Plant - Upward Mobility (Review) (Sight and Sound 1996)Sadie Plant / text
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Upward mobility
Plant, Sadie. Sight and Sound 6.2 (Feb 1996): 3031,3.
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Abstract
Plant reviews Fast Cars, Clean Bodies: Decolonization and the Reordering of French Culture by Kristine Ross.
Full Text
Sadie Plant on France's postwar obsession with fast cars and clean bodies Upward mobility Fast Cars, Clean Bodies: Decolonization and the Reordering of French
Culture by Kristin Ross, October/MIT Press, 261pp, £19.95 (hb), ISBN 0 262 181 614
Gridlock in Paris. Troops on the streets. Gangs in the suburbs. Hate on the screens.
As it struggles with a difficult combination of economic reform, industrial unrest and Algerian terrorism, the France of the mid90s is deeply troubled both at home and
abroad. Chirac's election has brought a new wave of jingoistic protectionism, demands for a halt to immigration and adventures with nuclear weapons out in the
colonies across the seas. There is paranoia about the status and fate of the French language and in the wake of a series of suicides including situationist leader Guy
Debord and, most recently, radical philosopher Gilles Deleuze a sense of unease about the future of French culture and intellectual life.
So these are traumatic times for France. Fast Cars, Clean Bodies, however, looks back to an earlier period of rapid social change, and a 50s France which, in its
desperation to become a modern and efficient capitalist state, refused to deal with the more ignominious aspects of its recent past and so set itself up for the troubles
to come.
Ross sees French modernisation as an event in itself. On the one hand it came with the aftermath of the wartime occupation: on the other it constituted a prelude to
the more dramatic événements of 1968. Sandwiched between these two great upheavals, the nation she portrays was also caught between colonial relationships from
the past and relationships more recently acquired, such as that with the United States. Having dominated Algeria for so long, France now saw itself falling under the
influence of a foreign power across another, much larger body of water.
America seemed to be flooding in, not least in the shape of its consumer goods, its movies and, of course, its cars. As Ross points out, the automobile is "the central
vehicle of all twentieth century modernisation", and it certainly played this role in France. Car culture shaped the production lines and economic order: it invaded the
boulevards of a Paris designed to take much earlier cavalcades, the driveways of the new suburbs, and the poplarlined roads of the interior. This obsession with the
car is captured in the French cinema of the 50s and 60s, where traffic converges and collides with the speeds and movements of film. This was pursued in Louis Malle's
Ascenseur pour l'échafaud (1957) and Godard's A bout de souffle (1959), in Jacques Demy's Lola and Robert Dhery's La Belle Américaine (both 1961), and indeed right
up until the great crash scene in Weekend, a film which despite its Anglophone name marked the ending of France's romance with Americana.
But it is Jacques Tati's Monsieur Hulot, affable, confused and conservative, who best personifies the struggle to reconcile French culture with the new vehicles of the
postwar years. Playtime is haunted by passing reflections of an old Paris, shimmering on the new surfaces of an endlessly plastic and seethrough world. Mon oncle is
left behind by a world of communicating vessels, automatic doors and the unyielding orders of a working life to which Hulot is completely unable to adapt. The 50s
future is too orderly for him; too shiny, clean and symmetrical.
The fears of American influence were seeded then, even if it took another 40 years, Eurodisney and McDonald's
to blossom fully. But in the 50s America was an easy
scapegoat for shifts in power much closer to home. Indeed, Ross suggests that France was only so sensitive to the impact of American Culture because of the extent of
its own expertise in matters of foreign and colonial influence. She argues that France itself was involved in to many postwar exercises of power. As the French withdrew
from Algeria in 1962, many colonial personnel found themselves in charge of institutions at home. And even if there were different administrators in control, France
modernised by turning the mechanisms of colonialism on itself. The nation became increasingly ordered, bureaucratic, and conformist. Even everyday life was
colonised, not least by the unprecedented philosophical and political status it acquired in the works of Barthes, Henri Lefebvre and Debord.
If the fast cars and white goods of the 50s were taking over the everyday, they were also symbols of abundance. It was time to forget the days in which Paris had
starved during the war. It was also time to mop up some other embarrassing leftovers from this period: France needed to purge itself of the stains left by Vichy and the
occupation. There was a feeling that France was somehow sullied and unclean, tarnished and stained by its apparent complicity with the German war machine. It had
to be purified and tidied up; it had to be as clean as America. Brothels were closed, streets washed down and French women told that they didn't wash enough to
compete with their American counterparts. Even French methods of torture in Algeria were now described as clean. Ross is at her best when she focuses on the
cleanliness with which postwar France became obsessed. She describes the extent to which order and hygiene were obsessive themes not only in film, fiction and the
popular press, but also how this obsession contributed to the proliferation of new consumer durables and the reconstruction of urban areas. RobbeGrillet invested in
"the cleansing power of the look" and purged the novel of lyrical romance. A 1955 issue of Hie is devoted to the theme of whiteness: bleach, pasteurised milk, linen,
nappies and the white goods which were to make it all possible. Vacuum cleaners, refrigerators, washing machines: with the new abundance of cleaning devices, there
was no excuse for corruption and dirt. What couldn't be swept under the carpet could instead be hoovered away.
As M Hulot struggled to hang on to his authenticity, he found himself surrounded by alien appliances; objects with a life of their own; and all of them committed to his
cleanliness and health. This collision with the new urban order was mirrored in academic argument. In her final chapter, Ross describes the fate of France's postwar
existential dreams and finds the ubiquity of the automobile and the clean lines of the washing machine repeated in the gestures of the structuralism in which