorporated with certain fixed forms of obligation and relation to other actually or nominally standard objects and therefore, in
the context in which it operated, too fixed or isolatable. In other cases, of course, operating as a company brings the attendant privilige and protection.
49. Catherine Moseley, Conception: Conceptual Documents, 1968–1972, Norwich
Gallery, Norwich, 2001.
50. Eduardo Costa, Raul Escari, and Roberto Jacoby, A Media Art (Manifesto). It
should be noted that this work is preceded by other uses of non-art media by these
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artists, i.e. the early parts of the Fashion Fiction series by Eduardo Costa, which troped
off fashion ediorial copy and imaging. (1966—onwards)
51. See Spectacular Times, Buffo: Tales of Political Pranks and Anarchic Buffoonery,
Reading, undated; Juno and Vale, eds., ReSearch: Pranks, ReSearch magazine, Los Angeles,
1991; Stewart Home, ed., Mind Invaders, Serpents Tail, London, 1998. A notable precursor can also be seen in the accounts of “The Party of Moderate Progress within the
Bounds of the Law,” in Jaroslav Hasek, The Red Commissar, trans. Cecil Parrott, Abacus,
1981. See also the various events and procedures used by Berlin Dada, including one hoax
insurrection resulting in the deployment of 2000 troops, noted in Richard Huelsenbeck,
ed., Dada Almanac, ed. Malcolm Green, Atlas Press, London, 1993.
52. See Cildo Mereiles, Insertions into Ideological Circuits (rubber stamps on bank notes
[1970–] and silk-screen messages on cola bottles [1973–.])
53. Chaim Hodbrick, The English Pub, Food Data-Cycle: Autopoeietic Recursive System
under Network Analysis, Gustatory Instance (2003), International Symposium on Electronic Art, Linz. Installation in Cyril’s English Bar, Banff and Karlsruhe, with collaboration of Foundation for Sententious Lifeforms.
54. James Martin, Telecommunications and the Computer, second edition, Prentice Hall,
Englewood Cliffs, 1976; Janet Abbate, Inventing the Internet, The MIT Press, Cambridge, Mass., 1999; Paul E. Ceruzzi, A History of Modern Computing, The MIT Press,
Cambridge, Mass., 1998.
55. I.e., Andy Oram, ed., Peer-to-Peer: Harnessing the Power of Disruptive Technologies,
O’Reilly Associates, Sebastapol, 2000.
56. See Internet Engineering Task Force, Network Working Group, Request for
Comments 2328, OSPF version 2, April 1998, available at http://www.ietf.org/rfc/
rfc2328.txt.
57. See, for instance, the charged accounts of the roots of communications networks,
and the understanding of the term “communications” in Saint-Simonian, Fourierist,
and other radical frameworks in Armand Mattelart, The Invention of Communication, or
the historical descriptions of anarchist affinity group structures in Andre Skirda, Facing
the Enemy, trans. Paul Sharkey, AK Press, Edinburgh, 2002. For a corrective to ideas
of absolute determinist freedom on the internet, see Tim Jordan, Cyberpower: The
Culture and Politics of Cyberspace and the Internet, Routledge, London, 1999, in particular the section on “anti-hierarchical,” pp. 79–85.
Notes
220
58. J. C. R. Licklider, “Man–Computer Symbiosis,” IRE Transactions on Human Factors
in Electronics, volume HFE-1, pp. 4–11, March 1960. Many contemporary republications of this text are available on the Web.
59. These bottlenecks should be understood as being operative at several scales: that
of the cables and satellites through which most global bandwidth passes; the computer and communications hardware through which these routes are reached; the software, both infrastructural and user-end by which the nets are made and used; and
finally those of the actual links made between files. For analysis of the ownership of
telecommunications, see Dan Schiller, “Télécommunications, les échecs d’une revolution,” Le Monde Diplomatique, no. 592, July 2003, pp. 28–29. A useful survey of the
ways in which apparently decentralized networks can be seen to be susceptible to the
production of hubs is Albert-László Barabási, Linked: The New Science of Networks,
Perseus, Cambridge, 2002. See also Bernardo Huberman, The Laws of the Web, The
MIT Press, Cambridge, Mass., 2001. It would be interesting to compare patterns of
capital accumulation, resource ownership and link density, linking the political
economy approach of Schiller with the network analysis approaches of these texts and
others. Perhaps something along the way is a paper that uses Barabási’s model of scalefree networks to describe aspects of political control during the Inquisition is Paul
Ormerod and Andrew Roach, “The Medieval Inquisition: Scale-Free Networks
and the Suppression of Heresy,” available at http://www.arxiv.org/abs/cond-mat/
0306031/.
60. As the case is clearly made with operations such as Freenet, a rather tortuous to
use peer-to-peer network designed to make external censorship of a file on that network
nearly impossible (see http://freenet.sourcefourge.net/), the recognition of scale within
larger compositions makes clear that it is also worth making the effort to ensure that
such layers will prove impervious to certain sorts of hierarchization. (Ambivalently,
while it is possible to hide, shift, and irrevocably duplicate data within this and similar
networks, such a system produces a scalarly “safe” environment for the circulation of
material that transgresses overt societal norms. The ambivalence is in the fact that the
automation of freedom of circulation of such material at one scale is bought at the
cost of sustaining other forms of hierarchization at at least two others: the trade in
visual recordings that recapitulate sexual attacks on children; and the enthusiastic
embrace of this trade by cops and moralizers as an ultimate evil demanding recourse
to greater power.)
61. Lawrence Lessig, Code and Other Laws of Cyberspace, Basic Books, New York, 1999,
p. 28. For a considered and useful review, see Ted Byfield, “Exporting the Apocalypse,”
Mute, vol. 16, pp. 30–35.
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62. A short survey of privacy concerns in the context of the internet, from a human
rights perspective, is: Privacy International, Privacy and Human Rights: An International
Survey of Privacy Laws and Practice, located at the Global Internet Liberty Campaign
site: http://www.gilc.org/privacy/survey/intro.html#defining.
63. Eudora v5.1, Qualcomm Inc., 2002.
64. See, for example, PGP at http://www.pgpi.org/. PGP is difficult to use on a
regular level. One company developing open-source, strong cryptography products
built into the normal working operations of a computer is NAH6,
http://www.nah6.nl/.
65. In such a case, the changed form of the packet, its new headers provided by the
encryption program, may themselves provide notification that it is of potential
interest.
66. Dennett, Darwin’s Dangerous Idea.
67. From the third section, “Memes and Norms,” of A Thousand Years of Non-Linear
History, Swerve Editions, New York, 1997, p. 183.
68. Janet Abbate, “Open Systems and the Internet,” available at http://www.wam.
umd.edu/~abbate/papers/4S.html/.
69. At this site, www.volksbank-guetersloh.de, is an exemplary webcam site featuring a live feed, sample archive of the square it records at typical times through the
day and night and organized by month, a diagram giving location of the camera,
verbose thanks to camera suppliers and co-occupiers of the building, technical information, and so on.
70. See Nicholas Zurbrugg, ed., The Multimedia Text, Academy Editions, London,
1995.
71. Karl Marx, from Capital, vol. 1, cited in Walter Benjamin, The Arcades Project,
trans. Howard Eiland and Kevin McLaughlin, Harvard University Press, Cambridge,
Mass., 1999, p. 155.
This image is of one of reciprocation over time. The metalized shod foot of the
trained and harnessed horse provides a particular locus for the “mineralization” of
society as discussed by De Landa, launching its own range of affordances and effects.
One machine reinvents another.
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Interestingly, the account in Capital goes on to suggest that “Only after further
development of mechanics and the accumulation of practical experience does the form
become totally determined by the mechanistic principle and thereby completely
emancipated from the traditional physical form of the work instrument that bursts
forth into a machine.” For Benjamin, material coated with varnish, paints, or lacquers,
into a trompe l’oeil likeness of another is a recurring theme in the integration of new
materials.
Perhaps we can say first that only after the relationship to hylomorphic “form” is
shed, and its construction, its “proto-subjectivity” (Guattari, On Machines) becomes
engaged in the most intense manner with the relations with material and with the
organization of work around and through it, does the will to power of the machine
tend to become fully realized, or achieve a maximum virtuality. But also we should
note, along with Benjamin, that “these vain attempts are the most authentic proof
that technological production, was in the grip of dreams.” The Arcades Project, p. 152.
Marx uses the term Korperform des Werkzeugs, “body form of the tool.” Perhaps it is
here, then, that the machinic phylum, in the subtly different sense sense of being a
common “body-plan” (De Landa) of the machinic, can again be linked to the development of matter through time and through context—not the least of which would
be the combinations Benjamin discusses.
For comment on this material in general, see also Susan Buck-Morss, The Dialectics of Seeing: Walter Benjamin and the Arcades Project, The MIT Press, Cambridge, Mass.,
1989, p. 115.
For a confirmation of the metaphor-lag by which “fire-horses” were also explained
to contemporaries, see an account of an early passenger of Stephenson’s engine from
the actor Fanny Kemble, in Humphrey Jennings, Pandaemonium: The Coming of the
Machine as Seen by Contemporary Observers, ed. Mary-Lou Jennings and Charles Madge,
Papermac, London, 1995, pp. 172–176.
72. I.e., in Walter Benjamin, “Surrealism: The Last Snapshot of the European Intelligentsia,” Selected Writings, vol. 2, Michael W. Jennings, ed., Harvard University Press,
Cambridge, Mass., 1999, pp. 207–221.
73. Theodor W. Adorno, cited in Martin Jay, The Dialectical Imagination: A History of
the Frankfurt School and the Institute of Social Research, 1923–1950, Little, Brown,
New York, 1973, p. 69.
74. Walter Benjamin, “Little History of Photography,” in Selected Writings, vol. 2,
p. 517.
Brian Winston, in Media, Technology, and Society, provides us with a means of adequately recognizing a developmental dynamic staged in the following way: scientific
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competence; ideation; prototyping; the coupling of necessity and “invention”; and the
subsequent stages of suppression and diffusion. Earlier, in chapter 1, the way in which
Winston casts suppression—as finalizing—was questioned. The model he proposes
has no room for medial will to power. It cannot, however, be cast aside. Constraints
(understood in the manner in which they are used in relation to affordances) also
operate over time and are composed in many ways, discursively, phenomenologically,
through economics, relations of power, and incapacity.
75. The technique of mezzotint, taken up because of the wide tonal range it affords,
involves repeatedly pitting or grinding into a metal plate. Once the plate is covered
with thousands of raised points, those parts that are to remain lighter, or completely
white, are smoothed down. The rougher the surface, the more ink is retained. Once
completed, ink is rolled onto the plate and an impression is made. See Carol Wax,
Mezzotint: History and Technique, Harry N. Abrams, New York, 1990.
76. The Dead Media Project is no longer developed on a regular basis. Its archive,
however, is available at http://www.deadmedia.org/.
77. See, for example, Siegfried Zielinski, “Media Archaeology,” available at
http://www.ctheory.net/text_file.asp?pick=42.
78. RGB = red, green, blue—the mix of four colors that makes up a computer screen,
television, or beamer. CMYK = cyan, magenta, yellow, kohl (black)—the four separate colors that combine in “full color” offset printing.
79. Lev Manovich, The Language of New Media. Under this construction the real-time
screen is third in a series of screens: the classical screen, characterized by a painted,
rectangularly defined field of canvas; the dynamic screen, of moving elements, characterized by film or TV.
80. At the point of completion of this book, several of the cameras used have changed:
an oddly static corner of Bourbon Street, New Orleans; a black screen where the valuable intellectual property from Leicester Square once went; a broken link image instead
of the broken Volksbank, and so on. The link in Manhattan remains.
81. Possibly the most the most famous of these was www.jennicam, “A sort of window
into a virtual human zoo.” Run by “computer geek” Jennifer Ringley, the site featured a number of cameras dotted around the apartment where she and her boyfriend
lived. The site closed in January 2004. Paypal, a “family-friendly” online payment
Notes
224
broker, refused to continue processing payments for the site ($15 per year) because of
the occasional nudity. For other cams, try http://www.earthcam.com/.
82. Parallels can be made with the Fisher Price toy video camera PXL 2000, which
recorded black-and-white images onto audio tape. During the 1990s and onward when
this quickly discontinued stock became a prized item, Sadie Benning, tentatively a
convenience (see http://www.thing.de/projekte/7:9%23/tent_index.html), and hundreds of others made films using this camera. Akin in some way to zines as being, of
necessity, networked, the phenomenon was taken up, along with anything else they
could get their hands on, in the U.K. by groups such as the Exploding Cinema
(http://www.bak.spc.org/exploding/).
83. Wolfgang Staehle, Empire 24/7, is at http://www.thing.net/empire.html/.
84. Peter Gidal, Materialist Film, Routledge, London, 1989.
85. Michel Serres, “Turner Translates Carnot,” in J. V. Harari and D. F. Bell, eds.,
Literature, Science, Philosophy, Johns Hopkins, Baltimore, 1982.
86. Friedrich Nietzsche, cited in George Canguilhem, A Vital Rationalist, p. 382.
87. For a useful discussion of the relation of the eternal return, evolution, and active
and reactive forces in Nietzsche and in Deleuze’s reading of Nietzsche, see chapter 2
of Keith Ansell Pearson, Viroid Life.
88. The term “notorious abuse” is borrowed from Duncan Campbell, a journalist who
has carried out substantial and significant work in this area and who spoke at a
symposium, “Surveillance and Control,” curated by Honor Harger, Tate Modern,
March 9, 2002.
89. David Lyon, Surveillance Society: Monitoring Everyday Life, Open University Press,
Buckingham, 2001.
90. Albert Speer, Inside the Third Reich, Phoenix, London, 1995.
91. R. A. Bertelli, Continuous Profile of Mussolini (1933).
92. Nicholas Mirzoeff, “The Empire of Camps,” Situation Analysis, no. 1, October
2002, pp. 20–25.
Notes
225
93. Ibid., p. 23.
94. Hannah Arendt, The Origins of Totalitarianism, Harcourt, London, 1973.
95. Such a perspective is characteristic of writers such as Wilhelm Reich and the “antirepressive” currents that followed his and other moves to “socialize” Freud and, in the
constant instruction to “liberate your desires,” it remains so of much activist material
on capitalism and the state. This theme is taken up in the first four novels of Stewart
Home: Pure Mania; Defiant Pose; Red London; and No Pity.
96. From Henry James, In the Cage, Hesperus Press, London, 1898, 2002, p. 28. Also
available as a text file at Project Gutenburg, http://promo.net/pg/.
97. Ibid.
98. Michel Foucault, Discipline and Punish.
99. Gilles Deleuze and Claire Parnet, “Note on the Societies of Control,” in their Dialogues II, Continuum, London, 2002.
100. William S. Burroughs, “Ah Pook Is Here,” in Ah Pook Is Here and Other Texts,
John Calder, London, 1979.
101. See Jennifer Hannah and Oscar H. Gandy, Jr., “Editorial Opinion and Racial
Profiling: Coming to Terms with Driving while Black,” paper submitted to the
Annual Meeting of the International Communication Association, Acapulco, Mexico,
May 2000. Available at http://www.asc.upenn.edu/usr/ogandy/ICA2000.htm.
102. Lyon, Surveillance Society.
103. Oscar Gandy, The Panoptic Sort: A Political Economy of Personal Information,
Westview Press, Boulder, 1993.
104. This conflation of surveillance with seeing is a problem, understandable of course
in relationship to its historic overidentification with visual culture, with much of the
discourse in art on the area.
105. Oscar Gandy, “Datamining and Surveillance in the Post 9-11 Environment,”
presentation to the Political Economy Section, IAMCR, Barcelona, July 2002. Available at http://www.asc.upenn.edu/usr/gandy/.
Notes
226
106. This can happen at different scales, and with fundamentally different
consequences: credit records accessed by hackers; religious and racial records kept
by governments given over to fascists (as in the Netherlands during the Nazi
occupation, or in Gujarat under the rule of the Bharatiya Janata Party [BJP] during
2002).
107. Exactly how digitalization manifests in other circumstances depends on the
other relations, the other scales with and at which it accretes. The “digital commons,”
for instance, is another vision of digital seamlessness, using digital abundance to
bypass scarcity as a boundary to use.
108. Thanks to Carl Reynolds for a discussion that began this thread.
109. Critical Art Ensemble, The Electronic Disturbance.
110. According to Lyon: “Police, for example, act as brokers of knowledge—personal
data—that is used to satisfy the demands of institutions, especially those of insurance.
Thus the making up of individuals according to certain categories useful to those institutions produces databases used in the effort to eliminate or at least to minimize criminal behaviour. Police today are concerned less to apprehend criminals after the fact
than to anticipate criminal behaviours, classify them on a risk calculus, and contain
or pre-empt them.” Surveillance Society, p. 148.
This assertion can certainly be challenged, on the basis of particular episodes and
more general strategy; however, it is a useful insight into an influential tendency.
111. Lyon, Surveillance Society, p. 68.
112. Gordon E. Moore, “Cramming More Components onto Integrated Circuits,”
Electronics, vol. 38, no. 8, April 19, 1965, pp. 114–117.
113. Paul Gilroy, The Black Atlantic: Modernity and Double-Consciousness, Verso,
London, 1993.
114. Needless to say, this vision of technological rapture involves a vision of labor in
which it simply becomes fuel. The bodies of those doing the assembling of computers, the minds of those designing them, exist only insofar as they can be burned up
in the rush toward escape velocity.
115. This is the surveillance component of the Homeland Security program launched
by the United States in late 2002. Headed by John Poindexter, a key actor in the
Notes
227
Iran–Contra scandal, the program seems set to establish a new level of invasive policing for the protection of democracy. See http://www.darpa.mil/iao/.
116. These are both efforts of relatively small groups. That they exhibit a relation in
scale to the Cctv site does not of course constitute a preference against more large-scale
activities. It may be that at present the capacity to actively test the thresholds of
techno-social processing currently lies most acutely in such groups. However, any
fundamental move away from regimes of control will require far more than the dispersed networks of tinkerers that in various ways this book focuses on. Another factor
conditioning their availability as exemplars is that as projects with some relationships
to art—they are produced by groups involving artists or that engage in art discourses—they have a relation to making things visible. Whether or not making
becoming invisible visible serves solely a useful function is one of the problematics
constituting the more productive edges of current art and exits from it. It is notable,
though, that all these projects engage surveillance not only at a symbolic scale but at
a functional one.
117. See http://www.appliedautonomy.com/isee/.
118. Anonymous remailers to some extent make this more difficult. Anonymizers are
pieces of software sited at nodes of the Internet where traffic is interchanged, such as
routers and remailers. They are used to hide the source and route of particular packets.
A good example of such software is Mixmaster. See the software’s FAQ at http://
mixmaster.sourceforge.net/faq.shtml/.
119. The film Gattaca, for instance, shows how one surveillance-approved life requires
two lives, and then more, to maintain the supplies of materials and data. Gattaca, dir.
Andrew Nicol, Columbia TriStar, 1997.
120. For another formulation of such feedback, see also, the Government Information
Awareness project at http://opengov.media.mit.edu/.
121. See, for an example, the accounts of telephone tapping, letter opening, and
informing, in Tony Bunyan, The History and Practice of the Political Police in Britain,
Quartet, London, 1983.
122. For the beginnings of such an approach, see Matthew Fuller, “Data Nudism:
An Interview with 0100101110101101.org about life_sharing,” available at
http://www.walkerart.org/gallery9/lifesharing/g9_lifesharing_interview.html/.
Notes
228
123. Surveillance Society, p. 150.
124. For an example of Virilio’s theses in this area, which are developed through
several books, see War and Cinema: The Logistics of Perception, trans. Patrick Camiller,
Verso, London, 1989. For a discussion of webcams and networks, see The Information
Bomb, trans. Chris Turner, Verso, London, 2000.
125. Maurice Bloch, “A Well-Disposed Social Anthropologist’s Problems with
Memetics,” in Robert Aunger, ed., Darwinising Culture.
126. Nelson Goodman, Languages of Art: An Approach to a Theory of Symbols, Hackett,
Indianapolis, 1976.
127. The site, moved into an archival subdirectory of the BP site, would be despicable if it were not so thin. Designed by a since-disappeared company, it heartily lauds
BP’s commitments to health and safety and to human rights and was launched less
than a year after their signing of an agreement with the government of Turkey to
suspend national laws for the purposes of building the Baku pipeline. According to
Friends of the Earth, in a press release of August 30, 2002, the agreement “Exempts
the companies from obligations under any current or future Turkish law that may
threaten the project’s profits, including environmental, social and human rights legislation. The only Turkish law not superseded by the agreement is the Constitution.”
See http://www.foe.co.uk/resource/press_releases/20020830100059.html.
128. QuickTime is an Apple Codec for video and audio.
129. Content management and collaborative content systems such as slash or scoop,
sites such as indymedia.org, slashdot.org, kuro5hin.org, and so on. Notable though
is that while on the scalar level of participation these sites are substantially “open,”
at that of the permissions structures they embody they are often functionally hierarchical. Thanks to Harwood for reading through the slash code that illustrates
this.
130. Steven Johnson, Emergence: The Connected Lives of Ants, Brains, Cities, and Software,
Penguin, London, 2002. See also a straightforward Habermasian analysis of Slashdot
published on firstmonday: Andrew ÓBaoill, “Slashdot and the Public Sphere,” available at http://www.firstmonday.dk/issues5_9/baoill/index.html/. For a close analysis of
the moderation process in such sites, see Yochai Benkler, “Coases’ Penguin, or Linux
and the Nature of the Firm,” Yale Law Journal, vol. 112, no. 369, 2002.
Notes
229
131. For examples of such work, see Huberman, The Laws of the Web.
132. Daniel W. Smith, introduction to Gilles Deleuze, Essays Critical and Clinical.
133. Craig J. Saper, Networked Art, Minnesota University Press, Minneapolis, 2001,
p. 9.
134. Pierre Clastres, Society against the State, trans. Robert Hurley in collaboration
with Abe Stein, Zone Books, New York, 1989, p. 127.
135. Friedrich Kittler, Discourse Networks 1800/1900, Stanford University Press,
p. 211.
136. There is a relation here with the Superweed project. Heath Bunting allegedly
introduced Monsanto-bred “round-up ready” rape seeds into U.K. plant populations
as a way to purportedly build up, via wild cross-breeding, their resistance to the pesticide. The work succeeded on what Baudrillard would call the symbolic level in that
Bunting was able to ape, for the benefit of a particular art audience attuned to environmental activism, the utter nonaccountability of the corporations attempting the
proprietary control of human food-chains. By means of this dyad, at the material level,
it merely served to reinforce this irresponsibility by exposing unaffected plant
populations to modified genes, reinforcing, in an—again—studiedly minor way, the
attempts by GM food companies to force their product as an accomplished fate.
137. Joseph Schumpeter, The Theory of Economic Development, Harvard University Press,
Cambridge, Mass., 1934.
Inventory
1. Thanks to Marko Peljhan for this term.
2. Pierre Klossowski, Nietzsche and the Vicious Circle, trans. Daniel W. Smith, Athlone,
London, 1997.
3. Friedrich Nietzsche, On the Genealogy of Morality, ed. Keith Ansell-Pearson, trans.
Carol Diethe, Cambridge University Press, Cambridge, 1994, §18.
Notes
230
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